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MARKETING ESSENTIALS COURSE

Friday 27th May from 10.00am to 2.00pm
Sports Centre ʹ Glyndŵr University, Wrexham
This four hour interactive course provides coaches and administrators in sport with a
thorough introduction to how to brand and market their services, including:

· BRAND - What is a brand and how to build one that will professionalise your services
and increase your income.
· PLANNING - How to put together a business/marketing plan that is simple to use and
update, including examples of the key essentials all good sports marketing plans should
contain.
· MARKET RESEARCH - The key elements you need when researching your brand and
competitors with practical ideas and examples.
· FIRST IMPRESSIONS - Why first impressions count - appearance, punctuality, customer
care guidelines.
· SOCIAL MEDIA - How to use Facebook and Twitter to bring your services into the 21st
century and increase your profile and income.
· GREAT EXAMPLES - Case studies showing some of the best ideas we have come across
in sport for you to implement in your programme.

Click HERE for further details of the MARKETING ESSENTIALS course on our web site
<http://www.gbsport.org.uk/services/essentials.html>

COURSE RESOURCES

All delegates attending the courses receive an electronic copy of the relevant course
material as well as essential forms, guides and sample contracts. We believe that our
courses are currently the only training of their type specifically available for sports coaches
and administrators and that they provide essential information to ensure that they are
operating legally and safely and thereby play an important part in professionalising the
services they provide.
Places on the courses cost just ‰

  and are approved for licence
credits with relevant National Governing Bodies (contact us for details).

To book on the course or for further details contact:

Alison on 01952 620099