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  • How To Build A Community Around Your Company

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    Tac Anderson
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    The document provides tips for building a community around a company that remains supportive rather than turning against the company. It advises that one person does not make a community and that there are no shortcuts to building a community. Companies should be inclusive and avoid getting defensive when users complain about issues like website redesigns or outages, as responding respectfully can help the community remain aligned with the company's goals.

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    How to Build a Community Around Your Company

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    The document provides tips for building a community around a company that remains supportive rather than turning against the company. It advises that one person does not make a community and that there are no shortcuts to building a community. Companies should be inclusive and avoid getting defensive when users complain about issues like website redesigns or outages, as responding respectfully can help the community remain aligned with the company's goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views6 pages

    How To Build A Community Around Your Company

    Uploaded by

    Tac Anderson
    The document provides tips for building a community around a company that remains supportive rather than turning against the company. It advises that one person does not make a community and that there are no shortcuts to building a community. Companies should be inclusive and avoid getting defensive when users complain about issues like website redesigns or outages, as responding respectfully can help the community remain aligned with the company's goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    How to Build a Community

    Around Your Company that


    Won’t Turn on You

    Tac Anderson
    @tacanderson

    Waggener Edstrom – VP of Studio D


    Head of Digital Strategies -EMEA

    www.newcommbiz.com

    WebVisions
    #WV11
    5/27/11
    Typical User Response
    • Twitter crashes.
    • Twitter tells developers to stop
    developing Twitter clients.
    • Amazon crashes the Web.
    • Apple changes their TOS again.
    • Gmail is down.
    • Facebook redesigns users profiles.
    • MSN moves the ‘email this article’
    button.
    • Your site takes 3 seconds to load.
    • Pre-roll video ads.
    • The Black Eyed Peas half-time
    show.
    One geek does not a
    community make
    “A group of people with shared
    interests, experiences, values and
    boundaries.”
    There is no shortcut
    Don’t get defensive
    Be inclusive

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