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  • GOOGLE+ Ready To Face Facebook

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    Apil Sharma
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    Google+ was launched only three weeks prior but was already seen as posing a threat to Facebook by allowing up to 10 people to video chat for free, compared to Facebook's limit of 750 million users for video calls. While Facebook has over 600 million users and $2 billion in revenue, Google has 1 billion users and $29 billion in revenue after being founded three years prior to Facebook. Google+ evolved to better target ads using social media profiles that indicate user interests, videos, and recommendations, seen as higher-return than Google's existing ad network.

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    Google+ was launched only three weeks prior but was already seen as posing a threat to Facebook by allowing up to 10 people to video chat for free, compared to Facebook's limit of 750 million users for video calls. While Facebook has over 600 million users and $2 billion in revenue, Google has 1 billion users and $29 billion in revenue after being founded three years prior to Facebook. Google+ evolved to better target ads using social media profiles that indicate user interests, videos, and recommendations, seen as higher-return than Google's existing ad network.

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    4 views13 pages

    GOOGLE+ Ready To Face Facebook

    Uploaded by

    Apil Sharma
    Google+ was launched only three weeks prior but was already seen as posing a threat to Facebook by allowing up to 10 people to video chat for free, compared to Facebook's limit of 750 million users for video calls. While Facebook has over 600 million users and $2 billion in revenue, Google has 1 billion users and $29 billion in revenue after being founded three years prior to Facebook. Google+ evolved to better target ads using social media profiles that indicate user interests, videos, and recommendations, seen as higher-return than Google's existing ad network.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    GOOGLE+ ready to face Facebook

    When 750 million people across the world are allowed

    to make free video calls, it is "something awesome". Especially because these 750 million want to talk to each other they are friends on Facebook.

    But when you compare it with a service that allows 10

    simultaneous video calls for free, Facebook's big bang seems a desperate catch-up. What makes the blow worse is that they are playing catch-up with a service launched just three weeks ago Google +.

    FACEBOOK
    Started on 2nd April 2004. Revenue earned around $2

    GOOGLE
    Started on 9 April 1997. Revenue earned around $29

    billion.
    600 million users.

    billion.
    1 billion users.

    Why Google+ Evolved


    The reason is social sites offer better targeting with

    keywords and demographic-specific ads. Think about the manner and type of information Facebook gathers. Facebook knows what causes are important to you, which videos you like to share and how often you make recommendations to your friends. Social media advertising opportunities were yielding betterqualified, higher-ROI results compared to the Google ad network.

    ADVERTISEMENT PLATFORM

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