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Iata \oto:s liuitcc

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470/70,28507.,7
Company rof||e
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W PeadquarLers ,mba|
W @, ls currenLly headed by atan 1ata
W @aLa ,Lrs manufacLures PCv Cv
assenger cars ,Dv and ,lllLary vehlcles
W Clbal eraLlns D SuLh rea @halland and Saln
W @, wrlds forth largesL Lruck manufacLurer
wrld's second largesL bus manufacLurer
|story
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W @aLa ,Lrs lmlLed ls a arL f @aLa Cru
W lunder amshed[| @aLa (1LLCC)
W @he cmany was esLabllshed ln 1943 as a lcmLlve
manufacLurlng unlL
W lL Lledu wlLh ualmler8enz and enLered Cmmerclal
vehlcle segmenL ln 1934
W ln 1992 lL enLered Small vehlcle segmenL
rodct rof||e
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assenger Cars Ut|||ty veh|c|es
@aLa Sum$Sacl
@aLa Safarl
@aLa lndlca
@aLa lndlg
@aLa Wlnger
@aLa ,aglc
@aLa nan
@aLa xenn x@
@aLa xver (2009)
@aLa ,anza (2009)
Commerc|a| Veh|c|es
@aLa Ace
@aLa SLarbus
@aLa Clbus
@aLa ,arcl 8us
@aLa nvus
@aLa 407 Lx
,|||tary Veh|c|es
@aLa Sv
@aLa 407 @r Carrler
@aLa Wlnger assenger ,lnl 8us
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o|nt Ventres Acq|s|t|ons
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O ln 2004 Lhe acqulslLln f uaew Cmmerclal vehlcle f
SuLh rea
O ln 2003 Plsan Carrcera Sanlsh bus manufacLurlng
cmany
O ln 2006 @, has frmed 3149 !lnL venLure wlLh ,arcl
8razllbased glbal leader ln bus bdy bulldlng
O ln 2007 @, als frmed a [lnL venLure wlLh llaL
O ln 2008 Lhe acqulslLln f 8rlLlsh !aguar and 8ver (!8)
buslness
,||estones
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O lndlca lndla's flrsL fully lndlgenus assenger car
O Slerra lndla's flrsL srLs uLlllLy vehlcle launched ln 1992
O @aLa ,Lrs acqulres uaew Cmmerclal vehlcle Cmany ln
2004
O @aLa ,Lrs geLs llsLed n Lhe n?SL ln 2004
O AcqulslLln f !aguar and and 8ver ln 2008
O @aLa ,Lrs launches 'nan' @he eles Car ln 2009
Awards
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O lndlas ,sL @rusLed Car 8rand
O Clden eacck LnvlrnmenL ,anagemenL Award ln 2003
O lrbes Clbal 2000 llsL fr Lhe year 2003 @aLa ,Lrs ranked
aL 1213
O @aLa ,Lrs bagged Lhe resLlglus CllLxl, 8ank Award fr
buslness excellence ln 2003
O @aLa ,Lrs bagged naLlnal Award fr Lxcellence ln CsL
,anagemenL ln 2006
O @aLa ,Lrs lnvesLr 8elaLlns ranked flrsL ln lndla ln 2008
JC1Ana|ys|s
trength
\a:|ct lcacc: i: Autouo|ilc l:cust:,.
lugc culo,cc |asc.
Agg:cssivcl, acqui:i:g io:cig: |:a:cs to
i:c:casc its glo|al :csc:cc.
l:ocucc low :icc ca: wit| low iucl
co:suutio:.
Jeakness
#ctu:: o: l:vcstuc:t o: IAIA uoto:s
s|a:cs i: low.
las :ot got a ioot|olc i: t|c luxu:, ca:
scguc:t i: its coucstic ua:|ct.
:ot a|lc to ucct saict, sta:ca:cs i: t|ci:
vc|iclcs.
Cpportn|t|es
Acva:tagc oi t|ci: low cost ca: |,
c:tc:i:g i:to t|i:c wo:lc cou:t:ics w|c:c
colc |avc low u:c|asi:g owc:.
|oulc iocus i: ccvcloi:g luxu:, ca:s.
oi:t vc:tu:cs i: ot|c: cou:t:ics allow
IAIA uoto:s to casil, c:tc: i:to :cw
ua:|ct.
1hreats
lavc low cost acva:tagc ovc: its
couctito:s, o:cc t|c couctito:s ii:c out
t|c low cost :ocuctio: uct|ocolog, t|c:
t|c:c will :o couctitivc acva:tagc
\a|o: c|allc:gc io: IAIA uoto:s is t|c
:isi:g :iccs oi stccl, Aluui:uu a:c lastic
w|ic| is |cavil, uscc i: vc|iclc
ua:uiactu:i:g.
low saict, sta:ca:cs ca: iuact t|c salcs.
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Cha||enges
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O @aLa ,Lrs relles heavlly n lLs sales ln lndla
O @aLa ,Lrs nw faces sLlff cmeLlLln frm fellw
cmaLrlLs llke ,ahlndra ,aruLl as well as mulLlnaLlnal
brands llke @yLa and ChevrleL
O lL has faced cnLrversy ver devellng Lhe 'nan'
O Ashk eyland @aLas blggesL cmeLlLr ln Lhe lndlan
heavy cmmerclal vehlcle markeL
Cther Informat|on
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O @aLa ,Lrs has cnslldaLed revenue f DSu 14 blllln
(8s 70938 cr) ln 2008 09
O @aLa ,Lrs lnLrduced lndlca as ClLy 8ver ln D buL lL was a
fallure
O @aLa ,Lrs has unvelled Lhe elecLrlc verslns f assenger car
@aLa lndlca and cmmerclal vehlcle @aLa Ace L be launched ln
lndla ln 2010
O ,arkeL Share (ArxlmaLely)
Cmmerclal vehlcles 64
assenger vehlcles 13
Conc|s|on
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@aLa ,Lrs has been aL Lhe frefrnL f Lhe lndlan auLmblle
lndusLrys anLllluLln effrLs by lnLrduclng cleaner englnes
@herefre @aLa ,Lrs lmlLed ls always cmmlLLed L
undersLandlng cusLmer needs
@he name f 1A1A lLself says lL all
%rust
..05tability
%rans5ar0n.y
..4untability
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