LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course)

ACADEMIC ACTIVITY NO:3

Lovely School of Management Department of Management Name of the faculty member: Ajay Chandel Course No. : MGT532 Course Title: E MARKETING Class: MBA Semester II Section SPQ24 Batch: 2010- 2012 Max. Marks : 20 Date of Allotment: 8/11/2011 Date of Submission : 15/11/2011 Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different.

Objective of the academic study To make the student learn about how branding is done, develop understandin g about brand elements.

Topic
Explain how you will transform a generic product into a brand by deciding different brand elements. Each group will be assigned a product. 1. First they have to decide different features and specification of product. 2. Group has to decide logo and symbols. 3. Group can decide character (personification) if applicable. 3.Slogans and jingles according to the guideline of taxonomy 4. They have to finalise detailed packaging details with info on packaging. 5.Group has to correlate different brand elements for deciding upon the above aspects.

Methodology Student will collect the primary data and secondary data. Group has to make a report and give presentation on the same.

Evaluation Detail
3 marks for the clarity of ideas, 3 marks for use of innovative ideas, 4 marks presentation

Topic has been mentioned below. Date:

Sig. of Faculty member Remarks by HOD (Mandatory) Sig. of HOD with date Remarks by HOS (Mandatory) Sig. of HOS with date

Suggested product 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Description Smart Phone Potato chips Orange flavored soft drink Wrist watch Herbal face wash Calcium tablets Tablet PC Mineral water Dog food Tech Magazine Ball pen Premium bathing soap Home delivered pizza Energy bars Energy drink Wine Frozen vegetables