Types of Restaurants

Case Study
A small restaurant overlooking a picturesque ocean bay on Spains northeastern coast, El Bulli, attracts foodies and gourmets from all over the world. Patrons with a taste for the offbeat make reservations as much as a year in advance. Those lucky enough to secure a reservation experience the meal of a lifetime. El Bulli promises a menu famous for pushing the limits. Dishes such as colorful blocks of vegetable jellies, liquid ravioli, raspberry foam, and carrot air are only a few of the epicurean creations. El Bullis celebrated chef explains, The most important thing is to make people happy but give them something to think about. In your journal Do you think customers wait for reservations for a unique experience or for good food?

Fill in the Countries

Intro to Food Service

The production and enjoyment of food plays a significant role in every culture and society because food can:

Satisfy a basic need; Accompany celebrations or conversations with friends and family; and Provide comfort.

It is one of few sensory activities that allows people to

Taste flavor; Smell aroma; See a visual presentation; Touch texture; and Hear the sounds of cooking and conversation.

Impact of Food
There are 878,000 food and beverage locations in the United States.

Serve more than 70 billion meals annually. Generate sales over $440 billion. Employ 12 million people.

Food Service Locations

Two categories of food service:
1.

2.

A commercial site is an establishment, such as a restaurant, where food and beverage businesses compete for customers. An on-site facility is an institutional or noncommercial establishment, such as a hospital or corporation, that provides meals for people involved with that property.

All food service establishment must consider market, location, atmosphere, concept, and menu to be successful.

Commercial Sites
The commercial segment encompasses a wide range of restaurants

Full service restaurants are destinations for customers where they sit at a table, order from a menu, and are served at their table.
Offer a variety of menu styles with items cooked to order. Can range form formal to casual.

Fine dining establishments distinguish themselves by price, service, ambiance, location, and menu offerings; each course is carefully prepared with attention to detail; and restaurants plan ambiance or atmosphere by choosing the right location and appropriate interior and exterior design. Casual dining establishments attract diners who seek a relaxed atmosphere with reasonable prices; speed of service and efficiency are most important; and they are the fastest-growing segment in the food and beverage industry.

Commercial Sites
Other commercial sites:

Limited service facilities focus on combining speed of service at convenient locations with limited menu offerings.
Quick service restaurants (fast food) offer speedy basic services, convenience, and consistent quality at low prices.

Specialty restaurants offer something for every taste and include

Ethnic Taco Bell, Panda Express Pizza Pizza Hut, Papa Johns Chicken KFC, Popeyes Seafood Long John Silvers, Skippers Hamburger McDonalds, Burger King

Types of Business
A chain is a type of business that has more than one location with the same name under the same ownership.

Promise customers consistency of product and experience.

A franchise is a type of business that is set up through a franchise agreement between a franchisor and franchisee.

System of expanding or operating a business under a recognized brand name.

An independent has a local owner who is often wellknown and respected in the community.

Creates its own image with its menu, ambiance, and style of service.

Top Quick-Service Chains

CHAIN McDonalds Burger King Wendys 2002 Sales ($Mil) $20,305.7 $8,582.0 $7,100.0 # Franchised Units 11,389 7,568 4,366 # Company Units 2,102 578 1,183

Taco Bell
Subway Pizza Hut KFC Dominos Pizza Starbucks Dunkin Donuts

$5,200.0
$5,200.0 $5,100.0 $4,800.0 $2,910.0 $2,830.7 $2,769.9

4,881
14,548 5,839 4,188 4,271 1,078 3,833

1,284
1 1,760 1,284 577 3,496 3

On-Site Facilities
On-site facilities provide meal options primarily for customer directly involved with a property, such as employees and volunteers.

Food is not the primary service the organization provides but it serves as a convenience or source of revenue for the facility. Types of on-site facilities include:
School and universities; Health care facilities; Business and industry; Military; Airlines and airports; and Correctional facilities.

Summary
A commercial site is an establishment such as a restaurant where a food and beverage business competes for customers. An on-site facility is an institutional or noncommercial establishment where meals are provided for people directly involved with the property. The commercial food service industry has many categories including fine dining, casual dining, limited service, quick service, and specialty establishments. Different types of restaurant businesses include chains, franchises, and independents.

South America Answers

South America Tourism

Although South America has a great variety of tourist attractions, it accounts for less than 5 percent of world tourism.

Tourists to South America also stay for a short amount of time, averaging only 4.2 days.
Visitors to South America are more often visiting for business than visitors to other regions of the world.

South America contains outstanding beaches (Brazil), excellent skiing (the Andes), cities of great cultural diversity (Buenos Aires), and archaeological sites (Machu Picchu).

But, there are several reasons that account for South Americas inability to attract tourists:
1. Tourism industry is largely undeveloped; 2. It is far from the main tourist-generating regions: N.A. and Europe; 3. There are many countries that are both closer to Canada and the U.S. and less expensive; and 4. Potential tourists pay perceive the service as poor and certain areas as unsafe.

Destinations & Attractions

Machu Picchu

Lost City of the Incas Located in the high Andes in Peru outside of Cuzco. Contains ancient Incan terraces, temples, palaces, staircases, towers, fountains, and the Museo de Sitio. Called by Darwin as a separate center of creation. Located off the coast of Ecuador. Consists of 48 islands and rock formations. Hosts dozens of unique flora and fauna found only there. Exotic wildlife and vast rain forests offer an experience unequaled anywhere.
Iguazu Falls

Galapagos Islands

Amazon

Brazil

Rio de Janerio
Copacabana Beach Carnival

Cultural Capsule
In South America,

Yawning is considered impolite. People stand close, and it is not polite to back away. Pointing with your index finger is rude. Eye contact is important. Fidgeting with hands and feet is impolite. Eating and food:
Wait for all to be served before eating. Do not eat on the streets. Do not eat with hands. Keep hands above the table; do not lean on your elbows. When finished with your meal, place your knife and fork horizontally across your plate.

Thought Questions
1. Which country in South America would offer the most diverse experiences for a traveler? Why? 2. If you had to select one country to visit in South America, which would you pick? Why? 3. Would you recommend that a traveler visit Central or South America? Why?

Journal Activity
Think of your favorite restaurant, and then answer the following questions:
1. 2.

3.
4.

5.

6. 7.

What is the name of the restaurant? What type of restaurant is this? Full service? Fine dining? Casual dining? What type of food does this restaurant serve? Is this restaurant located within another property? If so, what type of property? What appeals to you about this restaurant? The food? Dcor? Atmosphere? Describe your favorite experience at this restaurant. Write a script for a 30-second radio advertisement for this restaurant.