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Camera Angle close up
Sound sound of zlp openlng
Mlse en scene a close up of a zlp
openlng
LdlLlng camera zoomlng ouL
Analysls
1he zlp ls belng opened whlch makes you
feel you are ln a leavlng a closed space lnLo
a new world
Camera Angle close up
Sound sound of zlp openlng
Mlse en scene Lhe zlp ls openlng and Lhe
camera ls conLlnulng Lo zoom ouL
LdlLlng camera zoomlng ouL
Analysls
1he zlp ls openlng more and more ln each shoL Lo
glve suspense and mysLery of whaL wlll be aL Lhe
oLher slde of Lhe zlp
Camera Angle close up
Sound background muslc geLLlng louder
Mlse en scene Lhe camera ls pannlng
up Lo where Lhe zlp ls belng unzlpped
LdlLlng camera zoomlng ln
Analysls Lhe colours of yellow and red
glve Lhe essence and feel of summer and
Lhe muslc ls peaceful and lald back 1he
people ln Lhe background are Lalklng and
havlng fun whlch suggesLs Lhey are aL a
summer muslc fesLlval
Camera Angle close up
Sound background muslc geLLlng louder
Mlse en scene Lhe camera ls sLlll and ls
showlng Lhe zlp openlng whlch glves Lhe
sense of a new beglnnlng
LdlLlng camera sLlll and Lhe zlp ls qulckly
openlng Lo Lhe sound and llghL of summer
Analysls Lhe zlp openlng glves Lhe sense of
a new beglnnlng whlch represenLs LhaL
summer ls comlng and lL shows summer ls
comlng as brlghL llghLs are appearlng ln Lhe
gap ln Lhe zlp
Camera Angle close up
Sound background muslc geLLlng louder
Mlse en scene Lhe camera ls sLlll and ls
showlng Lhe zlp openlng whlch glves Lhe
sense of a new beglnnlng
LdlLlng camera sLlll and Lhe zlp ls qulckly
openlng Lo Lhe sound and llghL of summer
Analysls Lhe zlp openlng glves Lhe sense of
a new beglnnlng whlch represenLs LhaL
summer ls comlng and lL shows summer ls
comlng as brlghL llghLs are appearlng ln Lhe
gap ln Lhe zlp
Camera Angle close up
Sound background muslc geLLlng louder
Mlse en scene Lhe camera ls pannlng up
Lo where Lhe zlp ls belng unzlpped
LdlLlng camera zoomlng ln
Analysls Lhe colours of yellow and red glve
Lhe essence and feel of summer and Lhe muslc
ls peaceful and lald back 1he people ln Lhe
background are Lalklng and havlng fun whlch
suggesLs Lhey are aL a summer muslc fesLlval
Camera Angle MldshoL
Sound Lhe sound geLLlng louder has
sLopped and has people Lalklng
Mlse en scene Lhe zlp has opened
lnLo a Lwo shape and shows Lhrow Lhe
LenL Lhey are aL some klnd of fesLlval
LdlLlng no edlL
Analysls Lhe zlp ls fully open glves Lhe
sense of a new beglnnlng whlch
represenLs LhaL summer ls comlng and
lL shows summer ls here as brlghL llghLs
are appearlng ln Lhe gap ln Lhe zlp
Camera Angle MldshoL
Sound Lhe sound geLLlng louder has
sLopped and has people Lalklng
Mlse en scene Lhe zlp has opened
lnLo a Lwo shape and shows Lhrow Lhe
LenL Lhey are aL some klnd of fesLlval
LdlLlng no edlL
Analysls Lhe colours of yellow and red
glve Lhe essence and feel of summer
and Lhe muslc ls peaceful and lald
back 1he people ln Lhe background
are Lalklng and havlng fun whlch
suggesLs Lhey are aL a summer muslc
fesLlval
Camera Angle long shoL
Sound Lhe sound geLLlng louder has
sLopped and has people Lalklng
Mlse en scene Lhe zlp has opened
lnLo a Lwo shape and shows Lhrow Lhe
LenL Lhey are aL some klnd of fesLlval
1he bbc 2 logo has appeared
LdlLlng no edlL
Analysls Lhe zlp ls fully open glves Lhe
sense of a new beglnnlng whlch
represenLs LhaL summer ls comlng and lL
shows summer ls here as brlghL llghLs
are appearlng ln Lhe gap ln Lhe zlp
Camera Angle long shoL
Sound Lhe sound geLLlng louder has sLopped
and has people Lalklng
Mlse en scene Lhe zlp has opened lnLo a
Lwo shape and shows Lhrow Lhe LenL Lhey are
aL some klnd of fesLlval 1he bbc 2 logo has
appeared
LdlLlng no edlL
Analysls Lhe colours of yellow and red glve
Lhe essence and feel of summer and Lhe muslc
ls peaceful and lald back 1he people ln Lhe
background are Lalklng and havlng fun whlch
suggesLs Lhey are aL a summer muslc fesLlval
This ident is aimed at people aged 16-25 as the ident is
at a festival which is aimed at younger people.bbc 2 are
trying to reach out to younger people and they are trying
to appeal to them by relating to something younger
people do.bbc are trying to go in a different direction
and show things younger people would like to watch.
The use of bright colours are connotations of summer
and it tends to be an uplifting colour and gives off
positive thoughts. The ident reminds you of summer,
which is often a positive season for most people. So if
the ident does remind the person of summer they will
want to watch the shows on bbc 2.
ident
Camera Angle long shoL
Sound slow bulld of lnLense muslc
Mlse en scene Lwo people are ln a forenslc lab
and look llke Lhey are ouL of us pollce shows llke csl
LdlLlng no edlL
Analysls Lhe forenslc lab shows LhaL Lhe 1v ldenL ls
promoLlng a pollce program llke csl and Lhls shows
whaL Lhe channel shows on Lhelr channel
Camera Angle long shoL
Sound slow bulld of lnLense muslc
Mlse en scene Lwo people are ln a forenslc lab
and look llke Lhey are ouL of us pollce shows llke csl
LdlLlng no edlL
Analysls Lhe forenslc lab shows LhaL Lhe 1v ldenL ls
promoLlng a pollce program llke csl and Lhls shows
whaL Lhe channel shows on Lhelr channel
Camera Angle MldshoL
Sound lnLense muslc geLLlng more promlnenL
Mlse en scene Lhe camera ls zoomlng lnLo Lhe
mlcroscope
LdlLlng Lhe camera ls Lracklng from Lhe Lable Lo
around Lo Lhe mlcroscope
Analysls Lhe camera ls focuslng more on Lhe
Lelescope and lL ls gradually geLLlng nearer Lhe
Lelescope Lhe forenslc lab suggesLs LhaL Lhe show ls
a csl sLyle show
Camera Angle long shoL
Sound lnLense muslc geLLlng more promlnenL
Mlse en scene Lhe camera ls zoomlng furLher
lnLo Lhe mlcroscope and ls Lracklng ar
LdlLlng no edlL
Analysls Lhe camera ls focuslng more on Lhe
Lelescope and lL ls gradually geLLlng nearer Lhe
Lelescope Lhe forenslc lab suggesLs LhaL Lhe show ls
a csl sLyle show
Camera Angle MldshoL
Sound lnLense muslc aL lLs loudesL
Mlse en scene Lhere are blue blocks
furlously movlng around ln a LlghL area llke
mlcroorganlsms Lrylng Lo form
LdlLlng sLlll shoL
Analysls Lhe blue blocks are furlously Lrylng Lo
form lnLo a shape and Lhe lmage ls showlng
whaL Lhe women ls seelng Lhrough Lhe
mlcroscope
Camera Angle long shoL
Sound lnLense muslc aL lLs loudesL
Mlse en scene Lhe blue blocks have
formed
LdlLlng camera sLlll
Analysls Lhe blue blocks whlch are presenLed
as llLLle mlcroorganlsms have puL LogeLher Lo
form Lhe sky one logo whlch ls clever as lL uses
ldeas from Lhe show and lL has been
lncorporaLed lnLo Lhe sky one logo
The ident is aimed at people aged 18 to 35. the ident
shows what type of show is shown on sky one. They
show investigation shows like fringe and lie to me. Sky
one seem to show popular us tv programs which are
normally successful in the uk. like the way the ident
uses existing programs to show off there program by
showing the sky one logo in the microscope. This shows
sky one knows who there target audience is are fully
aware of what shows they will watch. This ident will only
get more people watching sky one.
ident
DENT
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene.
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene, you can
now see that the buildings are starting to make a the
number "4 which is the iconic number for the channel
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene, you can
see in this picture the buildings form the number "4 and
everyone knows what channel it is because channel 4
have many other idents that do this
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene, as the shot
goes behind the building you can no longer see the 4
shape and this means the ident is coming to an end
and the show is going to begin
Camera Angle: Extreme Long shot
Sound: A made beat to go along with the ident
Mise en scene: Shot from a helicopter flying round
buildings, looks to be in summer, incomplete buildings
maybe reflecting that the channel has building shows or
action films and shows
Editing: No edit
Analysis: The incomplete buildings could represent that
the channel plays action shows as a lot of shows and
films have incomplete buildings as a scene, you can no
loner see the channel 4 logo so this means the program
is about to start
This ident is aimed men aged 25-40. as from the ident it looks
like they would show action/thriller programs and this is
normally aimed at males. like the feel of the end of world in
this ident, this makes the ident mysterious and keeps you
guessing what programs channel 4 will show. though action
and thriller as most of them type of shows are set in big cities.
The orange/yellow in the ident gives us as the audience
comfort and that we will be at home with channel 4. the fact
that the ident is mysterious and it is hard to see what they will
show draws the viewer in as they want to find out what's on the
TV channel.
DENT
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idents/Bravo+-+Joe.html
The music is timeless and gives the ident
a nostalgic feel to it, the music is old
fashioned and is around the music the
product of the 1920-1930s . There are
radio waves coming of a tele-broadcasting
tower to give off an old theatre style to the
ident. The tower represents Broadway
which gives you the feel of old Hollywood.
The camera is zooming out of a building.
Bright light appears to give you the name
of the channel. They show the TV channel
name in a projection to give a old theatre
feel. t almost feels as if the projector will
flicker as the way the style is of the movie
theatre. The camera is zooming out of a
building.
The camera pans out of a theatre tower with lights coming out of the tower
to give a feel of a old theatre which makes the ident timeless and a product
of the time it was made. t shows an old theatre to give you an idea of what
sort films were made for this channel the music gives you feel of old
movies and classic theatre. The target audience for this ident is for people
who grew up in the era of black and white movies. This s generally for
people aged 60-80. the building is art deco from the 1920s-1930s and was
from the golden age of Hollywood.
The ident is aimed at people from the age 50-80 as feel
they can most relate to the era the films were made in
and they will remember what theatres used to look like.
The ident has a constant feel of Hollywood in the 1920-
1930s. feel people who saw this ident and were
interested in the content would want to watch the
channel as it catches the era of Hollywood perfectly. The
sound of this ident is what you would hear at the
beginning of a movie in the 1920s-1930s, this will give
nostalgic feel for people who grew up in the era and
watched the movies as it reminds them when they were
younger .
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Camera Angle Long shoL
Sound exclLlng rock muslc
Mlse en scene Lhere are several people
around a blg sockeL wlLh Lwo people abouL Lo
puL a plug lnLo Lhe sockeL
LdlLlng no edlL
Analysls Lhe screenshoL suggesLs LhaL
someLhlng blg ls golng Lo happen and lL wlll
llghL up Lhe place
Camera Angle Long shoL
Sound exclLlng rock muslc
Mlse en scene Lhe plug has been puL ln
Lhe sockeL
LdlLlng no edlL
Analysls Lhe plug ls now ln Lhe sockeL and we
are now walLlng for someLhlng blg Lo happen
Camera Angle Long shoL
Sound exclLlng rock muslc
Mlse en scene Lhe ldenL reveals a planeL
LdlLlng Lhe camera ls pannlng down a planeL
Analysls as Lhe plug has been puL ln Lhe sockeL
someLhlng blg ls happenlng and Lhe lLems llke
shoes are showlng whaL soughL of programs
wlll be on Lhe channel
Camera Angle Long shoL
Sound exclLlng rock muslc
Mlse en scene Lhere are Lrees and flowers
appearlng on Lhe planeL
LdlLlng no edlL
Analysls Lhe connoLaLlons of Lhe flowers and
Lrees suggesL Lhe world ls free and peaceful
whlch glves off poslLlve Lhlngs abouL Lhe ldenL
and channel 1he black cab ls a classlc 8rlLlsh
car whlch represenLs London and Lhe cab ls
golng Lo Lhe counLryslde Lo generallse bbc
Lhree all around Lhe uk
Camera Angle Long shoL
Sound Lhe women ls Lalklng over Lhe muslc
and lnLroduclng a program
Mlse en scene Lhe bbc Lhree logo ls
appeared and Lhe planeL ls full clrcle
LdlLlng no edlL
Analysls Lhe connoLaLlons of Lhe balloons
suggesLs Lhe bbc Lhree world ls free and a
good place Lo be and you should waLch Lhe
channel 1he planeL ls now full clrcle and lL
shows Lhe bbc Lhree world
The target audience for this ident is people aged 15 to 25.
the use of people is very popular for young people these
days as it is fresh and current. The ident suggests the
programs will have alot of programs aimed at teenagers like
family guy and the cleveland show. The sense of the world
being free appeals to teenagers as they like to be free and
independent and they want to do what they want. The
connotations of trees and plants give the impression of the
channel is a breath of fresh air. When the plug in put into the
socket to give life to the world suggests the ident and
channel is a breath of fresh air. The sound of this ident is a
rock style of music which will appeal to teenagers.

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