Scribd Logo
Upload

Welcome to Scribd!

  • A Project On Intercultural Environment

    Uploaded by

    Son Tang
    4 views17 pages
    Domino's operates 8500 stores across 55 countries, delivering 1 million pizzas per day and generating $3.2 billion in annual revenue. To be successful in different cultures, Domino's tailors its menu items and operations to each local market. For example, in India Domino's does not offer pepperoni due to respect for Hindu beliefs, and in Saudi Arabia stores close during prayer times. Domino's aims to be both the global leader in pizza delivery through standardized policies while also adapting to local customs and tastes in different regions.

    Original Description:

    Original Title

    Domino's-IB#1

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Domino's operates 8500 stores across 55 countries, delivering 1 million pizzas per day and generating $3.2 billion in annual revenue. To be successful in different cultures, Domino's tailors its menu items and operations to each local market. For example, in India Domino's does not offer pepperoni due to respect for Hindu beliefs, and in Saudi Arabia stores close during prayer times. Domino's aims to be both the global leader in pizza delivery through standardized policies while also adapting to local customs and tastes in different regions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views17 pages

    A Project On Intercultural Environment

    Uploaded by

    Son Tang
    Domino's operates 8500 stores across 55 countries, delivering 1 million pizzas per day and generating $3.2 billion in annual revenue. To be successful in different cultures, Domino's tailors its menu items and operations to each local market. For example, in India Domino's does not offer pepperoni due to respect for Hindu beliefs, and in Saudi Arabia stores close during prayer times. Domino's aims to be both the global leader in pizza delivery through standardized policies while also adapting to local customs and tastes in different regions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    A Project on Intercultural Environment

    8500 corporate & franchised stores in 55 Countries Including 50 US states Delivering 1 million pizza per day 3.2 billon $ revenue

    Value system
    Norms Aesthetics Religion Language Traditions & Customs

    Mission: Domino's is the pizza specialist who consistently delights the customer with great taste and choices in pizza and with friendly, courteous people providing prompt delivery service. Vision: Exceptional people on a mission to be the best pizza delivery company in the world!

    Tag Line for India :Khushiyon ki home delivery

    Designed to reflect local eclectic taste


    Britain: Tuna & Sweet corn Japan: Squid Mexico: Jalapeos & paprika Greece: Olives, Oregano, Mediterranean ingredients Australia: Beef & Onion

    India
    Domino's has respected the Hindu reverence for the cow by omitting pepperoni, the beef based topping and replacing it with spicy chicken sausage

    France Savoyarde Japan Quattromille Feuille Australia Vegorama Godfather Kuwait Hawaiian Feast

    US Brookyln Style

    Saudi Arabia (Middle East) Stores must work around four prayer times a day, each lasting for 12 45 minutes. During prayer times, all businesses close.

    Celebrating chinese New Year

    Ethnocentric Pizza delivery experts


    Polycentric Different Menu across the globe

    Regiocentric 100% Veg


    Geocentric comman integrated policies & offerings

    Inaugurated in India in 1995. 274 Stores, 55 Cities, 20 States. (As on 31-Aug.2009) Largest & Fastest growing Pizza chain in India. Strategy in India
    1. Product Adaptation

    2.
    3.

    Price Discrimination
    National Promotion & Advertisement

    Paneer on Pizza ?

    Wheat dough Pizza ?

    Relied heavily on 3 tier menu with pizza available for every class Ultra low priced pizza Medium priced pizza High priced pizza

    i. ii.

    iii.

    Winning point over its competitor pizza hut

    Emotional touch to Indian Advertisements Heavily promoted pizza mania Free coupons Retro Adds

    www.dominos.com
    www.dominos.co.in Wikipedia

    Thank You

    You might also like