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How did DHL company come into existences and when?

DHL was founded in San Francisco in 1969 by Adrian Dalsey, Larry Hillblom, and Robert Lynn as a company that shipped documents between San Francisco and Honolulu . Surprisingly, DHL did not immediately begin its expansion within the United States but instead expanded to the Philippines, Japan, Hong Kong, Singapore, and Australia, followed by an expansion to Europe in 1974, the Middle East in 1976, Latin America in 1977, and Sub-Saharan Africa in 1978 . The same year, DHL also started offering international service to Eastern Europe, followed in ensuing years by service to Vietnam, the People's Republic of China, and then Kuwait during the Gulf War. By 1988, DHL had a presence in 170 countries and boasted 16,000 employees. DHL's network of expansions paid off. In December 1998, DHL was named Global Finance Magazine's "World's Most Global Company"

DHL International also formed a partnership with Cathay Pacific Airways (2004). Among the major competitors of DHL are Fedex, UPS( United Parcel Servic), TNT(Thomas Nationwide Transport couries service.) as well as national post carriers like the US Postal Service and Royal Mail

The scorecard introduces four main processes, namely, - translating the vision that helps the managers build a stroung base around the organizations vision and strategy; - communicating and linking that lets managers communicate their strategy up and down the organization; - business planning, which enables companies to integrate their business and financial plans; - and feedback and learning, which gives companies the capacity for strategic learning.

The use of the balanced scorecard guides and influences the behaviour of individuals and organizations depending on its applications. However, more importantly, the influence of using the balanced scorecard produces potential benefits, including the following:

The objectives or goals of the company is to provide and offer expertise in express, air and ocean freight, overland transport, and logistics solutions, along with worldwide coverage and in-depth understanding of local markets. This is being achieved by DHL through the development and improvement of its employees, from managers, couriers, and call centre representatives, who help deliver the superior customer experience.

-Advertising -Sales Promotion -Direct Marketing -Sponsorship -E-Communications -Continuous improvement. -Higher profitability. -Customer satisfaction. -Streamlined operations. -Increase in the market share.

DHL Company is one of the top courier company in the world because of the following main reasons: -Reduced stock obsolescence. -Improved order accuracy. -Enhanced visibility and control. -Shorter lead times -Improved productivity.

DHL the global market leader of the international express and logistics industry, with annual revenues of over EUR 24 billion in 2004-05. Every year, DHL delivers 100 million shipments which includes transporting documents, parcels and weight shipments

-The Gap analysis is useful in addressing the problems with improving the quality of services of DHL, which is part of the internal business processes of the company. This system would not only help the customers obtain their shipments on time but would also help the company reduce complaints regarding slow service or lost shipments.

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