A Questionnaire on Perception of People towards DTH in Gujarat

We are the students of K.K. Parekh Institute of Management studies, Amreli, studying in 4th semester. We are doing this survey as part and partial of our project report on Perception of People towards DTH in Gujarat .

The information collected by us will be used only for the academic purpose.

Demographic Details:

Name of the Customer :-

Address :- ________________________________________________________

________________________________________________________

________________________________________________________

Age :-

Occupation :-

Gender :-

Male

Female

Phone No. :- (O)

_ (M)

1. Are you aware about DTH service? Yes No

2. How many DTH service providers you know about? TATA Sky Airtel Sun TV DD Direct 3. Do You have DTH connection at Home/Office? Yes If Yes, Go to Question No. 4. (And skip Question no. 6) If No, Go to Question No. 6. 4. Which DTH connection do you have? No Dish TV Videocon Reliance

TATA Sky Airtel Sun TV DD Direct 5. How did you come to know about that provider? TV Ad Hoardings Friends Magazines

Dish TV Videocon Reliance

News Papers Retailers Relatives Others

6. Would you like to purchase DTH Connection?

Yes

No

7. What is your preference while finalizing your brand? (Give Rank) (Most favorable will be ranked as 1 and accordingly)

Category Quality Initial Price Package Price Brand Image Good Clarity Value Added services

Rank

If any other reason please specify:-

8. Which type of package do you prefer? Monthly Half Yearly Quarterly Yearly

9. Do you think DTH service value for money? Yes No

10. If you are using DTH service, Do you have any interest in switching over the DTH connection?

If yes, Give preference (Give rank):Or If you are not using DTH service, Which DTH service provider will be preferred by you?(Give Rank) (Most Preferable will be ranked as 1 and accordingly)

Company Name Airtel Reliance Tata Sky Dish TV Sun TV Videocon

Rank

If you don t want to switch-over your brand, give reason:__________________________________________________________________

11. Do you think DTH service is better than Cable Connection? Yes No

Thank You