STEP THREE DEVELOP COMPETITIVE BRAND PROFILES CLIENT: BRAND: HAVAIANAS DATE: 1.

COMPETITOR BRAND This is where you could identify the information of your competitors. In this area, we will give the information about the brand name, company name and the parent company of each competitor the company has. The following competitors and information are given below: a. Ipanema Brand name: iPanema Company name: ELRO Commercial and Industrial Corporation in the Philippines
Parent name:

b. Crocs Brand name: Crocs Company name: Crocs Incorporated

c. Parent name: Crocs Incorporated Sandugo Sandals

Brand name: Sandugo Company name: Khumbu Enterprises Parent name: Khumbu Enterprises d. Nike Brand name: Nike Company name: Nike Incorporated
Parent name: Nike Incorporated

2. COMPETITIVE FRAME FOR THIS BRAND Havaianas belongs to the category of sandals. It is also competing to other product lines like in accessories, towels and bags. Even though it widens its product category the brand name is still Havaianas. 3. TARGET GROUP 4. PROMISE 5. MEDIA HIGHLIGHTS 6. CURRENT BRAND SITUATIONS