Life Style and Apparel Retail

Retail in India Life Style and Apparel Retail
Presented by:
Anuranjan
3/11/2012
YMT's College Of Management
World Retail Scene global retail sales to cross US$13 trillion!
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Share of organized retail in selected countries
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Spread of Modern Retailing in developing countries Late comers in Modern Retail Diffusion Restriction on FDI Demand side features Income Middle Class Urbanization 3/11/2012 of women inYMT's College Of Management Share work force
Future Trends
Retail Business will slowdown in developed countries Population in age group 50-70 will explode Modest population growth in 20-35 age group
Decline in 35-50 age group

Plenty of workforce and consumers in developing countries
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Indian Retail
The growth of Indian retail is associated with the growth in the Indian economy
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Growth in Indian Retail (Total)
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Growth in organized retail (in Bn)

2003 2004-05 2005-06 2006-07 -04 Total organized retail Share in total retail 350 408 479 598 CAGR 2004-07 19.5
3.3
3.6
4.0
4.1
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Indian retail: share of categories (%)
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Share of organized sector in total retail by category (%)
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Organized retail expansion by format
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Apparel Retail in India Market Definition Menswear
Womenswear Infants wear
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Market Analysis
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Market Segmentation
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Market Forecast
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Apparel retail format
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Adidas
Came to India in 1996, Established by Adi Dassler Adidas today has a total of 96 exclusive stores across the country. The price range starts from Rs. 120 for a pair of socks to Rs. 12,500 for our iconic product the adidas Our core audience comprises of young Indians aged 14 to 24 years with 17 year olds at the epic centre. Positioned as a sports performance brand. We have fashionable products. 3/11/2012 YMT's College Of Management 17
Adidas
Adidas branding of 3 Stripes in various colors such as Black, Light Scarlet and white. Feel range uses muted-bright seasonal color trends such as Blaze red, Mlange, Black and Chrome and focuses on sensory appeal in fabrics and washing. Brand ambassadors like Sachin Tendulkar, Sania Mirza, Zaheer Khan and many others,
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Adidas
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Adidas
Clarity of thought : The window display focuses on the women wear and accessories specially for the sports. Creativity : The tagline being used is quite motivating for the women of this era and would assure her that anything is possible for. Also, the color used in the background is blue signifying the cool and sporty look.
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Adidas
Effectiveness : The display of upside down women signifies the freedom and independency of women and thus is very much effective which motivates them to walk in the store. Why did it work : It forces female customers to ponder what all does the store holds for them.
PANTALOONS
Indias leading retailer operating in value and Lifestyle segment of the Indian consumer Market Headquartered at Mumbai Company operates over 7 million square feet Of retail space,1000 stores across 51 cities in India and employees over 25000 people A flag ship company of future group
ACHIEVEMENTS
INTERNATIONAL RETAILER OF THE YEAR 2007 By U.S based National Retail Federation
EMERGING MARKET RETAILER of the year

2007 at world retail congress held at Barcelona. The Reid & Taylor Awards For Retail Excellence 2008 Coca-Cola Golden Spoon Awards 2008 Most admired Retail Company of the year: Pantaloon Retail (India) Ltd
FUTURE GROUP
VISION: To deliver everything, everywhere, every time to
every Indian consumer in the most profitable manner
MISSION: Indianess as a core value CORPORATE CREDO:

Rewrite rules, retain value
COMPETITORS FOR PANTALOONS

As retail is a growing sector there are many market players in the field. To name a few: Shopper stop, Vishal Mega mart, Westside, Wills Lifestyle an ITC brand, etc.
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Pantaloons
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Pantaloons
Clarity of thought : The window display clearly shows that the sale season is going on for the apparels and accessories offered by the store. Creativity : The red color is used to indicate sale period which can be discovered from a far distance. Red color is physically and psychologically attached to the customers and portray excitement.
Pantaloons
Effectiveness : A customer interested would surely walk-in to avail the discounts as the display is shouting out for the sale season. Why did it work : The entire display used the red color tints and shades indicating sales period & also providing an opportunity to avail extra reduction.
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SHOPPERS STOP LIMITED

VISION
To be a global retailer in India and maintain its no. 1 position in the Indian market in the department store category.
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SHOPPERS STOP- PRODUCT LINE

Shopper's Stop Ltd. with its ear-to-theground approach first defines consumer expectations and then meets them. Home stop is a step in this direction.
Shopper's Stop Ltd. operates Mother care stores in India under franchise from Mother
care PLC, UK.
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Brands
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SHOPPERS STOP
The stores offer a complete range of apparel and lifestyle accessories for the entire family. From apparel brands like Provogue, Color Plus, Arrow, Levis, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., to accessories like Cross, Ray-Ban, ferrari,police watchesetc
SHOPPERS STOP LIMITED

Shopper's Stop First Citizen Reward Points for every time you shop at Shopper's Stop. Exclusive benefits & privileges. Exclusive cash counters at Shopper's Stop so you can spend more time shopping than waiting in a line. Also the Rs 303 crore-turnover retail group, Shoppers' Stop's experimentation with a festival during its off-season period has paid it dividends. Extension of operations online and to other cities.
Shoppers Stop
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Shoppers Stop
Clarity of thought : It is very much clear from the display that the store is selling casual party wear apparels for youth.
Creativity : The display gives the party like feel with the use of dark colors and props like party hanging balls. The window glass has a sticker signifying music which tells about enjoyment and excitement.
Shoppers Stop
Effectiveness : The display is effective as it attracts the youth to walk-in and buy the merchandise for parties or even for casual. Why did it work : The display is very attractive & would serve the purpose for people who want to look trendy but in a funky way.
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Wills Sport relaxed wear for men and women. Launched Wills Classic formal wear (2002) and Wills Club life evening wear (2003). Introduced John Players, in 2002. In 2006, Wills Lifestyle became title partner of the country's most premier fashion event - Wills Lifestyle India Fashion Week
Will open 50 more exclusive outlets, thus establishing its presence in 40 Indian cities
Achievements & Awards

Retailer of the Year Award at Asia Retail Congress 2008. Top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine 2004: Rising Star Brand of the Year - John Players
2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle
2002 : Most Admired Women's Wear Brand of the Year Wills Sport 2001 :The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.
Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear. fashion accessories and Essenza Di Wills an exclusive range of fine fragrances and bath & body care products for men and women. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country.
Wills Lifestyle has been established as a chain of exclusive specialty stores providing the Indian consumer a truly 'International Shopping Experience'
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Clarity of thought : The display is very clear & tells that the main merchandise on display are apparels and accessories for teenagers & women. Creativity : The entire display gives a very homely touch & is very attractive being for the season.
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Effectiveness : The colors being used are bright colors like blue and red signifying cool, excited, stimulated and powerful environment. Why did it work : The display gives an aesthetic touch and a homely environment. The display gives a feeling to the customer that they can also avail the same comfort and calmness by acquiring these merchandises.
The company, founded in 1853 by a Bavarian migrant,
Levi Strauss markets apparel in more than 60 countries, 53 production facilities and 32 customer service centers in 49 countries. Levi Strauss, is planning to open 1050 stores across India in the next three years. The company plans to have exclusive Levi's stores in 100 towns and Docker's stores in 500. It will also have exclusive signature stores in 1000 towns.
Levi Strauss has 30% share of the premium segment of the denim market and 10% of the overall market across price segments in the country. planning to launch a sub-category of denim by winter to add to its stable comprising of sub-brands like Sykes, 501, Red Tab and Red Loop.
Redwire Jeans are priced at Rs 9,000 and are available for both men and women.
Competitors Lee, Blackberry, Pepe Jeans, Wrangler, Provogue, Pantaloons, Diesel, Woodland, Reebok, Strategy "We aim to open a store each day in the next three years."
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Clarity of Thought: The product being offered here is apparels as well as shoes for men and women. Creativity: One of the mannequins has been placed upside down that too only the lower part of body to give it a very funky look, which would appeal to the younger generation. While the other mannequins are placed in a way to give a social look with a flex being used in the background.
Effectiveness : The display is done to give a very relaxed feeling which would indicate that the clothes are very comfortable and can be wore anytime throughout the day.
Why did it work : The display is successful in increasing walk-ins as well as conversions as it is visible from outside the store and appeals to the younger generation and gives a very chilled out attitude for them.
1. Pantaloon Retail (India) Limited The Future Group
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Business Strategy
Targeting greater market share by entering into formats such as departmental stores, supermarket, hypermarkets, malls etc. Developed a Dual Strategy Of opening smaller versions in its flagship stores like BIG BAZAAR Opening larger Independent Stores.
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Currently adopted retail format by the group:
Lifestyle Segment Pantaloon Central Value Segment Big Bazaar Food Bazaar
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Private Labels Pantaloons apparel retail business derives its 75 per cent of sales from its private label such as: John Miller shirts JM Sports Lombard Pantaloon Bare Leisure Bare Denim Annabelle Mix Match Akkriti

Major Strategic Alliances PRIL has entered into 50:50 JV with Ginni & Jonnyknown brand for kids Sole Franchisee of Mark& Spencer, Guess and Womens Secret in India PRIL holds a 51 per cent stake in JV with Liberty Shoes called Foot Mart runs stores under the name of Shoe Factory located in shopping malls and also opened as independent stores Pantaloon Retail
2. Shoppers Stop
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2. Shoppers Stop
Business strategy Primarily catering to the Lifestyle Retailing segment through Departmental Stores -Offers a gamut of products apparels, accessories, footwear, cosmetics, music, books, leather products, furnishing etc. Ventured to the Value Retailing segment with inception of HYPERCITY
Apart from these stores, the company also has presence in Niche Retailing format.
2. Shoppers Stop
-With the brands such as: Crossworda lifestyle bookstore; these are run in 3 formats Corner Store, Brand Stores and Flagship Stores. MAC its a tie-up with a cosmetic major, Estee Lauder. Home Stop its a specialty store, caters exclusively to home furnishings and furniture. Mother Care -its a franchise agreement with a UK-based Mother care marketing baby clothes, toys, baby care products and maternity clothes.
2. Shoppers Stop
Future Expansion Plans The company plans to form a JV with AGROS of UK to start Catalogue Retailing Business in India Plans to diversify into airport retailing, for which also signed an MOU with the Nuance Group of Switzerland
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3. Globus Stores Pvt ltd

Business Strategy The company started as a departmental store, but gradually shifted its focus to the apparels and private labels. has an in-house team of designers and merchandisers responsible for quality Actual production activity is outsourced
The company is mainly targeting smaller cities like Vadodara, Muradabad, Jamshedpur Ranchi, Udaipur Bhopal, Ludhiana
3. Globus Stores Pvt ltd

The group is planning to set up 100 stores by 2008 across the country Up-coming stores are to set up in Varanasi, Hyderabad and Noida Financial information of Globus Stores Pvt Ltd is not available as the company is a privately held company.
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4. Provogue (India) Pvt Ltd
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4. Provogue (India) Pvt Ltd

Business Strategy Retail Formats followed by the company: Provogue Mega Studiosstores a wide range of merchandise The company operates through its stores Provogue Studio These are stores that are managed directly by the company or through contracts Located mainly in malls Have allocated space in other departmental stores on a shop-inshop basis
5. The Raymond Group
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The Raymond Retail Shops are premium retail stores offering complete range of mens wardrobe. the largest one stop retail network in the country.
There are over 350 stores exclusive 'The Raymond Shop' (TRS) in prime locations, in 150 cities in India.
27 overseas outlets in 15 cities across the Middle East, Sri Lanka, Bangladesh and Nepal. Includes top-of-the-line brands -Raymond, Manzoni, Park Avenue, ColourPlus and Parx.
Reach of the brand is spread all over the country across big cities and smaller towns thereby targeting a wide spectrum of consumers. Also extended its presence in some of the leading Malls with new retail format.
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Brand Stores exclusive stand-alone stores for brands -Manzoni, Park Avenue, Parx, ColorPlus, Be: and Zapp! Each store makes available to customers the entire product range of garments and accessories. The highlight of these stores is that they provide customers a unique and leisurely shopping experience Encompassing a look to suit every new occasion formal, casual, outdoor and travel etc.
6. Wills Lifestyle -ITC's Lifestyle Retailing Business Division
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Strategy:
With its brands, ITC aspires to build a dominant presence in the apparel market through a robust portfolio of offerings. Wills Lifestyle has been established as a chain of exclusive specialty stores providing the consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation.
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To enhance product availability through expansion of Wills Lifestyle chain of exclusive stores in high potential catchment malls. The brand is now available in over 150 locations through exclusive brand outlets (EBOs) and shop-in-shops.
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7. Murjani Group
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7. Murjani Group
Strategy: The India strategy for Murjani, revolves around the creation of a unique Multi-Brand Retail Platform, with world renowned, premier international brands. In the second phase of its India strategy, in 2005, Murjani identified several major international brands, to add to its brand portfolio and secured exclusive, long term rights to India, for 6 world renowned, premier brands: Gucci, Jimmy Choo, Calvin Klein, French Connection, Tumi & Build A Bear.
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Divided into two segments - Value retailing, which is typically Low margin-high volume business and High margin-low volume business
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one of the most important sectors of the economy in terms of investment, revenue, trade and employment generation short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes.
Category Brick and Mortar Catalog
Sales $ Billion 169.256
Market Share (%) 92.9
7.177
3.9
Finished clothing products made from both natural and manmade fibers like cotton, silk, wool, lenin, polyester, rayon etc. sold through three major channels
Online/ Internet
5.873
3.2
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Major Manufacturers and their Market Share
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Global Trade Volume and Trends
Region
% Share
The global apparel industrys total revenue in 2006 was US $ 1, 252.8 billion, which was approximately 68% of the overall industry value.
Asia Pacific
35.40%
Europe
29.40%
USA
22.30%
Rest of the world

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12.90%
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Country China
China had captured 65% of the global market share towards the end of 2006 in total apparel exports
US $ Billion 8,260.921
Hong Kong Italy Malaysia Germany Pakistan Thailand USA India
1,723.210 1,353.586 1,255.069 669.130 618.830 597.758 595.171 522.463
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Challenges
The Apparel retail Industry is growing at a very high rate but still there are some barriers, which are hindering the growth of this industry. Some of them are:
The production rate is still not able to match with ever rising demand.
Do not have enough resources and manpower to explore them.

Competition has increased.
As apparel industry is fashion driven, and fashion keeps changing. Thus they usually have to work under pressure.
Availability of products within the time. i.e SCM in apparel sector
Internal
Retaining qualified manpower
Implementing SOPs & best practices Focus on improving operational efficiency
External
High real estate cost
Anarchic laws Shortage of qualified manpower
Cost control
CRM & Service levels
Unorganized & poor supply chain
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Opportunities
Before liberalization Many brands were not available Government disallowed imports of most products Luxury items banned/had high import tariffs Post liberalization Enhanced availability of branded and superior products at affordable prices Two incidental factors Spread of cable and satellite television influencing consumer behavior Emergence of brand-first foreign product available at affordable price
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4th largest economy in the world, in terms of Purchasing Power Parity Growth primarily from Services Sector, currently accounting for 59% of the Economy India is a part of the golden triangle countries (others being China & Russia) that are high on target list of premium & luxury brands
A Growing Economy 2nd fastest growing economy in the world Rated among the most favourite investment destinations
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One-stop shopping, speed and efficiency of purchases Consumerist attitude Guilt-free spending Savings not very high priority Spending money for look-good -Shift of expense basket from basics to lifestyle products -Increased spend on Apparel, personal care Consumer - High disposable income -Changing consumer preferences -28 states, 100+ religion, 250+ festivals
Resurgent India
Over 70% population below 35 years, while 50% is below 25. Increasing purchasing power. Shift of population from rural to urban. Shift of consumer towards brands. Over 60 mn households have access to Cable TV
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Thank U
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Life Style and Apparel Retail

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Life Style and Apparel Retail

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Retail in India Life Style and Apparel Retail

YMT's College Of Management

World Retail Scene global retail sales to cross US$13 trillion!

YMT's College Of Management

Share of organized retail in selected countries

YMT's College Of Management

Decline in 35-50 age group

YMT's College Of Management

Growth in Indian Retail (Total)

YMT's College Of Management

Growth in organized retail (in Bn)

YMT's College Of Management

Indian retail: share of categories (%)

YMT's College Of Management

Share of organized sector in total retail by category (%)

YMT's College Of Management

Organized retail expansion by format

YMT's College Of Management

Apparel Retail in India Market Definition Menswear

Womenswear Infants wear

YMT's College Of Management

YMT's College Of Management

YMT's College Of Management

YMT's College Of Management

Apparel retail format

YMT's College Of Management

YMT's College Of Management

YMT's College Of Management

YMT's College Of Management

EMERGING MARKET RETAILER of the year

MISSION: Indianess as a core value CORPORATE CREDO:

COMPETITORS FOR PANTALOONS

YMT's College Of Management

YMT's College Of Management

YMT's College Of Management

SHOPPERS STOP LIMITED

YMT's College Of Management

SHOPPERS STOP- PRODUCT LINE

care PLC, UK.

YMT's College Of Management

YMT's College Of Management

SHOPPERS STOP LIMITED

YMT's College Of Management

YMT's College Of Management

Achievements & Awards

YMT's College Of Management

YMT's College Of Management

The company, founded in 1853 by a Bavarian migrant,

YMT's College Of Management

1. Pantaloon Retail (India) Limited The Future Group

YMT's College Of Management

1. Pantaloon Retail (India) Limited The Future Group

YMT's College Of Management

1. Pantaloon Retail (India) Limited The Future Group

YMT's College Of Management

1. Pantaloon Retail (India) Limited The Future Group

1. Pantaloon Retail (India) Limited The Future Group

YMT's College Of Management

YMT's College Of Management

3. Globus Stores Pvt ltd

3. Globus Stores Pvt ltd

YMT's College Of Management

4. Provogue (India) Pvt Ltd