Q-1Sex Male

Q-2Age

Female

<20

21-30

31-40

>40

Q-3Number of Family Members <5 6-10 Q-4Education Primary Q-5Occupation Student

11-15

>15

Secondary

Graduate

Post Graduate

Service

Business

Professional

Q-6To have ice creams do you generally, Go out Bring icecreams

at home

Both

You go out to take product generally with

Family Friends Alone Q-8How frequently do you consume your home product ? (Weekly) at a time above 5 times Q-9In a day, when do you generally consume oil? Morning Noon Evening Night Q-10How would you like your ice cream to be served? Cup Cone Candy Scooped Sundaes Party/Family pack Q-11Which price tag (Rs.) are you comfortable with while purchasing ice creams? (Put X in suitablerange) Cup 5 10 15 20 Cone 5 15 25 35 Party Pack (1000 ml) 50 90 130 170 Family Pack (500 ml) 50 70 90 110 Q-12Which flavors of ice cream do you like the most?(Rank in order of preference like most give rank 1 ----) Vanilla Kesar-Pista Chocolate KajuDraksh Butterscotch Seasonal/Fruit flavorsOther (Specify) ________________________________________________

Q-13Please indicate how much importance do you give to the following factorswhilebuying ice creams? Extremely Not at all Important

Brand Price Schemes Flavour Quality Availability

5 5 5 5 5 5

4 4 4 4 4 4

3 3 3 3 3 3

2 2 2 2 2 2

1 1 1 1 1 1

What productdo you use for your hair? 1.1.Shampoo Shikakai 1.2.Soap 1.3.Shikakai 1.4.Shampoo And

2. If you use a shampoo, how often do you use it? (select thenearest range) 2.1.Daily 2.2. Twice a week 2.3.Weekly 2.4.Monthly

3. If you use shampoo, what brand do you use?

3.1.chik 3.2.clinic plus 3.3.sunsilk 3.4 head and shoulders

What brand of Shampoos do you use? 4.1.Chic 4.2. Clinic plus 4.3. Head and shoulders 4.4.Anything that is inexpensive 5. In what Quantitydo you buy shampoo? 5.1.Sachets 5.2.Bottles/Bigger packs 5.3. Family packs 5.4. Mini bottles Is Shampoo A Necessity for you? 6.1.Yes 6.2. No 7. How many Members of you family use shampoos? 7.1.All 7.2.Siblings only 7.3. Only you

What features do you look for in a shampoo?

8.1.Smoothening of hair 8.2. Anti Dandruff 8.3.Conditioning 8.4. To prevent hair fall 9. If your Income daily, will you Increase The Consumption of shampoo?
9.1.Strongly agree 9.2.Agree 9.3. CantSay 9.4.Disagree 9.5. Strongly Disagree 10. How easily is Shampoo available to you? 10.1. Very convenient 10.2. Inconvenient 11. Do you find any Additional utility by using shampoos? I use it because it is used in urban areas It really Helps Me Maintain My hair I use it because someone At home uses it I do not find any difference between a shampoo and a soap

Can you recall any advertisement of ice cream? Yes No Advertise: ___________ Q-15If Yes, Please tick the relevant ones out of the following: Newspaper/ Magazines Television Hoarding Other (Please Specify)_______________ Q-16You remember the advertisement because (tick the relevant) It impressed you You saw it many times It had good music Other (Specify)____________ Q-17You generally prefer ice cream that is Branded Unbranded Q-18Which brand of ice cream do you consume most? Vadilal Amul Dairy Den Havmor Other (Please Specify) _______________________________________ Q-19How many schemes are you aware of?VadilalAmulHavmor1.2.3.4.Q-20Which is the first word that comes to your mind when you think of icecreams?