THANK YOU FOR LENDING US 5 MINUTES YOUR TIME!

We are VEGA
Honours students, and we would like your opinion on kitchen appliances. Your
help will contribute to the improving of product innovation and customer
satisfaction. The results collected are voluntary and confidential and will be used
for assignment purposes only. These will not be passed on to any other third
parties. We appreciate and value your input.

1. If your house was on fire, which kitchen appliances would you grab
___________________________________________________________

1.1 Which would you gladly leave behind and why?

_______________________________________________________________

2. Rate the following Kitchen Appliance brands in order of preference. 1 being

the most favoured, 4 being the least favoured.

2.1 2.2

2.3 2.4

3. How much are you prepared to spend on a (Please tick):

3.1 Toaster __R0-R200 __R250-R400 __R450+
3.2 Kettle __R0-R200 __R250-R400 __R450+
3.3 Blender __R0-R200 __R250-R400 __R450+
3.4 Microwave __R0-R500 __R550-R800 __R850+
3.5 Fridge __R0-R500 __R550-R800 __R850+

4. Where do you buy your appliances?

4.1__Discount Store (eg. Macro)
4.2__Speciality Store (eg. Boardmans)
4.3__Supermarket (eg. Pick’n’Pay)
4.4__Lifestyle Store (eg. @home)

5. What kitchen appliance would you like to receive as a gift?

5.1__Toaster 5.4___Fridge
5.2__Coffee Machine 5.5 ___Snackwitch toaster
5.3__ Microwave 5.6___Other (please specify)_________________

6. Which of the following statements best describes the brand: please circle

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 6.1 If Russel Hobbs was at a party, he would be:

6.1.1 Sitting quietly in the corner

6.1.2 Gatecrashing
6.1.3 Stylishly dressed and mingling
6.1.4 Who is Russel Hobbs?

6.2 What car do you think Safeway drives

6.2.1 A Toyota Corolla

6.2.2 A Mini Cooper
6.2.3 A Mercedes C Class
6.2.4 Other_________________

7. The best use for my kitchen is

7.1 Cooking
7.2 Entertainment
7.3 Family bonding
7.4 It came with the house

8. Select the appropriate option:

8.1 Design affects my choice of kitchen appliance
strongly agree agree neutral disagree strongly disagree

8.2 Colour affects my choice of kitchen appliance

strongly agree agree neutral disagree strongly disagree

9. Are you male or female?

9.1__Male
9.2__Female

10. Circle the age category you belong to?

10.1__18-24
10.2__25-34
10.3__35-44
10.4__45+

11. Which type of household do you live in?

11.1 __Young Single
11.2 __Single parent
11.3 __young married (no children)
11.3 __Full Nest (Children present)
11.4 __Empty Nest (Children have moved out)
11.5 __Older Single
11.6__Other

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