Dear Madam,

Greetings!

We are conducting an independent market research study about small kitchen appliances.
This survey should take no longer than 15 minutes and we would be very grateful if you could spare the time to help us.

I. PROFILE OF RESPONDENT

Name (Optional) :

Age* :

Civil Status* : ___ Married ___Single

___ Widow ___Separated

Monthly Household Income* : ___ Above Php300K ___Php 30-75K ___Php 15-25K
___ Php 75-300K ___Php 25-30K ___Below Php15K

Which of the ff. best represents your status in the household?

___ Primary Earner
___ Secondary Earner
___ Housewife

What do you usually do in your free or leisure time?

___ Watching TV
___ Online Shopping
___ Outdoor Shopping
___ Travelling
___ Cooking
___ Reading newspaper/magazines
___ Watching movie at the movie house
___ Browsing social media sites (facebook, instagram, twitter)
___ Others, please specify ______________________________

How many people in total (including children) are living in your house? _________
Please do not include servants or relatives who are staying temporarily

II. SMALL KITCHEN APPLIANCES

1. Do you own small kitchen appliances in your home?

___ Yes ___No

2. What types of small kitchen appliances do you own?

___ Microwave Oven ___ Blender
___ Rice Cooker ___ Coffee Maker
___ Oven Toaster ___ Electric Kettle
___ Griller ___ Electric Pot
___ Stoves ___ Mixer
___ Turbo broiler ___ Sandwich Maker
___ Steamer ___ Deep Fryer
___ Dishwasher ___ Air Fryer
___ Toaster ___ Others, please specify ____________________________
___ Electric Oven

3. How many small kitchen appliances do you own? (state the number)
___ Microwave Oven ___ Blender
___ Rice Cooker ___ Coffee Maker
___ Oven Toaster ___ Electric Kettle
___ Griller ___ Electric Pot
___ Stoves ___ Mixer
___ Turbo broiler ___ Sandwich Maker
___ Steamer ___ Deep Fryer
___ Dishwasher ___ Air Fryer
___ Toaster ___ Others, please specify ____________________________
___ Electric Oven
4. What brand is/are your small kitchen appliance/s?
___ Samsung ___ Hanabishi
___ Panasonic ___ Standard
___ Asahi ___ Imarflex
___ Dowell ___ Kyowa
___ Elba ___ Tough Mama
___ Electrolux ___ 3D
___ Fujidenzo ___ Sharp
___ La Germania ___ Whirlpool
___ Philips ___ DeliChef
___ Tefal ___ Others, please specify ____________________________

5. How familiar are you with these small kitchen appliances brands

Not at all familiar Slightly familiar Moderately Very familiar Extremely

familiar familiar
Samsung
Panasonic
Asahi
Dowell
Hanabishi
Standard
Imarflex
3D
Whirlpool
Electrolux
Elba
Philips
DeliChef
Tefal
Fujidenzo
La Germania
Tough Mama
Kyowa
Sharp

6. Do you consider buying small kitchen appliances in the near future?

___ Yes ___No

If yes…

a. When?
___ In the next 3 months
___ Within the year
___ Next year

b. What type of small kitchen appliances do you consider buying?

___ Microwave Oven ___ Blender
___ Rice Cooker ___ Coffee Maker
___ Oven Toaster ___ Electric Kettle
___ Griller ___ Electric Pot
___ Stoves ___ Mixer
___ Turbo broiler ___ Sandwich Maker
___ Steamer ___ Deep Fryer
___ Dishwasher ___ Air Fryer
___ Toaster ___ Others, please specify ____________________________
___ Electric Oven

c. What is the reason of your purchase?

___ Replacement
___ Shifted Home/Home Renovation/Built a new house
___ Increased Number of Household members
___ Newly married
___ For business purposes
___ It was under promo/deals
___ Keeping up with trend (modern/stylish design)
___ Others (please specify_____________________)
7. How did you know about the brand of your small kitchen appliances?
___Recommendation of Family Members/Friends/Relatives
___Appliance Stores
___TV Ads
___Print Ads (Newspapers, Magazines Ads)
___Posters / Billboard Ads
___Online Ads (Facebook and others)
___Sales Brochures
___Events/Exhibits
___Others (please specify_____________________)

8. Rank the places you purchase your small kitchen appliances (1 as the most frequent option and 6 as the least frequent option)
___Department Appliance Centers (ex. SM, Robinsons)
___Online Website
___Supermarket (Puregold, Hypermarket)
___Appliance Retail Shop (Abenson, Western, Ansons)
___Stand-alone Brand Shops (Samsung, Sony)
___Market

9. Please rate the factors you consider in choosing the store? (5 as the highest and 1 as the lowest)

1 2 3 4 5
Convenience

Well-known
Customer support
Product display
Reasonable price
Promotion (giving
additional discount)
Free items

10. What are your considerations in choosing small kitchen appliances?

___Modern/ Stylish/ Trendy designs
___Long time warranty
___Durability
___Brand Name
___Affordability
___Best value for money
___Promotions/Deals
___Customer Support
___Safety
___Other (please specify_____________________)

11. Do you have a specific brand in mind when purchasing small kitchen appliances?
___ Yes ___No

If yes…
a. What brand? __________________
b. Why do you buy your small kitchen appliances from this brand? ________________________________________

12. Have you heard of Hanabishi Brand?

___ Yes ___ No

If yes, where/how/from whom did you hear about the brand? ________________________________________________

13. Hanabishi is a brand that is recognized for quality and affordability. In knowing this, would you consider purchasing from this
brand?
___ Yes ___ No

If no, what are your reasons? __________________________________________________

Thank you very much for your time answering the survey. We will assure that all information will be kept confidential.