Q-1Sex Male Q-2Age <20 >40 21-30

Female

31-40

Q-3NumberofFamilyMembers <5 6-10 >15 Q-4Education Primary Secondary PostGraduate Q-5Occupation Student Service Professional Q-6Tohaveice creams do yougenerally, Goout Bringicecreams 3/29/12 Both

11-15

Graduate

Business

athome

You go out to take product generally with

Family Friends Alone Q-8How frequentlydo you consume your home product ?(Weekly) at a time above5times Q-9In aday, when doyou generallyconsume oil? Morning Noon Evening Night Q-10Howwould you like your icecream tobe served? Cup Cone Candy Scooped Sundaes Party/Familypack Q-11Whichprice tag (Rs.)are you comfortablewith while purchasingice creams? (Put X in suitablerange) Cup 5 10 15 20 Cone5 15 25 35 PartyPack(1000ml) 50 90 130 3/29/12 170

Q-13Please indicate how much importance do you give to the following factorswhilebuyingicecreams? Extremely Notatall Important Brand 1 Price 1 Schemes 1 Flavour 1 Quality 1 Availability 1 5 5 5 5 5 5 4 4 4 4 4 4 3 3 3 3 3 3 2 2 2 2 2 2

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Whatproductdo you use for yourhair? 1.1.Shampoo 1.2.Soap 1.4.Shampoo And Shikakai 1.3.Shikakai

2.Ifyou use a shampoo, how oftendo you use it?(select thenearestrange) 2.1.Daily 2.2.Twicea week 2.3.Weekly 2.4.Monthly 3.Ifyou use shampoo, whatbrand do you use? 3.1.chik 3.2.clinic plus 3.3.sunsilk 3.4 head and shoulders

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Whatbrand of Shampoos do you use? 4.1.Chic 4.2. Clinicplus 4.3.Headand shoulders 4.4.Anything that is inexpensive 5. In what Quantitydo you buy shampoo? 5.1.Sachets 5.2.Bottles/Biggerpacks 5.3. Family packs 5.4. Mini bottles Is Shampoo A Necessity foryou? 6.1.Yes 6.2.No 7. How many Members of you family use shampoos? 7.1.All 7.2.Siblingsonly 7.3. Only you 3/29/12

Whatfeatures do you look for in a shampoo? 8.1.Smoothening ofhair 8.2. Anti Dandruff 8.3.Conditioning 8.4. To prevent hairfall 9. If yourIncome daily, will you Increase The Consumption ofshampoo? 9.1.Stronglyagree 9.2.Agree 9.3. CantSay 9.4.Disagree 9.5. StronglyDisagree 10.Howeasilyis Shampoo available to you? 10.1. Very convenient 10.2. Inconvenient 11.Doyoufindany Additional utility by using shampoos? I use it because itisusedin urbanareas It really Helps Me Maintain My hair I use itbecausesomeone At home uses it 3/29/12 I do not find any differencebetween a shampoo and a soap

Can you recall anyadvertisement ofice cream? Yes No Advertise: ___________ Q-15If Yes, Please tick therelevant ones out of the following: Newspaper/ Magazines Television Hoarding Other (Please Specify)_______________ Q-16You remember the advertisement because (tick the relevant) Itimpressedyou Yousawitmanytimes Ithadgoodmusic Other(Specify)____________ Q-17You generally prefer ice cream that is Branded Unbranded Q-18Which brandof ice cream doyouconsume most? Vadilal Amul DairyDen Havmor Other (Please Specify) _______________________________________ Q-19How many schemes are you aware of?VadilalAmulHavmor1.2.3.4.Q-20Which is the 3/29/12 first word that comes to your mind when you