Ferrero Rocher

ZOOT
Prince Arora-Chief Creative Officer Niharika Singh- Director Smita Vishwanathan- Business Development Manager Parul Bhatia- Head- Media Planning Navdeep Sama- Buyer Amit Raj Sethi- Co-ordinator Janak Behl- Chief Planning Officer

Industry
FMCG- Chocolates..

Segmentation
On basis of Lifestyle and personality.

S T P

Target Group
School & College Students 14-26 Yrs.

Positioning
Love Fantasy

 Chocolates are the first choice for couples to gift. Presently Cadbury holds a very high market share with Temptation and Bournville. We will make Ferrero Rochers as the ultimate fantasy.

Business Plan

 Are you fond of Chocolates??

Yes

No

Survey Results

Market Share

Amul Cadbury Nestle Ferrero SpA Chalet Suisse Inc. Others

Survey Results

 Have you heard of Ferrero Rochers?

Brand Awareness in Rurals

Yes No

Survey Results

How did you come to know about Ferrero Rocher?

Word of Mouth Through Gifts Tried From Market Others

Survey Results

 Increase Brand Awareness. Increase Sales. Implement Pull Strategy

What we can do for you??

We will use such media vehicles that may fetch maximum customer base with minimum inputs and for longer duration of time.

Media Objective

 Digital Media: Radio Sponsorships, TV Commercials. Canters: Play Grounds, Parks, Super- Markets OOH Marketing: Near Educational Institutes,
Shopping Malls.

Cinema Halls. Social Networking Print Ads

How and Where???

Strength

Weakness

Threat

Opportunities

Risk Analysis

Lets Thank You

ZOOT.