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  • BB 2012 Steve Wood

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    The Australian Open tennis tournament saw significant growth in 2012 with over 20,000 individual matches played across over 20 tennis courts over 2.5 weeks. There were over 1500 on-site broadcast media and 700 journalists from 41 countries covering the event. Digital engagement also increased substantially, with a large growth in mobile app downloads and social media coverage. Looking ahead, the CEO of Tennis Australia discussed plans to further converge physical and digital experiences by creating more engaging content across multiple platforms to drive global attendance and viewership.

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    The Australian Open tennis tournament saw significant growth in 2012 with over 20,000 individual matches played across over 20 tennis courts over 2.5 weeks. There were over 1500 on-site broadcast media and 700 journalists from 41 countries covering the event. Digital engagement also increased substantially, with a large growth in mobile app downloads and social media coverage. Looking ahead, the CEO of Tennis Australia discussed plans to further converge physical and digital experiences by creating more engaging content across multiple platforms to drive global attendance and viewership.

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    14 views17 pages

    BB 2012 Steve Wood

    Uploaded by

    eptan
    The Australian Open tennis tournament saw significant growth in 2012 with over 20,000 individual matches played across over 20 tennis courts over 2.5 weeks. There were over 1500 on-site broadcast media and 700 journalists from 41 countries covering the event. Digital engagement also increased substantially, with a large growth in mobile app downloads and social media coverage. Looking ahead, the CEO of Tennis Australia discussed plans to further converge physical and digital experiences by creating more engaging content across multiple platforms to drive global attendance and viewership.

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    of 17

    STEVE WOOD | CEO TENNIS AUSTRALIA

    A POINT IN TIME
    Worldwide Global Effect
    C Covering over 20 000 points i 20,000 i t played on 20+ tennis courts over 2.5 2 5 weeks 1500 on-site broadcast media 700+ journalists including 295 international media from 41 countries 100+ media conferences & interviews 686,006 on-site fans

    THE RESULTS
    AustralianOpen.com

    THE RESULTS
    The growth of mobile

    MobilevsDesktop

    MobileAppdownloads

    THE RESULTS
    Digital broadcasting | AOTV

    THE RESULTS
    Engaging the fans Social Media

    THE RESULTS
    Australian Open 2012
    Si ifi Significant increase on site ti it attendance : many from overseas or interstate interstate. Explosion of Global media coverage Key influencers: Top seeded match ups match-ups Late night & long matches Strong local and Asian results Great weather

    CONVERGENCE
    Our customers
    Demanding li b d D di live broadcast of sport t f t Huge consumption of live scoring Live id Li video and photos on th web d h t the b Real time statistics with commentary and sharing Multiple screen consumption Social engagement while watching Convergence is connecting fans and driving attendance

    TA MEDIA STRUCTURE
    Taking the physical to digital
    R idl changing and Rapidly h i d converging media landscape Our focus is on eyeballs 24hr social media coverage Engaging content that inspires Marketing, Broadcast and Media merge into one business unit

    THE FUTURE
    Taking the physical to digital
    IBES (I tit t f a B db d (Institute for BroadbandEnabled Society) AFL and Telstra v Optus Be more like a media company with in-house expertise Instant engagement across as many platforms as possible Develop unique content and increase global distribution g

    THANK YOU
    Questions

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