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  • Conscendo 2012: Bonjovi Live

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    Harsh Sultania
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    This document discusses the marketing plan for an upcoming Bon Jovi concert in Bangalore, India. The band is well known in Bangalore and has a large fan base of students and young professionals. The concert will take place on February 26th at Palace Grounds, which can hold up to 15,000 people. The marketing strategies include differential pricing for tickets, group ticket discounts, and on-spot ticket sales at inflated prices. Promotional activities include artist cutouts, merchandise, demo shows, and advertisements through various media. Tickets are priced in two categories and additional premium tickets will be available through bidding on the website.

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    Synergy 2011

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    This document discusses the marketing plan for an upcoming Bon Jovi concert in Bangalore, India. The band is well known in Bangalore and has a large fan base of students and young professionals. The concert will take place on February 26th at Palace Grounds, which can hold up to 15,000 people. The marketing strategies include differential pricing for tickets, group ticket discounts, and on-spot ticket sales at inflated prices. Promotional activities include artist cutouts, merchandise, demo shows, and advertisements through various media. Tickets are priced in two categories and additional premium tickets will be available through bidding on the website.

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    8 views9 pages

    Conscendo 2012: Bonjovi Live

    Uploaded by

    Harsh Sultania
    This document discusses the marketing plan for an upcoming Bon Jovi concert in Bangalore, India. The band is well known in Bangalore and has a large fan base of students and young professionals. The concert will take place on February 26th at Palace Grounds, which can hold up to 15,000 people. The marketing strategies include differential pricing for tickets, group ticket discounts, and on-spot ticket sales at inflated prices. Promotional activities include artist cutouts, merchandise, demo shows, and advertisements through various media. Tickets are priced in two categories and additional premium tickets will be available through bidding on the website.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    CONSCENDO 2012

    MARKETING

    BONJOVI LIVE

    ABOUT BON JOVI


    Its an American rock band. Known for writing several rock anthems. The band have released eleven studio albums. Have performed more than 2,600 concerts in over 50 countries for more than 34 million fans.

    ANALYSIS
    Band is well known in Bangalore with a huge fan base. Mostly students and young employees. Released a new album Asumption recently. The fan club includes people from high to medium income group.

    CONCERT DETAILS
    Date: 26th Feb 2012. Venue: Palace Ground. (Capacity: 15000 people excluding the crew &
    Organizers)

    Timing: Gates open 4 pm, Show starts: 6:30 p.m. goes on till 10:30. Ticket Sales: Starts on 1st Feb 2012.

    MARKETING STRATEGIES
    Differential pricing. Easy availability of the tickets. Free tickets with a group booking.
    Every booking of 15 in a group gets a free ticket. And 1 on every additional 10 people in the group.

    On spot sale of tickets at an inflated price.

    PROMOTION
    Cutout of the artists at places with high foot fall. BON JOVI merchandises. Demo shows. Advertising:
    Radio. Print media. TV ads: On music channels. Online. Over head displays. Outdoor playback.

    TICKET PRICING
    Pre booked tickets:
    Priced at : Category B: Rs. 999 and Category A: Rs. 1499 (on the basis of the proximity to the stage) Available: on official websites and DNAs tie up outlets. Number of tickets: B X 8000, A X 4000 Priced at : Rs. 2799 (only for the category A area) Available: on official websites and DNAs tie up outlets. Number of tickets: 3000 Priced at : Rs. 5000) Available: For bidding on official website. Number of tickets: 15

    On Spot:

    Back Stage passes:

    OPEN FOR YOUR QUERIES.

    THANK YOU

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