July 2010

// CHICAGO: 1 CITY 5 WAYS
// TALK SHOW WITH

CYRUS' JONAH HILL
// LIVING LARGE
IN LAS VEGAS
Industry hotshots weigh in on creativity,
technology and subservient chickens.
The
Mad, Mad
World of
Advertising
Mad Men O the Clock
John Slattery and Christina Hendricks cut loose
JULY 2010
JULY 2010
2 July 2010 deltaskymag.com
On the cover: John Slattery and Christina Hendricks photographed by Je Lipsky for
Stockland Martel at The Standard, Los Angeles. For additional credits, see page 101.
60 The Mad, Mad
Advertising World
Agencies have skipped the bounds of Madison Avenue,
TV, print, even the real world. The industrys current
hotshots weigh in on creativity, technology, viral
campaignsand where advertising is headed today.
68 Meccas of
Marketing
Times Square, Piccadilly Circus, Hachiko Square and the
Sunset Strip, by the numbers. The medium is the
message here.
72 Fame Exchange
Comedians Eddie Izzard and Paul Provenza ri on standup, the state of the
art in the United States versus England and Provenzas new Showtime
program, The Green Room with Paul Provenza.
54 Mad Men
The ego-driven, lust-fueled, martini-swillling ad agency
of AMCs hot series hit a pop culture nerve, and its aim-
ing to do it again. Two of the shows stars, John Slattery
and Christina Hendricks, talk hair color, career paths and
what makes their characters tick.
81

1 City
/
5 Ways:
Chicago
World-class art, architecture, shopping, restaurants, hotels, museums and a lot
of jazz. Theres nothing second about this city on Lake Michigan.
62 83
70
Features
60
JULY 2010
Wheels Up
103 In-Depth // Entrepreneurship
The latest trends, plus three noteworthy innovators.
113 In-Depth // Education
Sustainability is sweeping college campuses nationwide.
H
PLUS:
11 The View from Here
14 Editors Letter/Contributors
42 Talk Show
From mainstream to indie, comedy sidekick Jonah Hill
adds two summer comedies to his repertoire.
50 Great Escapes
Since what happens in Vegas stays in Vegas, better
get the best bets on what to do and where to go. Plus
ve more global draws.
17 The World Takes Flight
Why the Michelin Man hit the road.
18 TRAVEL Whats in advertising star Mary Wells
Lawrences bag; Iconic art director George Lois favorite street
Madison Ave.; So Paulo with Nicholas Gill; Restaurateur Sean
McCuskers New Orleans soundtrack; The best of Mexico Citys airport;
10 dont-miss live sporting events; Historic hotel makeovers.
26 BUSINESS 5 Minutes with Donny Deutsch;
Martha Stewart Livings Charlotte Beers takes Manhattan; TV
commercials by the numbers; Gotta have a Nokia N8 smartphone;
Reading Young World Rising; The Rash Report.
32 LIFESTYLE Everybodys talking about green rooftops;
Joan Cusack and Cookies for Kids Cancer; Sperry Top-Sider turns 75;
Starting up beach handball; Brand names we love; Tokyo style.
38 The Hot List
40 Citylicious
Global happenings this month.
More
85 Dining
Where do the gray annel suits hang these days?
Andrew Zimmern on three adland favorites.
148 Games
Crossword, Sudoku, Sky Kids.
152 Last Laugh
Catherine Price, author of 101 Places Not to See Before You Die, will not
be heading for the White Shark Caf anytime soon.
121 30,000 Feet
In-ight Entertainment; Tunes; Drinks + Eats; Fleet; At Your Service; SkyMiles; Route Maps; Terminal Maps; U.S. Arrival Forms
18
28
19 34
34
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Here's un exclusive summertime oer ust or Deltu
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or every $ spent on signuture-bused purchuses through
August 3, 200.
Your everyduy purchuses lile dry cleuning, gus und
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1he Deltu SlyMiles Checl Curds rom Sun1rust ure uvuiluble with uny Sun1rust personul or business checling uccount. 1he unnuul ee is $20 or the SlyMiles Clussic Checl Curd und $SS
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checling uccount must ulso be open und in good stunding ut the time o bonus ulllment. Only signuture-bused purchuses, nternet purchuses, phone or muil order purchuses or uutomutic
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[\ckX%Zfd&Z_\ZbZXi[
/..$JLEKILJK
Jayne Haugen Olson
EDITOR IN CHIEF
Geo Kinsey
DESIGN DIRECTOR
Sarah Elbert
EXECUTIVE EDITOR
Deborah Cauleld Rybak
SENIOR EDITOR
Jason Oliver Nixon
GLOBAL LIFESTYLE EDITOR
Steve Marsh
SENIOR WRITER
Erin Gulden
ASSOCIATE MANAGING EDITOR
Elizabeth Doyle
ASSOCIATE EDITOR
Marni Golden, Starworks
CONTRIBUTING BOOKINGS EDITOR
Rudy Maxa, Andrew Zimmern
CONTRIBUTING EDITORS
Jean Marie Hamilton
SENIOR COPY EDITOR
Anya Britzius
ASSISTANT EDITOR
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ONLINE EDITOR
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INTERNS
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DIRECTOR OF PROJECT MANAGEMENT
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PRODUCTION MANAGER
Bea Jaeger
DIRECTOR OF CIRCULATION & ONBOARD DISTRIBUTION
Colleen Puent
NEWSSTAND SALES
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DIRECTOR OF DIGITAL OPERATIONS
DELTA AIR LINES
Tim Mapes
SENIOR VICE PRESIDENTMARKETING
Judd Hooks
PRODUCT MANAGERSKY MAGAZINE
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Visit: www.greatsteakofna.com
The last of
the great
independents.
The owner/
operators who
give not only
fine beef but
their hearts as
well.
The Independent Retail
Cattlemans Association
557 Mt. Pleasant Road
Kingston Springs, TN 37082
info@greatsteakofna.com
Malones
LEXINGTON, KY....................859.335.6500
Proprietors: Brian McCarty & Bruce Drake
www.malonesrestaurant.com
Metropolitan Grill
SEATTLE, WA.........................206.624.3287
Proprietor: Ron Cohn
www.themetropolitangrill.com
Gene & Georgetti
CHICAGO, IL.........................312.527.3718
Proprietors: Tony & Marion Durpetti
www.geneandgeorgetti.com
St. Elmo Steak House
INDIANAPOLIS, IN.................317.635.0636
Proprietors: Steve Huse & Craig Huse
www.stelmos.com
III Forks
DALLAS, TX............................972.267.1776
Proprietor: Chris Vogeli
JACKSONVILLE, FL................904.928.9277
Proprietor: Curtis Osmond
www.iiiforks.com
Mannys
MINNEAPOLIS, MN................612.339.9900
Proprietors: Phil Roberts, Peter Mihajlov
& Kevin Kuester
www.mannyssteakhouse.com
Grill 225
CHARLESTON, SC................843.266.4222
Proprietor: Nick Palassis
Executive Chef: Demetre Castanas
www.grill225.com
Benjamin Steak House
NEW YORK, NY ..................212.297.9177
Proprietor: Benjamin Prelvukaj
Chef: Arturo McLeod
www.benjaminsteakhouse.com
McKendricks Steak House
ATLANTA, GA.......................770.512.8888
Proprietors: Claudia & Doug McKendrick,
Rick Crowe
www.mckendricks.com
NORTHEAST
Rifka Zacharia
908-389-0420 x601
rifka.zacharia@shigrep.com
SOUTHEAST
Janice Kilpatrick
404-256-2750
janice@kilpatrickmediagroup.com
FLORIDA & CARIBBEAN
Adam Richter
954-894-7308
alrichter@bellsouth.net
MIDWEST & CENTRAL
Steven Newman
312-494-1919 x302
steve@newco.com
MICHIGAN
Scott Miller
248-705-0029
scott@millermedia-dg.com
MINNESOTA
Traci Auger
612-373-9598
tauger@deltaskymag.com
WEST COAST, NORTHWEST,
SOUTHWEST & MEXICO
Kim Abramson
415-705-6772
kabramson@kpamedia.com
SPECIAL SECTIONS
Colleen Pruyn
612-373-9633
cpruyn@deltaskymag.com
THE AMERICAS
CANADA
Allan Bedard
416 679 9600
CENTRAL & SOUTH AMERICA
Adam Richter
954-894-7308
ASIA/PACIFIC
JAPAN
Hideo Nakayama, Anna Tomizawa
81 03 3479 6131
AUSTRALIA
Sonia Bonner
61 2 9252 3476
KOREA
Joane Lee, MS Kim
82 2 3702 1740
INDIA
Sharmila Devnani
91 22 2204 8890/ 2282 4842
MIDDLE EAST
DUBAI
Nicky Dawson
971 4 342 2112
SOUTH AFRICA/AFRICA
Gisela Albrecht
27 11 234 9875
LONDON
Ben Smith, Nicolas Devos,
Donia Baddou
44 207 381 9007
FRANCE
Veronique Chuette,
Nicolas Devos, Virginie Aarab
33 1 40 13 00 30
ITALY
Lucia Colucci
39 02 3653 4433

SWITZERLAND
Marcel Wernli
41 61 319 9090
SCOTLAND
Grant Gorrie
44 131 555 7414

IRELAND/SPAIN/RUSSIA
Kate Thomas
44 207 659 5567
GERMANY
Stephan von Dahlen
49 211 887 1353
GREECE/CYPRUS/TURKEY
Nikos Karambinis
30 210 69 15 650
BENELUX
Marjan van Hal
31 20 5473557
SCANDINAVIA
Anita Wollroth
Catarina Berggren
46 8 797 03 47
NATIONAL
INTERNATIONAL
Natalie Bushaw
DIRECTOR, MARKETING &
COMMUNICATIONS
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DIRECTOR, CITY &
REGIONAL SECTIONS
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DIRECTOR, SPECIAL SECTIONS
Marialice P. Harwood
PUBLISHER
Mary Beth Hachiya
SALES ASSISTANT MANAGER
Lauren Peyton
ASSISTANT MARKETING &
RESEARCH MANAGER
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DIRECTOR, CREATIVE MARKETING
SALES & MARKETING
ADVERTISING SALES CONTACTS
Phone: 612-313-1788 | Fax: 612-313-1798
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WITHAWORLDOF
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deltaskymag.com July 2010 11
The View from Here //
Embracing
Innovation
TECHNOLOGY IS MAKING TRAVEL EASIER AND MORE PERSONALIZED
FOR OUR CUSTOMERS.
ere in the thick of the busy summer travel
season, with Delta customers jetting to
more than 358 destinations in 66 countries
across six continents. Along the way, ad-
vances in technology continue to make travel easier.
From the moment you book a reservation to the mo-
ment you reach your destination, the experience is
more interactive and more personalized.
// Today, a multi-platform information system is available
through your computers and mobile devices, as well as at
Delta airport kiosks. At delta.com, you can book, manage
and change your Delta reservations quickly and easily.
Text messages provide the latest information on the status
of your ight. Your Blackberry, iPhone or other smart
phone lets you check in fom anywhere, choose or change
your seat assignment and present an electronic boarding
pass at security in many airports.
// SkyMiles members can manage their account onlinechecking
accrual of miles and Rollover Medallion Qualication Miles,
gifing miles, booking Award Travel without fees and redeeming
miles for a multitude of benets. We are re-engineering the online
Award calendar to make it easier to nd and redeem Award seats,
and we expect this experience to be vastly improved
H
W
The Internet ies
Delta! Wi-Fi is
available on more
than 500 planes,
so you can work,
play and stay in
touch on nearly
2,000 ights daily.
2,000
On the Fly //
Use your new
iPhone 4 to check
the status of your
ight, check in,
change your seat
assignment or
evenin select
airportspresent
an electronic
boarding pass at
security.
The View from Here // Whats New in July
by November 2010. Technology today makes
it possible for Delta to recognize Diamond
Medallion memberswho have earned even
more benets as Delta road warriorswhen
they log in online, check in and travel through
the airport. In the coming months, technol-
ogy will ensure that more preferred Economy
Class seats are reserved for our most fequent
travelers to better guarantee you have the best
seats available on all Delta and Delta Connec-
tion ights. Upgrades for SkyMiles Diamond,
Platinum and Gold Medallions ying on
domestic Award redemptions soon will be fully
automated. Check out delta.com/whatsahead
for more information.
At the airport, kiosks make checking in for
your ight a breeze, even if you want to change
your seat assignment. Delta kiosks recognize
consumer or Business Gold, Platinum or
Reserve Delta SkyMiles credit cards fom
American Express, allowing cardholders to
check their rst bag fee and save up to $50
per person (for up to nine people in your
reservation) round-trip.
Technology throughout many of our
airports makes it easier to print new boarding
passes and meal and hotel vouchers when your
ight does not depart as scheduled. Through
delta.com, we also are making it easier for you
to contact us afer your ight to provide feed-
back on your experience and receive assistance
fom Deltas Customer Care team.
We continue to invest in the onboard
experience with the installation of personal,
on-demand entertainment systems. Many Delta
customers are surng the Internet fom the
sky, with Wi-Fi now available on nearly 2,000
daily domestic ights.
Flying has never been so full of opportuni-
tyfom being productive and entertained to
being connected to the world even as you y
high above it. We look forward to continually
bringing you the latest innovations.
Thank you for ying with us.
Sincerely,
Richard Anderson
Chief Executive O cer
Delta Air Lines
Standup Guys
In this months Fame
Exchange, comedians
Paul Provenza and Eddie
Izzard discuss comedy in
the United States versus
the United Kingdom and
Izzards recent appearance
on Provenzas new Show-
time series. See page 72.
*
Meet Me in Manhattan!
If youre on a quest for delectable dining in
Manhattan, SkyMiles Platinum Medallion member
Daniel Yu of Demarest, New Jersey, recommends
Picholine and Gotham Bar and Grill. Advertising
guru Charlotte Beers shares her
Manhattan favorites on page 28.
Classic Kicks
Elevated to an American
classic by JFK, the Sperry Top-
Sider this summer celebrates
75 years as the perfect boat
shoe for land or sea. See
History Lesson on page 32.
Meccas of Marketing
Londons Piccadilly Circus is
just one of the bright, bustling
hubs of conspicuous consump-
tion around the world.
See more Meccas of
Marketing on page 68.
1 City 5 Ways: Chicago
Global lifestyle editor Jason Oliver Nixon jetted
to Chicago to nd the best places to eat, sleep
and play in the Windy City. His favorite spot? The
wildly historic bar at the Drake Hotels Cape Cod
Room. Its a time warp that takes you back to
the days of the three-martini lunch, notes Nixon.
Perfection. See page 81.
In May, Delta was the present-
ing sponsor of the 2010 Major
League Baseball Civil Rights
Game in Cincinnati. The weekend
honors those who ght for
equality on and o the eld.
Read more on page 121.
Relay for Life
Employees from Delta and the Minneapolis
St. Paul International Airport lace up their
walking shoes this month for the rst-ever
Relay for Life at an airport. All proceeds
benet The American Cancer Society.
July 22. relayforlife.org/deltamsp
Private Jet Service
The award-winning
comfort and convenience
of private jet travel on
Delta AirElite meets
Delta Air Lines extensive
network and unmatched
service. Delta AirElite
customers earn instant
Diamond, Platinum or Gold
status upon purchase of
a eet membership and
earn Medallion Qualifying
Miles for each charter trip.
airelite.com
Asia Bound!
Save $100 on air and escorted tour packages
to Asia, plus earn 10,000 bonus miles! Visit the
Deals section of deltavacations.com or contact
a travel agent. Not sure what to pack? See page
34 for our Style Inspiration this month: Tokyo.
*
South America
Nicholas Gill combed the streets
of So Paulo to discover how
Brazils avors and contemporary
cooking styles make for some
killer eats. See page 22.
Georgetown
Caracas
Bogot
Quito
Guayaquil
Lima
Santiago
Buenos
Aires
So Paulo
Rio de
Janeiro
Braslia
Fortaleza
Manaus
Je Lipsky

Lipsky is a lifestyle/celebrity
photographer who lives in Venice Beach
with his wife and three children.
Favorite Destinations: Telluride,
Colorado, and Kyoto, Japan. Telluride
because of its mountains and endless
bump runs. Kyoto for its culture and
amazing food.
Home Base: Venice Beach
Story: Mad Men O the Clock, p54
Justin Krietemeyer

Krietemeyer, an illustrator and cofounder
of the Los Angeles-based National Forest
Design, created the opening illustration
for this months advertising feature.
Founded in 2002, National Forests client
list includes Coca Cola, Urban Outtters,
Burton and Showtime.
Favorite
Destination: Paris
Home Base: Los
Angeles
Story: The Mad,
Mad World of
Advertising, p60
Stuart Elliot

A columnist for The
New York Times
since May 1991, Elliot
writes the papers
advertising report as well as other news
articles and features. He also writes a
weekly e-mail newsletter, In Advertising,
for The New York Times website and
contributes to the Media Decoder blog.
Home Base: Manhattan
Story: The Mad, Mad World of
Advertising, p60
Michael Kaplan

Kaplan is a journalist who writes for
publications such as Wired, Details and
Cigar Acionado, for which he covers
gambling each issue. He is coauthor of
Aces and Kings: Inside Stories and
Million-Dollar
Strategies from
Pokers Greatest
Players.
Favorite
Destination: Bali
Home Base:
Brooklyn
Story: Great
Escapes, p50
Elizabeth Doyle

This month, associate editor and resident
style guru Liz Doyle spent a few hours on
an LA rooftop with Christina Hendricks.
Between wardrobe discussions, the two
shared their love for the mock-rock
band Garfunkel and Oates. When she isnt
assisting on cover shoots, Doyle curates
colorful goodies for the monthly Style
Inspiration page.
Favorite Destination: London
Home Base: Minneapolis
Story: Mad Men O the Clock, p54
Contributors //
wrote this months column the old
fashioned way: with a Uni-ball and a
notebook. I still nd creative fulll-
ment in the pen-to-paper process. (Maybe
it exercises dierent muscles. Im sure
someone, somewhere, has studied this.) I
also sketch. A lot. However, an artist I am
not. My sketches are of the lopsided
rectangle variety, representing spreads of
magazine pages as I visualize how
much space a photo will take up, or
where a sidebar or ticker will run
along a page. I cant tell if our team
appreciates it or tolerates it, but Im lef
feeling condent that were starting our
creative dialogue on the same pages.
Literally.
I landed in the magazine business, but
I entered college in the 80s with a desire
to be an advertising copywriter. Frankly,
I didnt know much about advertising.
Darrin Stephens fom Bewitched was the
closest I got to knowing someone in the
ad biz. So though I checked o the boxes
of prerequisite journalism classes, I also
studied persuasion in writing, design
concepts for communication and
consumer behavior. Little did I know that
by the time I reached a corner oce,
magazines would be packaged and
magazine covers would be designed to
sell on newsstands with blurbs that
benet the reader. And that the
decisions we make for stories, art and
even our editing would be guided by the
mission of our brand. Mad Men may take
place in the 60s, but some of the basics
about how we connect with audiences
havent changed much at all.
whats on
deltaskymag.com
Editors Letter //
Jayne Haugen Olson
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Win a trip to New York during Fashion Week!
Visit deltaskymag.com/fashionweek for your chance
to win a trip for two to New York courtesy of Sky, Delta
Vacations and Macys. Plus, receive a $1,000 shopping
spree at Macys Herald Square.
I
L a k e C h i c o t > M i s s i s s i p p i R i v e r > A r k a n s a s R i v e r > B u f f a l o N a t i o n a l
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Bull Shoals Lake > Beaver Lake > Norfork Lake > Greers Ferry Lake > Lake Dardanelle >
D
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Some of the best rides have nothing
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Float down the Buffalo National River
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The world takes ight Travel 18 // Business 26 // Lifestyle 32
+
Read more about
the creative minds
behind popular
campaigns, starting
on page 60.
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Salt Lake Temple
Utah
Oasis of the Seas
The Bahamas
The White House
Washington, D. C.
White Rhinoceros
Africa
Great
Whites //
More big white things
around the world.
The Matterhorn
Switzerland/Italy border
Before carbon was
added to rubber as a
preservative, tires were
gray-white/translucent
beige, hence the
Michelin Mans color.
The companys original
tag line, Nunc est
bibendum!Latin
for Now we must
drink!suggested
Michelin tires drink
up obstacles, thereby
creating a safe roadway.
In Spanish, micheln
has acquired the
meaning of the fold of
fatty esh around the
waista spare tire.
Andr Michelin
published the rst
Michelin Guide in 1900
to help drivers maintain
their cars, nd decent
lodging and eat well
while touring France.
Know Your
Trademarks
Introduced in 1898, the Michelin Man
aka Bibendumis one of the worlds
oldest trademarks. In response to the
lifestyle of the time, French cartoonist
Marius Rossillons original tire-clad giant
sported pince-nez and a cigar. Todays
decidedly more t and trim Michelin
Man appears more superhero than
Sunday driver, but remains one of the
worlds most-recognized brand icons.
THE BAG: Traveling has
become more di cult, so I
have engineered a solution
for myselfall black. I buy
black luggage that looks
like inexpensive nylon (its
never a designer name) as
it is less likely to be stolen
and is lightweight. I hang
dangles on it that I nd
on my travels to help me
identify it.
TRAVEL UNIFORM:
I travel in a black wool jersey
pants and top set designed
by Zonda Nellis in Vancouver
that is smart enough for me
to go to lunch in after my
ight. Plus a Longchamp bag
that, when unfolded, could
carry an elephant.
PACKING PHILOSOPHY:
I dont ever worry about
forgetting somethingI
know that if I am surprised
and need something, I can
always buy it. And I have
learned to travel with
clothes that are almost
wrinkle-proof. It has taken
me years to learn how to
be so architectural and
disciplined about packing,
but I nally have it down.
WHEELS UP //
Travel
Des t i nat i ons , gear and i nsi der s ec r et s .
Whats in My Bag //
Mary Wells Lawrence, Advertising Legend
Mary Wells Lawrence trail-blazed her way through a male-dominated advertising
industry in the 1960s and 70s. As founder of Wells Rich Greene, Wells Lawrence
was the rst woman CEO of a company listed on the New York Stock Exchange,
the youngest member to be inducted into the Copywriters Hall of Fame (now
the One Clubs Creative Hall of Fame) and the highest-paid female executive in
the advertising industry. Among her rms memorable slogans: Plop, plop, zz,
zz and Raise your hand if youre Sure. J. O. N.
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The Best Of //
Mexico City Airport
Mexico Citys Benito Jurez
International Airport, originally
constructed as a military air base
in 1928, is both Mexicos and Latin
Americas busiest jet port, serv-
ing some 24 million passengers
each year. The airports sleek and
modern Terminal 2 opened in 2007.
With artfully perforated concrete
walls, a glass roof and plenty of
amenities, the terminal serves as
a nice retreat outside of Mexicos
10th-most-populous city.
Comfort Zone // Terminal 2
houses a Starbucks outpost, so
you can get a skim latte and mu n
prior to your ight back to the
States. Theres also a 7-Eleven,
Chilis and Sbarro. If youre looking
for a Cinnabon or Dunkin Donuts,
youll have to head for Terminal 1.
Shopping // Peruse the biker
wares at the Harley-Davidson
store or shop small boutiques for
some one-of-a-kind handicrafts.
Bonus // Keeping with the times,
the airport oers free Wi-Fi
service.
Check In // No need to worry
about layovers. Catch some zs
at Terminal 2s NH Aeropuerto
T2 Mexico hotel, a modernist
structure boasting a cutting-edge
design and a stunning white-on-
white pool deck. The cocktails
at the hotels bar are especially
colorful.
AIRPORT CODE: MEX
MILES FROM THE CITY: 4
SONY E-READ-
ER: I carry it
wherever I go.
WONT TRAVEL
WITHOUT: I love
trench coats (par-
ticularly Armani).
I carry a black or
silver version that
looks just as good
during the day as it
does in the evening.
WARDROBE MUST-
HAVES: Calvin
Klein ats, Chanel or
Louis Vuitton heels
for night, a Herms
necklace and Tiany &
Co. earrings designed
by Frank Gehry.
Wells Rich Greene created
this iconic campaign for
New York State.
On Our Radar //
Hotel Redux
1 NEW YORK: Richard Gere and Carey Lowell
own Bedfords ultracomfortable Bedford Post.
Thanks to a massive restoration, the long-
dilapidated 18th-century property now boasts
many modern conveniences, including a yoga
loft and eight luxurious rooms. For dinner, check
out the propertys aptly named, farm-to-table
restaurant Farmhouse, frequented by famous
local Martha Stewart. bedfordpostinn.com
2 MAINE: Situated atop a blu on a quiet
island and accessible only by passenger ferry,
the recently renovated Chebeague Island
Inn personies the classic coastal retreat.
Spend an afternoon on the wraparound porch
overlooking the rocky shoreline or explore the
isle by bike. Sup in the chic restaurant, then
tuck into one of the hotels 21 cozy guest
rooms. chebeagueislandinn.com
3 CALIFORNIA: Situated in the center of
charming La Jolla, the La Valencia Hotel has
welcomed the well-heeled since opening in
the 1920s. Here, Spanish-style architecture
and unparalleled views of the Pacic Ocean
are paired with stellar service and gracious
guest rooms. Jog along the two-mile beach
boardwalk, go kayaking in La Jollas postcard-
perfect cove or head to nearby San Diego.
lavalencia.com
4 WEST VIRGINIA: The Greenbrier in White
Sulphur Springs has welcomed generations
of high-style travelers since opening in 1778.
Featuring glorious, eye-popping interiors
crafted by design legend Dorothy Draper, the
Greenbrier this month shows o its latest
attraction, the stunning Casino Club, a Monte
Carlo-styled gaming retreat designed by Draper
protg Carleton Varney. greenbrier.com
5 FLORIDA: Casa Marina Resort in Key
West was conceived as a place for wealthy
travelers to relax after a long train ride. Opened
in 1920, the hotel underwent a top-to-bottom,
$43 million overhaul in 2007. Lounge at the
pool with a kicky cocktail, visit nearby Louies
Backyard for a an al fresco dinner and then
head to your room (the ocean-vista suites boast
spacious terraces). casamarinaresort.com
Five historic hotels are updated inside and out. By Jason Oliver Nixon
Notable Design
You may not be able to get to Asia
this summer, but why not bring a
taste of the Orient home. Turn to
stationers Dempsey & Carroll
and their limited-edition Chiang
Mai Dragon-patterned notecards
and envelopes based on textile
guru F. Schumacher
& Co.s playful
fabric of the
same name.
$60 for
10 slate-
colored cards
and lined
envelopes,
dempseyandcarroll.com
A Bright Outlook
Tired of wraparounds and
oversized frames festooned
with giant logos? Add some
color to your summer wardrobe
with Sol Moscots Nebb SE
framesavailable as either
eyeglasses or sunglassesin
vivid hues such as
peacock, golden
olive and orchid.
$220,
moscot.
com
5
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Soundtrack:
New Orleans
New York-to-Nola transplant Sean
McCusker rst fell in love with food
while helping his Sicilian great-
grandmother make meatballs in
his native Wisconsin. Next month,
the former Manhattan publishing
heavyweight opens his rst restaurant,
Sylvain, in the heart of New Orleans jumping French
Quarter. At right is the music youll nd on the sound
system at McCuskers stylish eatery, a former 18th-
century coach house situated smack on Chartres Street.
Name Artist
"`m Ready Fats DomIno
"Laredo 8and oI Horses
" Won`t 8ack Down Tom Petty
"Crounded Pavement
"Oh MarIe LouIs PrIma
You Don`t Love Me Yet Roky ErIckson
"ConIusIon Lee Dorsey
"Drunk ]Immy LIggIns and HIs Drops oI ]oy
"Take Me WIth You (When You Co) The ]ayhawks
"The 8Iue Route The WaIkmen
My Favorite Street
A BRISK WALK UP
MADISON AVENUE IS A
NEW YORK ART LOVERS
SAFARI.
George Lois
// Madison Avenue, Manhattan
Legendary art director, designer and advertising leader George
Lois (advertising communicator is how this multifaceted talent
describes himself) is mad for his favorite Manhattan byway,
Madison Avenue. For who knows Mad Ave. better than the man
who made household names out of Tommy Hilger, ESPN, Xerox
and MTV, and created logos for Nickelodeon, Jiy Lube and Lean
Cuisineto name just a few. The author of The Art of Advertising,
Iconic America and George Lois on
His Creation of the Big Idea, Lois
was recently lauded by the Museum
of Modern Art with a yearlong exhibit.
Take a walk through the George Lois
exhibition yourself via the coee-table book
George Lois: The Esquire Covers @ MoMA. J. O. N.
A brisk walk up Madison
Avenue is a New York
art lovers safari, says
Lois. Start at historic
Madison Square Park
(former home of Madison
Square Garden) at
23rd Street and sit at
the feet of Augustus
Saint-Gaudens Farragut
Monument. madison
squarepark.org
You must see the
Morgan Library &
Museum at 36th Street,
a magnicent Italianate
brownstone recently
renovated by architect
Renzo Piano and loaded
with Leonardo, Michelan-
gelo, Raphael, Rembrandt,
Gutenberg bibles and
Mahler scores.
themorgan.org
Hop on the Madison
Avenue bus to 60th
Street, where you will
nd the Macklowe Gal-
lery. There you can light
up your life with 5, 500
feet of spectacular
Louis Comfort Tiany
lamps and art glass.
There are also plenty of
art nouveau antiques.
macklowegallery.com
In the area of 75th
Street, there is a wealth
of must-sees, including
the Whitney Museum of
American Art, a startling
monolithic structure
designed by the Bauhaus
master Marcel Breuer,
where the permanent
collection covers the
total modern American
art scene. whitney.org
Explore the Safani Gal-
lery, where the courtly
Alan Safani deals in the
beauty and history of
7,000 years of mans
greatest achievements
in art from Eastern Medi-
terranean cultures, says
Lois. And dont forget the
art deco-rich DeLorenzo
Gallery. safani.com;
delorenzogallery.com
More to Explore
These days, the men in the gray annel suits have
largely moved on fom Madison Avenue, but it
remains a cultural hub.
1 Dont miss the Gagosian Gallery, which Lois
calls, the maverick go-go gallery that knocks
art lovers eyeballs out with modern masterworks
and contemporary shock-of-the-new art shows.
980 Madison Ave., gagosian.com 2 The Whitney
Museum of American Art, 945 Madison Ave. 3 The
Carlyle hotel at 76th Street and Madison is as New
York as you can get, says Lois. The hotel was also
President Kennedys favorite. Marilyn Monroe was
spotted sneaking in through the servants entrance
more than once. 35 E. 76th St., thecarlyle.com
4 Morgan Library & Museum, 225 Madison Ave.
5 Eleven Madison Park has the best prix xe lunch in
town. 11 Madison Ave., elevenmadisonpark.com
1 2
3
4 5
George Lois
WHEELS UP // Travel
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Lois is known for his famous
and often controversial Esquire
covers (19621972). Check out
the complete collection, plus his
world-famous ads and imagery,
at georgelois.com.
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Welcome to an even quieter world.
New.
Not long ago, the best restaurants in So
Paulo were Japanese and Italian. They werent
bad restaurants (the city has large Italian and
Japanese populations), but Brazilian cuisine
was mysteriously absent. Today, Brazils vast
avors are being paired with contemporary
cooking styles and trends more tting for a
metropolis of 11 million.
On a recent trip to the 135,000-square-foot
Mercado Municipal Paulistano 1 near estao So
Bento, it was the fuit, not the restaurants, that
rst caught my attention. There was jabuticaba
(a large, endemic black berry), pitaya (dragon
fuit), pinha (sugar apple) and caju (cashew ap-
ple), which can be found in pulpy juices that
keep you buzzing for half a day or in sorbet,
yogurt or ice cream, at one of the citys many
Sorveteria Frutos do Cerrado 2. There were
baskets of aa berries, the wonder fuit of
the moment. Upstairs, amid the glow of Ra-
mos de Azevedos stained
glass windows and hid-
den among those juicy
mortadella sandwiches, I
found traditional snacks
such as bolinho de bacalao
(fied pastry balls stued
with salt cod), moqueca
(sh stew) and the fa-
mous Hocca Bars Pastel
de Carne de Sol (a fied
turnover stued with
sun-dried shredded meat
and cheese).
Brazilian ingredients
take on a completely new
meaning in the swanky
Jardins district and its
standout D.O.M. 3, considered one of the
worlds 20 best restaurants. Chef Alex Atala
is increasingly incorporating inuences fom
the Amazon in dishes once dominated by
foie gras and tru es. Hes turning pupunha,
an Amazonian palm fuit, into fettuccine
noodles and opts for Brazilian river sh such
as lhote and pac instead of salmon. The food
will make you feel like Francisco de Orellana
crossing the Amazon with every bite. Your
tongue tingles, though it might be because
Atala sometimes uses jambu, a curious jungle
herb that has a numbing eect.
Like the older Tordesilhas in Consolao
and Atalas less pricey Dalva e Dito across
the street fom D.O.M., nearby Brasil a Gosto
4 is giving classic regional Brazilian reci-
pes a modern twist. Dishes that were more
common in dirt-oor shacks and market
stallspork with jabuticaba sauce, grilled
banana and yam pure, Bahian miniacaraj (a
fied turnover made of bean our lled with
cashews, dried shrimp, peanut, okra and
green tomato vinaigrette)are now served in
a contemporary setting. Each day, chef Ana
Luiza Trajanos lunch specials feature a dif-
ferent region of Brazil, including Rio, Minas
Gerais and Espritu Santo.
Before my ight home, I browsed the
livrarias at Guarulhos International. My new
fiends Atala and Trajano were there on the
shelves, and I brought them home with me.
1
The rain forest provides
a bounty of exotic fruits
that can be found in
Brazils markets and
high-end eateries.
GRU Get here via So Paulo International Airport.
Ask the
Expert
Q: Im planning
a trip to South
America and will
be spending some
time in the Andes.
Will I get altitude
sickness? How can I
avoid it?
A: There are no
warning signs for
altitude sickness,
or soroche. Some
travelers have no
trouble at all, while
others hit 8,000
feet and experience
symptoms that may
include fatigue,
headaches, dizziness
and vomiting.
Precautions include
eating light, drinking
lots of water and
taking the soroche
pills that are sold
in pharmacies in
Andean nations.
For more Sky travel
info and blogs, go to
deltaskymag.com
The author:
Writer Nicholas
Gill contributes
to CondeNast
Traveler and The
New York Times,
and he publishes
newworldreview.
com, an ezine on
Latin American
travel. Hes based
in Brooklyn, New
York and Lima,
Peru.
WHEELS UP // Travel
2
Destinations with NICHOLAS GILL
3
So Paulo
Often overshadowed by international
inuences, Brazilian food comes into its own.
BRAZILS
FLAVORS ARE
COMING ALIVE.
4
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more counIries, like SwiIzerland.
aII.com,global
1
|
Running of the Bulls //
Pamplona, Spain Not for the faint of
heart, hundreds of willing participants
wildly race 15 bulls through the streets of
Pamplona, resulting in nearly 60 injuries
each year. sanfermin.com
2
|
Super Bowl // Arlington, Texas
(2011) Tickets can run thousands of dollars,
but that doesnt stop 80,000-plus people
from attending each year. Another 100,000
watch this annual clash of the titans on TV, if
only for the commercials. superbowl.com
3
|
Kentucky Derby // Louisville, Ken-
tucky The race lasts for two minutes, but the
festivities go on for days as owners and fans
don crazy hats, grab mint juleps and cheer on
their favoritesSuper Saver! Mind That Bird!
each May. kentuckyderby.com
4
|
Tour de France // France The whole
2,200-mile course is stunning, but the most
picturesque stretch of the three-week-long
race weaves through the French Alps. While
the nely tuned athletes are resting for the
next stage, spectators have been known to
celebrate until sunrise. letour.fr
5
|
Boston Marathon // Boston,
Massachusetts One of the most
competitiveand oldestmarathons in
the world, Boston attracts 500,000 spec-
tators annually. We suggest snagging a
spot near the 13th mile, where Wellesley
College creates the famous scream
tunnel. bostonmarathon.org
6
|
Ironman World Championship //
Kona, Hawaii Started in 1978 by 12
Navy Seals, the competition has grown to
include 1,800 participants who compete
in a 2.4-mile swim, 112-mile bike ride and
26.2-mile run each October. ironman.com
7
|
Soccer at Maracan Stadium // Rio
de Janeiro, Brazil Built for the fourth
World Cup and slated for the 2014 World
Cup nal, this is a must-see for soccer loy-
alists. Each game attracts 80,000 spirited
Brazilians who le into the stadium ready
to sing, dance and cheer on their team.
suderj.rj.gov.br
8
|
Baseball at Wrigley Field // Chicago,
Illinois There is nothing more quintes-
sentially American than spending a day in
the friendly connes of Americas second-
oldest ballpark. We suggest the left-eld
bleachers and an Old Style. cubs.com
9
|
24 Hours of Le Mans // Sarthe,
France The grand prix of endurance car
races, Le Mans is the oldest (and most
prestigious) endurance race in the world.
The 24-hour race winds through closed
public roads, testing the drivers endur-
ance and skill. lemans.org
10
|
The Iditarod // Alaska If you dont
like the cold, this 1,150-mile dogsled race
is not for you. Temperatures have plunged
to 60 degrees below zero (including wind
chill) during this yearly race that com-
memorates a heroic dogsled run that
brought medicine to a snowbound village.
iditarod.com
WHEELS UP // Travel
Top spots to see the blood, sweat
and tearsand sponsor logos!of
adrenaline-fueled competition.
Ten to See //
Live Sporting
Events
6
10
7
More great travel
destinations at
deltaskymag.com P
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Why buy a 3M
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Because the guy next
to you is taking this
Free Trade Agreement
waaaaaay too far.
WHEELS UP //
Business
Role: When he is not making an appearance as a talking head on cable
news, Deutsch has a day job heading the 14th-largest advertising
agency in the United States, New York-based Deutsch Inc., founded
by his father in 1969. The younger Deutsch transformed the family
business from a small boutique shop to one of the
biggest agencies on Madison Avenue before selling
it to Interpublic Group for $250 million in stock in
2000. Deutsch Inc. posted revenue of $165 million
last year, working with household names such as Dr.
Pepper, Kodak and IKEA.
Education: The Wharton School of the
University of Pennsylvania.
// Agencies are creating content; media
companies are creating ads. Its a strange
time in the ad world. Whats the future of
the agency model?
I dont know if you want to use the word agency
anymore. Its someone who is providing ideas. The
consumer touch points and the delivery systems are changing, but its
still about creating wonderful content ideas for brands that deliver sales
results for clients. The essence hasnt changed.
// Do you believe the doomsday predictions that the
traditional ad agency could soon be extinct?
If you are a traditional agency, of course youre going to die. Theres no
agency out there not evolving. The things that dont change are great,
simply human ideas well told. Its just that now it is more fragmented.
// Can advertising, social media and consumer privacy coexist?
Its something we are going to have to watch. Theres a slippery slope.
They are at cross-purposes. Thats something that our civil-liberties
folks are going to have to keep an eye on.
// Your guest-anchor gig on MSNBCs,
America the Angry was canceled, some say,
because you lumped Keith Olberman into a
critique of cable-news-show hosts such as
Glenn Beck. Whats the real story?
I thought it was a fantastic series. Id like to
think we are free to talk about the medias role
in creating anger in this country. You have to
explore things coming from all sides. Thats my
point of view. Obviously, it wasnt MSNBCs point
of view. I love the folks there and am still part
of the family there. I respect their opinion and
the decisions they made, but sometimes we are
going to agree to disagree.
// If youd had more time with the show, what other sources
of Americas anger did you plan to explore?
There is such a passionate shade of purple out there, and things
are not black and white. Media has played a role on both sides. I just
think we are getting to the place where anger is running rampant
in this country. Regardless of how you feel about Obama or Palin
or John Boehner or Harry Reid or ll in the blank, they are not the
bad guys. We are not the bad guys; we just have very dierent
passionate viewpoints on where the country belongs. Mya Frazier
116,231,920
Number of people who saw
the Doritos Snack Attack
Samuri commercial, which aired
immediately after a crucial play
during Superbowl XLIV. Made by
amateur lmmakers from
Minneapolis as part of Doritos
Crash the
Super Bowl
contest, it
is the most-
watched
television ad of
all time.
80
Age of
ultramarathoner
Walt Stack when
he appeared in
Nikes rst Just Do It ad on July
1, 1988. The eight-letter phrase
is considered one of the most
recognizable slogans of all time.
5 Minutes With //
Donny Deutsch,

Chairman of Deutsch Inc.
Bec aus e you r e never of f t he c l oc k .
By the Numbers //
1941
Year that the rst TV
commercial airedfor
Bulova watches
during a Dodgers
game.
TV Commercials
606
Number of takes
needed to get a
successful sequence
in Hondas 2003 Cog
commercial, which
used an elaborate Rube
Goldberg machine
think dominoes with
car partsto introduce
the new generation of
Accords.
$240,462
Cost of a 30-second spot
during Greys Anatomy, the
most expensive scripted-TV-
show slot sold in 2009.
News Network
Coverage by Household
100.22 million
97.59 million
98.04 million
93.0 million
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Considering how often people claim they
dont like advertising, there sure is plenty of
it on TV and in pop culture. But keeping in
step with our love/hate relationship with the
persuasion industry, its usually portrayed as
an extreme between glam and sham.
In the early 90s, we were entangled in the
lives of the sketchy art directors and account
executives of TVs thirtysomething. And
glamour gals such as Heather Locklear made
Melrose Placewith much
of the boardroom (if not
bedroom) drama taking
place in an ad agencya
huge hit for Fox.
Of course, Locklear was
just one in a long line of
long-limbed actresses in roles
revolving around advertising, media and
public relationsconsider Audrey Hepburn
in 1957s Funny Face or, well before that,
Bette Davis in 1934s Housewife.
The devil-may-care ethos of those lms
is countered by the Faustian bargains of
evil behind the product pitches. Quiz Show,
for instance, showed how the new medium
of TV turned an Ivy League professor
into a TV game show cheat. Soon the
medium matured, but the executives didnt,
particularly in the prescient lm Network,
which in 1976 eerily predicted todays
commercial culture.
These types of soul-sapping bargains
made by ad executives were the theme of
The Man in the Gray Flannel Suit, the
1957 lm starring Gregory Peck.
Pecks midcentury man is the
prototype for many of the natty
admen in Mad Men, AMCs
critical and cultural hit TV
show about 1960s Madison
Avenue. Maybe the reason its
won three Golden Globe
awards and two Emmy
awards for best drama
is that it embraces glam
and sham, particularly
in its lead character,
Don Draper (Jon Hamm),
who is as mysterious
as our relationship with
advertising itself.
The Rash
Report // By John Rash
Read Up //
The Book: Young World Rising:
How Youth, Technology, and
Entrepreneurship Are Changing the
World from the Bottom Up
Written for: Anyone, but
particularly executives who are
interested in understanding the
coming digital generation and its
global impact.
Authors credentials: Rob Salkowitz is a
Seattle-based entrepreneur, consultant
and writer whose previous books include
Generation Blend and Listening to the
Future. Young World Rising is a volume in
the Microsoft Executive Leadership Series.
Rating:
Every new generation gets a lot of
attention, though its not always positive.
But if millennialspeople born between
(approximately) 1982 and 2000have
been scrutinized more closely than any
generation since the 1960s, its because
of one factor: Theyre plugged deep into
the Internet and have the skills to make
the most of its opportunities.
Salkowitzs book takes this idea
and runs with it,
globally. He shows
how tiny startups
in India, Brazil and
other nations whose
populations trend
young are building online
businesses on investment
shoestrings, collaborating with others
in their cohort (often across borders)
and creating innovative approaches to
maximize minimal resources. Big companies
can market to this young world, but its
residents are demanding customers.
Salkowitzs book is no Kool-Aid stand:
Young entrepreneurs face numerous
hurdles, mostly repressive governments,
but also a lack of access to capital and
infrastructure. Whats more, the Internet is
a highly competitive business environment,
and not everyone has risk-taking nerves
of steel. (And one cant help asking: What
opportunities are there for poor kids who
arent tech savants?)
Still, if the bottom-up entrepreneurial
culture Salkowitz describes can root itself
rmly and broadly, maybe on-the-rise
millennials, as some claim, can save the
world. Or at least take it up a notch.
Gene Rebeck
Pack It //
In 1919, Charles Doppelt invented a bag
for men to store their grooming tools,
but the idea didnt take o until the bag
was issued to soldiers during WWII. Since
then, the Dopp kit has become a travel
essential for many jet-setting men. Keep
one fully stocked with travel-sized
provisions (like these from 3oz.com)
in your vanityyoull be ready for
your next business trip or even a
spontaneous trip to the shore.
Dopp kit case by Flight 001, $35. ight001.com
Brush by Mason Pearson, $150. masonpearson.com
Dopp Kit
Carrying-on? The cases
removable (and TSA-approved)
clear plastic pouch is far more
polished than a quart-sized Ziploc.
t
BEST PLACE FOR A POWER LUNCH
Four Seasons
It is still the best lunch show in town.
Power teams cluster everywhere in the
Grill Room. Edgar Bronfman Jr. once took
me up to the easy-to-miss balcony section.
Bronfman has been dining in that
section since childhood: He was
sent there to dine so the restaurant
could hide his eclectic wardrobe.
fourseasonsrestaurant.com
WHEELS UP // Business
t
FAVORITE MUSEUM
Acquavella Galleries and
The Frick Collection
My husband was a private art dealer,
so Im prejudiced, but dont miss the
Acquavella Galleries on East 79th
Street and the mysterious Frick
Collection. acquavellagalleries.com,
frick.org
Road Warrior //
Charlotte Beers on Manhattan
MY SECRET HIGH COMES FROM

WALKING THROUGH THE OFFICES
OF MARTHA STEWART LIVING
IN CHELSEA. DOWN EVERY HALL
THERES A CREATIVE EXPLOSION.

t
FAVORITE MANHATTAN MOMENT
The Oces at Martha Stewart Living
My secret high comes from walking through the oces
of Martha Stewart Living in Chelsea. Down every hall
theres a creative explosionsexy, soft sheets for
Macys, a new cleaning product for The Home Depot,
test kitchens that are completely open and fragrant.
How can you not love a
company that serves hot
rich brownies at its annual
meeting?
Current Role: Director of Martha
Stewart Living Omnimedia, Inc.
since 2008.
Based: Charleston, South
Carolina, and New York City
Days Spent on the Road:
Beers travels internationally and
domestically at least twice a
month, if not every week.
Global Inuence: She served
as the under secretary for public
diplomacy and public aairs for
President George W. Bush after
9/11.
Street Cred: The one-time
CEO of Ogilvy & Mather as well
the rst female vice president
and chairman of the board of
directors at J. Walter Thompson
Worldwide, Beers is the stu
of Madison Avenue legend. Ad
Age pegs her at No. 49 on its
list of the top 100 players in
advertising history, noting A
brilliant strategic thinker, Beers
became the worlds highest-
ranked woman in advertising.
Jason Oliver Nixon
t
BEST PLACE FOR A
POWER BREAKFAST
The Lowell, New York
For a big meeting at breakfast,
I like the quiet, elegant
drawing-room quality of the
breakfast salon at this Upper East Side hotel. It
has the best oatmeal in town. lowellhotel.com
t
GUILTY PLEASURE
Papaya King
I crave a x of the hot dogs and
papaya juice at Papaya King on
Third Avenue and East 86th Street. I
stop here on the way to the airport.
papayaking.com
t
BEST PLACE TO STAY
Hotel Elyse
I love this hotel for real-life livability. The sprawling
couches, chunky chairs and cozy nookspaired
with a cappuccino and a paperin the hotels
morning room make for the perfect entry into the
day. And theres a conspiracy of silence among
guests. Its a very civilized place. elyseehotel.com
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Gotta Have It //
Nokia N8
The Finnish handset makers sleek new
N8 has a long spec list and comes packed
with every high-end feature imaginable.
Equipped with a whopping 12-megapixel
camera, a bountiful (and beautiful) 3.5-
inch organic LED touchscreen, Wi-Fi,
Bluetooth 3.0, Web TV, GPS and a host of
other features, the N8 is capable of doing
pretty much anything a smartphone
worthy of its name should doand then
some. Bryan Gardiner
H
Reworked OS
In an eort to keep up with the smart-
phone market, the N8 will gain better 2-D
and 3-D graphics performance for games,
a streamlined and super-responsive multi-
touch interface and personalizable home
screens loaded with apps and widgets.
H
A Real Cameraphone
Blurring the line between smartphone and
standalone pocketcam, the N8 packs a
12-megapixel camera, complete with Carl
Zeiss optics, a Xenon ash and a beefy
sensor that gives compact digital cameras
a run for their money. Throw in 16GBs of
storage (expandable to 48GB) and the
ability to shoot HD video in Dolby Digital
surround, and you have a one-stop photo
and video studio that ts in your pocket.
H
World Travelers Compass

Loaded with GPS and free access to Nokias
Ovi maps, theres no excuse for getting lost
with the N8 in hand. Not only does the N8
come with turn-by-turn satellite driving
and walking directions in 70 countries, but
youll also get built-in guides from Lonely
Planet. Just dont lose the phone.
Available this fall. $470, unlocked.
nokia.com/n8
The N8 has an
organic LED screen,
which doesnt need
backlighting like an
LCD screen.
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The singer/songwriter is one

vibrant voice of her generation
Social media. Helicopter parents.
Aiming to get ahead and make a dierence.
(Whats so wrong with that?)
// PRAGUE: 1 CITY 5 WAYS
// TALK SHOWWITH
BROKEN BELLS
// TINTIN'S BRUSSELS
Konsos - Kenlucky - Louisiono - Moine - Morylond - Mossochusells - Michigon - Minnesolo - Mississippi - Missouri - Nebrosko - Nevodo
- New Jersey - New Mexico - New York - Norlh 0orolino - 0hio - 0klohomo - 0regon - Pennsylvonio - Rhode slond - Soulh 0orolino -
Tennessee - Texos - Uloh - \irginio - Woshinglon - Woshinglon D0 - Wisconsin - 0onodo - relond - luslrolio - Thoilond - Singopore Soro Dorling PJ 0sgood lllie Houllon
set you up doesn`t really work Ior most people.
Even iI you are introduced to someone, the
pressure is there to ask them out - and what
do you really have in common with them?
0ur clients understand that it makes sense
to consult an expert to best optimize their
dating liIe. 5o, yes, we really do Iunction as
wing-women, oIIering detailed introductions
0ne quality that always ranks high on the list
is condence. Many oI us describe ourselves
as conIident, but are we really conIident on
a rst date? Most likely, the answer is no, as
levels the playing eld Ior all, whether you are
21 or 0. oIten tell my clients to take a deep
breath, relax and |ust have Iun with the process!
As a rst-date specialist, never want to hear
Irom a client that a date was nice. A Iirst
date should be Iun and exciting! t doesn`t
mean that the two oI you are going to ride oII
going to put your best Ioot Iorward and give
the date 100% oI your authentic selI
hos professionol doling speciolisls |usl like Belly oll oround lhe world.
0oll us ond discover how we con help you creole o more rewording doling life lodoy.
ESTABLISHED: 1935
ORIGIN: As the story goes, avid sailor Paul Sperry wanted more traction on the
deck of his boat. After noticing his cocker spaniels superior footing on the slippery
surfaces, Sperry recreated the herringbone pattern that occurred naturally on his
poochs paws.
CRAFTSMANSHIP: While the shoes have seen many reinterpretations in a variety of
colors and materials, the key features are the same. Look for the signature nonskid
and nonslip white sole, handsewn construction and specially treated
leather, meant to withstand the oceans fury.
TODAY: Sperry has
rereleased the original model
(brown leather with white
sole) complete with a replica
of the original box.
For 75 years, the boat shoe has been a mainstay with
the seafaring crowd. Now, land-lovers are on deck, too.
WHEELS UP //
Lifestyle
Joan Cusack, beating cancer one cookie at a time.
It started as a simple bake sale, but in the few short years since its incep-
tion in 2007, Cookies for Kids Cancer has raised more than $1 million. Joan
Cusack entered the picture in 2009 after she teamed with the organiza-
tion and its corporate partner, Glad, to host bake sales. Along with raising
money and awareness, Cusack shed light on a tough subject, saying, Im a
mom on a mission, for other moms on a mission. Last holiday season, she
helped raise nearly $10,000 through a mobile bake sale in New York City
and is currently spearheading Recipe for Giving, a contest that encourages
families to share their stories of community service.
SMALL STEPS CAN MAKE A BIG

IMPACT ON SO MANY LIVES AND CAN
BE THE BEGINNING OF A CHANGE.

Joan Cusack
Cause Celeb //
WHAT YOU CAN DO
LEARN:
Pediatric cancer
is the leading
cause of death by
disease in children.
childrenscancer.org
ACT:
Bake a dierence
by hosting your
own bake sale.
cookiesforkids
cancer.org
GIVE:
Purchase specially marked
Glad products, and $1 from
each will be donated to
pediatric cancer research.
glad.com/gladtogive
Tr ends , t as t es and t al k .
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History Lesson //
Sperry Top-Sider
The preppy
oxfords got a
boost when JFK
was shown wearing
the deck shoes
while boating o the
coast of Marthas
Vineyard. Ralph Lauren
revived the
look in the
1980s.
Paul Sperry, with
his signature non-
marking sole.
The rst
Top-Sider retailed
for $4.50 in 1935.
Today, prices top
out at $90.
Contemporary designer
Band of Outsiders col-
laborated with Sperry
in 2007, spurring a
growth in popularity
among hipsters.
Sole Mates
Add a little sparkle
with metallic gold
Sperrysperfect
for both the high
seas and big city
streets. $85
Everybodys Talking About // Green Rooftops
City Hall //
Chicago
To cut back on cooling
costs, the city of Chicago
developed a rooftop
garden at city hall.
Packed with more than
150 species, the new
roof saves the city an
estimated $5,000 in
costs annually.
cityofchicago.org
Ford Truck
Plant //
Dearborn, Michigan
The University of Michigan
Green Roof Research team
partnered with Ford to
install a 10.4-acre green
roof on its Dearborn Truck
Plant. Not only does the
roof reduce costs, but it
also provides a habitat for
nearby wildlife. ford.com
Ritz-Carlton //
Charlotte,
North Carolina
The rooftops swanky new
penthouse just welcomed
120,000 new residents
this past Earth Day.
Among tomatoes, herbs
and lavender are two bee
hives, which will produce
honey for the hotels res-
taurant. ritzcarlton.com
1 2 3 4 5
1
Fairmont
Hotel //
Vancouver
The hotel shares its
2,100-square-foot herb
garden with six bee
hives, which are home
to nearly 400,000 bees.
Guests can take part in
the weekly hive tours
with beekeeper Graeme
Evans. fairmont.com
Eagle Street
Rooftop Farm//
Brooklyn
In addition to commercial
farming, the 6,000-
square-foot roof-turned-
vegetable-farm hosts
classes and workshops
on subjects such as com-
posting, beekeeping and
building green rooftops.
rooftopfarms.org
4 5
Product innovation and brilliant branding
have these trademarks leading the pack.
Pop Culture //
Household Names
You could say you
did an Internet
search on some-
thing, but saying
that you Googled
it is about ve
times more fun
and faster.
Kitty Litter brand
was the rst com-
mercial cat litter and
became the generic
term for all litters.
Windex Moment:
In My Big Fat Greek Wedding,
Windex is used as a folk
remedy for most ailments
from warts to tennis elbow
to dating non-Greek men.
Scotch Tape Moment:
A kilt-wearing cartoon
boy, Scotty McTape,
was the brands mascot
for two decades, rst
appearing in 1944.
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Style Inspiration //
Tokyo
From their anything-goes style
to their hip-hop swagger, Japanese
trendsetters bring the neon-lit
spectacle of nighttime Tokyo to life.
WHEELS UP // Lifestyle
Get the Look:
1 Sunglasses by Ray Ban, $145. rayban.com
2 Dress by Lover, $405. net-a-porter.com
3 Watch by G Shock, $120. gshock.com
4 Boots by Dr. Martens, $130. drmartens.
com 5 Courtney handbag by Louis Vuitton,
$2,430. louisvuitton.com 6 Baseball hat by
American Needle, $30. americanneedle.
com 7 Shoes by Nike, $115. nike.com
8 Lil Angel perfume by Harajuku Lovers,
$30. sephora.com 9 City notebook
by Moleskine, $17.95. barnesandnoble.
com 10 Sneaker Freaker magazine, $8.
sneakerfreaker.com 11 Messenger
bag by Organic Climbing, $75.
organicclimbing.com
12 Headphones by Stick It, $65.
grandoesports.com
Go There:
Tokyo has something for everyone.
Embrace the youthfulness of Shibuya in
a terrace suite at the boutique Granbell
Hotel, a favorite of fashion editors seeking
a retreat from the frantic city outside.
If you crave luxury, visit Ginza, where
the streets are lined with architectural
wonders. Enjoy lunch at the Gucci
boutiques eighth-oor caf or tea at
fabled department store Mitsukoshi.
Come nightfall, its all about karaoke.
Brush up on your Michael Jackson and
Journey before heading to SmashHits,
where a rendition of Billie Jean will help
you blend in with the locals. granbellhotel.
jp, mitsukoshi.co.jp, smashhits.jp
Elizabeth Doyle
2
1
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Want to discover the best
of the America? All it takes
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Palm Tree Pendant
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WHEELS UP // Lifestyle
Editors Pick //
The Perfect (Online) Suit
Want a custom suit, shirt or even a tux? Sartorial salvation has
arrived in the form of Alton Lane, an online source that allows
customers to create detail-driven apparel that includes
options such as cut, collar selection, cus, monograms,
thread colors and linings. Heres how it works: Head to your
local tailor to take measurements based on the websites straightforward guide, then
plug in your numbers and consult the style guide. The price point is pretty slick, too
shirts start at $79 and suits at $485. altonlane.com
Its not the same handball played in
middle-school gymnasiums across
America. Its like water polo on sand,
says Michael Hinson, president of the
Los Angeles Team Handball Club. Four
players per team face o on a sand court,
throwing and catching a ball until a goal
is scored, with a few unique rules. Players
have to think quickly, as they are allowed
only three steps once in contact with
the ballwhich handles like a volleyball
and is slightly smaller than a cantaloupe.
The fun lies in the scoring system. A
spectacular playone that includes a trick
or demonstrates inventivenessearns
bonus points. Thus, players strive to pull
o maneuversthink 360-degree spins
and alley-oopsto rack up points.
Who: Athletes who crave an outlet for
creative play should head to the beach. It
is a solid workout, as running and jumping
on sand can be tiring. Handball and
basketball players should
pick up the sport quickly.
Where: Currently,
the summer-only
sport has a strong
Californian following,
especially in LA,
San Diego and San
Francisco. Teams also
play regularly in Atlanta
and Houston. This August,
Huntington Beach, California,
will host the inaugural national
championships.
How: Got feet? Use em to mark o
a court on any plot of sand. But rst,
check out the International Handball
Federations online rules to learn the
dimensions. Videos on YouTube can teach
you the game in less than 10 minutes.
Brooke Morton
Start Up //
Beach
Handball
P
H
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O
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:
S
A
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P
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C
S
/
C
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B
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S
Inventive
moves earn
more points.
Te Greenbriers legendary amenities including four championship golf courses,
luxurious spa, exceptional restaurants, upscale shops, world-class gaming and
more than 50 recreational activities are now closer than ever.
Delta Air Lines, in cooperation with Te Greenbrier, will oer daily, nonstop service
to Greenbrier Valley Airport from Atlanta and New York (LaGuardia).
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The Hot List
Theater
HARRY CONNICK
JR. // The last time
Harry Connick Jr. ap-
peared on Broadway,
in The Pajama Game,
he was nominated
for a Tony Award.
This month, the
Grammy winner
returns to the
Great White Way
for an 11-night
concert series at
the Neil Simon
Theatre. July
15 26.
The people, places and things youll be talking about this month.
Festival
ASPEN MUSIC
FESTIVAL // For nearly
two months, Aspen, Colo-
rado, focuses on classical
music, welcoming 650
virtuosic young musicians
who will study under
145 established classical
musicians. The result-
ing 350 events include
chamber recitals, operas,
workshops and private
concerts. July 1August 22.
WHEELS UP //
Rihanna was born in Saint
Michael, Barbados, and moved to
the United States at age 16 to
pursue her singing career.
Tours
RIHANNA // After spending this spring touring Europe,
Rihanna kicks o her North American Last Girl On Earth
Tour. The singer will make 27 stops between July 2 and
August 25.

CD Release
DARK NIGHT OF THE SOUL //
A copyright issue delayed the
o cial release of this collabora-
tion between Danger Mouse and
Sparklehorse, with cameos from The Shins
James Mercer, The Flaming Lips, The Strokes
Julian Casablancas, the Pixies Frank Black,
Iggy Pop and David Lynch. Now the record is
availablemonths after the passing of one
of its lead collaborators,
Sparklehorses Mark
Linkous. July 13.
P
H
O
T
O
S
:
(
R
A
M
S
E
Y
)

B
R
I
A
N

B
O
W
E
N

S
M
I
T
H
/
F
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X
;
(
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N
)

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;
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Movie
INCEPTION // From
the director of The
Dark Knight comes a
thriller set in the
ultimate sci- play-
ground: the human mind.
Leonardo DiCaprio plays a thief who
steals secrets from peoples subcon-
scious when theyre asleep. July 16.
W
Modern Art
CALDER TO WARHOL //
Gap founders Doris and
Donald Fisher have loaned
1,100 artworks from their
private collection to the
San Francisco Museum of
Modern Art for an unprec-
edented exhibition.
Through September 19.
Book
TALKING TO GIRLS ABOUT
DURAN DURAN // In his follow-
up to 2007s Love Is a Mix Tape,
Rob She eld takes us back to the
1980s of his youth. The Rolling
Stone contributing editor
delivers coming-of-age
memories of MTV, Mem-
bers Only jackets and
John Hughes movies
set to the soundtrack
of his life.
Sports
BRITISH OPEN // Golfs
oldest major champion-
shipand the only one held
outside the United States
celebrates its 150th an-
niversary. The tournament
boasts a $7 million
purse, with the
winner receiving
more than $1
million in prize
money and golfs
most famed trophy,
the silver
Claret Jug.
July 1518.
The Last Airbender:
M. Night Shyamalans
latest, based on the
animated series. July 2.
Salt: CIA agent Angelina
Jolie goes on the run after
she is accused of being a
Russian spy. July 23.
Get Low: Bill Murray proves
hes still eccentric by throw-
ing his own funeral party
while hes still alive. July 30.
Ramona and Beezus:
Beverly Clearys be-
loved book characters
come to life. July 23.
Dinner for Schmucks:
Paul Rudd earns honors
for inviting the biggest
idiot to dinner. July 23.
This Month
on the Big
Screen
W
TV
MASTERCHEF //
After turning failing
restaurants into
successes in his
Kitchen Nightmares
series, chef Gordon
Ramsay now turns
his icy, nitpicking
attention to those
who cook as a
hobby. Premieres
July 27, 9 p.m. EST,
on Fox.
I MAY HAVE A BIT OF A SIDE TO ME THAT ENJOYS

BANTER, BUT 9 TIMES OUT OF 10 IT IS SOMEONE
ELSE WHO THROWS THE FIRST PUNCH.

Gordon Ramsay
W
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PHOTOS: AMSTERDAM: PETER STIGTER; CRAIG FERGUSON: FRANK TRAPPER/CORBIS; LADY GAGA: SUZANNE PLUNKETT/REUTERS/CORBIS
July

Paris

Sydney
Barcelona

Boston
Oakland
Jacksonville

Copenhagen
Lima

Hong Kong

Atlanta

Norfolk
New Orleans
Barcelona // In 1783, the rst
manned hot air balloon was launched
from Paris and ew for 20 minutes
over the city. Today, the European
Balloon Festival attracts thousands
as balloon teams ll the sky
and compete in various challenges.
July 811. ebf.cat/en
Paris // Ten thousand riders have
suited up for the Tour de France
over the years. Six thousand have
completed the race and 250 riders
have worn the Yellow Jersey. The
2010 Tour kicks o in Rotterdam
and ends 3,600 kilometers later in
Paris. July 325. letour.fr
Atlanta // Released more than two
decades after she debuted her rst, self-
titled album, Melissa Etheridge's 10th
studio album, Fearless Love, continues to
showcase her pop-based, folk-rock sound.
Cobb Energy Performing Arts Centre.
July 23. melissaetheridge.com
Copenhagen // Jazz giants
from across the world unite for
Copenhagens biggest music event.
This years Copenhagen Jazz
Festival lineup includes Herbie
Hancock, Brazilian musician Caetano
Veloso and saxophonist Joshua
Redman. July 211. jazz.dk
Boston // Glasgow native
Craig Ferguson started a
music career as a drummer
in a punk band in the UK.
He later found a knack for
comedy and acting and
became the star of his own
BBC television show. See the
host of The Late Late Show at the
Wilbur Theatre. July 2. thewilburtheatre.com
Oakland // Pixar: 25 Years of Animation
celebrates the work of Pixar and the legacy of
animated lm in California, displaying drawings,
paintings and sculptures from 8"--t&6Q
and Toy Story 3 at the Oakland Museum of
California. July 31January 9. museumca.org
A taste of whats happening around the world this month.
WHEELS UP //
Citylicious
New Orleans //
Alicia Keys, Janet
Jackson, LL Cool J,
Keri Hilson and other
entertainers gather
for a weekend of
music and seminars
at the Essence Music
Festival. July 24.
essencemusic
festival.com
Lima // Authors, literary
agents, booksellers and
bookworms of all kinds
meet to discuss their works
at the Lima International
Book Fair. July 22August 1.
mMQFSVDPN
Los Angeles
St. Louis

Manila
Johannesburg
Chicago

Toronto
Buenos Aires
London

Osaka
Saipan

Fortaleza

Salt Lake City
Amsterdam
Los Cabos
Quito
Lexington More online at
deltaskymag.com
Los Angeles //
After an extensive
4-year renovation,
the Natural History
Museum of Los
Angeles County
reopens its 1913 building
with a new exhibit, Age of
Mammals, tracing 65 million years of
evolution. Opens July 11. nhm.org
Chicago // Chi-Town hosts the annual Old
St. Pats Worlds Largest Block Party in
the West Loop, an event that attracts some
25,000 people. Expect great food, music and
loads of singles (Oprah has dubbed the event
the place to meet your match). July 9-10.
worldslargestblockparty.com
London // BBC Proms kicks o this month,
showcasing international classical musicians and the
best of the British music scene. If you cant attend the
concerts at Royal Albert Hall and Cadogan Hall, join
the party via one of the BBC big screens on the last
night. July 16September 11. bbc.co.uk/proms/2010
Lexington // If you've got a need for speed, the
Keeneland Concours dElegance will have you drooling
over the worlds hottest cars, from Alfa Romeos to Ferraris
and Porsches. Take part in the silent auction and walk away
with racing memorabilia. July 1518. keenelandconcours.com
Amsterdam // Young and established
designers show their spring/summer 2011
collections at Amsterdam International
Fashion Week. From July 1418, the city
buzzes with fashion excitement: shows,
launches, parties
and exhibitions.
amsterdam
fashionweek.com
d
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Toronto // With eight critically
acclaimed studio albums and three
Grammy awards under his belt,
Brad Paisley takes
his H2O World Tour
to Toronto this
month with songs
from his smash-hit
album American
Saturday Night.
Molson Canadian
Amphitheater.
July 22.
St. Louis // Stefani Joanne
Angelina Germanotta
learned the piano by ear at
age 4 and wrote her rst
piano ballad by the time she
was 13. Today, Lady Gaga
has taken the music world
by storm with her eclectic
style. New Monster Ball Tour
dates have been announced
for 2011. See her this
month in St. Louis. July 17.
ladygaga.com
Osaka // In 1994, Japans
beer tax law was lifted after
nearly a century. In celebration
of the nearly 300 microbrewers
now in the country, the Great
Japan Beer Festival proves its
not all about sake in Japan.
July 1719. beertaster.org
TALK Show //
After seeing Hill in Cyrus,
director Bennett Miller cast
him alongside Brad Pitt and
Phillip Seymour Homan
in Moneyball, the story of
baseball player and general
manager Billy Beane. Hill will
play young sabermetrician
Paul DePodesta.
Cyrus the
Mumbler
NOW UP: Jonah Hill
CURRENT PROJECTS: Cyrus
& Get Him to the Greek
PAST ROLES: Knocked Up,
Superbad, Forgetting Sarah
Marshall, Funny People
HOMETOWN: Santa Monica,
California
H
H
With two dierent types of summer lms,
Get Him to the Greek and Cyrus, Jonah Hill
is doing his part to bring two American
comedy movements togetherlike Athens
and Sparta. By Steve Marsh
*
H
H
onah Hill is stuck in an awkward conversation: Its early June, and hes simultaneously doing
press for Cyrus, his rst bona de dramatic role (dont worry, hes still wickedly funny) and
Get Him to the Greek, his big summer comedybasically a sequel to Forgetting Sarah Marshall.
Hill is costarring in Greek with Russell Brand, the British comedian whos reprising his Sarah
Marshall role as an addled, past-peak British rock star. In Cyrus, Hill plays the eponymous Cyrus,
a 21-year-old kid who lives with his mom (Marisa Tomei), while nursing a jealous vendetta
against her new boyfiend (John C. Reilly). The conversation gets awkward when Hill is asked to
compare his work in the two lms. Hes being fiendly and patient, but you can tell hes wary.
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DONT GO INTO INTERNATIONAL MARKETS
WITHOUT THE PROPER EQUIPMENT.
Transl ati on, Interpretati on, and Mul ti cul tural Marketi ng
Li ti gati on Suppor t and El ectroni c Data Di scover y
Onl i ne Document Col l aborati on and Vi r tual Data Rooms
Gl obal and Mul ti l i ngual Staffi ng
To fi nd out more about how TransPerfect can suppor t you i n gl obal
mar kets, contact us at i nfo@transperfect. com or vi si t us onl i ne at
www. transperfect. com.
He sounds like a lawyer when he
responds to a question about Judd
Apatow, who produced Greek:
Judd is an amazing guy, and hes
a real fiend and mentor to me,
and I respect and appreciate him
more than is imaginable. Then he ner-
vously laughs and asks hopefully, Um, do
you have any more questions about Cyrus?
Not only are Greek and Cyrus dierent
kinds of comedies in budget, look and feel,
but Cyrus is rising on the crest of an under-
ground indie lm movement that in many
ways is an insurgency against the main-
stream American comedies for which Hill
has literally become the poster boy. Get Him
to the Greek was produced under Apatows
aegis, the same laugh factory that gave us
Marshall, Knocked Up, Superbad and Funny
People. Hill had juicy parts in all of them.
The scrappier Cyrus was directed by
Mark and Jay Duplass, two brothers semi-
famous in lm geek circles for being on
the vanguard of a serious countergenre
of American lm that has the silly name
of mumblecore. Inuenced by auteurs
John Cassavetes and Richard Linklater,
mumblecore movies such the Duplasses The Puf Chair
and Baghead are low-budget, with handheld cameras and
tiny anonymous casts (The Puf Chair starred Mark and his
wife, and his parents had roles, tooas his parents). Both
The Puf Chair and Baghead are comedies, too, but the Du-
plasses humor is driven by whats being mangled or mis-
Talk Show //
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Above: Jonah Hill, Marisa Tomei and John C. Reilly in Cyrus, which
opened nationwide June 25. Left: Hill and Michael Cera in Superbad.
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Talk Show //
communicated or even completely unsaidthe
awkward silences and mumbled interruptions
rather than the clean release of the punchline.
Hill met the Duplass brothers seven years ago
at Dennis Hoppers lm festival in Las Vegas and
was an immediate fan. Mark and Jay had made
a short lm called The Intervention. And I didnt
know what mumblecore was or what that term
meant or anything. I just liked what they did,
he says. It seemed fesh, and they seemed to
have a very original voice. In turn, the brothers
were surprised by Hill. He got what it is that
were trying to do, says Mark Duplass. And hes
a very surprising individual when you meet him
in person, particularly if you base your precon-
ceptions of what he is on Superbad or Knocked Up.
Youre going to get somebody completely dierent
in the room.
Hill says his character in Cyrus deals with
more traumatic elements than any movie hes done
before. In the majority of Apatows movies, Hill, with his
foul mouth and baby fat, is sort of untouched by grown-
up life, an avatar for the swaddled state of the young
American dude. But in Cyrus, he has to react to his mom
falling in love with another man. It was new territory for
his directors, too. This was the rst time weve worked
with movie stars, Mark Duplass says. And we wanted to
show a part of them that you
havent seen before. With
Hill as Cyrus, you still get
the acerbic wit, but now youve got this kid who chooses
his words carefully, speaks succinctly and has a thou-
sand-yard stare that can make you feel like you want to
jump o a bridge, he says. And those are things that we
imported into the script when we saw how delicate and
Top: Hill and Russell Brand in Get Him to the Greek. Right:
Hill, Brand and Kristen Bell in Forgetting Sarah Marshall.
NEW YORK
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Talk Show //
emotionally evolved Jonah was.
Mark Duplass understands his
leading mans predicament when
it comes to promoting his two
summer products. Boy, youre so
right, he says. Its very much a
talking-out-of-both-sides-of-the-
mouth thing. But afer hanging
out with Hill, Duplass gets the
sense that the guy loves both mov-
ies, and that he has an apprecia-
tion for dierent points of view.
Hes very much like me and Jay,
he says. And Im just as happy to
go see the rerelease of Breathless as
I am to see Dumb and Dumber on
TBStheyre both classics. For his
part, Hill just wants to keep mak-
ing people laugh: I want people
leaving the theater happy. And he
sees Cyrus as a throwback, rather
than part of some new wave. It
doesnt feel like the movies that
are being made these days, he
says. There isnt some big crazy
thing happening. This is going to
sound cheesy, but I would say that
its a lot more like what life feels
like. //
FILMOGRAPHY
Jonah Hill:
Grandmas Boy (2006)
Knocked Up (2007)
Superbad (2007)
Forgetting Sarah Marshall
(2008)
Funny People (2009)
Get Him to the Greek (2010)
Cyrus (2010)
Moneyball (2011)
Mark and Jay Duplass:
The Intervention (2005)
The Puy Chair (2005)
Baghead (2008)
The Do-Deca-Pentathlon (2009)
Cyrus (2010)
Je Who Lives at Home (2011)
Mumblecore:
Funny Ha Ha (2002)
LOL (2006)
Hannah Takes the Stairs
(2007)
Nights and Weekends
(2008)
The Freebie (2010)
A brand lives in the imagination.
Intuitively, we all know what a brand is. Its far more than
a logo. And its much larger than a product, service, idea, or
institution. A brand nds its home in the minds and hearts
of individuals; its made up of stories and experiences
that, over time, create feelings. When enough people
share those feelings, the brand comes to life.
Design lives all around us.
Design is here and now. Its immediate. Broadly, a design
is a plan and every plan is a design. Whether building
a spaceship, planting a garden, launching a political
campaign, or opening a business, we all start with a plan.
People are becoming aware of the power of design, from
the gadgets we use to the environments we inhabit. Our
encounters with design alter our daily routines, connect
us with other cultures, and build the global economy.
Design brings the brand down to earth.
What design does for any brand is make it tangible. Real.
Through design, we grasp what the brand is and how to
interact with it. Thats true whether the brand is as simple
as a booth at a farmers market or as complex as an
international relief organization. Design opens the door
to understanding the brand. It gives us access. And, when
design is excellent, design does these things beautifully.
Through design, business meets beauty.
Within any business, the beauty of design takes many
forms. It may be present in the streamlined, efcient
functioning of a system. We might sense it in a gracious
encounter with a company representative. It might be
directly visible in a product. Beauty is revealed because
of underlying design integrity. Its not skin deep. In turn,
a design process thats conducted with integrity will
produce beauty.
Tilka Design creates the beauty of the
brands form and content.
Whatever the product, service, idea, or institution might
be, at some point, others need information communicated
about it. That is what Tilka Design doesour specic
discipline is communication design. The work is also
called brand development, identity design, and corporate
identity. We articulate and convey the beauty of the
brands attributes and dene a design system for use.
Substance rst, style second.
At Tilka Design, we are serious about the idea that
communication design is a discipline. A practice. Thats
why we begin the process with research and analysis;
this is the spadework. Substantive research yields brand
strategy. Whether were talking about new or evolved
brand design, the process is equally relevant.
Articulating the visual language.
Tilka Design creates the brands common visual language,
a language spoken with both words and images and
used organization-wide. Our work is critical to ensuring
that a company is speaking with the same voice. Other
marketing, interactive, and advertising professionals use
the brand identity systems we create, too.
Effectiveness through design integrity.
When the design ideas are right, no one ever has to ask,
Do we have to use the logo? When audiences hear and
see consistent messages, they understand and remember
the brand. Communicating becomes more efcient. Within
the organization, too, people work from the same page,
literally and guratively. That means fewer meetings and
do-overs. When people share the same way of speaking
about the brand, messages are clear.
How Tilka Design differs from other
marketing rms.
Brand is a word all marketing and advertising pros use.
However, theres a qualitative depth to Tilka Designs
brand discipline. Other types of rms offer important
services, but our emphasis on brand denition is unusually
specialized. And were told, enduring.
Connect, inform, resonate, motivate.
This is what the discipline of communication design can
do for a brand. From development, to the rst time the
brand reaches its audience, to later stages of maturity,
design makes a difference. Business meets beauty. And
naturally, when we humans detect beauty, we sense
our lives will be improved. Doorways open to trust and
respect for the brand. To loyalty.
So while the thinking around brand and design may
be complicated, the feelings they engender are simple.
The question every organization needs to ask itself is,
Can we afford not to make good design a priority?
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f the words
interest you
and Other Hyped Destinations
Youve heard the slogansfrom What happens in Vegas, stays in Vegas to Its better in the
Bahamas. Now its time to check out these much-marketed places for yourself. By Michael Kaplan
Great Escapes //
When television
commercials promoted
Las Vegas by famously
promising What
happens in Vegas,
stays in Vegas, regular
visitors to Sin City
nodded knowingly.
Las Vegas is all about
excess: Gamble high,
party hard, stay out too
late and supersize your
sirloin. Cut loose, and
dont worry about word
ltering back home. Like
the commercial says . . . .
Begin your living-
large adventure by
checking into a swanky,
kitted-out hotel. The
buzziest new option is
Aria, the Cesar Pelli-
designed hostelry
in the sprawling
mixed-use CityCenter
development. Detailed
in leather and chrome,
rooms drip with
technology and exude
urbane luxury (and the
hotel boasts a LEED
Gold Certication).
Conversely, you can
go Old World at The
Venetianwith gondola
rides out frontor at
its next-door, boutique
sibling The Palazzo.
If your inner hipster
yearns for thrills,
however, Hard Rock
Hotel & Casinos new
HRH Tower Suites sits
high atop the playlist.
Groove to the pop-star
photos and in-room
jukeboxes at this high-
style hot spot, where
decadent opulence
feels rock-star ready.
Next Up: Time for
some afternoon fun in
1
1 The CityCenter
complex
2 Fountains at the Bellagio
3 Las Vegas nightlife
4 A covered walkway in
downtown Vegas
5 The sashimi tasting platter at
Bar Masa
6 Gondolas at The Venetian
Las Vegas
At Hard Rock Hotels
Skybar pool, spy on
the Encore Beach
Club action downstairs
via acrylic peekaboo
cutouts on the pools
bottom.
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the sun. The Hard Rocks
sleek SkyBar pool is the
perfect spot to showcase
your new string bikini,
with one of the signature
Strip Cleanse cocktails
in hand. If youre feeling
extra daring, snag a
day bed at Bare, The
Mirages haven for top-
optional sunbathing
and swimming. The
Ibiza-inspired Encore
Beach Club (at Steve
Wynns Encore Las
Vegas) is a DJ-intensive
spot run by the team
behind the venerable
Blush nightclub. Finish
up your weekend at The
Venetians Asian-themed
Tao BeachSunday
afternoon sundown
parties around the pool
are, ahem, legendary.
Life as a lounge lizard
can be hard work, so
unwind at one of Las
Vegas pampering spas.
Enormous soaking-pools
and herbal-infused Good
Luck Ritual massages
are the draw at The Spa
at Encore. Cool down
at Qua Baths & Spa at
Caesars Palace and its
Arctic Ice Room, where
blizzards of icy crystals
break your sweat. Palms
Place raises the heat
with its coed take on
a traditional Moroccan
hammam ( just dont
forget your swimsuit).
Gambling, of course, is
the lifeblood of Las Vegas.
Casinos along the Strip
all spread similar games,
but blackjack acionados
gravitate to tables where
dealers must stick with a
soft-17. The Bellagio and
Mirage both oer that
player-friendly feature,
and hold em-lovers
enjoy daily $120 buy-in
tournaments at Arias
poker room.
For a no-holds-barred
dinner, Arias pricey-
but-splurge-worthy Bar
Masa serves some of
the best sushi anywhere.
Meat lovers will nd Kobe
nirvana at Mandalay Bays
StripSteak, where chef
Michael Mina dazzles
with an 18-ounce dry-
aged bone-in rib eye.
Mediterranean seafood,
own in straight from the
source, tempts diners
at the atmospheric
Bartolotta at the Wynn
Las Vegas (vie for a seat
in the private cabanas
overlooking the lagoon).
For the best high-end
deal in town, reserve a
table at Jol Robuchon,
the three-star Michelin
restaurant at MGM Grand,
where $109 buys you
a two-course prix-xe
dinner and roundtrip limo
service. Who says the
house always wins?
Of course, clubbing
in Vegas is a must: The
see-and-be-seen scene
revs up after midnight
at gilt-encrusted XS
at Encore. Hard Rocks
newly launched Vanity
boasts a light show
almost as outrageous as
the blinged-out crowd.
And The Venetians
Tao attracts the table-
dancing set, who knock
back Asian-inspired
libations. Late-nighters
invariably convene
on the dance oor at
subterranean Drais
Afterhours, a decidedly
louche corner of the
otherwise unremarkable
Bills Gamblin Hall. And
since the DJs keep it
going til well past sunrise,
you might just nd
yourself braving daylight
early Sunday morning. If
thats the case, don your
shades and hightail it to
Simon, in Palms Place,
for celebrity chef Kerry
Simons gourmet upgrade
of Vegas famous all-you-
can-eat breakfast.
One of the best casino
hosts in town is Steve Cyr,
subject of Vegas-tell-all
Whale Hunt in the Desert
and a guy who knows how
to show his players a good
time. stevecyr.com
7 Downtown Las Vegas
8 Bare at The Mirage
9 Bellagio Conservatory
& Botanical Gardens
10 Arias high-limit slot
machines
Where (Else) to Eat:
Despite the great casino
dining, sometimes it
pays to look beyond the
clanging machines and
tumbling dice. One of the
best Thai restaurants in
America, Lotus of Siam,
incongruously resides
inside an east-of-the-Strip
mall (order the mind-
blowing Tom Yum Kai).
Appreciators of authentic
Japanese cuisine should
follow Vegas top chefs
to cozy Raku, where the
tofu dishes will have you
rethinking bean curd. Fans
of old Vegas should not
miss Pieros, an Italian
eatery with great food, a
pedigreed clientele and
waiters who joke that the
osso buco has a bullet
hole in it.
The intimate Blush
nightclub overlooks
the ve-diamond
Wynn casino.
Hard Rock
CityCenter
Encore Las Vegas
The Mirage
The Venetian
7
8
9
10
Incredible !ndia
Seeking temples, palaces
and jewel-encrusted
mausoleums? Check. Perhaps
some eco-tourism paired with
colors and scents and plenty
of cosmopolitan hustle and
bustle? Check and check. Maybe
a spiritual retreat, followed by
whitewater rafing and a visit to
the Himalayas or the Commonwealth
Games? Check, check and check. And
there are fabulous hotels to boot, such
as Oberoi Udaivilas in Rajasthan or
The Imperial in Delhi. Welcome to
incredible India! incredibleindia.org
Memphis:
Home of the Blues,
Birthplace of Rock n Roll
Welcome to M-Town, truly a Mecca
for music-lovers. Theres historic and
hopping Beale Street, where W.C.
Handy wrote the rst blues song
(check out the streets live-music
venues such as B.B. Kings and Al-
feds). Theres Graceland, of course,
home to the King (Elvis would have
turned 75 this year); the Memphis
Rock n Soul Museum; and the leg-
endary Sun Studio, where luminaries
such as Johnny Cash recorded. To
soak in the sounds of the city, check
in at the opulent Peabody Memphis
and watch the ducks hold court in
the lobby fountain. memphistravel.com
Its Better in the Bahamas
Thanks to the archipelagos
700 islands, there are
beaches aplenty along with some
of the clearest waters on the planet
and the worlds third-largest barrier
reef. Plus, the United States is only
50 miles away. Throw in some stel-
lar resortsfom the kid-fiendly
Atlantis on Paradise Island to the
decidedly chic Rock House Hotel on
Harbour Islandalong with a pia
colada, and maybe life really is better
in the Bahamas. bahamas.com
Berlin: The Place to Be
Youre a jet-setter attracted
to the white-hot club scene
and the stellar museums. Or perhaps
its the cutting-edge boutiques and
galleries that draw you to the City of
Design. Leave your Goyard suitcase at
the Hotel de Rome and meet up with
a member of the just-opened Soho
House Berlin (if only for a cocktail
beside the roofop pool). Dine at
Restaurant Margaux and explore the
culinary delights at the KaDeWe de-
partment stores jam-packed seventh
oor. Youre a tastemaker, and Berlin
really is where its at. visitberlin.de
Your Singapore
The glittering city-state of-
fers something for everyone:
Its been named the most business-
fiendly economy in the world and
serves as a hub for medical
tourism. You can satisf
your cultural x at the Asian
Civilizations Museum and
let the kids experience a
nighttime safari. Theres
world-class shopping, syba-
ritic spas, festivals aplenty
and the colorful byways of
Chinatown. Phew! Sit back
and ponder your options at
the legendary Ra es Hotel.
yoursingapore.com
Great Escapes //
H
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Destinations to road test truth
in advertising.
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Mad Men
INTERVIEWED BY Deborah Cauleld Rybak
PHOTOGRAPHY BY Jeff Lipsky FOR Stockland Martel
AT The Standard, DOWNTOWN LOS ANGELES
John Slattery and Christina Hendricks on hair color,
their characters and the paths that led them to Mad Men.
CHRISTINA
Hendricks
STINA TI
The actress best known for her role as the alpha female of Mad Men's
Sterling Cooper Advertising Agencyand now one of Esquire's most
beautiful women in the nationHendricks has managed to keep her
feet on the ground even as her career has taken off.
WHEN I FIRST READ for the part of Joan, I saw the role as this sort of bossy know-it-all, needs-atten-
tion type of girl, and thats what I went in and did. Apparently, Matt [Weiner, creator/producer] really
didnt intend for it to be that way.
WHEN I TOOK THE ROLE in the pilot, my agents said, Give us a break. This is AMC. This is never going
to go. Who watches period pieces? And I said, We thought the other ones were all going to be huge
hits, and they werent. So what do we know? Lets do the one thats great. And so I shot the pilot,
and then they dropped me. Its funny now, but at the time I was humiliated. I mean, I had never been
dropped fom an agency.
AFTER I WAS CAST, Matt went to each one of us and gave us sort of a reading list. So [longtime Cos-
mopolitan magazine editor Helen Gurley Browns 1962 book] Sex and the Single Girl and John Cheevers
short stories and Revolutionary Road were part of my research in the beginning.
JOAN IS VERY MUCH ABOUT ORGANIZATION, and shes very much about order and running a tight
ship, whether its at work or home or with herself. Its about proper presentation in every aspect of
her life. I think shes very, very savvy with pop culture and whats happening, but shes also sort of F
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classic and rigid in some ways as well. She certainly knows how
to handle the attention she gets fom men and asks for it as well.
I KNOW PEOPLE ALWAYS TALK about how Joan walks or her
condence. When I saw the wardrobe and the hair and everything, I
thought, This is the woman who, when she walks across the room,
knows at least one person is looking at her at all times. Its a funny
character trait, and sort of a horrible character trait in some ways, but
also kind of glorious, you know.
PEOPLE COMPARE ME to Marilyn Monroe quite ofen, and its the
most attering thing I could ever hear. Theres a very sof, feminine
attribute to her that I admire. When I
was a little girl, my mom put Marilyn
Monroe pictures in my room, so maybe
she fed it into me.
IM NOT A NATURAL REDHEAD. I
started playing around with my hair
color when I was 10. It didnt o cially
change to red then, but I was very into
Anne of Green Gables at the time and
thought she and I were kindred spirits,
and since she was a redhead . . . . So my
mom said, Lets go to the grocery store
and get one of those cover-the-gray
rinses and throw it on. And I had this
bright, bright carrot-orange hair and
loved it, and was beaming, and I went
to school the next day with the biggest,
gooest smile on my face youd ever
seen.
I THINK I KNEW the show was a big
deal when Jon Hamm hosted Saturday
Night Live. And then to have the cast
actually spoof all of us characters on it
and we had no idea. That was pretty
mind-blowing for me.
BEING NAMED Esquires "Sexiest Wom-
an Alive" [in May] was super fun. Of course, I got relentlessly teased by
my husband and fiends. Every time I walk in a room, its songs about,
The most beautiful girl in the world. And Im like, You guys, shut up.
BEFORE MAD MEN I had always played the sort of sweet, innocent,
quirky girl. When Id audition for cops and lawyer roles, theyd say,
She seems too sof. We just cant imagine her. And now with Joan,
Im only getting oered bitchy roles. So when I say, No, I want to play
the fee-spirited hippie girl, theyre like, But you wear high heels
and tight dresses. And Im like, No, I dont. Thats not me. Thats
totally not me.
WHAT I CAN TELL YOU about this seasonif you dont want me to be
redis only that I will be on television. You can count on me being
there.
Sometimes when
people get what
they want, they
realize how
limited their
goals were.
Age: Born: Raised: Lives: Family: Early role:
35 Opposite Pierce Brosnan
in a Visa commercial
Married to actor
Georey Arend
Knoxville,
Tennessee
Twin Falls,
Idaho
Los
Angeles
JOHN
Slattery
OHN OH
A xture on TV since 1988
from Will & Grace to Sex
and the City and Desperate
HousewivesSlattery
won raves playing the
son of the Sterling Cooper
agency's founder partner.
The debonair actor also
appears in movies and on
Broadway.
I STARTED GETTING MORE PARTS
afer I let my hair turn gray. Early
on, I would color it, because people
would tell me to. I think I spent a lot
of time listening to people I prob-
ably shouldnt have been listening
to. Finally, I got to the point where
coloring it wasnt making me look
any younger, necessarily.
THEY ASKED ME TO COME IN and read
for the part of Don Draper, and I was
surprised; I thought it would go to
someone younger. But I jumped at the
chance and did my homework and
went in and read the scene, and then
Matt said, Well, heres the thing. We
already have this guy. I hadnt met
Jon Hamm yet, so I said, What are
you talking about, you have the guy?
Im the guy. And then I got a look at
Jon and I realized they did have the
guy.
SO THEY WANTED ME TO PLAY Roger.
It wasnt the part that they told me
they wanted me for; it was a smaller,
older part. I was a little pissed o.
But they had come fom The Sopranos,
and the writing and the script was so
Memorable Mad Men line:
Slattery on Hendricks:
Christina just couldnt be sweeter, on and

o the set. Shes somebody who wants to
do the best job with what shes given. Weve
had intimate scenes together, and those
can be di cult, but shes just a great acting
partner. Shes all you could ask for.
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PAGE 54,
ON CHRISTINA:
Red dress by Roland
Mouret. Bracelets by
Alexis Bittar.
OPPOSITE PAGE,
ON CHRISTINA:
Dress by Ports 1961.
Necklaces by
David Yurman.
THIS PAGE, ON JOHN:
Cardigan and shirt both by
Gap. Jeans by Theory.
Watch by Rolex.
PAGE 58, ON JOHN:
Shirt by Ever. Jeans by
JBrand. Watch by Rolex.
goodit was really just the script. And Roger turned out to
be a great part.
ROGER IS A PRAGMATIST. Hes someone who, despite the
fact that he inherited the rm, has put his time in. He
served his country in the Navy in World War II; hes seen
his share of the world and pain and hardship and fear, and
hes come close to dying twice. Hes seen cultural change
and is about to see more as the time passes. Theres been so
much change and so much BS that goes on out there that I
think people like Roger can put their nger on it and call
it what it is. And I think its comforting to see someone
like Roger who has a sense of humor, but also a sense of
proportion. He can use BS to his advantage but has a sense
of proportion when it comes to telling the truth.
THIS SHOW IS a remarkable sort of mini perfect storm of
variables. I mean, not only was it well written, but then it
somehow caught on, and I think it wasit was the look of
it, it was the sound of it, it was the fact that AMC marketed it well,
the clothes, the music, the performances, the fact that no one had
seen any of these people, or most of us, before. It was a conuence
of circumstances that made this thing so big. I dont think anybody
necessarily thought that this would happen. The shows success has
presented lots of opportunities. A big one for me is that Im going to
direct an episode this season, which is very exciting.
MY WIFE [actress Talia Balsam] was on the show for a while, and
she may still be, for all we know. She plays Mona, my rst wife. So
we would be out in Los Angeles together. We have a son in school in
New York, so I kind of commute until school nishes, and then we
spend the summers out here shooting, so its kind of perfect.
I LOVE TO SURF. I cant get enough of it. I started surng in Montauk
on the East Coast, but its a good time-killer in Los Angeles when
Im not shooting. Ill go anywhere fom Ventura to San Clemente,
depending on where the waves are and how much time I have in the
day. Its a good way to take advantage of Los Angeles and get away
fom the sort of anxiety that show business can bring.
I CANT TELL YOU ANYTHING about the new season. Matt starts every
meeting with, Dont tell anybody. Dont tell anybody anything. Dont
tell your mother, dont tell your sister, your brother, dont telldont
run lines with someone with a big mouth. Dont tell your agent. Its
the rst 15 minutes of every read-through. //
Age: Born & raised: Lives: Family: Recent movie roles:
47 Iron Man 2, The Adjustment
Bureau (opens in September)
Married to actress Talia
Balsam; son Harry, 11
Newton,
Massachusetts
New York
City
You know what my

father used to say?
Being with a client
is like being in a
marriage. Sometimes
you get into it for the
wrong reasons, and
eventually, they hit
you in the face.
Memorable Mad Men line:
Hendricks on Slattery:
Im just crazy about John. He really is one of

the nest actors Ive ever had the opportunity
to work with. I think our two characters have
a very interesting relationship. Im always,
always rooting for the Roger/Joan scenes.
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For more photos from
Sky s shoot for this story,
visit deltaskymag.com
Oh, the Madness
Cigarettes Liquor Trysts
KEY:
THE
VICES
The Ad
(and Ladies) Man
DON DRAPER
The Newcomer
PEGGY OLSON
The Alpha Female
O ce Manager
JOAN HARRIS
The Boss
ROGER STERLING
The Go-Getter
PETE CAMPBELL
The 'Model' Wife
BETTY DRAPER
Ramp up for season four with a guide to the ego-driven, lust-fueled, martini-motivated, chain-smoking world of Mad Men.
Joan to Peggy:
He may act like he wants a
secretary, but most of the
time theyre looking
for something between a
mother and a waitress.
When not
bossing
around the
secretarial
pool, Joan
helps as a
script reader
in the TV
department,
until they hire
a man for the
job.
Resigns from
Sterling Cooper but
is forced to get a
retail job due to her
husband's lack of job.
Roger divorces his
rst wife, Mona,
after taking up with
the much younger
Jane Siegel, who
was briey Don's
secretary.
Roger encourages
the takeover of
Sterling Cooper by
a London agency.
With the sale of
Sterling Cooper,
Roger and Don
start planning to
create their own
agency.
Sterling to Don:
Youre not good
at relationships
because you dont
value them.
Thats life.
One minute,
youre on top
of the world.
The next, some
secretary is
running over
your foot with
a lawn mower.
The Brooklyn native begins
her advertising career as
Don Drapers secretary.
After showing o her air for
copywriting on the Belle Jolie
cosmetic campaign, Peggy
gets promoted to copywriter.
Don was born Dick
Whitman, the son of
a prostitute who died
during childbirth. He
assumed the identity
of Donald Draper, an
o cer under whom
he served during the
Korean War.
Don charms major
client Lucky Strike
with a new ad
campaign, despite
reports that
cigarettes are
unhealthy.
After he and his boss win
an advertising award,
Don's photo appears in
Advertising Age.
Pete unsuccessfully tries
to blackmail Don with
the knowledge of his
fraudulent identity.
Don, Roger and Bert
form a new agency,
with Lucky Strike as
the chief account.
Pete and Harry sign
on, as does initially
reluctant Peggy,
forming the new
Sterling Cooper
Draper Pryce.
You know what?
I have good ideas.
Direct marketing?
I thought of that."
Although Pete grew up in a life of
privilege, he and his wife, Trudy,
live in a Park Avenue apartment
nanced in part by her parents.
Pete to Peggy:
Youre
in the city
now. It
wouldnt be
a sin for us
to see your
legs.
While modeling
in NYC, Betty
meets Don at
a photo shoot.
Betty develops a
nervous condition
that causes her
hands to go numb
and decides to
see a therapist.
Bored
with her life
as a housewife,
she takes up
horseback riding
to keep herself
occupied.
Peggy inherits Freddy Rumsen's o ce after
he is red for being drunk (and peeing his
pants) before a meeting with Samsonite.
Don asks Peggy to
join the new agency
as head copywriter.
Betty kicks Don out for his
indelity, then discovers she is
pregnant with their third child
and asks him to come back.
Before taking Don
back, Betty initiates
a one-night stand
with a stranger.
The discovery of Dons
fake identity pushes
Betty over the edge, and
she asks for a divorce.
Betty meets Henry Francis at a political
fundraiser, falls in love and has plans to
marry him.
The Women of
Don Draper:
A GUI DE
Bobbie
The Client's Wife
Lorelai
The Stewardess
Midge
The Artist
Rachel
The Heiress
Joy
The Swinger
Suzanne
The Teacher
Roger and
Joan's steamy
long-term aair
ends after
his two heart
attacks.
DARK SECRET DARK SECRET
DARK SECRET
Marries Dr. Greg Harris,
a surgical resident.
Roger asks Joan to
help get the new
agency o the ground.
Peggy falls for the less-
than-smooth advances of
the married Pete and ends
up pregnant. He learns
of the child more than a
year later.
DARK SECRET
I dont know why
I pick the wrong boys.
To be continued...
Ad agency Sterling Cooper
was started by Roger's father
and Bertram Cooper.
ets say, for the fun of it, that Don Draper, the
dapper creative talent at the heart of Mad Men,
was a real person who could board a time
machineequipped with martinis for the ring-
a-ding ridethat would fast-forward him onto the Madison
Avenue of the 21st century. How would he react to what he
nds?
As it turns out, a good deal of the contemporary ad in-
dustry might not seem all that unfamiliar to him. Real-life
agencies that gure in the plot lines of Mad Men, such as
Grey and McCann Erickson, are still around. And much of
what agencies did in 1960, they are still doing in 2010: creat-
ing campaigns to help peddle clients goods and services
while guring out which media outlets ought to carry
those campaigns.
For instance, todays trend of marketers embedding
name-brand products into TV episodesbranded enter-
tainment, intended to counter the ability of viewers to zap
or zip through conventional commercialswould be quite
familiar to Mr. Draper. Afer all,
Edited By Sarah Elbert
Illustration by JUSTIN KRIETEMEYER
(Continued on page 98)
Intro By STUART ELLIOTT
READ ON for more perspectives from industry insiders
ince joining Goodby, Silverstein
& Partners in 2006, Haas has
worked on award-winning
campaigns for clients such as
Sprint, eBay, HP, General Electric
and Adobe. Prior to GSP, he spent seven
years at Organic as VP managing director
in So Paulo before heading the creative
department at the companys headquarters
in San Francisco. He also founded vizio, a
leading Brazilian interactive agency that
was later sold to Organic. Earlier this year,
Advertising Age and Creativity recognized
Haas as one of the 50 most inuential and
inspiring creative personalities of the year.
In his spare time, Haas writes a food blog
curiously titled No salad as a meal.
What makes a campaign go viral?
Most of the YouTube hits we see were
never scripted as a viral video. That just
happened. Because they were original,
strange, and for the most part, funny.
Humor is a universal language, but even
funny jokes are not guaranteed to make
you laugh. If humor was a science, every
Hollywood comedy would be a block-
buster. Unless youre Paris Hilton, no
video is guaranteed to go viral. A guide
for creating a successful viral campaign
is as eective as a tutorial on how to win
the lottery. OK, youll learn the basics
like you dont win if you dont play, but
thats about it. Viral work is, for the most
part, unpredictable. And while its con-
tent will vary fom artful high-produc-
tion-value spots to a glance of a dramatic
prairie dog, one theme will likely recur:
originality. Originality that draws on
popular culture or is so brilliant that it
becomes popular culture.
Do viral campaigns actually
affect sales among the general
population, or are they a ash in the
pop-culture pan?
Absolutely. Innovative worknot just
work titled viralbrings brands into
the conversation, amplifing what adver-
tising alone can achieve. With market-
ing budgets getting axed, earned media
which is generated through viral
activity and PRis any clients jackpot.
How important is it these days to be
unexpected?
Its more important than ever. We have
never been bombarded with more
advertising messages, TV channels and
online options. And while the variety
of sources keeps growing, our attention
span gets shorter by the second. Its no
coincidence were nding more ways
to curate our own contentTiVo, RSS
Feeds, Twitter.
Advertisers need to break through
not by pushing yet another ad, but by
giving people something they actually
Group Creative Director & Associate
Partner, Goodby, Silverstein & Partners
Not limited to TV, billboards, the Internet and print,
savvy marketers are always on the lookout for new
and creative ways to peddle their wares.
Advertising
Goes Ambient
On San Francisco:
San Franciscos importance
in the creative landscape is
growing again. Creativity and
technology have never been
so integral to each other, and
the Bay Area is where most of
the technology innovations are
happening today. Its no dier-
ent in advertising.
Favorite spot for a
working lunch:
A working lunch usually means
eating a sandwich at my desk,
and for that, my takeout meal of
choice comes from The Senti-
nel. When I do go out, one of my
favorite restaurants is RN74.
Favorite place for
creative inspiration:
The city hosts really unique
events such as Pop-Up
Magazinewhich is intellectu-
ally stimulating and inspiring.
Performed live only once a year
for a lucky few, it makes TED
kind of obsolete.
S
Goodyear blimps have been
using the skies to promote
the tire and rubber company
since 1925.
Some brands take event sponsorship
a step further. This summer, Red Bull
is holding four Flugtag events around
the country, challenging home
inventors to create their own quirky
human-powered ying machines.
CHRISTIAN HAAS
ower joined
ArnoldNYC
in 2005 and
has helped
build iconic
brands such as Hersheys,
Lee Jeans, Gillette, LOral,
Duracell, American Express
and Pizza Hut. During her
20-plus-year career, shes
worked at McCann, BBDO
and O&M, among others,
but says she is thankful
every day for the entrepre-
neurial idea-driven culture
of Arnold. She is originally
from Chicago and moved
to New York (15 years ago),
thinking it would just be a
short-term stop.
How do brands successfully
stand out?
By exhibiting condence, which
many brands seem to have lost
these days. Dont try to manu-
facture coolness or try to be
hip; consumers can see through
that. Just be true to who you are,
understand your DNA and make
it relevant to people today. This
was the formula for the success
behind our Reeses campaign. We
knew that consumers loved the
product the way it was and that
we needed to capture the simple
brand essence of chocolate,
peanut butter, orange, two
cups. The solution? Reeses
Lynn
Power
President, ArnoldNYC
San Francisco-based Goodby, Silverstein &
Partners was founded in 1983 by Je Goodby
and Rich Silverstein. Its clients include
Comcast, Sprint, Wii, Netix and Doritos. Plus:
1 A campaign for Hagen Daz about the plight
of the honey bees. 2 From got milk?, the
White Gold single, Pour the Milk Slowly. 3 A
campaign for California Coastal Cleanup Day.
THE WORK
Tired of all that wasted time as
youre lling up? Now you can
watch TV at the pump. Nielsen
estimates that Gas Station TV
reaches more than 20 million
adult viewers each month.
If youre visiting Shanghai,
dont be surprised to see
boats equipped with LED
advertisements trolling the
Huangpu River.
1
2
3
P
would want to watch, interact with and

share. That ofen involves approach-
ing advertising dierently, taking risks
and not doing things that are proven to
work. Best practices are by denition the
antithesis of innovation. And innovation
eventually causes discomfort.
In the last 18 months, advertising
innovation plummeted. Sure, there are
some campaigns well remember, but if
creativity could be plotted on a chart, its
line would mirror the one fom NYSE.
Not coincidently, of course. The global
recession put clients on hold and agen-
cies on standby. And as innovation gave
way to activation, creativity entered a
sort of forced hibernation statethink
Han Solo fozen in Carbonite.
Now that the economy is show-
ing signs of recovery, clients can again
look beyond near-term needs and push
their agencies to do the same. As for the
creative minds, they are coming out of
the hibernation hungrier than everlike
a polar bear waking up afer a 6-month
fast.
Id bet the next year will be a fuitful
one for advertising innovation. We just
designed and manufactured an actual
product for Sprint, a case that turns
Apples iPad into a 4G device. Its the
rst product made by the agencyfom
concept to production. But more than a
product, its a marketing idea. One based
on a smart insight. The kind of thing I
see us doing more in the future.
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Perfect, a campaign that treats
the product as the icon it is, and
gives Reeses a bold leadership
voice that elevates it from the
rest of the candy in the category.
Do clients these days expect
bold new ideas?
Companies want ideas that will
generate results, no matter the
medium. Sometimes that means
turning category conventions
upside down. Other times that
means just telling your story in a
more meaningful way and nding
new ways to connect to consum-
ers. Either way, its essential to
have a point of view that puts a
stake in the ground and breaks
through the clutter.
Whats the best possible
reaction you can hope for
from a consumer to a
message?
Obviously, we want people to
be inspired to go try and buy the
product were marketing. But
often just a Wow, I didnt realize
that can be just as eective for
a brand that is a bit outdated. Or
That brand really understands
me! is a great reaction for a
brand that is trying to connect
with consumers, both emotion-
ally and rationally.
How far have we come from
the male-dominated days of
Mad Men?
While there still is a lot of
testosterone at the top of many
organizations, advertising has
really become a female indus-
try. Many companies, like mine,
have women in leadership posi-
tions. And lots of the emerging
talent across many disciplines
are women. Its not unusual
these days for the women to
outnumber the men. Girl power!
ArnoldNYC is the New York City
o ce of Arnold Worldwide, whose
clients range from Progressive to
McDonalds to Jack Daniels. Plus:
1 The award-winning truth cam-
paign, voted Best of the Decade
by Adweek readers. 2 Chocolate
and peanut butter perfection cam-
paign for Reeses. 3 Ocean Sprays
straight from the bog spots for
its cranberry juice.
adal is founder, chairman and
CEO of the Toronto-based
MDC Partners, an advertising,
media and marketing holding
company that includes
the hot shop Crispin Porter + Bogusky
(the rm behind Burger Kings Creepy
King and Best Buys Buyer be Happy
campaigns). Nadal also founded First Asset
Management, one of Canadas largest asset-
management rms.
In the past, youve talked about
buying more agencies. What kind
of agency model do you want to buy
today?
Instead of focusing on any single agency
model, I believe deeply in our overarch-
ing model of perpetual partnership.
When we acquire an agency, we never
buy a 100 percent share. If an agency
has the kind of talent, creativity and
success that catches our eye, we like to
keep that team intact with a continuing
stake in the business. Thats why were
always looking for people with what I
call IDEASInnite Desire for (Epic)
Entrepreneurial Accomplishment. Our
acquisition targets evolve according to
our needs and those of our clients, along
with the specic demands of the market-
place. By seeking out the most talented
people and by bringing their intellectual
capital into MDC Partners, we will stay
su ciently agile to meet whatever chal-
lenges today and tomorrow throw at us.
Youve been called a believer
ArtLumire and Horizon Media
recently projected images from the
History Channels new series America
the Story of Us on three historic
buildings in the United States.
N
THE WORK
Chairman & CEO, MDC Partners
(Lynn Power continued
from previous page)
MILES NADAL
2
1
3
The world of MDC Partners:
1 "Subservient Chicken"
campaign for Burger King,
from Crispin Porter + Bogusky.
2 A campaign for Asics, by
Vitro. 3 Colle + McVoys brand
makeover for Caribou Coee.
1
2
Its not uncommon to see
cars blinged out in brand
logos. The original brand
vehicle might be the Oscar
Mayer Wienermobile, which
was rst created by Oscars
nephew in 1936.
Take your message on the
roador the sidewalk.
These Segway Ad Chariots
by GoMobile helped promote
KFC and distribute coupons.
A real o ce in a methacrylate box
33 feet above the ground. For three
weeks, this became Waskmans main
studio in Bilbao and Madrid, all in an
eort to promote new Vodafone
services and products.
in constant change. Can you
dene what that means today?
Change is the only constant you can be
assured of, whether you believe in it or
not. If you hope to make change your
ally, if you hope to deploy new ideas with
the kind of speed and agility that will
give you a competitive advantage, you
need to be part of enacting tomorrows
change instead of reacting to yesterdays.
The only way to do that consistently and
well is by gaining an appreciation of the
hidden, underlying forces driving the
trends that are visible to all.
What is the biggest change
impacting the advertising industry
today?
On the surface, its the endlessly
remarked-upon shif fom traditional
media to digital media and viral market-
ing in all its forms. Dig a little bit deeper,
though, and youll nd something more
meaningful going onthe correspond-
ing swing of the brand-building pendu-
lum fom persuasion to the inuence of
trusted sources, as seen, for example, in
the proliferation of social media. Again,
if you seek to drive change, its essential
to grasp not only the whats, but also
the hows and whys of new media.
Advertising cant just disrupt
anymore, aka the 30-second TV spot,
but must integrate and infuse pop
culture. How does this impact the
kind of creative talent that agencies
need?
Put simply, it puts a premium on
outstanding talent with brilliant ideas.
The best talent understands that, afer
some decades of media stasis, we are in
a period of accelerated evolution. The
best talent is nimble enough to try fesh
approaches and arrive at the best mix for
delivering return on marketing invest-
ment. As disruption is supplanted by
engagement, brilliant ideas are needed to
bring virtual and real-life brand experi-
ences into the kind of harmony that
makes for lasting, eective engagement.
Finally, I think the wise agency realizes
that the phrase creative talent encom-
passes lef-brain, analytical thinking, too.
This is especially true in todays incred-
ibly interactive marketing world, where
consumers tell us so much about their
preferences, lives and actionsif we
know where to look and how to listen.
Do you believe TV ad campaigns
work for brands anymore?
Absolutely. For all the undeniable and
growing importance of new media and
novel marketing models, its important
to remember that television and even the
traditional television ad format still have
tremendous reach. Its equally important
to think holisticallyto think in terms
of and rather than or. For many
brands, television advertising contin-
ues to make a great deal of sense as one
component of a broader campaign. The
challenge lies in understanding what
television can accomplish for a client
and what role it can play in a fully
integrated strategy.
Whats your favorite campaign to
come out of MDC?
Ah, now youre asking a parent to choose
between his children. But today, and o
the top of my head, Ill say the Burger
King Subservient Chicken campaign by
Crispin Porter + Bogusky. Why do I think
it worked? Because both the campaign
and the client dared to be completely new
in a big way. Ive always loved the saying,
Go big or go home, and we never stop
looking for ways to go big.
THE WORK
3
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0
1
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he art director (Malmstrom)
and copywriter (Karlsson) team
known as The Swedes (they
met in school in Sweden) are
co-creative directors of Mother
New York, which they launched in 2003
as an offshoot of Mother in London. The
pair worked in Sweden until moving to
Minneapolis to work for Fallon Worldwide;
later they transferred to Fallons New York
ofce and worked on campaigns for Diesel
jeans and MTV. At Mother New York,
theyve hatched campaigns for the likes of
Target, the NBA and Dell.
How has the denition of
advertising changed in the past 10
years?
The denition of advertising hasnt
changed. However, how you do stu has
changed and will continue to change.
Our industry is going through a huge
transformation; technology has cre-
ated an entirely new media landscape,
which in turn has fundamentally
changed how you as a brand connect
with people. Its more democratic. We
love it, because all of a sudden you can
clearly sense that nothing has been
done. Its a new world again.
What does it take to connect with
consumers right now?
I guess a very simple way to break it
down is that brands cant just keep
talking and saying the same old things.
They need to listen, interact and be
somewhat interesting, just like any
person who wants to be taken seriously.
It now nally applies to brands as well.
How important is it to be
unexpected?
Very important. Originality and unex-
pectedness are superpowers. Surpris-
ingly, very few brands use them as such.
Theyre hard to master and far away
fom a science or anything you can test.
Thats probably why you dont see more
truly original and unexpected commu-
nication today.
What makes a great advertising/
brand creative person today?
Our observation is that many successful
creative people are able to strike a per-
fect balance between true humbleness
and fightening egomania. Exceptional
creatives are not sure if they hate or
love what theyre doing, and everyday is
a battle to justif existence and worth.
Whats been your secret to
keeping A) your interest and B) your
relevance in the ad world?
Our secret has always been that theres
no secret. The brain wants to have
fun. If you keep thinking about that
everyday, youre always going to be
Co-founders & executive creative directors,
Mother New York
T
Who says dioramas are
limited to shoe boxes?
Why not a truck? With real
people? Just keep your eyes
on the road if youre driving.
You go to get your golf ball out of the
hole, feeling pretty good about the
two under par, and lo and behold, an
ad for Heineken is staring up at you.
Where is that beverage cart?
Mother New York is known for
its outside-the-box campaigns,
including: 1 The Ritual Proj-
ect for Stella Artois. 2 Target
and Shaun White, in Times
Square. 3 truTV Actuality
campaign. 4 Dell Design
Studio.
1
2
3
4
THE WORK
LINUS KARLSSON &
PAUL MALMSTROM
Flash mob events have been one of
the decades hottest viral trends.
Case in point? Saatchi & Saatchis
T-Mobile Dance campaign, in which
350 dancers spontaneously took over
Londons Liverpool Street Station.
wo of the creatives
who have helped
transform Old Spice
from the cologne
your grandfather
wears into the hot new hipster
scent, Allen (art director) and
Kreher (copywriter) are two
of the bright young minds at
Wieden +Kennedy.
What role does humor now play
in advertising?
ALLEN: It plays the same role it always
has. Its a form of entertainment, much
like drama or suspense. I think we
see more humor in advertising today
because younger generations seem
to respond to it more. If you look at
the highest-rated videos on YouTube,
theyre not sad dramas, theyre men
getting hit with inatable balls or
animals falling o things. Younger
generations love humor, which is why
advertising is using increasing quanti-
ties of it to sell things. People like it. It
works.
KREHER: Humor now plays the role of
Sigourney Weaver in Gorillas in The
Mist: The Story of Dian Fossey.
Do people buy what makes them
laugh?
KREHER: People like to laugh, but they
also like to purchase. And I like to give
people what they like to like. Whether
its a wildly expensive luxury car, a
blanket with arm holes or a bag of
magic beans, laughter helps people
come to terms with the fact that I,
Jason Kreher, want them to purchase
these items, and that is what matters.
ALLEN: I think people buy things from
brands they like. When a brand makes
someone laugh, they like it more.
Theyre more willing to listen to what
the commercial is selling.
How do you dene smart
humor?
ALLEN: That is a tough one. Im not sure
there is an exact denition. I think hu-
mor is at its best when it makes a per-
son think. Consumers are smart; they
Craig
Allen &
Jason
Kreher
Art Director and Copywriter, Wieden+Kennedy
T
Portland-based Wieden+Kennedy created
Nikes award-winning Just Do It campaign and
also has oces in Amsterdam, London, NYC,
Tokyo, Shanghai and Delhi. Clients include:
1 eBay 2 Old Spice 3 Nike 4 Dodge.
Airports, malls and building
faades have become prime
real estate for interactive ads
that draw the consumer into the
experience with entertainment
and games.
interesting and relevant. The brain hates
boring and expected. Creativity stems
fom going about things the wrong way.
Irritation is also interesting as a source
for inspiration. Why do certain things ir-
ritate you? Dont know, but go there. Its
more interesting.
Sum up the state of advertising
today.
Advertising today is where it has always
been: caught up in a constant state of
discussion of yesterday and tomorrow.
Where does New York stand
today as a creative city?
New York feels fantastic right now. There
are so many interesting small companies,
so many creative people and so many won-
derful things happening at the same time.
Where is your favorite place
for a power lunch?
We usually go around the corner from our
oce on Bond Street to Gemma, next to
the Bowery Hotel. However, on Fridays we
always have a LuLus Special Panini from
Il Bagatto. Its a crazy good sandwich on a
Friday; it just makes us happy.
Where is your favorite place
to go in NYC when you need
creative inspiration?
Going out on a day trip to Ellis Island is amaz-
ing. Its a very simple and obvious reminder
of what makes New York City and this
country so special. Its really inspiring to hear
all the stories of the people who came here
just like us, except we didnt take the boat.
want to feel like theyre in on the joke.
I think people like humor that leaves a
little bit of the joke for the viewer to
put together themselves.
KREHER: I dont think its my place to de-
ne smart humor; Ill leave that to the
grammar scientists. What I will dene,
however, are my abdominals, my calf
muscles and jaw line.
What are your funniest
campaigns?
KREHER: Ive done a campaign for Old
Spice with mountainy armpits and a
Clearasil campaign with some overly
condent teenagers. I shot some Tar-
get commercials with a baby brazenly
pooping his pants and a bunch with a
crazy blonde lady. I did a spot with Rob
and Big Black from MTV and worked
on a campaign for Howard Stern that
THE WORK
(continued on page 98)

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TIMES SQUARE
The ashing neon! The scrolling messages! The people!
The billboards! This is materialism unleashed. Centers of
consumerism that have sprouted around transportation hubs
and now draw visitors for the pure spectacle.
566,500 $300,000 45 MIN. $70 MILLION
Tra c: 566,500 people pass
through New York City's iconic
square daily; an estimated
1.6 million ad impressions are
created each day.
Cost: Billboards cost from $10,000
to $300,000 a month.
SOURCES: CBS OUTDOOR, CLEAR CHANNEL OUTDOOR,
KINETIC AND TIMES SQUARE ALLIANCE
Payo: Visitors dwell
time ranges from 45
minutes to several hours.
Total spent annually:
$70 million, that's more than
15% of the roughly $442 million
spent on outdoor advertising in
all of NYC in 2009.
people
Billboards cost dwell
spent annually
time
Meccas of
Marketing
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PICCADILLY CIRCUS
34

MILLION
Tra c: An estimated 34
million people pass through
this London hub each year, plus
17 million people in buses and
coaches, 2.5 million in taxis and
2.4 million in cars.
79%
Demographics: Of the total
tra c, 79% is aged 18 to35.
$101,500
Cost: The costs of long-term
contracts are kept a secret.
But Piccadilly Litea single
scrolling LED sign below the
larger signscosts 70,000
($101,500) a month for a
12-month contract to reserve
19 hours of ashing neon
impressions.
SOURCE: CLEAR CHANNEL UK
aged 18 to35
Piccadilly Lite
people
HACHIKO SQUARE
2.2
MILLION
Tra c: More than 2.2 million
train passengers pass daily
through the adjacent Shubuya
Station.
Mascot: A humble bronze
statue of an Akita dog, which
serves as a meeting place for
the countrys hippest
teenagers.
SOURCE: DENTSU
$11,000
Cost: Airing a 15-second ad on
QFRONTQs Eyewhich includes
a 600-inch LED screen and
built-in sound system60 times
a day for seven days costs an
advertiser 1 million yen, or about
$11,000 U.S. dollars.
$
103

MILLION
All out: If a brand wants to
hijack the square, taking over
the more than 10 major ad
spaces for two weeks, the nal
price tag is 9.38 billion yen, or
$103 million U.S. dollars.
train passengers
serves as a meeting place
15-second ad
hijack the square
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SUNSET STRIP
1
31,000 $127,820 $407 A DAY
Size: Los Angeles'
thoroughfare of
conspicuous consump-
tion is 1 miles long.
Tra c: As many as
31,000 people drive,
ride or walk by daily.
Demographics: The average
visitor has a household income
of $127,820.
SOURCES: CBS OUTDOOR,
CLEAR CHANNEL OUTDOOR
Payo: Visitors spend an
estimated $407 a day in the
Strips clubs, high-end hotels
and designer boutiques.
miles
Visitors spend
household income people
1 October 2009 deltaskymag.com
&
FAME
EXCHANGE
&
Paul
Provenza
deltaskymag.com October 2009 2
Edited by Deborah
Cauleld Rybak
Photos by Dan Dion
and Robert Todd
Williamson/Contour
by Getty
Comedians Paul Provenza
and Eddie Izzard ri on the new
Showtime program, The Green
Room with Paul Provenza,
and the pros and cons of being
verbal gladiators on opposite
sides of the pond.
Eddie
Izzard
Occupation(s): Comedian, actor, producer, director, writer.
Background: Grew up in New York, attended The Bronx High School of Science.
Made his standup debut at the Improv when he was 17. Lives in Los Angeles.
Career highlights: Series regular on TVs Northern Exposure and Empty Nest,
directed the dirty-joke classic The Aristocrats (2005), co-author of Satiristas!,
a collection of interviews with
comedians, to be pub-
lished this month.
One-liner: I just try to
make it funny.
I nd that for
every person that is
deeply oended by
my humor, theres
another person
who comes up
to me and says,
Thank you for saying the
stu that Im afraid
to say.
C
&
FAME
EXCHANGE
Paul Provenza: Hey, Eddie. Where are
you?
Eddie Izzard: I am campaigning in New-
castle, in the northeast of England.
PP: Are you running for o ce?
EI: No, Im lending my support, but I
will in 10 years. Im not sure what for
yet, but in 10 years time Im going to
run.
PP: Have you watched any of the Green
Room shows yet?
EI: No, I havent.
PP: They have a very dierent energy
fom a talk show, really. When I decided
to do the show, I thought about the
thing that makes me happiest. And
thats just hanging out with comedians.
I think theyre brilliant people. Any-
thing that was a detriment to them in
life before they got into comedy became
their currency, and I love that. So Green
Room is more like a jazz show, where
everyone gets to jam together.
EI: Yeah. It was great. I like doing that,
with everyone just fee-associating o
what anyone else has said.
PP: It really separates the men fom
the boys. I think that people who are
truly working fom the heart, who have
comedy in their bones, can shine in this
kind of scenario, and people who are
more or less manufacturing and selling
product, I think, will nd it a little more
di cult.
EI: Yeah, I would agree with that. I
made a rule that on normal chat shows
I would never do my material. I believe
omedians Paul Provenza and Eddie Izzard recently appeared together on
Provenzas new Showtime series, The Green Room with Paul Provenza, which
brings together noted standup comics in an informal setting to talk about
their craf. During a recent phone conversation, Izzard and Provenza revis-
ited that experienceand talked about the dierences between comedy in
the United Kingdom and the United States, and the perils of taking time o
fom the circuit.
PAUL PROVENZA //
Actors Penn Jillette, Billy
the Mime, Paul Provenza
and Eddie Izzard arrive at
the 2005 premiere of The
Aristocrats at the Egyptian
Theatre in Los Angeles.
a number of standups still do. The host will say,
So tell me about chicken farming, so they go
into their chicken-farming bit. People can sound
hysterically funny, but theyre actually doing
their act.
PP: Yeah, in the Johnny Carson Tonight Show days,
if you had a good six, seven minutes, you know,
you could basically hit the charts, so to speak.
EI: Thats an interesting point, because we dont
have that in Britain. We couldnt get chat shows
like the Letterman show and like The Tonight Show
working in Britain, so we actually had to have
our best 20 minutes going, and then you sort of
get to a point where you have your best hour.
So weve been doing LPs in Britain, I think, all
the time, whereas in America I think you were
encouraged to come out with singles.
PP: Thats a great way to put it, actually.
EI: Doing standup in the U.K. is dierent. In
London alone, we have 70 to 80 clubs that pay
moneysometimes not massive amounts of
money, but some of them really pay well, so
you can really earn a living. So comedians come
out of that, and then we start going into the-
aters, and you can tour in theaters around the
country. Plus, this weird thing has happened:
We can be put into sitcoms and sketch comedy,
but not into a lm industry, because we havent
got a lm industry. We dont have that mas-
sive amount of money that took people o the
circuit in America and plugged them into Hol-
lywood. A lot of Americans will say, Oh, stu
it, I dont want to do standup anymore, but in
Britain, we do, because you can tour. There are
about 8 to 10 comedians playing arenas in Brit-
ain now, which wasnt happening before. Were
heading toward stadiums. There are Germans
who play stadiums. Theres a German guy and
theres a French guy who play stadiums.
PP: Yeah, also the audience for comedy is very
dierent in the U.K. And the Edinburgh Fringe
Festival makes a big dierence. The Edinburgh
festival encourages people to really, really write
new material, longer-form pieces, and generally
it is presented under tremendous scrutiny fom
a genuinely critical press. You know, there is ac-
tual critical press for comedy at the Edinburgh
Fringe, which there really isnt anywhere in
America, so it really sort of encourages people
to be really creative.
EI: Yeah.
PP: Thats what we tried to do in The Green
Roomtake away all the stu about doing mov-
ies or seven-minute TV spots and just let people
do what they do. Theyre not getting together
to promote themselves. Its like taking great
musicians and saying, Hey, you guys have never
played together? I think youre going to get o
on this, then putting them together in a room to
just play.
EI: You know what I think? I think that standup
comedians are verbal gladiators. Theres a great
respect, I feel, among standups who know
that the others can do it. And once you get to a
certain stage in your career, you play your own
venues and you dont really meet up with other
comedians. You have to go and hang out with
people whoeven if you havent seen all their
stu that much or even at allyou can just sense
fom what theyre saying that they can do it. And
were like gladiators. Its that tough verbally.
EDDIE IZZARD //
Occupation(s): Comedian, actor, producer, aspiring politician.
Background: Born in Yemen. Often appears on stage in a dress and
makeup. Spent two months in 2009 running 43 marathons in 51 days
around the United Kingdom, which raised $2.7 million for charity.
Career highlights: His stand-up act has sold out arenas such as
Madison Square Garden. Won two Emmys for Eddie Izzard: Dress to
Kill, his 1999 HBO special in which he appeared wearing makeup and
heels. Critically praised for
his starring role in the 2007-
08 FX series, The Riches, and
roles in Valkyrie and Oceans
12 and 13. Tony-nominated
for Day in the Death of
Joe Egg.
One-liner: Id be happy to
be taken as a womanand
thats what I was initially
trying to do when I started
throwing on dresses and
stu. But that wasnt going
to happen because everyone
kept calling me sir.
P
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PP: A lot of people make this really unfair as-
sumption that when comedians get together
theyre always trying to outdo one another, that
theyre really aggressive and hostile. Thats a ca-
nard, because what really happens when you put
them together is that you get to see people enjoy-
ing having great volleys, like a tennis game. And
you want to play with somebody whos as good
or better than you to get that ball moving.
EI: Yes, we all have condence that we can bat it
around. You see, when comedians come out on-
stage to talk to the audience, we try to killthats
the terminology we usebut were not neces-
sarily trying to kill each other ostage. Top each
other, maybe. But mainly, like you said, just try-
ing to keep the ball in the air and keep it going.
PP: I think the comedy world is on an upswing.
In the States, we had that big boom in the 80s.
It sort of trailed o in the 90s, and then it was
kind of lying fallow for quite some time, but
now theres the Internet and comedy has really
gone international. Plus, I get the feeling that
people are really tired of all the phoniness and
all the spin and the deceit and the mistrust of
any authority or institution, and I think theyre
realizing that the one place they consistently
seem to get any kind of truth, for better or
worse, is fom comics, which is kind of
astonishing.
EI: I think thats true. Standup is one of the
most honest forms of art. If you think of rock
n roll, youve got to come out somewhere in
the godlike area: Hey, Im a god, worship me.
If youre a lm star, you come out in a godlike
area: Im a goddess or a god of this, and here I
go. But in standup, youre sort of saying, Im a
complete screw-up. I cant do this, I dont know
anything.
PP: Right.
EI: Whatever it is. And it pays
to be truthful in comedy,
because if you come out and
say, Im a god, it doesnt
really work, so it pays to be
as truthful as you can. And I
think thats why Ive built up a
big following. I told everyone I
was a transvestite, Ive said Im
an atheist, and people kind of
nd that interesting.
PP: I think thats been a real sort of hallmark
of your careerits been beautiful to watch,
because your material can be so substantive,
yet whimsical at the same time. It can be so
grounded in reality but also surreal. You really
forged your own path. You didnt play by any of
the rules.
EI: Yeah, well, theres method in my madness, I
think. I didnt want to get too well known as a
comedian, because I wanted to do drama, so its
a little bit odd, my thing. I took three years o
recently, and when I came back, it was hard. So
now I try and keep match t at all
times. I constantly search for big-
ger and bigger subjects and more
interesting subjects. Id like to read
all the philosophers that have ever
written anything, and then once
I know all that, I can start to talk
about it. But that will take a few
Sundays.
PP: Yeah, its like being a concert
pianist in that if you dont practice
standup all the time, its very easy
to lose that edge that makes you
the greatest you can be.
I think standup is one of the most honest forms of art. If
you think of rock n roll, youve got to come out somewhere
in the godlike area: Hey, Im a god, worship me. . . . But in
standup, youre sort of saying, Im a complete screw-up. I
cant do this, I dont know anything.
EDDIE IZZARD
&
FAME
EXCHANGE
(Continued on page 101) P
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1 City //
5 Ways
Chicago
Theres more than one way to discover a destination. By Jason Oliver Nixon
Architecture
Acionado
Whether youre a fan of
architects Louis Sullivan, Frank
Lloyd Wright, Ludwig Mies van
der Rohe, Jeanne Gang or Renzo
Piano, Chicago will truly satisfy
your edice complex.
History Bu
No matter if your interest in
history trends toward Jean
Baptiste Pointe or Mrs. OLeary and
her infamous cow, heres a cheat
sheet for history bus who want
to explore Chicagos colorful past.
Lofty
Ambitions
From the heights of its
storied skyscrapers, the city is
breathtaking, spreading out like
a jeweled necklace hugging the
Lake Michigan shoreline.
Shopaholic
You crave a x at Marc Jacobs
and MaxMara and cant wait to
wander though Barneys New
York. Check in at the hottest
new hotel in Chicago and get
ready to shop til you drop.
For the Kids
From hop-on, hop-o trolley
tours to a creaky coal mine
elevator at the Museum of
Science and Industry, the
tykes will go ga-ga for this
city of adventure.
MORNING //
Chicago History Museum
Wander through wonderful, evocative displays at
the Chicago History Museum, which guide visitors
through the citys rich history. chicagohs.org
History Bu
For the Kids
Shopaholic
1
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MORNING // Willis Tower Skydeck
Let the world unfold below your feet from the
Willis Tower Skydeck, the highest observatory
in Chicago. On clear days you can see into
Wisconsin, Indiana and Michigan.
theskydeck.com
WHERE TO STAY // Hotel Burnham
Housed in the historic Reliance Building, built by
architect Daniel Burnham in 1895 as one of the
worlds rst glass-and-steel skyscrapers, the
Burnham oozes history. Plus, its location on State
Street is stellar. burnhamhotel.com
MORNING // Architecture River Cruise
Take the Chicago Architecture Foundation
River Cruise along the Chicago River. Youll see
everything from modernist masterpieces to
crenelated, sandcastle-like structures from the
1920s. caf.architecture.org/tours
WHERE TO STAY // Trump International
Hotel & Tower Chicago
Rising 92 stories along the Chicago River, the
Trump oers unparalleled views from its guest
rooms, spa and Sixteen, the contemporary
American restaurant. trumpchicagohotel.com
WHERE TO STAY // Palmer House Hilton
Founded in 1871 as magnate Potter Palmers
wedding gift to his wife, the fabled Palmer House
shines afresh, thanks to a massive refurbishment.
The hotel counts myriad rsts, from the citys rst
elevator to the creation of the brownie. hilton.com
WHERE TO STAY //
The Peninsula Chicago
This retreat at the center of the Magnicent
Mile sits steps from Navy Pier, shopping and
museums. The American Girl Place package
is just one of the many childrens programs
oered here. peninsula.com/chicago
WHERE TO STAY // Elysian
Flanked by Bloomingdales and Barneys New York,
this elegant newcomer sits at the apex of the citys
top shopping. After hitting the stores, retreat to
this true urban retreat. elysianhotels.com
MORNING // Shopping
Sleep in, then grab a late-morning pastry at
Sarahs Pastries & Candies and explore the
two-block radius surrounding the Elysian for
outposts of Luca Luca, Intermix, Chanel, Gucci,
Jil Sander, Tory Burch, Herms and more.
Architecture
Acionado
Lofty
Ambitions
MORNING // Trolley & Double-Decker Bus Tour
Hop on Chicago Trolleys tour, a 90-minute overview
of the citys top attractions. Hop o when you land at
a site on your to-do list, from the Museum Campus to
the Willis Tower. coachusa.com/chicagotrolley
To fuel up for
power shopping,
nab a chocolate-
raspberry brioche
from Sarahs.
*
The Skidmore, Owings &
Merrill-designed Trump
International Hotel & Tower
is the second-tallest building
in North America.
*
Search 1 City 5 Ways at
deltaskymag.com for
more great destinations.

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LUNCH // NoMI
Vie for a table overlooking
Michigan Avenue and the
historic Water Tower, then
dig into the elegant Park Club
sandwich or the fresh sushi
platter. nomirestaurant.com
AFTERNOON // Oak Park
Pay homage to Frank Lloyd
Wright in the historic Oak Park
neighborhood with a trip to
the masters home and studio.
gowright.org
DINNER // Everest
Head for an early dinner at Everest, on
the 40th oor of the Chicago Stock
Exchange Building, for stellar views
of the city and chef J. Johos inspired
Alsatian cooking. everestrestaurant.com
AFTERNOON // Museum
of Science and Industry
Kids will go ga-ga for the
U-505 German submarine
as well as the baby chick
incubator, the Omnimax
theater and the descent
into the coal mine.
msichicago.org
DINNER // Ben Pao
Families love the Chinese cooking and the buzzy,
relaxed setting, including colorful dragons dangling
overhead. Teach your kids to use chopsticks as you
savor the Shanghai shrimp. benpao.com
DESSERT //
Chocolate at The Pen
Stop in at the Peninsulas all-you-can-eat
chocolate buet before you tuck in upstairs.
Happily, the hotel oers PlayStationsperfect
for your kiddos post-pig-out sugar rush.
LUNCH // The Bergho
Steps from the Palmer House, The Bergho is a
Chicagoland institution renowned for its corned
beef sandwich and chili con carne. Also sample such
German-inspired dishes as the Wiener schnitzel in
the clubby, retro setting. thebergho.com
AFTERNOON //
Freds Chicago
On the 6th oor of Barneys
New York, Freds oers
Manhattan-style panache
that attracts fashionistas
and the ladies-who-lunch set. Dive into Marks Madison Avenue
chopped salad paired with a cool sauvignon blanc. barneys.com
NIGHTCAP // Trader Vics
After some high-octane shopping, kick back
at retro-fabulous, South Seas-themed Trader
Vics for a rum-spiked mai tai paired with some
kicky crab rangoon. tradervicschicago.com
EVENING // The Cape Cod Room
A restaurant dating to 1933, The Cape Cod
Room at the Drake Hotel will transport you to a
more gracious age with its nautical dcor and
tuxedoed waiters. thedrakehotel.com
LUNCH // Terzo Piano
Italian architect Renzo Piano designed the Modern
Wing of the Art Institute of Chicago. Sample the
Moderns restaurant, where chef Tony Mantuano crafts
contemporary Italian fare. terzopianochicago.com
AFTERNOON // Museum Campus
Stroll along Lake Michigan to the Shedd
Aquarium, Adler Planetarium, Field Museum
and Soldier Field for a culture-lled afternoon.
DINNER // Spiaggia
Soak up the terric views
of Lake Michigan from this
favorite of President Obama.
Chef Tony Mantuano wows
with sophisticated Italian
eats. spiaggiarestaurant.com
EVENING //
Green Mill
Cocktail Lounge
Originally opened as
a roadhouse in 1907, the Green Mill began
oering entertainment in 1910. Enjoy live
jazz or poetry washed down with a cool
martini. greenmilljazz.com
*
If youre in town on July 16,
visit Wrights Robie House
for the After Hours Tour,
complete with cocktails
and light hors doeuvres.
*
Dont miss a stroll down
Michigan Avenue to the Chicago
River, popping into Tiany & Co.
or Ralph Laurens RL for a cocktail.
*
At NoMI, keep your eyes out
for loads of eye candy as
well as excellent cuisine
as the restaurant attracts
the mover/shaker set.
DINING //
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Andrew Zimmern on
Want to eat and drink like a merchant of cool? Add these
restaurants to your travel itinerary: The Bazaar in LA,
Hix in London and Corner Bistro in New York City.
3 Adland Favorites
My dad was one of the original men in the gray annel suits, an early
lifer at Grey Advertising, beginning his career in the mailroom right afer
World War II. That was when the job still meant pitching the account,
doing the creative, producing the ad and maintaining account relations.
Things have certainly changed in Adland. Three-martini lunches at The
Four Seasons Pool Room have vanished. In their place, modern-day agency
types are swapping out glam for hipster authenticity. Chicagoans working
at agencies such as Draffcb fequent the ne dining [think caviar] meets
backseat-of-the-station-wagon-road-trip food [think CornNuts] at Graham
Elliot in the River North district. David & Goliath founder David Angelo
has been known to treat clients to a night in LAs Korea-town, home to
some of the best barbecue joints outside of Seoul. Its nothing fancy, but it
is a uniquely LA experience. Which is the whole point.
Agencies forever want to be seen as true insiders, the lives of the
party; to be ahead of the trend, creative, plugged in and switched on.
Todays agency execs stay true to the brand, hitting the latest hot spot or
the still-trendy dive for a great meal. A.Z.
New r est aur ant s, gr oundbr eaki ng chef s and t he l at est f ood t r ends.
3
THE LOCALE: 465 South La Cienega Boulevard, thebazaar.com
AGENCY: David&Goliath
CLIENTS: Kia, Bacardi, Universal Studios
MEALTIME: D&G employees cant get enough of the salads and
sandwiches at Second City Bistro in El Segundo and the impressive
build-your-own-burger at The Counter. But when it comes to celebrating,
this creative group pulls out all the stops. In 2009, D&G rented out all
of The Bazaar by Jos Andrs to celebrate the agencys 10th birthday
complete with stilt walkers and amenco dancers.
THE VENUE: Renowned Spanish chef Andrs teamed with the SLS Hotel
in Beverly Hills to create an eclectic restaurant: four dining concepts in an
open 11,500-square-foot space. Bar Centro oers imaginative drinks such
as margaritas with salt air, paired with raw bar selections. Rojo y Blanca
is a tapas restaurant split in twoRojo, a traditional Spanish matador-
inspired space, and Blanca, its light, contemporary counterpart. The menu
is a modern exercise in classic Spanish tapasIberian hams and Man-
chego cheeses in the company of Japanese grilled-eel tacos. If its dessert
and coee youre afer, Patisserie, with its Marie Antoinette-inspired
dcor, wont disappoint.
SURPRISES: There are plenty. You may encounter a tarot-card reader dol-
ing out fortunes or a caricaturist sketching wildly. The food follows suit.
As Andrs says, The Bazaar is more than a restaurant, its a playground.
DINING // Andrew Zimmern
Los Angeles
The Bazaar
1
2
1 Bazaars orga-
nized arugula with
quinoa, corn and
raspberries 2 A
mixologists delight
3 The vibe at Bar
Centro 4 An after-
oce powwow 5
Trout roe cones
that taste as good
as they look.
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THE LOCALE: 66-70 Brewer Street, hixsoho.co.uk
AGENCY: Fallon London
CLIENTS: Eurostar, BBC, Cadbury
ENTERTAINING: While the iconic London restaurant The Ivy
remains one of advertisings great hangouts, trendsetting
agency folk are also ocking to Rokaa
sleek and modern Japanese restaurant serv-
ing traditional robatayaki (ingredients cooked
over an open-charcoal grill). Another fave?
Hix, chef Mark Hixs homage to classic Brit-
ish favorites, with a modern twist. It always
feels lively, says Helen Weisinger, market-
ing director of Fallon London. The food is
British and always good.

THE CHEF: Mark Hix is one of Londons
brilliant food minds, and he does it all. In
addition to his four restaurants (three in
London, one in the
seaside village of Lyme
Regis), he writes
a weekly, award-
winning column for The Independent,
and British GQ named him Chef of the
Year in 2008.
London
1
Hix
1 The dining room at
Hix features warm
lighting and modern art
2 Chef Mark Hix 3 The
heaven and earth
dish of black pudding
and potatoes.
2
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ATMOSPHERE: Hix, which opened
in October 2009, marries clas-
sic British style with modern art.
Warm lighting, leaded window-
panes and rustic wooden tables are
juxtaposed with dangling, whimsi-
cal mobilesthe sh encased in
Perspex blocks designed by famed
artist Damien Hirst simply dazzle.
THE MENU: Hix is one of many Brit-
ish chefs rediscovering and reinter-
preting traditional cuisine. Expect
fesh meats, seafood and produce
highlighting seasonal British ingre-
dients. Start out with a meaty por-
tion of cods tongue with whipped
squash and hazelnuts. Follow up
with an impossibly British main
course: roast woodcock, kidney pie,
pan-fied dabs (teeny ounder) or
a at-iron steak served with bone
marrow. Not convinced modern
and inspired British food is your
bag? Opt for the old-school comfort
classic of sh ngers, served with
chips and mushy peas.
THE SCENE: While the restaurant
provides phenomenal food, its
Marks Bar that keeps this see-and-
be-seen crowd coming back for
more. Head to the basement, where
the expansive cocktail list teems
with traditional and innovative
British libations. Try the Hix Fix:
Morello cherries in Somerset eau
de vie generously crowned with
champagne. Ample bar snacks are
available, and the Blythburgh pork
crackling with apple sauce pairs
perfectly with a pint of Hixs
own ales.
3
Editors Pick //
TCHO Chocolate
When a former NASA scientist and the co-founders of Wired
magazine collaborated with a veteran chocolate manufacturer,
the result was a completely dierent approach to chocolate. San
Francisco-based TCHO oers dierent varietals of chocolate,
including nutty, fruity, chocolatey and citrus. But instead of adding these
avors to the chocolate, TCHO aims to bring the avors out of the cocoa beans, which are sourced
from Ghana, Ecuador, Madagascar and Peru. Top it o with a socially responsible business model
and brilliantly designed packaging, and were sold. tcho.com Elizabeth Doyle
EAT, SHOP, RELAX.
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THE LOCALE: 331 West 4th Street, cornerbistro.ypguides.net
AGENCY: ArnoldNYC
CLIENTS: Hersheys, Ctes du Rhne, Lee Jeans
ENTERTAINING: Most of Arnolds clients are fom outside of New York,
so when they come to the city, they want the real thing. Some favorite
spots? The Spotted Pig, Inoteca and Corner Bistroa dive bar
in the West Village that boasts a simple tavern menu. Quality is
valued more than pomp and circumstance, says Maggie Connors,
Arnolds director of new business and development. Clients arent
necessarily looking for glamorous; people want a unique, authentic
New York experience, which could be a $5 burger.
THE CROWD: This neighborhood burger joint starts hawking
burgers at 11:30 a.m. and calls it a night (er, morning?) at 4 a.m.
The atmosphere changes as the hours pass bybusiness lunches
turn into happy hours, which turn into late-night shenanigans
with the young professional set. When the kitchen nally closes at
3:30 a.m. . . . well, just use your imagination.
THE TRADITION: Corner Bistro opened in 1961 and its signature
burger debuted in 1977. Bill ODonnell, who has run this place for
43 years, says the key to its success is simply quality and consis-
tency. Weve been dealing with the same meat guy for 40 years,
ODonnell says. The combination is pretty straightforward
New York City
1 Comfort food with
a smile 2 A classic
New York joint 3
Bacon cheeseburger
and fries 4 A jukebox
full of classic jazz 5
Wheres the beef?
Here. 6 The name
says it all.
Corner Bistro
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ground
chuck for
avor, mixed
with sirloin
and a 10 percent
fat content.
THE MENU: While ODonnell serves
a mean chicken sandwich, chili and
BLT, the Corner Bistro is famous for
its burgers. Eight-ounce patties are
grilled in a salamander broiler and
topped with the basicslettuce,
tomato, onion and pickles. If youre
a bacon cheeseburger feak, opt for
the Bistro burger. Pair it with fies
and a fosty McSorelys dark brew
(fom the citys oldest continuously
run ale house) for an authentic
New York experience. The best
part? This is one of the only spots
in the city where you can get a full
meal for two for less than $20.
GOOD TO KNOW: Bring cash, as
Corner Bistro doesnt accept credit
cards. And if youre a music junkie,
check out the jukeboxits full of
old-school gems. Weve got a lot
of old, classic jazz, says ODonnell.
We discourage all the current hip-
hop crap.
6
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The ad men of 1960s-era
Madison Avenue knew that
their job was not just to sell us
the product, they were inviting
us to participate in their own
glamorous way of life. They un-
derstood full well that whether
youre a skirt in a bullet bra or a
suit in a skinny tie, the best ac-
cessory is always a dry martini
paired with an even drier wit.
So where would these market-
ing maestros meet up today?
Heres a list of bicoastal hot
spots that would surely entice
the modern-day Don Draper.
When courting the Holly-
wood starlet set for your latest
campaign, theres no better
spot for a stylish sell than West
Hollywoods wildly evocative
Chateau Marmont 1. At the in-
timate Chateau restaurant, chef
Carolynn Spence (formerly of
New Yorks famed The Spotted
Pig) crafs California-inuenced
cuisine such as a gossamer-
light calamari tempura with roasted tomato aioli and a rich
chestnut ricotta-stued ravioli. Meals can be taken poolside
or delivered to any of Chateau Marmonts charming garden
bungalows or penthouse suites. chateaumarmont.com.
A quick jet ight up the coast leads our ad men to
San Francisco, where the citys power players power lunch
at Town Hall 2. Chef-owners/brothers Mitch and Steven
Rosenthal specialize in New American cooking with hearty
lunch specials such as a buttermilk-fied-chicken sand-
wich and an array of red meat cooked to order on their
patio grill, which is red up whenever the weather is swell.
townhallsf.com
In keeping with the eco-conscious
vibe of Portland, Oregon, Don and Co.
might bike downtown to dine fom
the citys legion of food carts. Got a
lunchtime hankering for schnitzel or
Korean barbecue? The PDX food cart
scene is where all the business gets
done (foodcartsportland.com). Howev-
er, none of these restaurants on wheels
has a liquor license. To get a hit of the
hootch, our copywriting crew would visit one of Portlands
famous alehouses: Top of the list is Henrys 12th Street
Tavern, with its menu of Oregons best microbrews, as well
as a host of European specialty
lagers. henrystavern.com
If youre a dealmaker who
wants a dinner so fesh its still
squirming, look no further
than the Miami sushi restau-
rant NAOE. The ultra-exclusive
haute sushi bar (it seats only 17)
is owned and operated by chef
Kevin Cory, who returns to
Miami afer an apprenticeship
in Japan. The menu changes
nightly according to Corys
whim, with sumptuous oer-
ings of spiny lobster, monksh
liver and mounds of glistening
sea urchin. naoemiami.com
Where would the ad execs
take their dates for an extra-fab-
ulous meal in Chicago? Zip over
to Alinea 3, where executive
chef Grant Achatz prepares a
$150 tasting menu that includes
bites of pork belly with curry
and cucumber followed by duck
breast with morels, topped o
by chamomile and Earl Grey
foam with chocolate. The cooking is assuredly artful, if not
especially llingperfect to keep that trophy wifes waist
alluring. alinea-restaurant.com
And where would the fedora-sporting set be found on
their home turf? Thats actually a tough one, considering
that smoking in NYC bars and restaurants has gone the way
of the three-martini lunch. Perhaps theyd be part of the
schmooze-fest that is Midtowns Monkey Bar. Since Vanity
Fair editor in chief
Graydon Carter
refeshed the classic
New York restau-
rant, Monkey Bar
has become the place
to see and be seen.
It still serves all of
the old favorites
(lobster thermidor,
Chinatown chicken
salad and sticky tof-
fee pudding) with a few new items (such as Noras meat
loaf, recipe compliments of Nora Ephron). If youre only
in the mood for a cool cocktail, belly up to the bar for some
of the best Manhattans, sidecars and dirty martinis around.
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DINING //
1
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Mad for a Mad Men
Cocktail Party?
DINING //
Tips From the Pros // By Tony Conway
We asked award-winning event planner Tony Conway how
to channel classic 1960s style and host the perfect soire.
As a new season of Mad Men is about to dominate talk at the
water cooler, embrace your inner Don and Betty Draper
and throw a 1960s-style cocktail party. Not only is the
cult-classic a glimpse into the Golden Age of Manhattan
advertising, its a primer on American midcentury swank.
So fasten your bullet brashere are some quick tips for
capturing the boozy swoozie elegance of Mad Men.
Look the part: Since paper was the medium of the era,
please use a proper paper invitation, and politely ask your
guests to abide by your dress code.
Set the stage: Dial up your homes midcentury chic-o-
meter by removing some of your current accessories and
adding a few vintage touches such as candy dishes, kitschy
drink coasters and vintage books or magazines. (Shop local
vintage stores or eBay.) Incorporate a few table lamps with
large drum shades and a retro gooseneck desk lamp or two
to create that sultry Mad Men lighting.
Dress the bar: Of course, you cant have a Mad Men cocktail
party without a proper bar. Drape a dining table or sideboard
with a white cloth and add a small accent lamp. Stock the
bar with assorted gold-rimmed vintage highball and lowball
glasses, manly cocktail shakers and copious amounts of swiz-
zle sticks and cocktail umbrellas. Dont forget the pimento-
stued olives, cocktail onions and maraschino cherries.

Stock the bar: You neednt oer an unlimited selection
of cocktails, but you must serve the classic martini with a
OLD-FASHIONED
(aka, Don Drapers choice)
1 splash soda water
1 sugar cube
2 dashes
aromatic bitters
1 oz. whiskey
(Canadian Club)
1 orange slice
1 cherry
1 lemon peel twist
Combine soda water, sugar
and bitters in old-fashioned
glass. Muddle. Add whiskey
and ice. Garnish with orange
slice, cherries and lemon
twist.
P
H
O
T
O
S

C
O
U
R
T
E
S
Y

O
F

A
M
C
.
Wardrobe tips:
Ladies, look for oral
frocks that accentuate
your waistand your
perfectly coied hair.
Gents can forgo the
suit for summer and
opt for slim-cut Cuban
shirts and trousers.
Top o your look with
a straw fedora.
*

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Tony Conway is an award-winning party planner who

owns Atlantas A Legendary Event, creators of world-class
fundraisers and special events. alegendaryevent.com
generous dash of vermouth. Another
must-serve is Dons favoritethe
old-fashioned. Add one more
signature 60s cocktail such as the
Manhattan, the Tom Collins or the
Screwdriver. Finish the look with
a chrome ice bucket (with tongs),
cocktail napkins, and bowls of pret-
zels, salted nuts and cheese pus!
Hostess with the mostess: No Mad
Men gathering is complete without
tasty appetizers speared with filly-
festooned toothpicks. Cocktail sau-
sages and Swedish meatballs are the
archetypal choice. Plus deviled eggs
with a dusting of paprika (bonus for
serving on a vintage deviled eggs
platter). Use vin-
tage tablecloths,
relish dishes and
serving pieces.
To help soak up
all that alcohol,
prepare a hearty
main course such
as leg of lamb,
meatloaf or beef
Wellington. For
dessert, try classic
lemon chion
cake on a pedestal
cake stand.
Party extras: Though the days of
chain-smoking Lucky Strikes are
long gone, vintage ashtrays are
essential to achieve that smolder-
ing Mad Men mystique. Silver Zippo
lighters and boxes of candy cigarettes
make great party favors.
Play list: And the perfect recipe for
mood music? Fill the room with
such 60s chart-toppers as Dionne
Warwick, Connie Francis, Sam
Cooke, Marvin Gaye, Dusty Spring-
eld and Brenda Lee. Add one shot
of Miles Davis, one shot of Theloni-
ous Monk and a jigger or two of
old Blue Eyes. Turn up the volume.
Shake vigorously. Repeat. //
*
Betty Crockers Host-
ess Cookbook includes
more than 400 blast-
from-the-past recipes.
It also makes a great
coee table book for
guests to peruse dur-
ing the party.
For more 1960s cocktail recipes, go
to the ocial Mad Men website at
amctv.com/originals/madmen.
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Utah Tourism INSIDE FRONT COVER & 1
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SPECIAL SECTIONS
In-Depth: Entrepreneurship 102 - 111
In-Depth: Education 112 - 120
he was watching programs such as
The Bell Telephone Hour and Mutual of
Omahas Wild Kingdom, which would
not have been on the air without the
largess of the title sponsors.
And if Don Draper were to tip his
fedora at newfangled technologies
such as cable TV, PCs and cell phones,
the fact that advertising has found
its way onto all of them might make
them easier to comprehend.
What, then, would likely make
the Draper jaw drop? Perhaps simply
the current profusion of of eat,
even wacky, agency names: Anomaly,
Evolution Bureau, Firstborn, Huge,
Tequila, Mother, Victors & Spoils.
He might also be taken aback
by how widely the ad business
has spread around the country. In
Drapers day, Madison Avenue was
a literal address for the industry as
much as a symbolic
one, for New York was
the power center of
the art of persuasion.
If an agency was not
actually located on
Madison Avenue, it
was nearby, and many
of the agencies in big
cities such as Chicago,
Los Angeles and San
Francisco were out-
posts of the New York
behemoths.
That began to
change in the 1970s
and 1980s, as execu-
tives began thinking
about quality of life
as well as quality of
work. They opened
agencies in markets
such as Austin, Texas;
Boston; Minneapolis;
Portland, Oregon; and
Seattle. Today, among
the other cities that
well-regarded agencies
call home are Boul-
der, Colorado (TDA
Advertising & Design); Columbus,
Ohio (Engauge); Sausalito, California
(Butler, Shine, Stern & Partners); and
Miami (Crispin Porter + Bogusky).
And, of course, some of the New York
City agencies are now based in Brook-
lyn rather than the Sterling Cooper
stomping grounds of Manhattan.
Then theres the proliferation of
media. Fify years ago, the hucksters
of Madison Avenue were still learn-
ing to perfect the TV commercial
as it grew to become the dominant
ad-delivery system. TV commercials
were deemed the most eective form
of ads ever invented, combining sight,
sound and motion in a single, irresist-
ible platform.
For decades, that held true, as
hundreds of brands, fom Crest tooth-
paste and Winston cigarettes to Timex
watches and Ginsu knives, were built
by television advertising. But when
consumers morphed fom wide-eyed
TV novices whod watch test patterns
to savvy viewers who easily picked
apart the aws in commercials, the
tube began to lose its luster.
That accelerated as rst the
remote control and
then the digital video
recorder gave view-
ers the ability to skip,
avoid and otherwise
ignore the commer-
cials that interrupted
their programs. Its
no coincidence that at
the same time, media
such as the Internet,
where consumers are
more in control of
what they consume,
started to rival televi-
sion as entertain-
mentand advertis-
ing outlets.
It is no wonder,
then, that lists of the
most popular and
eective advertising
campaigns of recent
years are dominated
not by television com-
mercials, but rather
by Web wonders such
as the Subservient
Chicken, which sold
countless sandwiches
for Burger King; Evolution, fom
Dove, which sought to reveal the
illusion behind the beauty industry;
and the experiment that combined
Mentos candy with Diet Coke to pro-
duce fountains of zz. //
On Portland as a
creative magnet:
KREHER: A rich history of
conservative values, monster
trucks and gluten allergies has
made Portland a creative force
unmatched in this country and
abroad. One can often spot hip
Portland architects and design-
ers carpooling to the latest
composting caf.
ALLEN: Wieden+Kennedy
has been known for doing
great work for as long as I can
remember. I mean, I think I had
exams on the work they did
in college. When you have an
agency known for pushing the
envelope and ghting to sell
great work, good creatives will
ock to it. Coming here was an
easy decision. Sadly, most of
our ideas come while sitting in
silence, in a small o ce. Oh, and
we eat a ton of Chipotle. Maybe
thats the secret?
was banned by the Reverend Jesse
Jacksonsorry, Rev! And Ive also
made some ads for foot cream and
mustard and fancy water that were so
bad your head would explode. Which
would be very funny. What a mess!
ALLEN: I was lucky early on, while at
TBWA/Chiat/Day, to have worked on a
slew of candy brands such as Star-
burst, Skittles and Snickers. These are
brands that aim at younger demo-
graphics that love and respond well to
humor. We got to do a lot of fun stu.
On Skittles, I think my favorite spots I
worked on were Touch, where every-
thing a guy touches turns to Skittles
and it turns his life upside down. I also
did a spot called Piata that told the
story of a poor man who unfortunately
looked like a life-sized piata and was
constantly beat up by people look-
ing for candy that they assumed was
inside of him.
Here at Wieden+Kennedy Ive been
lucky enough to do a lot of work on Old
Spice, most recently on a spot called
The Man Your Man Could Smell Like.
This work has been a complete blast to
work on.
(Craig Allen & Jason Kreher
continued from page 67)
(Continued fom page 61)
LINUS KARLSSON &
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T
H
E

R
O
N C
L
A
R
K

A
C
A
D E
M
Y

&
FAME
EXCHANGE
Additional Photography Credits //
Cover & pages 54-58 //
Photography: Je Lipsky for Stockland
Martel. Location: The Standard Hotel,
downtown Los Angeles.
Cover: on Christina Hendricks: Dress by
Ports 1961. Necklaces by David Yurman.
On John Slattery: Blazer by Alexander
McQueen. Shirt by Ever. Jeans by Gap.
Watch by IWC.
Chairs courtesy of Design Within Reach
(www.dwr.com).
For Christina Hendricks:
Stylist: Daniel Caudill for The Wall Group.
Hair: Philip Carreon for The Wall Group.
Makeup: Rachel Goodwin for Chanel
Cosmetics at The Wall Group.
For John Slattery:
Stylist: George Kotsiopoulos for
Margaret Maldonado. Grooming: Lauren
Kaye Cohen for Tracey Mattingly.
Pages 62-67 //
Pages 62-63: (blimp) Clarence S. Lewis;
(Redbull) Jeremy Bernard/Red Bull
Photoles; (gas station) Paul Chinn/San
Francisco Chronicle/Corbis; (Shanghai
boat) Claus Borum.
Pages 64-65: (Projected on
Building) nyclovesnyc.blogspot.com;
(Wienermobile) Oscar Mayer; (Vodafone)
Vodafone; (KFC Segways) GoMobile.
Pages 66-67: (Flash Mob) Saatchi&Saatchi;
(Nutcracker truck) GoMobile; (golf ball)
adintheholeusa.com; (interactive wall)
Monster Media.
Pages 81-83 //
Page 81: Chicago: Vito Palmisano;
Page 82: Trump International Hotel:
William Huber; Willis Tower: Anne
Ryan/zrImages/Corbis. Page 83:
Terzo: Je Kauck; Museum of Science
and Industry: Scott Brownell; Museum
Campus: City of Chicago / GRC;
Green Mill: Marc PoKempner.

EI: Yeah. I like your analogy of a
concert pianist. My analogies were
a mercenary or an assassin.

PP: You see, that says a lot about us.

EI: Its like being an assassin,
where someone is phoning you
afer three years and youre going,
What? Ive got to kill someone?
Oh, right.

PP: Youre like a part-time ninja.

EI: Yeah, a part-time ninjaId
better get my gear. Where the hell
is my gear?

PP: Where are my throwing
stars? Damn you, kids.

EI: Yeah.

PP: Hey, good to talk to you,
Eddie. Let me know when youre
back in the States.

EI: Yeah, absolutely.

(Continued fom page 76)
I think that people who are
truly working from the heart,
who have comedy in their
bones, can shine in this kind of
scenario, and people who are
more or less manufacturing and
selling product, I think, will nd it
a little more dicult.
PAUL PROVENZA
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IN-DEPTH //
ENTREPRENEURSHIP
DAVE RAMSEY has been talking to people about money as a
counselor, author and broadcaster for nearly 18 years. In the
nancial advice market, he has carved a niche for himself
that is grounded in the belief that debt is dumb and cash
is king.
Ramsey hosts a call-in show that airs on 458 radio stations.
More than 1 million people have attended his Financial Peace
University and EntreLeadership programs. He also authored
the best-selling book The Total Money Makeover.
Ramsey started keeping nancial records for his lawn
mowing business at age 12. By 26, he had amassed more than
$1 million fom ipping houses, but he also was $3 million
in debt. Then the bank was sold and called in all short-term
notes. I went broke and lost everything, he says.
Afer being buried in debt, and surviving, Ramsey began
one-on-one nancial counseling and addressing groups on
how to avoid making the same mistakes he did. The way
people responded to my story of failureand then recovery
[demonstrated] a huge need in the marketplace, Ramsey says.
He formed The Lampo Group in 1992, four years afer declar-
ing bankruptcy.
From the beginning, Ramseys guiding principle was to
serve his customers. If we can gure out ways to serve
people, to give them a cool drink in the desert, usually theres
a way to monetize that, he says. Thanks to Ramseys eorts,
thousands of people have taken control of their nances.
Bright
Minds
Entrepreneurs come in various packages. The accidentals do it out of necessity, after being
pushed from a corporate nest. Others are wired to be their own boss. Some simply have a dream.
But nearly all of them have a vision for the future, the ability to navigate complex environments
and a tolerance for failure.
If you want to make an impact on your personal wealth, and if you want to create something
lasting, entrepreneurship is the way to do that, says Ethan Mollick, assistant professor of man-
agement at The Wharton School of the University of Pennsylvania. Theres denitely the oppor-
tunity to change the world.
We tracked down three noteworthy entrepreneurs from across the nation. Here are their stories.
Dave Ramsey
* President and CEO, The Lampo Group //
Brentwood, Tennessee
By Tom Beaman
\
DAVID FRIEND came up with the idea for Carbonite, Inc., an online computer back-
up service, afer a laptop belonging to his business partners wife, containing years of
baby pictures, was stolen. The point was driven home further afer Friends daughter
had her computer crash, losing six weeks of work on a college term paper.
There had to be a better way, says Friend, a Yale University graduate who had
previously co-founded ve companies. The [le backup] products out there were
way too expensive and complicated. We thought if we could make this cheap and
simple, we might have something that everybody could use.
Before they wrote their rst line of code, Friend and his business partner, Je
Flowers, conducted the requisite market research. It conrmed their gut feeling that
signicant demand existed for the type of service Carbonite could provide. Friend
also raised about $67 million in venture capital to launch and grow the rm.
The keys to Carbonites success are simplicity and unlimited backup for a at
annual fee. Nobody had done that before, Friend says. Since Carbonite opened its
doors in 2006, the company has backed up more than 39 billion les and restored
3.2 billion lost les for customers in 120 countries. Sales have increased more than
100 percent each year for four years.
I get e-mails every week fom people who have averted some kind of disastersaving their thesis, their wedding
pictures. Thats really gratifing, Friend says.
David Friend
* Chairman, CEO and Co-founder, Carbonite, Inc. //
Boston, Massachusetts
ADAPTIVE MATERIALS, INC. has produced solid oxide fuel cells
for military and commercial uses for 10 years. Today, its reputation
and expertise have positioned the company to revolutionize the way
power is delivered on the battleeld. AMIs lightweight, portable fuel
cells oer a exible fuel alternative to conventional power sources
that keep soldiers vital equipment charged.
[Our product] is 10 times better than the best battery in terms of
endurance, and its a lot lighter and easier to carry than a generator,
says chief business o cer Michelle Crumm, who co-founded the
rm in 1999 with her husband, Aaron Crumm, AMIs chief visionary
o cer. In a recent test, AMI fuel cells kept an unmanned drone alof
for more than 10 hours, compared to 90 minutes for battery-powered
aircraf.
To create AMI, Michelle merged her business acumen with Aarons
engineering expertise. Their goal was to respond to the militarys
demand for fuel cells that pushed the envelope.
The Crumms chose a vertically integrated busi-
ness model when they launched AMI. In order to
stay ahead of competition, stay agile, get results and
learn quickly, we did it all in-house, Michelle says.
The company is located in a single 47,000-square-foot
building.
With more than $7 million in Army and Air Force
contracts, Crumm predicts record revenue for 2010.
Well probably do more work in half a year than we
did in all of last year, she says. //
[Our product] is 10 times better
than the best battery in terms of
endurance, and its a lot lighter and
easier to carry than a generator.
Michelle Crumm
[[
Michelle Crumm
*
Chief Business O cer and Co-founder,
Adaptive Materials, Inc. // Ann Arbor, Michigan
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Are tough times bringing out your inner tycoon? Starting your own
business could be the solution. Here are three up-and-coming industries
worth looking into. By Kevin Featherly
Trends
Entrepreneurial
With the economy struggling, the best way to get a job may be to create one for yourself. Thats
how nearly 9 percent of unemployed workers found jobs in 2009, according to global outplacement
consultancy Challenger, Gray & Christmas, Inc. But the unemployed are not the only ones launching
start-ups. People who have a great idea or want to control their destiny also are starting businesses.
All you need is some expertise, seed money and a whole lot of condence.
There is no such thing as a pessimistic entrepreneur, says Matt Stewart, global board chairman
of the Entrepreneurs Organization, a worldwide network of entrepreneurs whose businesses exceed
$1 million in revenue annually. They have to believe that their idea will succeed.
Matters
Experience Matters
AMONG THE TOP 100 BUSINESS SCHOOLS IN THE NATION
U.S. NEWS & WORLD REPORT 2011
At the Clarkson University School of Business, our students
learn business by doing business.
From the moment students set foot in the classroom, they
are challenged to use creative and integrative thinking,
work within teams, launch new ventures, and develop
the exible skills necessary for success in todays global
marketplace.
At our Center for Entrepreneurship, students maximize their
potential through paid internships and gain professional
experience by partnering with small business owners.
Is it any wonder that one in six Clarkson alumni is an owner,
CEO or vice president of a company?
www.clarkson.edu/delta
Interested in starting a business? Not sure which industry to delve into? There is no single
answer, experts indicate. Opportunities are everywhere. But some business sectors are hotter than
others. Heres a look at three entrepreneurial trends.
The Senior Market
You dont have to be a demographer to see a population bubble looming. The oldest
members of the giant baby boom generation have already begun to retire. Theres a great
opportunity for would-be entrepreneurs to provide health care, recreation, nancial ad-
vice or other services to aging citizens.
Robert C. Cadena Jr. seized this opportunity. He is the founding CEO and president of San An-
tonio-based Retirement Solutions. Since its founding in 2001, the company has grown to manage
about $150 million in assets for some 400 clients, most of them
imminent retirees between the ages of 55 and 65.
Cadena started Retirement Solutions with a partner, Eliza-
beth Moss, when they both worked at MassMutual. Cadena was
bored with writing life insurance policies. Moss was working on
investments. Afer collaborating with 150 retired clients, some-
thing clicked. In 2001, they started their own company, which
Cadena runs today.
A simple insight led Cadena to stick with his newfound eld.
baby boomers, he says, are extremely loyal. If they like your
work, they are generous with referrals. He hopes to grow his
client list through his current customers. With more boomers
approaching retirement each year, the senior management indus-
try shows no signs of slowing down. Robert C. Cadena Jr.
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The Green
Movement
Gordon Ommen is a
self-made businessman.
He started out as a janitor
at a South Dakota bank in 1979 and
eventually became its loan o cer.
Afer moving to Virginia, he talked
investors into helping him launch
Coastal Virginia Bank. He sold his
ownership, became president of
a multi-bank holding company
in South Dakota, then broke o
once again to form a private equity
company. Finally, he started US
BioEnergy Corporation, a producer
and marketer of ethanol and distill-
ers grains. He lef that company in
2008. Now, Ommen is CEO of St.
Paul, Minnesota-based JetE Corp.
JetE aims to develop a green
biofuel that can be used in existing
jet airliners and military aircraf.
Ommen plans to develop and sell
the technology needed to produce
biofuels. JetE will then provide ser-
vices to help get that fuel to market.
Expert Advice
Anytime Fitness COO Je Thames oers tips for
starting your own business.
Q: What is the most important thing to consider when starting your own business?
A: Being able to answer yes to the question of whether entrepreneurship is right for
you. Are you a risk-taker? Are you a self-starter? Are you willing to rely on yourself for a
paycheck, or are you the type of person who needs that guaranteed paycheck every two
weeks? Pick an industry that has growth potential. It also needs to be an industry youre
passionate about. Entrepreneurship is easier if you enjoy what youre doing.
Q: Once youve started a business, how do you ensure its success?
A: You have to be a motivated owner who wont take failure as an option. Hit the ground
running every day and generate excitement in your community. Location also is important.
Think in terms of accessibility, visibility and marketplace.
Q: Why is franchising often a good option for someone looking to start a business?
A: Typically, the franchisor has a business model that is proven and works for many people.
Franchisors have experience in their business, plus the training and support necessary to
assist with any issues a person would encounter. A real benet of franchising is networking
with like-minded individuals who have similar goals and aspirations. // Maija Saulitis
In 2004, Je Thames took the helm at Anytime Fitness, the worlds
fastest-growing tness club franchise. With more than 1,300 locations
worldwide, the company has turned hundreds of individuals into successful business
owners. Here, Thames oers advice to aspiring entrepreneurs.
{?P_P|9^W]BRW]PccTa5^d]STa
2010 PJI, Inc. 127926
Its a big plan thats still under
development, but there are several
military and commercial aviation
interests that are eagerly awaiting
an alternative to petroleum-based
fuels.
Ommen isnt the only entre-
preneur interested in alternative
energy sources. A recent article in
Entrepreneur magazine stated that,
thanks to government incentives
and changing public sentiment,
clean energy is the most popu-
lar kid on the green movement
block.
Its not easy going green. There
are barriers to entry on the ex-
pense font. But Ommen doesnt
see that as a problem. Anyone
who is a born leader, he says, can
smash the barriers, attract the
needed capital and get a business
movingeven a capital-intensive
business in the burgeoning green
eld.
Social
Entrepreneurship
Scott Miller is no entrepre-
neurial rookie. Five years
ago, he sold his company,
Treadstone Groupa consulting
rm and producer of high-end
enterprise resource planning
sofwarewhich he founded and
ran for 15 years. Since then he has
done some angel investing and
taught entrepreneurship at Miami
University of Ohio.
This year he founded B2Bee
(getthebee.com), a Cincinnati-
based Web application company
that charges feelance writers,
editors and consultants $14.95
a month to help them produce
invoices and keep track of their
income and expenses. In addition,
the company has a social mission.
Miller sends 25 cents fom each
monthly payment to Pennsylva-
nia State University to help fund
research to save honeybees.
The honeybee population
has plummeted in recent years
because of an unexplained phe-
nomenon called colony collapse
disorder. Given the crucial role
bees play in the human ecosys-
tempollinating fuits, owers
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The costs to start up and operate a Kumon Math and Reading Center
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and cropsits crucial to save them.
B2Bee is one of many compa-
nies with a social mission. TOMS
Shoes (toms.com), a Santa Monica,
California-based for-prot footwear
company, gives a pair of new shoes
to children in need for every pair
sold. MARCsMovement (marcsmove-
ment.com) is a U.S. online retail site
that lets customers donate 5 percent
of their purchase price to charities
of their choice.
Cause-related initiatives ofen
appeal to consumers, as it gives
them another reason to buy a qual-
ity product. Youve got to provide
quality service and product, says
Tom Gimbel, CEO and founder of
The LaSalle Network, a Chicago-
based sta ng and recruiting rm.
People dont go to Target because
the company [gives 5 percent of
its income to communities], but
they feel better about themselves
when they go there and thats
happening. //
21.9 million
New jobs created by small
businesses between 1989
and 2008.
Percentage of companies on
the 2009 Fortune 500 list
that were launched during a
recession or bear market.
55-64
By the Numbers // American Entrepreneurship
Percentage of inventions since
World War II that have been
created by entrepreneurs.
The age group with the
highest rate of entrepre-
neurial activity over the
last decade.
530,000
New businesses created per
month in 2008.
Percentage of U.S. registered
voters who think the health of
the economy depends on the
success of entrepreneurs.

When evaluating the risk versus return of this business decision we had
to keep in mind the return components including doing what makes us
happy and being our own boss.
- Jarrett Armstrong
Def ining
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Ranked #1 Childcare Franchise
Entrepreneur magazine 2002- 2010
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IN-DEPTH //
EDUCATION
No longer just a buzzword for going green, sustainability is sweeping
college campuses across the country. By Mike Knight
When the Association for the Advancement of Sustainability in Higher Education (AASHE)
opened its doors in 2005, only 40 organizations were on board. Today more than 1,000
schools and organizations across the country belong to the association, whose goal is to
empower higher education to lead a sustainability transformation. Initially, growth was
not expected to be that fast, says executive director Paul Rowland. But during 2007 and
2008 we were adding a new school every day. Now its every other day.
According to Alan Miciak, dean of the John F. Donahue Graduate School of Business at
Duquesne University in Pittsburgh, sustainability is a higher education trend comparable in
scale to information technology and globalizationif not bigger. Sustainability is a mega-
trend, he says. Mega-trends are ubiquitous, aect everything and are global in nature. In
some ways, sustainability is the next technology or globalization, but more encompassing.
We all have to make sense of this phenomenon. People need a new sustainability mindset.
From new curricula to campuses powered by renewable energy sources, schools across
the country are incorporating sustainability into their everyday operations. Heres
a sample.
School
Sustainability
Goes to
H
ity: Policies
gies that meet
present needs
without compromising the
ability of future generations
to meet their own needs.
Source: epa.gov
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Northland College // ASHLAND, WISCONSIN
Nestled on the banks of Lake Superior, Northland College was born fom environmental issues, says Rick
Fairbanks, provost and VP of academic aairs. Congregationalists established the school in 1892 in response
to a timber cutover that decimated forests throughout Wisconsin, Minnesota and Michigans Upper Peninsula.
Their values of stewardship and conservation were infused into a liberal arts education fom the beginning.
Today Northlands sustainability curriculum
focuses on three sequences of interdisciplinary
coursework: Natural Connections, the study of
mans relationship with nature; Growing Con-
nections, which studies sustainable agriculture;
and Superior Connections, which uses the lake
to make important connections to mans inu-
ence on waterand vice versa.
Were a college shaped by place, Fairbanks
says. So its a deep introduction to place and
how it shapes human life. Students consider
pollutions eects on the watershed, along with
how mining and other industrial communities
cope when natural resources disappear.
The schools Sigurd Olson Environmental
Institute helps the surrounding community
address sustainability issues while expanding
students education through internships and
projects.
We want our students to have practical
experiences and a connection to community
organizations, Fairbanks says. One of the
most important reasons to foster sustainability
is to provide practical problem solving. This is
an initiative thats both an end and a means to
an end.
Emory University // ATLANTA, GEORGIA
Founded in 2001, Emory Universitys Piedmont Project infuses sustainability
throughout the university. The purpose is to prepare citizens and communi-
ties to tackle sustainability challenges. The university oers curriculum-wide
courses that demonstrate the interconnected role sustainability plays in soci-
ety. These courses have led to innovations in teaching, according to Ciannat
Howett, Emorys director of sustainability initiatives.
For example, the university oers a history course on early Japan that
includes a sustainability focus. Its exciting teaching something thats not so
obvious, Howett says. Land use was quite signicant for the people of early
Japan because its an island. How the land was used shaped modern Japan.
Students at Emorys Rollins School of Public Health learn about the
value of clean water. On the rst day of class, each student receives a
bucket and is instructed to nd a natural water source, calculate his
or her daily use and then test the waters quality. That rst lesson is
such an eye opener for a student who has taken water for granted his
or her whole life, Howett says.
According to Howett, 34 out of Emorys 43 departments oer
sustainability-related coursework. This generation of college students
will have to tackle the greatest environmental issues, she says. Its the
responsibility of higher education to prepare students to do that.
Above: An Emory
University student
examines energy
consumption and
savings on a monitor
in a campus residence
hall. Right: A student
works in educational
gardens on campus.
*
One of the most important reasons to
foster sustainability is to provide practical
problem solving. This is an initiative thats
both an end and a means to an end.
Rick Fairbanks, provost and VP of academic aairs
OO
i i
Professor Grant
Herman, director
of the Sigurd Olson
Environmental
Institute, takes a
hands-on approach to
environmental studies.
*
University of New Hampshire // DURHAM, NEW HAMPSHIRE
For a university that began as a college of agriculture and mechanic arts in 1866, the University of New Hampshire
has a sophisticated perspective on sustainability. According to Tom Kelly, the universitys chief sustainability of-
cer, UNH drew on Americans post-World War II perspective about what living the good life meantand how
sustainability is changing that meaning. Sustainability has real context and history, Kelly says. The tendency is to
assume its just a way of talking about the environment.
UNH uses an approach called C.O.R.E.which stands for Curriculum,
Operations, Research and Engagementas its famework for furthering
sustainability. The university integrates a sustainability focus into each
element of C.O.R.E., providing learning opportunities throughout the cur-
riculum, campus operations, research projects and on- and o-campus
engagement.
In addition to having access to sustainability-infused curricula, UNH
students can earn certicates in sustainability politics and policy, major
in sustainable agriculture or earn a dual major in ecogastronomy, the
combined study of sustainable agriculture, nutrition and hospitality
management.
Undergrads taking the universitys Global Environmental Change course
meet with senior administrators to understand operations and restraints as
part of an ongoing eort to reduce greenhouse gases. Students then negoti-
ate an agreement on reduction and present the policy to a task force. The
results could inuence future campus policies.
Tackling real-world challenges excites students. They love to solve
problems, Kelly says. The negotiations rooted in realities of campus life
students get really turned on by that. Its team-based, feels relative and
integrates dierent disciplines and tools.
University of South Florida
undergraduate research students
gather environmental data at
De Soto National Memorial on
Floridas west coast.
Pro Humanitate. Its more than just Wake
Forest Universitys motto. Its a way of living
and learning that is grounded in the spirit of
giving. The students and faculty of the Wake
Forest Schools of Business are continually
nding new and more meaningful ways to
nd their passions and serve their fellow man.
One of the most popular outreach initiatives in
the history of the Schools of Business is Project
Nicaragua, a student-initiated, student-led
business education seminar that originated
in Central America, and has since expanded
domestically to North Carolina and New
Mexico, and internationally to Benin, Africa.
Students Make a Positive Impact on People Across the Planet
For the past four years, more than 100
students have travelled to Nicaragua
twice a year to conduct business
seminars and offer consulting services
and loans to micro-, small- and medium-
sized enterprises. While there, students
also volunteered with Nica HOPE, which
provides education and job training
to children who live in the dump in
Managua.
The challenges confronting Nicaragua
are not only business problems,
but also legal obstacles, health and
nutrition concerns, and a lack of general
education. By working together, we can
bring holistic solutions and accomplish
our true goal: poverty alleviation, says
Project Nicaragua Faculty Advisor and
Wake Forest Professor Ajay Patel.
Through programs such as Project
Nicaragua, future business leaders
are learning to use their classroom
knowledge and hands-on experience to
nd out how they can best contribute to
society. Combining learning with service
is not only the right thing to do; it is what
Wake Forest University is known for
to do well and do good.
\
W.P. Carey School of Business
at Arizona State University //
TEMPE, ARIZONA
When students in the W.P. Carey School of Business at Arizona State
University want to understand the role sustainability plays in mar-
ket forces, retailing and personal consumption, Charles Redman
sends them to Walmart. ASU has a partnership with the University
of Arkansas and Walmart, with the purpose of helping the giant
retailer streamline its sustainability program while giving students
a real-world learning experience.
Walmart has 68,000 suppliers and 300 environmental rating
systems, says Redman, director of ASUs School of Sustainability.
[The company] needed order out of chaos so customers can make
better decisions. The goal is to make it easier for consumers to
identif and purchase products made with sustainability in mind.
Students fom the Carey School of Business are helping create a
meta-system that will streamline Walmarts product ratings system
and make it easier for the company to better evaluate its vendors
sustainability programs. This is part of students coursework.
Students can also partake in sustainability-related internships
with companies such as PetSmart and U-Haul. These opportunities
are designed to give students a taste for whats on the other side of
their diploma, Redman says.
The goal of the schools sustainability concentration is to
help students use their sustainability training and knowledge
no matter where they go. Some students will seek out existing
sustainability positions; others will apply those skills in traditional
functions such as accounting or marketing, Redman says. Some
we cant train because those jobs dont exist[the students] will
create them.
Colorado State
University //
FORT COLLINS, COLORADO
Carol Dollard, energy engineer at Colorado
State University, has participated in the
universitys long commitment to sustain-
ability both professionally and as a student.
I came to CSU because I wanted to study
solar energy, she says. A 1983 graduate,
Dollard is a self-described energy geek. She
remembers the universitys solar village
of the 1970s, a collection of homes heated
and cooled by the sun. Its a far cry fom
the universitys solar plant that went live in
November 2009.
The plantfeaturing 8,700 solar panels
is one of the largest on a U.S. university
campus. It joins a smaller solar plant at the
universitys Pueblo campus. Coupled with
a wood-chip-fueled biomass boiler, the
universitys solar plants are expected to save
$6 million in energy costs over the next 20
years. And that doesnt include the univer-
sitys other eco-fiendly initiatives.
One of the universitys dining facili-
ties uses 100 percent green electric power.
A pulper machine grinds organic scraps,
paper and cardboard to create pulp that can
be composted. This helps reduce up to 70
percent of the facilitys waste. Plus, water
thats removed fom the pulp will be re-
circulated.
Overall, renewable energy is important
fom a state standpoint, but also for local
opportunities including jobs, tax base and
other benets, says Bill Farland, the uni-
versitys VP of research. The intellectual
capital is here, and as a result, weve had
a number of renewable energy companies
locate here.
Students at the W.P.
Carey School of
Business can partake
in sustainability-related
internships with
companies such as
PetSmart and U-Haul.
*
Colorado State
Universitys solar
plants will help save
$6 million in energy
costs over the next
20 years.
*
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Ithaca College // ITHACA, NEW YORK
Despite a down economy, leaders at Ithaca College were able to raise
funds for a new business school. The reason? A wealthy donor was
pleased to learn that the facility would be constructed to achieve LEED
Platinum certication.
Once the university received funding, leaders had to gure out a way
to build the business school. It was a leap of faith for founders, for the
school, the architect, everyone, says Marian Brown, the schools special
assistant to the provost for sustainability. Yet when it opened in 2008,
the Dorothy D. and Roy H. Park Center for Business and Sustainable
Enterprise joined a group of fewer than 100 buildings in the world to
achieve Platinum certication.
In addition, Ithaca used its own capital to construct a new home for
its administrative o ces using LEED standards. We thought there
would be a 8 to 12 percent cost variation, Brown says. But it was actu-
ally 5 percent.
Along with a system-wide energy management program, the two
new buildings have
helped Ithaca trim
its energy use by
30 to 40 percent.
We learned that
[constructing LEED-
certied buildings]
is just a smart thing
to do, Brown says.
We could make the
business case that if
we are going to have
more buildings, why
wouldnt we build
them that way?
\
Bainbridge Graduate Institute //
BAINBRIDGE ISLAND, WASHINGTON
Most schools integrate sustainability into existing programs. But Bain-
bridge Graduate Institute was founded around the principle of sustainabil-
ity. It wasnt a question of deciding to oer an MBA in sustainable business;
BGI was created specically for that purpose, says Jill Bamburg, co-founder,
dean emeritus and faculty member.
Established in 2002, the school oers both an MBA and a certicate in
sustainable business. Social and environmental issues are weaved into every
course, fom nance to marketing. The school also emphasizes hands-on
learning. For example, rst year students participate in action learning proj-
ects, such as assessing a companys carbon footprint and examining ways to
improve its sustainable operations.
Many of the courses in our MBA are analogous to courses in a traditional
MBA, says Giord Pinchot III, co-founder and president. For example, the
course Finance and the Triple Bottom Line teaches traditional nance prin-
ciples, plus ways to keep track of social and environmental impacts.
BGIs track record is impressive. Within six months of graduation, more
than 90 percent of students nd jobs related to their eld. Businesses are
looking for employees with expertise in sustainability to help them make
their own shifs in that direction, Bamburg says.
Thanks to LEED-certied
buildings and other
sustainable measures, Ithaca
College trimmed its energy
use by 30 to 40 percent.
Tulane
University //
NEW ORLEANS, LOUISIANA
If there was a silver lining to Hur-
ricane Katrina, Tulane University
provost Michael Bernstein says it
was the opportunity to rebuild
New Orleans with an eye on sus-
tainability. Afer the short-term
emergencies, we began to think of
things in terms of sustainability,
he says. We wanted to rebuild
the city so it was green and more
resilient, but also to make it an
exemplar and show others how to
do it. The Tulane City Center is
at the heart of that eort.
Located within Tulanes School
of Architecture, the centers
faculty and students collaborate
with the Tulane/Xavier Center for
Bioenvironmental Research and
partner with various groups to
restore the city in a sustainable
way. Projects include urban coop-
erative gardens meant to bolster
public health in the citys hardest-
hit neighborhoods, plus a project
designed to provide aordable
and sustainable housing.
Architecture students develop
a series of house designs for use
in high-risk areas, Bernstein says.
Then, with professional oversight
that helps account for environ-
mental, economic and aesthetic
best practices, the students build
the house.
Creating a sustainable New
Orleans is a challenge, but its
one that the university must
meet, Bernstein says. It gives us
a chance to rebuild in a green and
smart way, to redo power grids
and neighborhoods, he says.
New Orleans is a very old city,
and changing infastructures is
very complicated. But no city,
no Tulane.
Wake Forest University
Schools of Business
students and faculty
participate in a project to
build sustainable businesses
in Nicaragua. The school has
successfully introduced a
similar program in Benin,
Africa.
Architecture students
construct a shade unit
for the Hollygrove
Market and Farm in
New Orleans.
*
Humanitys great discoveries have
been made by people who took the
time for exploration. University of
West Georgia students have the
luxury of doing the same, without
putting their career goals on pause.
As early as freshman year, UWG
students have access to mentored
research opportunities, technology
and career experiences not usually
available before graduate school.
These programs build qualities
essential to the next generation of
explorers and their employers.
www.westga.edu
EXPLORATION
In a world on
FAST FORWARD,
there can still
be time for
Were on the move
\
Ball State
University //
MUNCIE, INDIANA
Created in 2001, Ball State Univer-
sitys Council on the Environment
helped the school reduce its carbon
footprint by using a variety of in-
novative approaches to sustainabil-
ity. For example, the university now
has a eet of vehicles powered by
alternative fuels, including 31 that
run on biodiesel, six hybrid buses,
an electric car and more. Recycling
programs keep 20 percent of the
universitys waste fom landlls. Its
current strategic plan requires that
all new buildings and renovations
meet LEED guidelines. But when
university leaders wanted to replace
the coal-burning boilers with re-
newable energy, they were stuck.
At one point we stopped and
someone said, Arent people heat-
ing their homes using geothermal
systems? says Jim Lowe, director
of engineering, construction and
operations. That was the beginning
of Ball States $80 million project
designed to heat and cool 6 million
square feet of building space, a
project that will reduce the univer-
sitys carbon footprint while saving
$2 million per year in energy and
operating costs.
Scheduled for completion in
2011, the project includes drilling
4,100 boreholes to collect, store
and transfer heat
through a connected
series of water-lled
pipes. Eventually,
the system will heat
and cool the entire
campus. //
In May 2009,
Sen. Richard
Lugar drilled the
rst ceremonial
borehole for Ball
State Universitys
geothermal
initiative.
Among the global top 20 graduate business schools
for integrating social and environmental stewardship
into curricula and research, according to Beyond Grey
Pinstripes, a biennial survey by the Aspen Institute
/D

^
'

In May, Delta was the presenting
sponsor of the 2010 Major League
Baseball Civil Rights Game in Cincinnati,
in which the Cincinnati Reds hosted the
St. Louis Cardinals. The game was part of
Civil Rights Weekend, developed to honor
those on and o the eld who fought for equality. Baseball was at the
forefront of the civil rights movement: MLB became racially integrated
before the military and the public schools.
The weekend of events included:
The Clvll Rlghs Roundable. A panel o! parlclpans dlscussed he
role that MLB played in the continuation of Civil Rights and the
challenges facing the nation today.
The Clvll Rlghs Youh Summl. Fun, lneraclve evens helped
connect and educate youth to understand the importance of diver-
sity and human rights. Two thousand Delta employees, guests and
Llle League eams parlclpaed ln he Dela Youh Baseball Narch.
Beacon Awards Luncheon. Harry Bela!one, Bllly |ean Klng and
wlllle Nays recelved NLB Beacon Awards.
Clvll Rlghs Came. Clnclnnal Reds vs. S. Louls Cardlnals.
Proceeds from the weekend beneted the National Underground
Rallroad Freedom Cener, he Reds Communly Fund and he Na|or
League Urban Youh Foundalon.
Civil Rights Weekend
p122 lNFLlCHT
ENTERTAlNNENT
Whether youre planning to
watch a movie or not, get the
entertainment scoop.
p130
DRlNKS + EATS
Hungry Check ou our !ood
and beverage options to
satisfy your cravings.
p148 CANES
Ce your penclls sharpened
for our crossword or Sudoku
puzzles. Plus, fun games
for the kids.
In-flight Information
Preserving Deltas Heritage
In 1990, a group of Delta retirees launched an eort to locate one of Deltas rst 1940s
Douglas DC-3 aircraft. This, combined with eorts to consolidate Deltas memorabilia and
archival collections, expanded into the nonprot Delta Air Transport Heritage Museum.
Locaed ln Dela's nrs wo Alana malnenance hangars, he museum collecs, preserves
and presents the history of Delta and its a liated airlines in ways that are educational and
engaging. Donations help maintain the historic aircraft, present new exhibitions and collect
rare items from Deltas history. Make a contribution at deltamuseum.org.
P
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Delta Flight
Attendant Uniforms //
Through the Years
Summer Uniform
195465
Feaurlng a llgh
blue collarless
|acke, sllm klck
pleat skirt, white
V-neck blouse and a
light blue overseas cap,
this tropical weight uniform
was worn year-round on interna-
tional ights to the Caribbean.
Winter Uniform
195965
Academy Award
wlnner Edlh Head,
chief designer for
the Paramount
movie studio,
designed Deltas rst
|e Age unl!orm. a honey belge
wool gabardine shirtwaist dress,
topped with a Chanel-inspired
|acke and l940s mlllary cap.
Winter Uniform
196568
This look fea-
ured French
blue crepe suits
with a narrow
skirt, semibox
|acke and whle
overblouse. A plllbox ha,
the Delberet, replaced the
traditional overseas cap.
Winter Uniform
196870
Fllgh aendans
wore one of
wo Allne, wool
dresses in red and
black, a red topcoat,
black gloves and
alligator-print pumps or boots.
*
HEADSETS
International
Flights
Headsets
are compli-
mentary for
all custom-
ers. Noise-
canceling
headsets are
provided in the
BusinessElite cabin.
Within the United States*
Headsets are complimen-
tary in the First Class cabin
and are available for $2
in the Economy cabin
(of course, you can
always use your
own headset for
free).
FEEDBACK
Comments? Sug-
gestions? Wed love
to hear from you!
E-mail feedback to
entertainment@delta.com.
Please know that while we
do read everything, we are
unable to personally respond
to every message due to the
volume of mail received.
Weve created a rotation of great music to listen to as you settle in for
your flight. Here are the artists and songs featured in July:
Bebel Gilberto
So Nice
Sade
The Moon and the Sky
The Script
The Man Who Cant Be
Moved
Varano
Swim Into the Blue
Bitter:Sweet
Heaven
Jack Johnson
You and Your Heart
Anna Ternheim
Today Is a Good Day
Kate Havnevik
So:Lo
// TV ON DEMAND // HBO PROGRAMMING
// MOVIES or HBO FILMS // GAMES SUITE
Pricing for all your entertainment options is available via
your personal in-seat monitor. For additional information,
select the on-screen help menu or ask your ight attendant.
Let us entertain you . . .
BOARDING MUSIC
Deltas boarding music is available via iTunes. Enter iMix in the
iTunes Store search bar, then select iMix under the Related
header. Enter Delta Tunes in the iMix search bar.*
*iTunes/iMix is a registered service mark of Apple, Inc.
H
*
Dave Barnes
Little Lies
Sarah McLachlan
Loving You Is Easy
Rue Du Soleil
Angel Eyes
Michael Bubl f. Ron
Sexsmith
Whatever It Takes
Leslie Mendelson
So Far So Bad
Corinne Bailey Rae
Trouble Sleeping
Jody Shelton
Photograph
Holly Brook
Wanted
*Includes Puerto Rico and the U.S. Virgin Islands
*
S
elling more than 40 million
recordings worldwide since her
career began in 1988, Grammy
Award-winner Sarah McLachlan
released her newest album, The
Laws of Illusion, last month. See
her in July and August as Lilith
Fair, which McLachlan co-founded,
crosses the United States celebrat-
ing women in music.
Swim Into the Blue
Green Zone
Matt Damon stars as an Army
officer who hunts through covert
and faulty intelligence hidden on
foreign soil before a war escalates.
Available on Delta on Demand.
30,000 Feet //
Entertainment
*Note: HBO is available on all B777, B767, B757 and B737 aircraft that
feature Delta on Demand. HBO content is not complimentary in the Economy
cabin. Satellite TV service is not available on ights outside the continental
United States. The signal may be lost during inclement weather and while
the aircraft is banking. Delta Air Lines is not responsible for interruptions
of service that are beyond our control, including, but not limited to, acts of
nature, power failure or any other cause. Programming is subject to aircraft
and schedule changes.
AVAI LABI LI TY//
Delta on Demand is available on all A330 and
B777 aircraft and select B737, B747, B757
and B767 aircraft. Digital media loading takes
place between the 25th and 5th of each
month. As a result, you may notice that new
movies are available prior to the start of the
new month, while some prior months mov-
ies may carry over into the new month.
READI NG LI GHT &
ATTENDANT CALL//
Press the button on the right side of your
screen to access your reading light or to call
a ight attendant (B767 and B777 only).
HANDSET CONTROL //
On B767 and B777 aircraft, touch the HELP
button onscreen for instructions on using
your handset. On A330 and B747 aircraft,
touch the red button on the handset for
instructions.
Delta on Demand //
Its time to relax and enjoy all that Delta on
Demand has to offer. Watch, listen or play
choose from movies, music, HBO*, TV and
gamesall available at your fingertips.
Bonus: Check out the real-
time moving map to see
how far you have to go.
Ready? Lets
have some fun!
Please be
considerate of the
passenger in front of
you and touch the screen
gentlya light tap
of your fingernail
works best.
*
CRI TI CS PI CKS //
Satellite TV//
Live satellite television is available on select B737, B757 and B767 aircraft on ights within the continental United States.
1 Channel
Network
2 3 4 5 6 7 8 9
18 17 16 15 14 13 12 11 10 Channel
Network
Entertainment is complimentary in the BusinessElite and First Class cabins, and
for customers in the Economy cabin on international ights. Additionally, Delta
on Demand is complimentary* in the Economy cabin on ights to/from the
Hawaiian Islands and Alaska.
*
Film
DATE NIGHT //
To spice up married life, Phil
(Steve Carell) and Claire (Tina
Fey) Foster take the dinner res-
ervation of a no-show couple.
The no-shows happen to be
criminals, and the Fosters
soon nd themselves in a
dangerous case of mis-
taken identity. 88 minutes
Access can be limited to G-rated content if
youre traveling with children. Just let a ight
attendant know if youd like the parental
control feature activated at your childs seat.
*Applicable to B737, B757, B767 and B777 only.
CONTENT//
Audio and video content
featured on Delta on Demand
is unedited. Discretion is advised.
HBO
TREME //
Treme (named after one of New
Orleans oldest neighborhoods)
is a debut series set in post-
Katrina New Orleans and chroni-
cles the rebuilding of American
culture after the devastation.
The drama follows the inter-
connected stories of several
struggling musicians and locals;
also featuring real-life musicians
Elvis Costello, Allen Toussaint
and Kermit Runs.
H
Director Shawn Levy
envisioned the plot for
Date Night while on a
date with his wife.
Did You Know?
CRI TI CS PI CKS
//
30,000 Feet // Entertainment
Please Give, starring
Catherine Keener and
Amanda Peet
Greenberg, starring
Ben Stiller
Oceans, from
Disneynature
COMI NG I N AUGUST
Music
THE MUSIC OF AMCS MAD MEN //
Travel back to the 1960s with David Carbonara,
the music maestro of AMCs Mad Men, as he
treats you to poignant classics from Patsy Cline,
Smokey Robinson, The Platters and more. The
new season of Mad Men premieres Sunday,
July 25, at 10/9c. Only on AMC.
TV
MAD MEN //
AMCs Mad Men, winner of
three consecutive Golden Globes
and back-to-back Emmys for
Outstanding Drama Series, returns
for a new season rife with possibilities.
Jon Hamm and the rest of the breakout
ensemble captivate as they grapple with
an uncertain new reality. Welcome
to a mad new world. Mad Men
premieres July 25th at 10/9c.
Only on AMC.
Showtime and related marks are
trademarks of Showtime Networks
Inc., a CBS Company.
Film
DIARY OF A WIMPY KID //
Wisecracking preteen Greg He ey
(Zachary Gordon) hates everything
about middle schoolthe bullies, the mo-
rons, the swirlies and lunchtime banish-
ment. To cope, he starts writing a journal
with his thoughts and ideas, devising
schemes to attain recognition, status and
fame. Based on the best-selling illustrated
novel by Je Kinney. 92 minutes
Sky Kids
BEN 10:
ULTIMATE ALIEN //
The Ultamatrix gives Ben access to new
aliens and ultimate versions of some of
his most powerful heroes.
Games
GALAKTOR //
Popular arcade game Galaktor is now
available at your ngertips. Shoot
down the
advancing
alien
spaceships
before they
destroy you.
Just Wright, starring
Queen Latifah
TV
NURSE JACKIE //
Three-time Emmy
winner Edie Falco
stars in the Showtime
Original Comedy Series
Nurse Jackie as a
sharp-witted woman
of substance who will
do whatever it takes
to survive the chaotic
grind of saving lives in a
New York City hospital.
Celebrate the season four
premiere of AMCs Mad
Men by entering the Jet
Set Sweepstakes. One
lucky winner will pick their
Grand Prize (4-day/3-
night) getaway to New
York or Los Angeles!
Four rst prize winners
receive a new Barbie
Collector Mad Men Doll
courtesy of Mattel. Visit
BarbieCollector.com for
complete doll information.
NO PURCHASE NECESSARY. VOID IN PR AND WHERE PROHIBITED. Open to legal
residents of the 50 United States and DC, 21 or older at time of entry. Sweepstakes
begins 9 a.m. ET 7/1/10 and ends 8:59 a.m. ET 8/2/10. For entry and complete O cial
Rules, visit madjetsetsweeps.com. Subject to applicable laws.
H
Mad Men Sweepstakes //
Movies //
My Boys
PJ (Jordana Spiro) is an at-
tractive, smart, tomboy sportswriter
who is searching for love. Her world
is dominated by her group of male
friends, which tends to intimidate
potential suitors.
Sky Tech
Sky Tech is your monthly
in-ight review of the
latest in computers and
consumer electronics. Tech-
celebrity host Mark Bunting shows
you the hottest new products from the
latest from gadgets to the technolo-
gies necessary to run your enterprises.
Cougar Town
and Castle
In Cougar Town, divorced mom and
career woman Jules (Courteney Cox)
is learning that its never too late to live
like a twentysomething even if youre
a fortysomething. In Castle, a mystery
novelist shadows a NYPD detective as
they solve homicides in New York.
Lifestyle 365
Lifestyle 365
showcases where
you live, how you
live and what you
do 365 days a year.
First, were o to
Macys (visitmacy-
susa.com), where
travelers can
receive VIP treat-
ment and exclusive
savings. Then, an insiders tour of
Atlanta Medical Day Spa, (atlanta-
medicaldayspa.com), where cosmetic
surgery and antiaging treatments
have made remarkable advances.
Finally, we show you how Charbroil
(charbroil.com) is revolutionizing
outdoor cooking.
TV //
HI GHLI GHTS
//
If you are interested in appearing in a segment of Delta Destinations please contact
In-Flight Media Associates at 760-944-6575 or online at info@in-ightmedia.com.
The movie is based on a novel written by best-selling author Robert Harris. Harris joined
Roman Polanski in adapting the book for the big screen.
WATCH THI S! THE GHOST WRI TER

Ewan [McGregor] brings a likeability to the role and you have
sympathy for the character, largely due to the way Ewan plays
him. He has the charm and the sense of humor that brings a
lightness to the movie that was so important.

Producer Timothy Burrill
FILM RATINGS
G General Audience
PG Parental Guidance Suggested
PG-13 Parents Strongly Cautioned
CONTENT KEY
Adult Situations
Strong Language
Violent Content
Date Night COMEDY
To spice up married life, Phil (Steve
Carell) and Claire (Tina Fey) Foster
take the dinner reservation of a
no-show couple. The no-shows
happen to be criminals, and the
Fosters soon nd themselves in
a dangerous case of mistaken
identity. PG-13 88 minutes
The Ghost Writer DRAMA
A ghost writer (Ewan McGregor)
undertakes the task of penning the
memoirs of Adam Lang (Pierce
Brosnan), the former British
prime minister who is seeking
refuge on a secluded island due to
accusations of war crimes that lead
to international ramications.
PG-13 128 minutes
Dear John DRAMA
John (Channing Tatum) and
Savannah (Amanda Seyfried)
begin a romance that is separated
by war. The couple tries to stay
connected through love letters, but
the length of Johns deployments
challenges their relationship in
unexpected ways. PG-13
105 minutes
Leap Year ROMANCE/COMEDY
In the spirit of an ancient Irish
tradition, Anna (Amy Adams)
decides to propose to her boyfriend
on Leap Day. As she travels from
Boston to Dublin to surprise him,
fate steps in to derail her plans.
PG 99 minutes
The Bounty Hunter
ACTION/ADVENTURE
Bounty hunter Milo Boyd (Gerard
Butler), whose mission is to track
down his bail-jumping ex-wife
(Jennifer Aniston), ops when
she gives him the slip so she can
investigate a lead on a murder
coverup, proving once again that
life between the two is never easy.
PG-13 111 minutes
The Bounty Hunter
Entertainment programming provided exclusively for Delta Air Lines by Pace Communications,
1301 Carolina Street, Greensboro, NC 27401, pacecommunications.com
Delta Destinations
Delta Destinations brings you straight to the most captivating
corners of the world. First stop is an insiders tour of Ireland
(discoverireland.com). Let yourself be swept up and
taken on a ride through history, nature and culture.
Then, we explore Utah (utah.travel), where
outdoor adventure shares the stage with natural
splendor and world-class leisure. Next, we take
you all the way to Korea (visitkorea.or.kr), a place
to be inspired by culture and tradition. Finally, we
visit Universal Orlando Resort (universalorlando.
com), an entire universe of action and thrills,
featuring two spectacular theme parks.
If you are interested in appearing in a segment of
Lifestyle 365 please contact In-Flight Media
Associates at 760-944-6575 or online at
info@in-ightmedia.com.
Utah
Dear John
30,000 Feet // Entertainment
U.S. EASTBOUND/NORTHBOUND
U.S. WESTBOUND/SOUTHBOUND
FROM ALASKA/HAWAII/MEXICO/
CARIBBEAN/CENTRAL AMERICA
2nd film to Atlanta/Detroit
from Alaska/Hawaii only
TO ALASKA/HAWAII/MEXICO/
CARIBBEAN/CENTRAL AMERICA
2nd film from Atlanta/Detroit
to Alaska/Hawaii only
3rd film from Atlanta/Detroit
to Alaska/Hawaii only
Date Night Sp
The Ghost Writer Sp
The Ghost Writer Sp
Leap Year Sp
Date Night Sp
Dear John Sp
Tooth Fairy
UNITED STATES
CANADA
MEXICO
CARIBBEAN
CENTRAL AMERICA
TO EUROPE*/SOUTH AMERICA/AFRICA/EGYPT/
ISRAEL/JORDAN/RUSSIA/UKRAINE
2nd film
3rd film
3rd film to Israel, Egypt & Jordan only
4th film to Israel, Egypt & Jordan only
FROM EUROPE*/SOUTH AMERICA/AFRICA/EGYPT/
ISRAEL/JORDAN/RUSSIA/UKRAINE
2nd film
3rd film
4th film
The Ghost Writer Ar, Fr, Ge, Hb, It, Po, Ru, Sp
Invictus Ar, Fr, Ge, Hb, It, Po, Ru, Sp
Harry Potter and the Half-Blood Prince Fr, Ge, It, Po, Ru, Sp
Leap Year Ar, Hb
Harry Potter and the Half-Blood Prince Ar, Hb
Date Night Ar, Fr, Ge, Hb, It, Po, Ru, Sp
Valentines Day Ar, Fr, Ge, Hb, It, Po, Ru, Sp
Dear John Ar, Fr, Ge, Hb, It, Po Ru, Sp
The Informant! Ar, Fr, Ge, Hb, It, Po, Ru, Sp
EUROPE
SOUTH AMERICA
AFRICA
MIDDLE EAST
t4FFMBOHVBHF
abbreviation key.
OVERHEAD MOVI ES ALL DAY GOODI ES
Honolulu to Japan
2nd film
Japan to Honolulu
U.S. to Asia (Japan/China)
2nd film
3rd film
4th film
Japan to U.S.
2nd film
3nd film
4th film
China to U.S.
2nd film
3rd film
4th film
Japan to Intra-Asia**
Intra-Asia to Japan
The Ghost Writer Jp
Valentines Day Jp
The Bounty Hunter Jp
The Ghost Writer Ch, Jp
Valentines Day Ch, Jp
When in Rome Ch, Jp
Harry Potter and the Half-Blood Prince Ch, Jp
The Bounty Hunter Jp
Alice in Wonderland Jp
Invictus Jp
The Informant! Jp
Date Night Ch
The Bounty Hunter Ch
Invictus Ch
The Informant! Ch
Leap Year Jp
Dear John Jp
ASIA
t4FFMBOHVBHF
abbreviation key.
* Belgium, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, Ukraine, United Kingdom
** China, Guam, Hong Kong, Philippines, Saipan, Singapore, South Korea, Taiwan, Thailand, Vietnam
AVAILABILITY
Delta On-Air is available on all B747 and select B737, B757, B767 and
MD90 aircraft. Programming will vary depending on the length of your
ight and is subject to change. Video programming is available in English
and other languages, which will vary based on your destination.
CONTENT
Although programming has been edited for an airline audience, lms may
contain material not suitable for everyone. Viewer discretion is recom-
mended. Delta strives to oer a variety of entertainment choices across
multiple genres. With that in mind, content does not necessarily reect
the views of Delta Air Lines.
LANGUAGE
All movies are
in English unless indicated
Language availability varies with
route and aircraft type.
ArArabic ItItalian
ChChinese JpJapanese
FrFrench KoKorean
GeGerman PoPortuguese
HbHebrew RuRussian
HiHindi SpSpanish
Overhead Movies // July 1-31
OVERHEAD VI DEO CONTENT
//

In-ight Communication
Now you can truly connect anywhere!
Keep in touch with the world below, even as you y high above it. Easy Wi-Fi connectivity keeps you
close to what matters.
FLY THE LARGEST WI - FI HOT SPOT AND STAY CONNECTED ON MORE THAN 2, 000 FLI GHTS DAI LY
//
Note: Any liability for damage to the passenger caused by loss of information or data is rejected by the airline. In case of misuse or manipulation, any liability is rejected by the airline.
In-set power may be interrupted at any time without notice. A variety of factors may impact the service, quality and availability within the nationwide coverage area, such as network
traffic volume, signal strength and other conditions. 2009 Aircell, all rights reserved. Gogo is a registered trademark of Aircell LLC and its affiliates.
//
POWER UP
On A330 aircraft, you can send and
receive short e-mail and SMS text
messages in-ight. To use, swipe
your credit card using the handset,
input your message via the seat-
back screen and your e-mail or SMS
text message will be on its way.
110-volt power
ports are available
at every seat in the
BusinessElite cabin
and in the First
Class cabin of select aircraft. 110-
volt power ports are also oered
in select rows of the Economy
cabin on B777, B767, B757 and
A330 aircraft.
Cant nd one? Ask a ight
attendant if you need help.
International E-mail &
SMS Text Messaging //
H
Get Started //
Gogo Inflight Internet works with
laptops and other Wi-Fi-enabled mobile
devices. Cellular, Bluetooth and voice
services, including Voice over Internet
Protocol (VoIP) applications, may not be
used while in-flight.
INTERNET ON-BOARD
Get online in 3 easy steps:
1. Enable the Wi-Fi on your laptop
or handheld device
2. Look for the gogoinflight signal,
then connect
3. Launch your web browser and sign up
at airborne.gogoinflight.com
delta.com
FREE
access!
*
All Seats in BusinessElite and Economy
// B767-400ER with at-bed seats
// B777-200LR
// B777-200ER
All Seats in First Class and Economy
// B737-700/800
// B757-200
// B767-300
Can I connect on this ight? //
To find out if Gogo Inflight Internet is available
on your flight, look for this Wi-Fi symbol
overhead or next to your row number.
Or look for the seatback card (left)
for instructions on how to connect.
Have more questions about using Gogo? //
Visit the in-flight portal or contact Gogo Customer Care

In the air: airborne.gogoinflight.com
On the ground: gogoinflight.com,
customercare@gogoinflight.com or 877-350-0038
*-)-
*-)-
USB power ports are available
on aircraft equipped with Delta
on Demand.
CHANNEL 6
30,000 Feet //
Tunes
Mozart and
Other Prodigies
Remarkable musical ac-
complishments by young
composers are highlighted in
these classical selections.
Playlist
A Midsummer Nights Dream:
Overture
(Mendelssohn: Ouvertren)
(Felix Mendelssohn) Claudio Abbado/
London Symphony Orchestra
Symphony No. 15 in G, K. 124
(Mozart: Symphonies No. 14, No.
15, No. 16, No. 17 & No. 18)
(Wolfgang Amadeus Mozart) Sir
Charles Mackerras/Prague Chamber
Orchestra
String Sonata No. 4 in B-at
(Rossini: Sonaten fr Streicher)
(Gioacchino Rossini) Thomas Fri/
Camerata Bern
Der Schneemann: Prelude and
Serenade
(Korngold, Orchestral Works
Vol. 1)
(Erich Wolfgang Korngold) Werner
Andreas Albert/Nordwestdeutsche
Philharmonie
Caf Cabaret
Conversation with and music
from Lucy Woodward, an
emerging pop-standards artist.
Her music covers standards
and tunes from swing jazz, to
50s and 60s pop. Plus, guest
DJ selections.
Playlist
He Got Away
Lucy Woodward
Purple Heart
Lucy Woodward
Slow Recovery
Lucy Woodward
I Wanna Be Like You
(Monkey Song)
Lucy Woodward
Stardust
Lucy Woodward
Another Woman
Lucy Woodward
San Souci
Lucy Woodward
A Woman Alone with the Blues
Peggy Lee
Babies
Lucy Woodward
Is That All There Is
Peggy Lee
Soft Sounds
Let the stress melt away with
this collection of calming spa,
hip easy-listening and mellow
instrumental tracks.
Playlist
Nectar to the Bees
Springtime Bliss
Awash with Color
Falling Rain
Looking for the Stars
Tranquil Twilight
Dancing Stars
Evening Star
After the Rain
Woodland Mists
Time for Joy
Natures Harvest
Heart of the Earth
Rainforest Renewal
Moonstones on the Beach
Weathered Stones
Brilliant Gems
Earths Jewels
Cool Mist
Ocean Breezes
Garden of Eden
Bountiful Orchards
Pitter Patters
Summer Storm
Waking Softly
New Morning
Chill
A sophisticated and relaxing
blend of down-tempo beats
and chilled lounge tunes.
Playlist
La Femme Parallel
Thievery Corporation
Set Me Free
James Bright
Oceans of Ecstasy
Deepak Chopra
Come As You Are
Kad
Angel Eyes
Rue Du Soleil
Passage to Bali
Globe Trekker
Love Rain Down
Gary B
Under My Star
Gelka f. Beth Hirsch
Breathe
Telepopmusik
There Was Evolution
Govinda
Music180.com
New Music
Channel
Some of todays most exciting
up-and-coming music from
around the world; youll hear a
mix of indie rock, pop and even
countryall discovered on
Music180.com, where artists
and industry pros connect.
Playlist
Distance
Awake! Awake!
Sublime
CrimsonFaced
Ghost Town
Danielle Barbe
Spinning
Matt Dahan
Til Ya Make It
Jamie Lynn Noon
What Is This Place
Names of Stars
In Every Way
Nicole Sullivan
Lets Get It Started
Oh No Not Stereo
People Die Building Bridges
Reality Addiction
Lies Dont Come Cheap
The Windmill Vandals (Travis Tighe)
Take Control
Love Is a Story
Cover Up
Sender
Over You
Beau Davidson
Delta Exclusives
Indie artist Kimya Dawson,
New Zealand native Gin
Wigmore and U.K. crooner
Findlay Brown talk about and
play music from their latest
releases.
Playlist
Anyone Else But You
The Moldy Peaches
I Like Giants
Kimya Dawson
Tire Swing
Kimya Dawson
Caving In
Kimya Dawson
Oh My
Gin Wigmore
Hey Ho
Gin Wigmore
I Do
Gin Wigmore
Golden Ship
Gin Wigmore
Love Will Find You
Findlay Brown
If I Had a Dream
Findlay Brown
Teardrops Lost in the Rain
Findlay Brown
Everybody Needs Love
Findlay Brown
C-Pop
Enjoy a variety of Chinese hits
from artists such as David Tao,
Jolin Tsai and Hins Cheung.
Playlist
The Moon Represents
Whose Heart
David Tao
Acting Like a Prima Donna
Jolin Tsai
Your Love Is Killing Me
Leo Ku
Please Dont Say You Love Me
F.I.R.
Like Flower
Kay Tse
Theory of Relativity
Hins Cheung
New Home
S.H.E. & Fahrenheit
Falling for Best Friend
Alex Fong
Seven
Eason Chan
Break It Up
Elva Hsaio
I Am a Fish
Richie Jen
New Song
Eken Chang
J-Pop
Tune in to a variety of hot
Japanese hits including Miss
Monday, Misia and Exile.
Playlist
SAKURA
Monkey Majik
Show Me Your Love
EMI MARIA
Sayonara
Miss Monday f. Sayuri Sugawara
Futatsuno Kuchibiru
Exile
Aitakute Ima
Misia
AtarashiYes
Salyu
Love symphony
Coma-chi f. JAYED
Sakuranamida
TIA
FAR AWAY
NANA TANIMURA
Toki wo tomete
Tohoshinki
*
Audio may be found on Channels 1-8 on select B757 aircraft.
Additional channels may be available on select aircraft.
CHANNEL 5 CHANNEL 7
CHANNEL 8
Our monthly boarding and deplaning music
compilations are downloadable via iTunes!
*
TUNE I N //
Music180.com
New Music Channel
Some of todays most exciting up-and-coming
music from around the world; youll hear a mix
of indie rock, pop and even country all discove-
red on Music180.com. Hundreds of top music
industry professionals use Music180.com to nd new talent
and oer services directly to artists. Its the music biz at your
ngertips.
Delta Exclusives
Channel 7
Channel 7
Put your nger on the global music
pulse with our highlight on up-and-
coming artists from dierent corners
of the globe. American artist Kimya
Dawson (Juno soundtrack), New Zea-
land native and Australian resident Gin
Wigmore and English singer Findlay
Brown talk to us about their music and
inspiration on Delta Exclusives.
CHANNEL 9
Spotlight:
Meat Loaf
A spotlight on rock legend
Meat Loafs new release,
Hang Cool Teddy Bear.
Playlist
Peace On Earth
Meat Loaf
Living on the Outside
Meat Loaf
If I Cant Have You
Meat Loaf
Did You Ever Love Somebody
Meat Loaf
Song of Madness
Meat Loaf
Running Away From Me
Meat Loaf
Like a Rose
Meat Loaf
Lets Be in Love
Meat Loaf
Elvis in Vegas
Meat Loaf
Delta Features
Alternative rock bands Sum
41 and Neon Trees stopped
by our studios to talk about
the music from their latest
projects.
Playlist
Our War
Neon Trees
Animal
Neon Trees
Your Surrender
Neon Trees
Sins of My Youth
Neon Trees
Love and Aection
Neon Trees
Farther Down (Bonus Track)
Neon Trees
Pieces
Sum 41
Were All to Blame
Sum 41
Fat Lip
Sum 41
In Too Deep
Sum 41
88
Sum 41
Close-Up:
Suzanne Vega
World-renowned singer/
songwriter Suzanne Vega
talks about her music and
plays some of her favorite
songs in a guest DJ segment.
Playlist
Small Blue Thing
Suzanne Vega
Gypsy
Suzanne Vega
(If You Were) in My Movie
Suzanne Vega
Headshots
Suzanne Vega
Marlene on the Wall
Suzanne Vega
Caramel
Suzanne Vega
Suzanne
Judy Collins
Give Me Your Love (Love Song)
Curtis Mayeld
The Art Teacher
Rufus Wainwright
Luka
Suzanne Vega
Big Country
The rich history of country
musics female artists are
highlighted including tracks
from Patsy Cline, The Judds
and Miranda Lambert.
Playlist
Crazy
Patsy Cline
Stand By Your Man
Tammy Wynette
Coal Miners Daughter
Loretta Lynn
Jolene
Dolly Parton
Sleeping Single in a Double Bed
Barbara Mandrell
Mama Hes Crazy
The Judds
Whoever Is in New England
Reba McEntire
Blame It on Your Heart
Patty Loveless
Wild Angels
Martina McBride
Man! I Feel Like a Woman!
Shania Twain
I Hope You Dance
Lee Ann Womack
Redneck Woman
Gretchen Wilson
White Liar
Miranda Lambert
Non-stop Pop
A popular mix of non-stop
current hits from chart-
toppers such as Lady Gaga,
Ke$ha and Lifehouse.
Playlist
Rude Boy
Rihanna
This Afternoon
Nickelback
Alejandro
Lady Gaga
Never Let You Go
Justin Bieber
Ghosts N Stu
Deadmau5 f. Rob Swire
Breakeven
The Script
Impossible
Shontelle
Your Love Is My Drug
Ke$ha
Break Your Heart
Tai Cruz. f. Ludacris
Not Myself Tonight
Christina Aguilera
Halfway Gone
Lifehouse
The Only Exception
Paramore
Deltas Party
in the Sky
The partys at 30,000 feet
and climbing. From cutting
edge to mainstreamkeep
your energy up with the
hottest club beats and DJ
remixes.
Playlist
Step by Step
Laidback Luke & Salto f. Mavis
Acquah
Rude Boy (Low Sunday Remix)
Rihanna
Forever and a Day
Fragma
Pyramid
Charice
Break Your Heart
(MixinMarc Remix)
Taio Cruz f. Ludacris
Hot
Inna
I Will Never Forget You
Maniacalm f. La La
Need You Know
(Dark Intensity Remix)
Lady Antebellum
Operator
DJ Dan & Uberzone f. Blake Lewis
Remedy (Kaskade Remix)
Little Boots
Bulletproof
(Dave Aud Cherry Mix)
La Roux
Over You
Lasgo
Telephone (Kaskade Remix)
Lady Gaga f. Beyonc
The Music of
AMCs Mad Men
Classic pop and standards
inspired by the sexy, stylized
and provocative AMC drama
Mad Men. Join host David
Carbonara, the shows music
composer, as he outlines
the story of the music that
captures the style of the era
and reects the struggles of
the characters on Mad Men.
Playlist
A Beautiful Mine
(Jazz Arrangement)
David Carbonara
Misery
Barrett Strong
Smoke Gets in Your Eyes
The Platters
I Wanna Be Loved
Dinah Washington
Look for a Man
Mable John
A Beautiful Mine
(Original Version)
RJD2 & Aceyalone
How Mable Get Sable
David Carbonara
Somethings Gotta Give
Sammy Davis Jr.
Be My Lifes Companion
The Mills Brothers
All Alone, Am I
Brenda Lee
Hungry for Love
Patsy Cline
Paper Doll
The Mills Brothers
Mellow in Coli
Dave Hamilton
Too Many Secrets
Patsy Cline
This Bitter Earth
Dinah Washington
The New Girl (Score)
David Carbonara
The Hospital Walk (Score)
David Carbonara
Pete Wont Speak to Trudy
(Score)
David Carbonara
A Beautiful Mine
(Original Version)
RJD2 & Aceyalone
A Beautiful Mine (Retro Remix)
Jim Jacobson
Classic Rock
The progressive rock of the
70s pushed popular musics
boundaries. Sample the new
levels of artistic creativity
lead by artists such as Yes
and Pink Floyd.
Playlist
Games Without Frontiers
Peter Gabriel
Abacab
Genesis
Starship Trooper
Yes
Too Young to Rock and Roll,
Too Young to Die
Jethro Tull
Pigs (Three Dierent Ones)
Pink Floyd
The Punk and the Godfather
The Who
YYZ
Rush
Spotlight: Meat Loaf
One of the great American rock n roll icons,
Meat Loaf has sold more than 60 million
albums worldwide. On Spotlight: Meat
Loaf we celebrate the release of his new
CD, Hang Cool Teddy Bear. The album
also features a stellar array of big-name
guests, including Steve Vai, Brian May, Kara
DioGuardi, Jack Black and actor Hugh Laurie.
Close-Up: Suzanne Vega
Widely regarded as one of the most
successful singer/songwriters of our
time, Suzanne Vega has recently
released Close-Up Vol. 1, Love Songs.
In this collection, Vega reinterprets
beloved songs from her catalog, with a
more intimate, stripped-down feel. Join
us as she talks about her music and
plays us some of her favorite tunes.
Channel 9
Channel 10
TUNE I N //
CHANNEL 11
CHANNEL 12
CHANNEL 10
Music programming for Delta is
produced by DMI Music & Media Net-
works, 35 West Dayton St., Pasadena,
CA 91105. For information on audio
programming and sponsorship op-
portunities, contact DMI Music & Media
Networks; programming@dmimusic.
com; dmimusic.com. All music selec-
tions reproduced under license from the
appropriate agencies.
30,000 Feet //
Drinks + Eats
Featured

Cocktails

ALL DAY GOODI ES
BEVERAGES
//
Its 5 OClock Somewhere $7
Flight attendants are often asked by passengers to
suggest a cocktail. This is one submitted by Delta
ight attendant Linda Kellyits a blend of Bacardi
Rum, Minute Maid Orange Juice, a splash of
Minute Maid Cranberry Apple Cocktail and nished
with a lime.
Jack and Ginger $7
Relax with this refreshing classic cocktail. A mix of
Jack Daniels Tennessee Whiskey and Canada Dry
Ginger Ale complemented with a lime.
Alcohol may be served only to
customers over the age of 21.
By FAA rule, we may not serve
alcohol to customers who ap-
pear intoxicated. Only alcohol
provided by Delta and served
by ight attendants may be
consumed on-board.
ALCOHOLIC
BEVERAGES
*
SPIRITS $7
Bacardi Rum
Baileys Irish Cream
Canadian Club Reserve Whisky
Courvoisier V.S.O.P. Cognac **
Dewars Scotch
Glenlivet Single Malt Scotch
Whisky
Jack Daniels Tennessee Whiskey
Skyy Vodka
Tanqueray Gin
Woodford Reserve-Small
Batch Bourbon
BEERS $5
Corona
Heineken
Miller Lite

WINES $7
Red
White
SOFT DRINKS
Coca-Cola
Coca-Cola Zero
Diet Coke
Fresca
Sprite
MIXERS
Canada Dry Club Soda
Canada Dry Ginger Ale
Canada Dry Tonic
Mr. & Mrs. T Bloody Mary Mix
JUICES AND
BOTTLED WATER
Minute Maid Apple Juice
Minute Maid Cranberry
Apple Cocktail
Minute Maid Orange Juice
Tomato Juice
Bottled Water
Milk
HOT DRINKS
Fresh-Brew Hand-Roasted
Decaeinated Coee
Fresh-Brew Hand-Roasted
Caeinated Coee
Sara Lee Tea
Tazo Tea ***
We apologize if your selection is not available
on todays ight.
Delta ights within North America (including
United States, Canada, Mexico, Central America
and the Caribbean) accept credit/debit cards only.
Delta Connection ights accept cash only.
All beer, wine and spirits are complimentary in
First Class, Business Class and BusinessElite
and can be purchased in the Economy cabin on
most ights. On intercontinental and intra-Asia
ights, beer and wine are oered complimentary
in the Economy cabin. For a complete listing of
wines and champagnes available in Business-
Elite, please refer to your menu or ask a ight
attendant for todays selection.
On ights to and from Japan, a variety of Asian
beers are also available.
On Boston/New York City/Washington,
D.C., Shuttle ights, all passengers will enjoy a
selection of complimentary wines and beers,
including Sam Adams and Michelob Ultra. In addi-
tion, First Class passengers will enjoy complimen-
tary cocktails. (Some complimentary beverages
may not be available on Shuttle ights.)
All trademarks and registered trademarks are
property of their respective holders.
All rights reserved.
Delta Air Lines is proud to serve products from
The Coca-Cola Company.
* Not all beverages are available on all
ights.
** Available on some international ights.
*** Available in BusinessElite only.
Delta Air Lines beverage cans are recycled.
COMPLIMENTARY
BEVERAGES
ALL DAY GOODI ES
EATS
//
On-board flights of 600 miles or more and select Caribbean,
Latin American and transatlantic markets, you may purchase
the snacks below.
FLIGHT DELIGHTS*
$3
$2
$5 TRAVEL TREATS $5
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This tasty selection of snack
items contains an assortment of
chips, Jack Links Beef Nuggets,
crackers, cheese, dried fruit,
cookies and candy.
A deliciously healthy and high-
energy collection of bagel chips,
Asiago cheese spread, olives,
pomegranate-vanilla-glazed
cashews, dried cranberries and
pineapple, Swiss chocolate and a
collectible card highlighting Deltas
exciting worldwide destinations.
*Product contents may vary
$3
What happens if I miss my ight
or my ight is canceled?
Here are a few things to know while youre in
the airport, especially if youve missed your
ight due to a delay, cancellation or other
irregular operation.
If my luggage gets lost, what
are the recovery steps?
We strive to have baggage returned to you
within 24 hours. Scanning technology is
used to quickly identify the rightful owner.
Delta also supports the per-passenger
baggage-liability claim of $3,300 for
domestic travel.
We intend to ensure that your air travel
experience will encompass the best cus-
tomer service possible. We have outlined
our responsibilities and how we will fulll
them in 12 key points known as our
Customer Commitment, which can be
found at delta.com/commitment.
Is paperless check-in
available in all airports?
We are working with the
Transportation Security
Administration (TSA) to make
your Web-enabled mobile de-
vice a paperless boarding pass,
giving you one more reason to
never leave home without your
BlackBerry, PDA or cell phone.
Help us test the new process!
Heres how it works:

Check-in for nonstop domestic travel
departing from Atlanta, Las Vegas, LaGuardia,
Indianapolis, Memphis, Minneapolis-St. Paul,
Salt Lake City, Cincinnati, Detroit, Orlando,
Chicago/Midway, Houston, Boston, Milwaukee,
Denver, Washington/Dulles and Orange
County at mobile.delta.com.
Checking bags? Just go directly to any Delta
baggage drop and drop your bags with an
agent.
Head to security, where TSA will check your
ID and assist you in scanning your electronic
passyoull still need to follow the airport
security guidelines.
Zip to the gate
and present your
electronic pass to
the gate
agent at the time
of boarding.+
Try it out on your next
ight departing from
one of the airports
listed above.
+ For Sky Priority boarding,
gate agents will verify
your Sky Priority status via
your web-enabled mobile
device.
//
//
DELTA SKY CLUB ACCESS: $25 PER VI SI T
//
YOU ASKED; WE ANSWERED
//
Its easy to travel in style, just put it
on your card. To learn more, go to
delta.com/skyclubaccess.
Like what you see? To purchase a member-
ship, visit any Delta Sky Club or online at
delta.com/skyclub.
E
xperience the comfort and conve-
nience of Delta Sky Club for just
$25 per visit. Introducing Delta Sky
Club Access for Gold and Platinum Delta
SkyMiles Credit Cardmembers from
American Express.
Next time you travel, stop by any of our
50 Delta Sky Club locations worldwide
and enjoy:
// Complimentary beverages and snacks
// Complimentary Wi-Fi service for all
members and guests
// Your favorite magazines and
newspapers
// Personalized ight assistance
// Convenient private restrooms and more
To purchase a membership, visit any Delta
Sky Club or online at delta.com/skyclub. BEST AIRPORT LOUNGE WINNERS
//
We are automatically
rebooking you on the
next available ight.
Scan your boarding pass
at any available Delta
scanner to receive your
rebooking information
and meal or hotel vouch-
ers (when applicable).
Delta scanners are
located at our Need
Help? Centers, as well as
in gate areas at Atlanta,
Cincinnati, New York
(JFK) and Salt Lake City.
Well make every eort to reroute your
checked baggage on the same ight as you.
Upon deplaning in our hub cities, please
review the gate information screen for up-to-
the-minute ight information.
If your ight is delayed and you are on-board
a Wi-Fi-enabled aircraft, you can access
delta.com free of charge to check arrival and
departure gates as well as rebooking options
prior to landing.
//
//
//
//
//
//
Terms and Conditions
Benet is limited to Gold and Platinum Delta SkyMiles
Credit Cardmembers and may be used only in conjunction
with same-day ticketed air travel on any airline. Payment
must be made with a Gold or Platinum Delta SkyMiles
credit card. Cardmember must be at least 21 years of age
to access Clubs with a self-service bar, unless accompa-
nied by a parent or legal guardian who is also accessing
the Club with a $25 Delta Sky Club Access pass or who is
a Club member. Up to two guests are permitted upon pay-
ment of $25 per guest. Partner lounges are not included.
Amenities may vary among airport club locations. Oers
and rules subject to change. Additional restrictions may
apply. All Delta Sky Club rules apply. To review the rules,
please visit delta.com/skyclub. Please drink responsibly.
2009 Delta Air Lines, Inc.
Atlanta Delta Sky Club

At Your Service
//
30,000 Feet //
Worldwide Partners
GET TO KNOW OUR NETWORK
//
Minneapolis
London Sydney
SkyTeam
Delta wants you, as a world traveler and a valued customer, to have more
exibility and more choices in your global travel. So weve joined with 12
strategically based airlines to create the SkyTeam global airline alliance,
built upon the principle Caring more about you. How do we care more
about you? By taking care of your needs throughout your travels:
Choosing SkyTeam: Access to a Global Network
t SkyTeam oers its 455 million annual passengers a worldwide system
of 15,955 daily ights, covering 928 destinations in 174 countries
Planning Your Trip: Special SkyTeam Oerings
t Round the World fare pass
t America, Asia, China and Europe fare passes
t SkyTeam Global Corporate and Global Meetings
t Guaranteed full-fare Economy class reservations for SkyTeam Elite Plus
passengers with 24 hours notice on long-haul ights
At the Airport: Passenger Perks
t Seamless connections with single check-in
t Access to 415+ airport lounges worldwide
t Priority check-in, boarding and baggage handling, as well as preferred
seating and reciprocal lounge access for Elite passengers
In-Flight: Consistent Service
t Passengers receive accurate and timely in-ight information
t In addition to the language of each carrier, English is spoken on every ight
t SkyTeam oers its passengers consistent special meals across all
international ights
When You Arrive: Earning Frequent Flyer Miles
t Members of the alliance have agreements in place that allow passengers
to earn miles toward Elite status, as well as redeem miles with every
SkyTeam airline
t Frequent yers are able to obtain Multi-Carrier Awards, enabling them
to use SkyTeam carriers with one single award ticket and oering
travel opportunities for fewer miles than before to many destinations
Other Travel Partners
In addition to our SkyTeam partners, Delta also has other travel partners
that oer Codeshare ights and frequent yer agreements. Together,
Delta and our other travel partners are committed to bringing you high-
quality service, convenient travel options and increased opportunities to
earn and redeem SkyMiles. For the most up-to-date partner information,
please visit delta.com/partnerairlines.
*
Redemption only
**
Earn only
SkyMiles Partner Delta Codeshare Partner
Air Tahiti Nui
*

Alaska Air/
Horizon Air
American Eagle
Avianca
China Airlines
China Eastern
GOL**
Hawaiian Airlines
Jet Airways India
Kingsher Airlines Ltd.
Malaysia Airlines
Malev Hungarian
Olympic Air
Royal Air Maroc
V Australia
The Air France KLM Group and Delta Air Lines have entered into a new long-
term joint venture whereby the partners will jointly operate their transatlantic business by
coordinating operations and sharing revenues and costs of their transatlantic route network. The
joint ventures geographic scope includes all ights between North America and Europe, between
Amsterdam and India and between North America and Tahiti. On these routes, the business will
be jointly operated with the strategy and econom-
ics equally shared among the Air France KLM Group
and Delta. The airlines will also cooperate on routes
between North America and Africa, the Middle East
and India, as well as on ights between Europe and
several countries in Latin America.
Global passengers will benet from access to a vast
network oering more than 200 ights and ap-
proximately 50,000 seats daily. That network is structured around
six main hubs: Amsterdam, Atlanta, Detroit, Minneapolis-St. Paul,
New York/JFK and Paris/CDG. The airline partners will provide their
corporate clients with a broad, global oering that best meets their
expectations for the most convenient airline system.
The Alaska Air Group
1
and Delta Air Lines have entered into a long-term enhanced
marketing agreement calling for Alaska Air Group and Delta to work closely together to provide a
unique customer experience. This enhanced agreement is a natural progression of a partnership that
has existed for more than 20 years.
2
Benets include:
t Coordinating Alaska Air Groups strong West Coast network with Deltas international and domestic
presence to provide hundreds of unique connecting opportunities for our customers
t Expanding our lounge agreement to provide full access to all of our respective lounges for
each others customers
t Providing our elite customers premium benets on each others ights, such as priority
check-in and boarding
t Developing the best-in-class experience for customers connecting between
Delta and Alaska Air Group ights through technology, process enhancement
and training
t Bringing our operations closer together in critical airports to allow quicker and
easier connections
This is only the beginning, as many more enhancements for our customers
will come. Delta and Alaska Air Group look forward to working together to
bring the best experience possible to our customers.
1
Alaska Air Group includes Alaska Airlines and Horizon Air.
2
Northwest Airlines started working with Horizon Air in the 1980s.
Key facts and gures for the
Alaska Air GroupDelta
Partnership:
//Alaska Air Group operates more than
800 daily ights, primarily from West
Coast hubs in Seattle, Los Angeles,
Portland and the State of Alaska
// Delta and Alaska Air Group combined
oer extensive service for
customers in the key West
Coast gateways of Seattle,
Los Angeles and Portland
Key facts and gures on the
joint venture:
// More than 200 daily transatlantic
ights (100 roundtrips)
// Joint venture represents approximately
25 percent of total transatlantic
capacity
// More than 400 destinations in Europe
and in North America
// Annual revenues estimated at more
than US$12 billion (approximately 9.3
billion euros, reference year
2008-09)
// More than 100,000 employees at Air
France KLM
// 70,000 employees at Delta
Seoul Nairobi Rio De Janeiro
P
H
O
T
O

(
K
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)

B
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P
I
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P
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T
O
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F
O
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K
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1ENROLL NOW
Sign up at
delta.com/enroll or call
800-323-2323.
EARN MILES
Receive a minimum of
500 miles and
Nedallion 0ualification
Niles [N0Ns] for every
qualifying 0elta, 0elta
Shuttle or 0elta Con-
nection carrier fight
segment-including the
fight you're on now.
Accrue miles for every
qualifying fight on a
SkyTeam or other airline
alliance partner.
Rack up miles when you
do business with any of
our I00-plus SkyNiles
partners, such as the
0elta SkyNiles Credit
Card from American
Express, the 0elta
SkyNiles Check Card
from SunTrust, ilton
worldwide, ertz,
SkyNiles 0ining or
SkyNilesShopping.com.
For a full listing, visit
delta.com/partnerohers.
USE YOUR MILES
Redeem as few as
25,000 miles for an
Economy Class Award
Ticket within the
continental United
States, Canada
and Alaska [awaii
excluded].
Book Award Travel on
0elta or any of our
SkyTeam or other airline
alliance partners.
Take advantage of our
SkyNiles 0nline Auction,
where your miles are the
ticket to experiences and
vlP access you can't get
anywhere else.
0onate your miles to any
of our Skywish charities
and join us in supporting
these worthwhile causes.
Use miles for hotel stays,
car rentals, merchandise
and more at the SkyNiles
Narketplace.
SKYMILES PROGRAM
Delta now oers you the worlds largest loyalty program
with the most ways to earn and use miles. Use your
miles to y to more than 360 Delta destinations in 60+
countries on six continents or other exciting destina-
tions served by our SkyTeam partner airlines. Plus, you
can redeem miles for hotel stays and car rentals, unique
experiences, magazine and news paper subscriptions,
Delta Sky Club memberships and more. Visit
delta.com to learn all the ways to use miles.
MAKE SURE YOURE EARNING MILES
Always provide your SkyMiles number when making a
reservation with Delta or when doing business with any
one of more than 100 SkyMiles partners.
If you forget to add your SkyMiles number when making
your reservation or checking in at a Delta kiosk, visit
delta.com/mileagecredit after your ight to request
mileage credit.
All taxes and fees for Award Travel are the responsibility of the pas-
senger and must be paid at the time the ticket is booked. Award Travel
seats are limited and may not be available on all ights or in all markets.
Complimentary upgrades are subject to availability, may not be available
on all ights or in all markets. Each SkyTeam and alliance airline reserves
the right to change its program rules at any time without notication,
and mileage restrictions may apply for the accrual and redemption of
miles. Partner oers and partner airline benets subject to the terms
and conditions of each individual oer and each partner. Partners are
subject to change. Oers void where prohibited by law. Other restrictions
may apply. Oers and benets are subject to change without notice. All
SkyMiles program rules apply. To review the rules, please visit
delta.com/memberguide.
BEST FREQUENT
FLYER PROGRAM
EARN MILES ACTIVITY
20,000 miles
I,500 miles
500 miles
500 miles
500 miles
2,000 miles
25,000 miles
First purchase with the Gold Delta SkyMiles Credit Card from American Express
Become a new paying Netix member
Spend $100 dining out with participating restaurants of SkyMiles Dining
(5 miles for every $1 spent)
A qualifying stay at a Hilton Worldwide portfolio hotel
Rent with Hertz for ve days
Buy Miles at delta.com/buymiles
You have enough miles for an Award Ticket within the continental United
States, Canada and Alaska (Hawaii excluded)
SEE THE WORLD WI TH THE SKYMI LES PROGRAM
//
EARNING MILES, AN
EVERYDAY ACTIVITY
Earning miles for your purchases with the Delta
SkyMiles Credit Card from American Express
and the Delta SkyMiles Check Card from SunTrust
is more convenient than ever! Ask your ight
attendant how to apply.
MORE BENEFITS FOR
MEDALLION MEMBERS
Reach these ying thresholds and enjoy an array
of Medallion program benets, including unlimited
complimentary upgrades, Rollover Medallion
Qualication Miles, bonus miles, priority board-
ing, preferred seating, baggage fee waivers and
special check-in privileges. Please visit
delta.com/medallion for more information.
2
3

Status Medallion Medallion
Qualication Miles Qualication Segments
(MQMs) (MQSs)
Silver 25,000 30
0old 50,000 60
Platinum 75,000 I00
0iamond I25,000 I40
30,000 Feet //
SkyMiles
SEE HOW THE MI LES ADD UP
//
KNOW YOUR PLANES
//
Seats: 403
Range: 8,357 miles (13,450 km)
Speed: 561 mph (902 km/h)
Engines: 4 Pratt & Whitney PW 4056 turbofans,
each generating 56,000 lb. (249 kN) of thrust.
Information and image applies to B747-400
Seats: 278
Range: 10,840 miles (17,446 km)
Engines: 2 General Electric GE90-110B1 turbofans,
Information and image applies to B777-200LR
Seats: 298
Engines: 2 Pratt & Whitney PW4168A turbofans,
Information and image applies to A330-300
Seats: 241
Engines: 2 General Electric CF6-80C2-B8 turbofans,
Information and image applies to B767-400ER
Seats: 174
Engines: 2 Pratt & Whitney PW 2000 turbofans,
Information and image applies to B757-200 ETOPS
A320 / 319
Seats: 148
Engines: 2 CFMI CFM56-5-A1 turbofans,
Information and image applies to A320
B737-800 / 700
Seats: 160
Engines: 2 CFMI CFM56-7 turbofans,
Information and image applies to B737-800
MD90, MD88, DC9-30 / 40 / 50
Seats: 150
Engines: 2 IAE V2528-D5 turbofans,
Information and image applies to MD90
E175LR / E170
Seats: 76
Engines: 2 General Electric CF34-8E turbofans,
Information and image applies to E175LR
ERJ145
Seats: 50
Engines: 2 Rolls-Royce AE3007A turbofans,
Information and image applies to ERJ145
CRJ900 / 700 / 200
Seats: 76
Range: 2,103 (3,385 km)
Engines: 2 General Electric CF34-8C5 turbofans,
Information and image applies to CRJ900
Saab 340B
Seats: 34
Engines: 2 General Electric CT7-9B turboprops,
Information and image applies to Saab 340B
B767-400ER / 300ER / 300
B777-200LR / 200ER
B747-400
A330-300 / 200
B757-300 / 200 ETOPS / 200

Fleet
CAkl88AN
Deltu Air Lines Poute
luture Poute Service
Aluslu Airlines/
Horizon Air Poute
Eective July 200. Select routes ure seusonul. Some uture services subect to government
upprovul. Service muy be operuted by one o Deltu's codeshure purtner uirlines or one o
Deltu's Connection Curriers. llights ure subect to chunge without notice.
Destinution served by Deltu/
Deltu Connection
Destinution served by one o Deltu's
Worldwide Codeshure Purtners
New York (JFK, LCA)
Salt Lake City
Atlanta
Memphis
Detroit
Minneapolis/
St. Paul
Cincinnati
8oston
Cancun
Cozumel
8ogot
Mexico City
So Paulo
Caracas
Lima
Monterrey
Montego
8ay
Los Angeles
Orlando
Los Cabos
Aruba
8ermuda
Crand
Cayman
Cuadalajara
Nassau
St. Maarten
Liberia
Panama
City
San Salvador
San Jose
Puerto Plata
Santo
Domingo
St. Lucia
8uenos Aires
8elize City
Turks and Caicos
8arbados
Crand 8ahama
Punta Cana
Antigua
koatan
Managua
Acapulco
Quito
Cuayaquil
Curaao
8onaire
St. Kitts
Ceorgetown
Santiago
kaleigh/Durham
Fortaleza
Manaus
Puerto Vallarta
Mazatln
kio de Janeiro
San Pedro Sula
Santiago
Kingston
Tegucigalpa
Cuatemala City
lndianapolis
Milwaukee
lxtapa/Zihuatanejo
Washington DC
Hartord/Springield
San
Juan
St. Thomas
St. Croix
Nashville
Caracas
Montego
8ay
Aruba
Crand Cayman
Nassau
Puerto Plata
Santo
Domingo
St. Lucia
Turks and Caicos
8arbados
Crand 8ahama
Punta Cana
Antigua
Curaao
8onaire
St. Kitts
Santiago
Kingston
St. Maarten
San
Juan
St. Thomas
St. Croix
Manzanillo
Port-au-Prince
Port-au-
Prince
8rasilia
Aguascalientes
Ciudad Juarez
Len
Culiacn
Chihuahua
Hermosillo
Los Mochis
Merida
Oaxaca
Torren
Villahermosa
Crenada
8arranquilla
Cali
Cartagena
Medellin
Crenada
xuma
xuma
Campeche
Ciudad Victoria
Durango
La Paz
Loreto
Morelia
Poza kica
Tampico
Veracruz
30,000 Feet // Route Maps
Latin America & Caribbean
Paris
(CDC)
London
(LCW, LHk)
New York (JFK)
Salt Lake City
Atlanta
Portland
Seattle/Tacoma
Memphis
Detroit
Minneapolis/
St. Paul
Cincinnati
Mlaga
Madrid
8arcelona
kome
Athens
Frankurt
Shannon
Dublin
Moscow
Manchester
Munich
Stuttgart
Dusseldor
Amsterdam
8russels
Copenhagen
Milan
Venice
Kiev
Stockholm
Zurich
Nice
Pisa
8erlin
8udapest
lstanbul
Newark
8oston
Miami
Philadelphia
Washington DC
(lAD)
Valencia
Pittsburgh
San Francisco
Los Angeles
Montreal Toronto
Houston
(lAH)
Prague
Dallas/
Fort Worth
Chicago
Vancouver
Calgary
Lamezia Terme
Mexico
City
Lisbon
8iarritz
Toulouse
8ordeaux
Clermont
-Ferrand Turin
Lyon
Ceneva
Paris (CDC)
London
(LCW, LHk)
Shannon
Dublin
Aberdeen
Oslo
Stockholm
Cothenburg
Hamburg
Hannover
Nuremberg
Strasbourg
Mulhouse
8asel
Cenoa
Pisa Florence
kome
Naples
Palermo
Catania
8ari
lstanbul
8ucharest
Kiev
Vienna
Prague
Ostrava
Warsaw
Kosice
8ratislava
8udapest
Zagreb
Helsinki
kiga
8erlin
keggio di Calabria
8remen
Tirana
8ologna
Newcastle
8rest
kennes
Madrid
8arcelona
M
o
n
t
p
e
llie
r
M
a
r
s
e
ille
Nantes
Tallinn
Ljubljana
Vilnius
Amsterdam
Athens
8russels
Copenhagen
Dusseldor
dinburgh
Frankurt
Manchester
Milan
Munich
N
ic
e
Stuttgart
Venice
Zurich
8ergen
Stavanger
Luxembourg
Soia
Moscow
Cardi
Clasgow
Leeds/8radord
Tees-side
Humberside
Norwich
Kristiansand
Trondheim
8illund
Caen
Lille
Lorient
Pau
Leipzig
Verona
Mlaga
8irmingham
Muenster
Krakow
Thessaloniki
Vigo
8ilbao
Larnaca
Ancona
T'bilisi
8ristol
Cologne
Linkping
Sandejord
London City
Valencia
Parma
Trieste
8rindisi
8elgrade
Malta

Europe
"
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1
Puciic 1ime
4.00
Mountuin 1ime S.00
Huwuii-Aleutiun 1ime 2.00
Aluslu 1ime 3.00
CANADA
TXAS
OKL AHOMA
KANSAS
N8kASKA
SOUTH DAKOTA
NOkTH DAKOTA
WYOMl NC
MONTANA
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OkCON
WAS Hl NCTON
CAL l FOkNl A
NVADA
UTAH
Akl ZONA
NW MXl CO
COLOkADO
M X l C O
Pacific
Ocean
HAWAl l
Pacific Ocean
AL ASKA
Portland
Seattle/Tacoma
8oise
San Jose
Las Vegas
8urbank
San Diego
San
Francisco
Oakland
Denver
Sacramento
Salt Lake City
Tucson
Phoenix/Scottsdale
Albuquerque
Colorado Springs
Houston
(lAH, HOU) San Antonio
Dallas/
Ft. Worth
(DFW)
Omaha
Austin
Oklahoma City
8ozeman
Orange County
Tulsa
l Paso/
Ciudad Jurez
Ontario
Lubbock
8illings
Creat Falls
Sioux Falls
Spokane
Wichita
Lincoln
Missoula
kapid City
keno/Tahoe
Kalispell
Casper
Jackson Hole
Pasco/kichland
/Kennewick
Los Angeles
Helena
ldaho Falls
Juneau
Kahului Honolulu
Kona
Long 8each
Killeen/Ft. Hood
Montrose/
Telluride
Hayden/Steamboat Springs
agle/Vail/8eaver Creek
Lihue
McAllen/keynosa
Cillette
kock Springs
Fargo
Monterey
West Yellowstone
Anchorage
Fairbanks
Ketchikan
lko
Palm Springs
Santa 8arbara
Fresno/Yosemite
Sun Valley
Twin
Falls
Pocatello
St. Ceorge
Cody
ugene
Lewiston
Medord
kedmond
Crand Junction
Cedar City
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Arcata
8utte
8ismarck
Aberdeen
Crand
Forks Devils Lake
Jamestown
Watertown
Minot
Pierre
Sioux City
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Santa kosa
Dallas L
Field (D
Prescott
Flagsta/Sedona
koswell
8ellingham
Wenatchee
Yakima
Walla
Walla
Sitka
Mammoth
Lakes
Pullman
Maui
Hawaii
Kauai
Oahu
Vancouver
dmonton
Winnipeg
Saskatoon
kegina
Calgary Victoria
Kelowna
Santa Fe
Amarillo

Centrul 1ime .00 Eustern 1ime 7.00
Deltu Air Lines/Deltu Connection Poute
Poute served by Aluslu Airlines/
Horizon Air
Destinution served by Deltu / Deltu
Connection
1ime zone (Legisluted stundurd time
zones shown. Observed time muy dier.)
Eective July 200. Select routes ure seusonul. Some uture
services subect to government upprovul. Service muy be
operuted by one o Deltu's codeshure purtner uirlines or one
o Deltu's Connection Curriers. llights ure subect to chunge
without notice.
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West Palm 8each
Sarasota/8radenton
Charleston
Creenville/
Spartanburg
Huntsville/
Decatur
Pensacola
Savannah
8altimore
8irmingham
Chicago
(OkD, MDW)
on
OU)
Louisville
Memphis
Milwaukee
Philadelphia
St. Louis
Tampa/St. Petersburg
Charlotte
Cleveland
Detroit
Jacksonville
Kansas City
New Orleans
New York (JFK, LCA)
Norolk/Virginia 8each
aha
8aton
kouge
Albany
Atlanta
8oston
Columbia
Columbus
Jackson
Little kock
Nashville
kaleigh/Durham
kichmond
Tallahassee
Washington, D.C. (DCA, lAD)
Hartord/
Springield
Cincinnati
Portland
Providence
Newark
Creensboro/High Point/Winston-Salem
Lexington
Crand
kapids
Ft. Lauderdale/
Hollywood
Syracuse
8ualo/
Niagara Falls
Knoxville
Daytona 8each
Manchester
Melbourne
Mobile
Ft. Myers/Naples
Ft. Walton
8each
lndianapolis
Minneapolis/
St. Paul
Dayton
Laayette
Alexandria
Harrisburg
Madison
Shreveport
Pittsburgh
Appleton/
Fox Cities
8inghamton
8angor
8loomington
8urlington
Cedar kapids/
lowa City
Des Moines
lmira/
Corning
rie
Ft. Wayne
White Plains
Lansing
Midland/
Saginaw
Moline/
Quad
Cities
kochester
Springield/
8ranson
s
Montgomery
Panama City
Fayetteville/
Northwest Arkansas
Asheville
Charleston
Akron/Canton
Culport/8iloxi
Chattanooga
Newburgh
koanoke
Cainesville
vansville
Monroe
Tri-Cities
Newport News/Williamsburg
South 8end
Flint
Allentown
Kalamazoo/
8attle Creek
Duluth
Myrtle 8each
La Crosse
kochester
Hilton Head
Traverse City
Nantucket
go
Creen 8ay
Wausau
lthaca
khinelander
Peoria
Meridian
Columbus/
Starkville/
West Point
Albany
Augusta
Wilkes-8arre/
Scranton
8runswick
Charlottesville
Columbus/Ft. 8enning
Dothan
Key West
Fayetteville/Ft. 8ragg
Florence
Huntington
Valdosta
State
College
Wilmington
Lynchburg
Jacksonville/Camp Lejeune
New 8ern
Waterloo
Alpena
Sault Ste.
Marie
Champaign/
Urbana
scanaba
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8rainerd
Laurel/Hattiesburg
Marquette
Ft.
Dodge
Mason City
Columbia
Creenville
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8emidji
Chisholm/
Hibbing
lnternational Falls
Muscle Shoals
Pellston
ty
Thie kiver Falls
Toledo
Tupelo
Dallas Love
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Ft. Smith
peg
London
Toronto
Montreal
Quebec
Ottawa
Haliax
Thunder 8ay
Charlottetown
Lewisburg/
Creenbrier
United States
& Canada
Maps Produced by Leaping Cat Craphics
Deltu Air Lines Poute
Eective July 200. Select routes ure seusonul. Some uture services subect to government
upprovul. Service muy be operuted by one o Deltu's codeshure purtner uirlines or one
o Deltu's Connection Curriers. llights ure subect to chunge without notice.
Destinution served by Deltu
JAPAN
Seattle/Tacoma
Honolulu
Atlanta
Detroit
Los Angeles
Shanghai
8eijing
Tokyo - Narita (NkT)
Singapore
Cuam
Portland
Minneapolis/
St. Paul
Seoul
Nagoya
8angkok
Osaka
San Francisco
Cuangzhou
Hong Kong
Manila
Saipan
Taipei
8usan
Salt Lake City
New
York
(JFK)
Ho Chi Minh City
Tahiti
Hangzhou
Shenyang
Dalian
Xi'an
Changsha
Auckland
Kuala
Lumpur
Melbourne
8risbane
Aomori
Akita
Sapporo
Fukuoka
Niigata
Nagasaki Oita
Okayama
Komatsu
Hakodate
Kagoshima
Tokyo - Narita (NkT)
Osaka
Nagoya
Sydney
Harbin
Kunming
Kota Kinabalu
Chiang Mai
Hanoi
Phuket
Phnom Penh
Siem keap
Tokyo - Haneda (HND)
Tokyo - Haneda (HND)
Asia/Australia/Pacic
New York (JFK)
Atlanta
Lagos
Dubai
Cairo
Dakar
Johannesburg
Amman
Tel Aviv
Accra
Kuwait City
Nairobi
Kilimanjaro
Dar es
Salaam
ntebbe/Kampala
N'Djamena
Douala
Yaounde
Lome
Cotonou
Libreville
8razzaville
Kano
Abuja
Niamey
Ouagadougou
8amako
Nouakchott
Conakry
Agadir
Marrakech
Casablanca
kabat
Tangier
Tunis
Abu Dhabi
Doha
8ahrain
Monrovia
Luanda
Malabo
Dammam
Mumbai
Pointe-Noire
Kinshasa
Abidjan
Almaty
Amsterdam
Cape Town
Delhi

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DETROIT METRO AIRPORT
DTW
Detroit Metro
(McNamara Terminal)
Built: 2002
Miles to city center: 22
By train: no train
By bus: 60 minutes
By taxi: 30 minutes
*
NEW YORK / JOHN F. KENNEDY
JFK
New York / JFK International
Built: 1948
Remodeled: 1962, 1970, mid-1990s
Miles to city center: 15 miles by highway to Midtown
By train: 35 minutes
By bus: 1 hour
By taxi: 25 minutes2.5 hours
*
Hartseld-Jackson Atlanta
International
Built: 1925
Remodeled: 2009
By bus: 20 minutes
By taxi: 15 minutes
* The worlds busiest airport (passenger tra c
and operations ).

*
CHECK-IN CHANGES AT JFK
*First Class, Business Class and BusinessElite passengers as well as SkyMiles
Medallion and SkyTeam Elite Plus members may continue to check in at Terminal 2
for travel to all destinations.
TERMINAL 2*
Flights to:
Los Angeles
San Francisco
London/Heathrow
TERMINAL 3
All Delta ights
TERMINAL 4
Flights to:
Amsterdam
Berlin & Frankfurt
Montego Bay & Kingston
Tokyo
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SALT LAKE CITY INTERNATIONAL AIRPORT
SLC
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MEMPHIS INTERNATIONAL AIRPORT MEM

CINCINNATI-NORTHERN KENTUCKY INTERNATIONAL
AIRPORT
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CVG
Salt Lake City International
Built: 1911, current projects
By train: no train
By bus: 15 minutes
By taxi: 10 minutes
* There is an 18-hole golf course located on
the south end called Wingpointe.
New York / LaGuardia
Built: 1929
Remodeled: 1990s
Miles to city center: 8 miles to Midtown Manhattan
By train: no train access
By bus: 40 minutes
By taxi: 15 minutes1.5 hours
* The current space was an amusement park before it
became an airport.
Cincinnati-Northern
Kentucky
International
Built: 1947
Remodeled: 1974, 1990s,
2009
By train: no train
By bus: 25 minutes
By taxi: 17 minutes
Memphis
International
Built: 1963
Remodeled: 1976, 2005
By train: no train
By bus: 1520 minutes
By taxi: 1520 minutes
*
*
*
*
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MINNEAPOLISST. PAUL INTERNATIONAL AIRPORT MSP
Minneapolis-St. Paul
International
Built: 1962
Remodeled: currently under
renovations and expansions
Miles to Minneapolis: 10
By bus: 30 minutes
By taxi: 20 minutes
Miles to St. Paul: 8
By train: no train
By bus: 25 minutes
By taxi: 16 minutes
*
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30,000 Feet // Terminal Maps
PORTLAND
LOS ANGELES INTERNATIONAL AIRPORT
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DOMESTI C AI RPORTS
//
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A1 - A11
S91 - S12
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SAN FRANCISCO
BOSTON / LOGAN
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LAX
SFO
BOS
PDX
SEATTLE-TACOMA INTERNATIONAL
AIRPORT
SEA
San Francisco International
Built: 1927
Remodeled: 2000, 2011
By bus: 30 minutes
By taxi: 30 minutes
*
Boston / Logan International
Built: 1923
Remodeled: 1961, 1970s, 2007, current
projects
By bus: 510 minutes
By taxi: 10 minutes
* New Englands largest transportation
center.
*
Portland International
Built: 1958
Remodeled: current projects
By bus: no bus
By taxi: 20 minutes
*
Los Angeles
International
Built: 1929
Remodeled: 1982,
current projects
By train: no train
By bus: 60 minutes
By taxi: 30 minutes
* Ranks sixth in the world
for passenger trac.
*
Seattle-Tacoma
International
Built: 1944 (the current
terminal complex was built
in 1959)
Remodeled: 1961, 1973, 2008
By bus: departs outside door
6 on lower level
By taxi: 23 minutes
*
wc 0cnccursc
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HONOLULU
HNL
Honolulu International
Built: 1962
By train: no train
By bus: 20 minutes
By taxi: 15 minutes
*
TOKYO / NARITA INTERNATIONAL AIRPORT
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3F. 21 - 25
2F. 2SA - 2SS [us gate}
51 - 5S
31 - 47
26, 27
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AMSTERDAM / SCHIPHOL INTERNATIONAL AIRPORT
P|cr l
F1 - F9
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S1 - S16
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D1 - DS6
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C1 - C1S
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H1 - H7
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F41 - F56
A37 - A39
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E67 - E76
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PARIS / ROISSYCHARLES DE GAULLE INTERNATIONAL AIRPORT
I NTERNATI ONAL AI RPORTS
//
CDG
NRT AMS
Paris / RoissyCharles De
Gaulle International
Built: 1965
Remodeled: 2008, current projects

*
2 . 22
23 .!35
36!.!3:
41 .!52
53!.!61
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212 . 228 229!.!243
Seoul / Incheon
International
Built: 2001
Remodeled: current
projects
By train: 40 minutes,
express train to be
completed in 2010
* The baggage handling
system is designed to
process 31,000 pieces
of luggage per hour.
*
Tokyo / Narita International
Built: 1978
Remodeled: 1999, 2006, current projects
*
Amsterdam / Schiphol
International
Built: 1967
Miles to city center: 10.4
By taxi: 20 minutes
* Since 2007, passengers have been
able to marry at the airport and
directly depart for their honeymoon.
*
ROME (LEONARDO
DA VINCI - FIUMICINO)
AIRPORT
5huttlc
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!crm|ncl 8
1 - 3
!crm|ncl 0
C1 - C16
!crm|ncl 3
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H1 - H19
!crm|ncl 0
S1 - S14
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!crm|ncl 0
D1 - D1
!crm|ncl ?
FCO
Rome (Leonardo da VinciFiumicino)
Built: 1961
Remodeled: 1970s, current projects
By taxi: 41 minutes
*
!crm|ncl ?
0rcund !rcnspcrtct|cn
lcwcr lcvcl
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!crm|ncl I
lcwcr
lcvcl
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!crm|ncl I
Mexico City
International
Built: 1958
Remodeled: 2007
*
MEXICO CITY
INTERNATIONAL
AIRPORT
MEX
SEOUL / INCHEON
ICN
Stow carry-on
items in overhead
compartment
or under seat.
Items you need
to access should
be stowed under
your seat.
Use caution
when stowing
items overhead.
Pets must remain in
closed hard- or soft-
sided carriers
at all times.
30,000 Feet //
In-ight Information
Please Be Considerate
Please use
headphones
with portable
electronic
devices.
Spare Batteries
Spare lithium batteries are
prohibited in checked baggage;
however, portable electronic
devices with lithium batter-
ies installed can be checked.
All spare batteries included in
carry-on baggage must be in
original retail packaging or in-
dividually protected to prevent
short circuits (by taping over
exposed terminals or placing
each in a separate plastic bag).
For tips on ying safely with
battery-powered devices, visit
SafeTravel.dot.gov.
Never Permitted Radio
External Drive
with Cable
Satellite Radio TV
Hearing Aid Pacemaker
Noise-Canceling
Headphones
(power OFF)
Always Permitted
PORTABLE ELECTRONI C DEVI CES
//
CARRY- ON BAGGAGE
//
Tobacco
Smoking and the use of
smokeless tobacco (including
e-cigarettes/pipes) are not
permitted on any Delta ight.
Never Permitted
Laptop Handheld Game Media Player DVD/CD Player
Permitted at Gate
Video Camera PDA
Noise-Canceling
Headphones
(power ON)
Permitted Above
10,000 Feet
Wi-Fi
&
Mobile
Phone Usage
Mobile phones
may be used
at the gate and
after landing as
instructed by the
cabin crew.
ALSO OF NOTE //
(on select Delta aircraft)
Using cellular network services (voice or data) to make or receive calls during the ight is not permitted by the Federal Communications Commission
(FCC). The use of any voice application, such as a Web-based VoIP service, is prohibited by the Gogo Inight Internet Terms of Service.
If you still have questions about the use of other portable electronic devices not shown here, ask your ight attendant.
H
Customs
Declaration
Before arriving in the
United States of America,
each traveler or head
of family is required
to ll out a Customs
Declaration Form. Most
of the questions can be
answered with a yes or
no. The form must be
signed and dated. Please
print legibly, using black
or blue ink. Entries must
be in ENGLISH and in
ALL CAPITAL LETTERS.
The Customs Declaration
Form will be distributed
during the ight.
I94W (Green)
All nonimmigrant visitors
seeking entry into the United
States under the Visa Waiver
Program (VWP) are required
to complete an I-94W (green)
form. Applicants applying
for admission to the United
States using an I-94W are
exempt from having a visa.
Completing the
Arrival/Departure
Record (I-94/I-94W)
One form is required for each
family member, including
infants and children. Visitors
under the age of 14 must
have their forms signed by
a parent or guardian. Please
print legibly, using black or
blue ink. Entries must be in
ENGLISH and in ALL CAPITAL
LETTERS. This form is in
two parts. Please complete
both the Arrival Record and
the Departure Record. The
reverse side of the I-94 or
I-94W must be signed and
dated. The bottom portion of
the form must be kept with
your passport until you leave
the United States.
It is still necessary to complete
the paper I-94W (green form)
even if an electronic application
has been completed. The elec-
tronic form of the application is
for visa waiver status.
I94 (White)
All foreign nationalsexcept
Canadian citizens and perma-
nent residents of the United
Statesare required to com-
plete an I-94 (white) form.
For assistance, please
contact a member of the
ight crew.
,
All Passengers
Visa-Waiver Visitors Visitors with Visa
US-VISIT Program
US-VISIT is a program that requires gathering
biometric data for all visitors who are not U.S.
citizens (with limited exceptions) upon entering
and exiting the United States. Visit dhs.gov/usvisit
to learn more.
Visa Waiver Program
The Visa Waiver Program (VWP) enables nationals
of certain countries to travel to the United States
for business or pleasure for stays of 90 days or
less without obtaining a visa. Nationals of VWP
countries must meet eligibility requirements to
travel without a visa. VWP travelers are required to
apply for authorization though the Electronic Sys-
tem for Travel Authorization (ESTA), are screened
at their port of entry into the United States and are
enrolled in the US-VISIT program. Visit cbp.gov/esta
to learn more.
Guam-CNMI Visa Waiver Program
The Guam-CNMI Visa Waiver Program enables
nationals of certain countries to travel to Guam
and the Commonwealth of the Northern Mariana
Islands (CNMI) for business or pleasure for stays of
45 days or less without obtaining a visa. Travelers
who plan to spend more than 45 days in Guam
or the CNMI, or plan to travel on to another U.S.
destination can utilize the standard Visa Waiver
Program. Certain restrictions and admission
requirements apply. Visit cbp.gov to learn more.
Upon Arrival
In addition to passport
and document process-
ing, all international
visitors will have their
ngerprints scanned by
an inkless device and a
digital photograph will be
taken. This will add only
seconds to the overall
entry process.
Upon Departure
International visitors who
received a CBP Form I-94
(Arrival Departure Record)
upon arrival must return
the form to an airline
representative when
departing the United
States.

U.S. Arrival Forms
Fr Instruktionen in
deutscher Sprache fragen
Sie bitte eine/n Flugbe-
gleiter/in.
Pour toute information en
franais, prire de contacter
un membre de lquipage.
Vraag het cabinepersoneel
naar de instructies in het
Nederlands.
Si require asistencia,
consulte con los miembros
de la tripulacin.
Per assistenza, contattare
un membro dellequipaggio.
Se precisar de ajuda, queira
chamar um membro da
tripulao.
Pr ogr ams
//
' n:o : nny n'ap'
noon ns L:n 1n .

Ep![
E[D]!
1W|l6\,
_lzJl _>, .oicloIl lLI
,>Il l>Il ,>lL clzcl i>l, .
Andorra
Australia
Austria
Belgium
Brunei
Czech Republic
Denmark
Estonia
Finland
France
Germany
Hungary
Iceland
Ireland
Italy
Japan
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Monaco
The Netherlands
New Zealand
Norway
Portugal
San Marino
Singapore
Slovak Republic
Slovenia
South Korea
Spain
Sweden
Switzerland
United Kingdom
Australia
Brunei
Hong Kong (SAR)
Japan
Malaysia
Nauru
New Zealand
Papua New Guinea
Singapore
South Korea
Taiwan*
United Kingdom**
Countries participating in
the Guam-CNMI Visa Waiver
Program:
*Authorized for visitors arriving directly from
Taiwan; must possess a Taiwan National
Identity Card
** Includes British National Overseas
Countries participating in
the Visa Waiver Program:
H
answers on page 96
Easier
OR
Harder >
>

2
0
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9

K
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b
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e Your communi t y i n t he c l ouds
SUDOKU
*
Your communi t y i n t he c l ouds
A FEW HAPPY DI STRACTI ONS
OBVIOUSLY, IF I WAS
SERIOUS ABOUT HAVING
A RELATIONSHIP WITH
SOMEONE LONG-TERM,
THE LAST PEOPLE I WOULD
INTRODUCE HIM TO WOULD
BE MY FAMILY.
Chelsea Handler
IM AN ALGEBRA LIAR.
I FIGURE TWO GOOD LIES
MAKES A POSITIVE.

Tim Allen

F
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a
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BRAIN TEASERS
See if you can solve these problems in ve
minutes or less!
1
Bonnies father has ve daughters but has no
sons. Four of the daughters are named Chacha,
Cheche, Chichi and Chocho. What is the fth
daughters name?
1 . ) B o n n i e
2 . ) W h e n t h e b i r d i e s , i t p u s h e s d o w n o n t h e a i r w h i c h p u s h e s d o w n o n
t h e s c a l e . T h e s c a l e r e a d s t h e s a m e .
3 . ) S m a l l . A d d i n g e r g i v e s y o u s m a l l e r . Y o u c a n d o t h i s w i t h m e t e r .
A d d i n g m i l i m a k e s t h e w o r d m i l l i m e t e r , w h i c h i s s m a l l e r .
4 . ) A , E , T m a k e s E A T , T E A a n d A T E ; A , T , R m a k e s A R T , R A T a n d T A R ; O , P , T
m a k e s O P T , T O P a n d P O T .
2
Suppose a bird is standing in a closed box which
is resting on a scale. When the bird flies in the
box, does the scale read the same, more, or less
than when the bird is resting?
3
What word becomes smaller when you add
additional letters?
ANSWERS
G
a
r
y

R
.

G
r
u
b
e
r
,

P
h
D
,

i
s

r
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c
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d

a
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t
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e

l
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a
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g

a
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y

o
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s
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d

t
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s
t
s

a
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t
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a
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o
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t
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c
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t
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k
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s
k
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s

u
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d

t
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p
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p
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f
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t
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m
.

H
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a
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w
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m
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e

t
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a
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3
5

b
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k
s
,

w
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h

m
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e

t
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a
n

7

m
i
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l
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n

c
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p
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s

s
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d
.

C
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c
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o
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d
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a
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y
g
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b
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r
.
c
o
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.


30,000 Feet //
Whos Game?
4
Which three letters can make three or more letter
words using the three letters?
*Service begins July 3.
All SlyMiles progrum rules upply. 1o review the rules, pleuse visit deltu.com/memberguide. Purtner oers subect to the terms und conditions o euch individuul oer. Purtners subect to chunge. Oers void where prohibited
by luw. Other restrictions muy upply. 200 Deltu Air Lines, nc.
8d\i`ZXe:\ccXijN`e\:clY
1his summer, eurn 2,S00 miles plus greut wines und suve
$
S8. Plus, get ree shipping und
u ree welcome git with Americun Cellurs Wine Club.
C\kjKXcb
Jump into summer with u new cell phone Eurn 4,000 miles when you uctivute u new
wireless service plun or extend un existing plun.
G\k:Xi\Io
Ensure eu, ticl, und heurtworm protection or your pet this summer. Suve up to S0% on
EPA & lDA upproved medicutions. Eurn S miles or every
$
spent.
KiXej]\iD`c\j
1his summer we're rewurding good deeds. 1runser miles to u riend or umily member this
July und eurn u S0% bonus or yoursel. More inormution ut [\ckX%Zfd&jldd\iYfelj.
CPENADA
New nonstop service rom New Yorl-JlK*
<8IE D@C<J KFN8I; PFLI
JLDD<I M8:8K@FE%
M@J@K ;<CK8%:FD&G8IKE<IF==<IJ KF;8P
Your communi t y i n t he cl ouds A FEW HAPPY DI STRACTI ONS
ACROSS
1 Navajos neighbor in Arizona
5 Edinburgh native
9 Defect
13 Racetrack shapes
15 Many millennia
16 Parks who received the
Presidential Medal of Freedom
17 Tendon
18 Common advice to travelers
20 Terminus
21 Seed with a licoricelike flavor
23 Beginning
24 Race that finishes in a tie
26 Warm embrace
27 Worms, to a fisherman
28 Early Fords that put America
on wheels
32 Say C-A-T or D-O-G, e.g.
34 Boathouse gear
36 ___ dont say!
37 Doing something risky . . . or a
hint to the last words of 18-,
24-, 49- and 58-Across
41 Avis or Alamo offering
42 Misfortunes
43 Uncles mates
44 Being risked, as in a bet
47 Cassini of fashion
48 Cubes from the freezer
49 Bygone love interest
53 Digging tool
56 Weak-___ (easily intimidated)
57 Candlemaking supply
58 Omigosh!
60 Oven brand
62 Language of Pakistan
63 What Yale became in 1969
64 Hayseed
65 Vault (over)
66 The ___ the limit
67 Crme de la crme
DOWN
1 Cleaned with water, as a
sidewalk
2 Sheeplike
3 Adorable zoo critters from
China
4 Suffix with percent
5 Tone of many old photos
6 Where a hurricane makes
landfall
7 ___ in a blue moon
8 For shame!
9 Outer edge
10 Hearth contents
11 U.S. tennis legend on a 37
stamp
12 The W of kWh
14 Widespread language of East
Africa
19 Earsplitting
22 Ping-Pong table divider
25 Tyne of Cagney & Lacey
26 Party giver
28 CT scan alternatives
29 Suffering from insomnia
30 Wrong thats adjudicated in
court
31 Takes to court
32 Org. for cat and dog lovers
33 Builders map
34 Look at lustfully
35 Hole-making tool
38 Athletics brand with a swoosh
39 9:00 a.m. to 12:30 p.m., say, for
a worker
40 Gasoline or peat
45 Neaten
46 Unreturned tennis serves
47 Keatss ___ to Psyche
49 Not sharp or flat
50 Textile city of north-central
England
51 Grooms comb them
52 Praise mightily
53 Place for a bar mitzvah service
54 Skin opening
55 Alan of M*A*S*H
56 Nutcase
59 Introducers of a shows acts,
e.g.
61 The Godfather crowd, with
the
EDITED BY WILL SHORTZ (Answers on page 96)
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30,000 Feet //
Whos Game?
Motorboat Maze
The skipper has four stops to make today. Trace a path with your
nger that leads to each island and then back to the dock.
Sky Kids
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'VOXJUIB1VSQPTF
Reprinted with permission of Highlights for Children, Inc., which owns the characters and trademarks used. 2010 Highlights for Children, Inc. All rights reserved.
Notice to parents, grandparents and other adults: To subscribe to Highlights magazine or other Highlights publications and book clubs, please go to highlights.com.
From the creative minds at
'VOXJUIB1VSQPTF
A n s w e r : F i v e t i m e s
Footprints
A n s w e r : 1 . J u d y 2 . J e r r y 3 . D e v o n 4 . M i r a n d a 5 . C i n d y
The sun is shining and its
time to catch some waves.
Which surfboard belongs
to each person?
Surfs Up
By Toni Saddler-French
START
F
IN
IS
H
Can you tell how
many times the
person walking has
repeated a step by
hopping?
Cindys surfboard does not have any green on it.
Judys surfboard contains more than two colors.
Jerry borrowed a surfboard with polka dots.
Mirandas surfboard is next to Cindys.
Devons surfboard does not have a leash attached to it.
1
2
3
4
5
A Bathtub Filled with Beer
In the realm of teenage male fantasies, taking a bath in
beer is right up there with doing body shots o Megan
Fox. But for people who would rather drink their hops
than bathe in them, the idea is less sexy than sticky.
If you fall into the latter camp, skip the Chodovar brew-
ery in the Czech Republic. Billed as Your beer wellness
land, it oers hops-crazed visitors the chance to soak
their cares away in bathtubs full of their favorite bever-
age. Complete with warm mineral water and a distinct
beer foam of a caramel color, the brewerys special
dark bathing beer contains active beer yeast, hops and a
mixture of crushed herbs. Aferward, guests are led to a
relaxation area where they are wrapped in a blanket in a
dim room with music and given a complimentary drink.
The procedures have curative eects on the com-
plexion and hair, relieve muscle tension,
warm up joints and support the immune
system of the organism, says Dr. Roman
Vokaty, the spas ocial balneologist.
One could argue that the combination
of a postbath massage and the bottles of
Chodovars lager consumed while the
organism soaks in the tub might have
just as much, if not more, of an impact on
the organisms well-being than the beers
carbon dioxide and ale yeasts. But then,
Im not a balneologist.
If you like the idea of wasting a perfect-
ly good drink, check out some
of Europes other beer spas:
Starkenberg in Austria has lled
an entire pool with Pilsner,
and the Landhotel Moorhof in
Franking, Austria, oers a facial
of ground hops, malt, honey and cream cheese. Accord-
ing to one survivor, it smells remarkably like breakfast.
The Beijing Museum of Tap Water
The history of Beijings tap water dates back to 1908, when
the Empress Dowager Cixi supported a plan to build a
water system for Beijing. The museum, however, is a re-
cent additionits the result of a 2001 edict requiring that
150 new museums open in Beijing by 2008. As any cura-
tor knows, 150 is an awful lot of new museums to build
in seven years. The result: Beijing now also has museums
devoted to honeybees, red sandalwood and goldsh.
Housed in a former pump house, the tap water mu-
seum starts with the founding of Beijings rst water
company, the Jingshi Tap Water Co., and features arti-
facts like vintage water coupons and a stethoscope used
to listen for water leaks. Step aside, Forbidden City.
The White Shark Caf while Dressed as an Elephant Seal
I know you think its an unlikely situation: you, oating
in the middle of the Pacic Ocean, dressed as an elephant
seal. But its not like its impossible. Youre at a costume
party on a cruise boat fom Hawaii, theres fee booze,
you decide to reenact the Im the king of the world!
scene fom Titanic, and then, boom. You fall overboard.
Please make sure this doesnt happen. If theres one spot
where you dont want to go swimming in a seal outt,
its the 400-mile-wide stretch of ocean halfway between
Hawaii and Baja, California. Known to scientists as the
White Shark Caf, this is a popular spot for great whites,
who come here fom all along the North
American coast to spend time hanging out
with other sharks. Eventually, they return
to the coast for their favorite time of year:
elephant seal breeding season.
No ones sure what attracts the sharks to
the caf or what they eat while there: Despite
its name, the White Shark Caf is considered
by scientists to be a food desert, devoid of any
creatures that the great whites might enjoy.
Which brings me back to why you shouldnt
visit: No matter what the sharks are doing,
theyre likely to be eager for a snack.
The Top of Mount Everest
Really? You really want to see the
top of Mount Everest before you
die? Why? Because you want to
boast to your fiends that youve
climbed the worlds tallest mountain? Or is it because
you want the thrill of adventure that comes fom paying
$65,000 for a guided climb and then risking a team of
sherpas lives (not to mention your own) so that you can
spend 15 minutes breathing supplemental oxygen at the
so-called top of the world? Unless you love fostbite, hy-
poxia, blinding snow and high-altitude games of Russian
roulette, do Nepal a favor and stay home. //
Catherine Price has written for The New York Times, O, Popular
Science and Salon. For more 101 Places Not to See Before You
Die, or to add your own entries to the list, visit 101worstplaces.
comor get the iPhone app. Copyright 2010 by Catherine Price.
Reprinted by arrangement with HarperCollins Publishers.
In her new book, 101 Places Not To See Before You Die, Catherine Price highlights an
assortment of locales around the worldand beyondthat you dont need to feel bad about missing.
Here are just a few of the entries.
Dont Go There
Last Laugh //
The Chodovar brewery oers hops-
crazed visitors the chance to soak their
cares away in bathtubs full of beer.
Less time lying awake
with aches and pains
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PM.
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Use as directed. For occasional sleeplessness associated with minor aches and pains.
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