The document outlines the training of sales personnel, including the aims, content, and methods. The aims are to identify training needs, increase job satisfaction, and understand background and experience. The content includes product data, company information, market knowledge, and sales techniques. The methods involve on-the-job and off-the-job training such as lesson demonstration, case study, role play, personal conference, and correspondence courses.
The document outlines the training of sales personnel, including the aims, content, and methods. The aims are to identify training needs, increase job satisfaction, and understand background and experience. The content includes product data, company information, market knowledge, and sales techniques. The methods involve on-the-job and off-the-job training such as lesson demonstration, case study, role play, personal conference, and correspondence courses.
Copyright:
Attribution Non-Commercial (BY-NC)
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The document outlines the training of sales personnel, including the aims, content, and methods. The aims are to identify training needs, increase job satisfaction, and understand background and experience. The content includes product data, company information, market knowledge, and sales techniques. The methods involve on-the-job and off-the-job training such as lesson demonstration, case study, role play, personal conference, and correspondence courses.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd