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Abstract

Marketing is gaining importance for the management of bank marketing in

Kenyan commercial banks. Marketing Mix and occupies an important place
in the squad for the administrative banking institution as a result of
responsibility carried by the face of marketing problems.
- The hypotheses that the failure to apply good marketing mix adversely
affect the banking services, and consequently, this leads to weakening of
the bank's ability Thiqiq objectives in any profits.
The research consists of an introduction and three chapters and a
conclusion. Included provided targets and the importance of assumptions
and problems for research, and first chapter deals with marketing and
contains two sections, and includes Chapter Two commercial banks,
including three Investigation, Chapter III analyzes the field study and
contains three sections.
The main conclusions and recommendations reached by the research:
- The intense competition between banks in Kenya and this peak is due to
general economic growing up in Kenya.
- Marketing and banking features for marketing industrial and commercial
enterprises. And the creation of the Department of Marketing Department
Tssh banking increases the effectiveness of the performance of
morphological and facilitate the process control and Rating.
- It must be Alasestvadh promotions because they affect the success of the
marketing mix banking.
- And that Atktefy marketing department to meet the banking needs and
desires of Alamlaevqt but climb towards the credit.

Abstarct

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