CORRELATION ANALYSIS:Correlations meanknldge Spearman's rho Meanknldge Correlation Coefficient Sig. (2-tailed) N Meanselfbelief Correlation Coefficient Sig.

(2-tailed) N Meanbrandloyaly Correlation Coefficient Sig. (2-tailed) N Meanbrandbelief Correlation Coefficient Sig. (2-tailed) N Meanperf Correlation Coefficient Sig. (2-tailed) N Meansafety Correlation Coefficient Sig. (2-tailed) N Meaneco Correlation Coefficient Sig. (2-tailed) N 1.000 . 100 .214* .033 100 .037 .714 100 .262** .008 100 .239* .016 100 .284** .004 100 .246* .013 100 100 .172 .086 100 100 .198* .048 100 .301** .002 100 .158 .117 100 .195 .052 100 1.000 . meanselfbelief .214* .033

Correlation between:-

1. Knowledge and Self Belief:The p- value for the association between Brand Belief and Brand Knowledge was obtained as .033 which is less than 0.05. On the evidence of this data, it would appear to be that there is a significant relationship between Brand Belief and Brand Knowledge in the population and our null hypothesis is hence accepted. 2. Knowledge and Brand Loyalty:The p- value for the association between Brand Loyalty and Brand Knowledge was obtained as .714 which is greater than 0.05. On the evidence of this data, it would appear to be that there is not a significant relationship between Brand Loyalty and Brand Knowledge in the population and our null hypothesis is hence rejected. 3. Brand Loyalty and Brand Belief:The p- value for the association between Brand Loyalty and Brand Belief was obtained as .05 which is equal to 0.05. On the evidence of this data, it would appear to be that there is a significant relationship between Brand Loyalty and Brand Belief in the population and our null hypothesis is hence accepted. 4. Brand Belief and Knowledge:The p- value for the association between Brand Loyalty and Brand Knowledge was obtained as .008 which is less than 0.05. On the evidence of this data, it would appear to be that there is a significant relationship between Brand Loyalty and Brand Knowledge in the population and our null hypothesis is hence accepted. 5.

Correlations meanbrandloyaly Spearman's rho meanknldge Correlation Coefficient Sig. (2-tailed) N meanselfbelief Correlation Coefficient Sig. (2-tailed) N meanbrandloyaly Correlation Coefficient .037 .714 100 .195* .052 100 1.000 100 .104 100 .158 .117 meanbrandbelief .262* .008

Sig. (2-tailed) N meanbrandbelief Correlation Coefficient Sig. (2-tailed) N meanperf Correlation Coefficient Sig. (2-tailed) N meansafety Correlation Coefficient Sig. (2-tailed) N meaneco Correlation Coefficient Sig. (2-tailed) N Correlations meanperf Spearman's rho meanknldge Correlation Coefficient Sig. (2-tailed) N meanselfbelief Correlation Coefficient Sig. (2-tailed) N meanbrandloyaly Correlation Coefficient Sig. (2-tailed) N meanbrandbelief Correlation Coefficient .239 .016 100 .301* .002 100 .029 .776 100 .189**

. 100 .104** .302 100 .029* .776 100 .054** .592 100 -.003* .978 100 100 100 100 100

.302

1.000 .

.189** .060

.364* .000

.363 .000 100

meansafety .284* .004 100 .198 .048 100 .054 .592 100 .364

meaneco .246 .013 100 .172 .086 100 -.003 .978 100 .363

Sig. (2-tailed) N meanperf Correlation Coefficient Sig. (2-tailed) N meansafety Correlation Coefficient Sig. (2-tailed) N meaneco Correlation Coefficient Sig. (2-tailed) N *. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

.060 100 1.000* . 100 .318** .001 100 .308* .002 100

.000 100 .318** .001 100 1.000* . 100 .312 .002 100 100 100 100

.000

.308 .002

.312 .002

1.000 . 100