Analysis and Criticism of Diverse Job Advertisements

1. HASAB (HIV/AIDS and STD Alliance Bangladesh)

I have selected to job advertisement from Daily Prothom Alo. The HASAB (HIV/AIDS and STD Alliance Ban ladesh! advertisement a""eared on #$ th of the Se"tember% #&'(. )y observation says HASAB (HIV/AIDS and STD Alliance Ban ladesh! has iven their advertisement very "ro"erly and it is very s"ecific and or ani*ed. +irst of all they have mention abo,t their com"any-s re",tation shortly. They have mentioned that ho. many years of e/"erience% .hat level of ed,cational 0,alification is re0,ired for driver .hich is consec,tively $ years and class of ei ht. HASAB (HIV/AIDS and STD Alliance Ban ladesh! also have mentioned the ma/im,m a e of candidates .hich is ma/im,m 1& years.

The best "art of this advertisement is that they have clearly foc,sed on technical and "ractical 2no.led e abo,t candidates. 3andidates .ho .ill a""ly for this job they have to have the s2ill abo,t ho. to maintain and drive car. Searchin for the finest e/"erienced drivers for any or ani*ation% the best "iece of advertisin is o,r job advertisement. P,ttin ," the ri ht job descri"tion ma2es all the difference% es"ecially in the 0,ality of the candidates .e see. 4"timi*in driver job advertisement does not have to be a diffic,lt "rocess. In fact% .hen .e 2no. the elements of an effective job advertisement% creatin them .ill certainly become second nat,re. 5reat job advertisement for driver ives ,s sec,red feelin s .hile .e are on the road for o,r b,siness ",r"ose. At least .e feel comfortable and do not et .orried abo,t that .e .ill reach o,r "lace safely on the ri ht time. Immediate benefit of a .ell6o"timi*ed job advertisement is attractin to a lar er "ool of 0,alified drivers. This increases o,r chances of findin j,st the ri ht driver to have behind the .heel. 7itho,t havin to contend .ith a flood of ,n0,alified a""licants% .e .aste less of o,r val,able time by foc,sin on only the most relevant a""licants.

Analysis and Criticism of Diverse Job Advertisements

2. Youngone Bangladesh I had chosen advertisement that a""eared in the Daily Prothom Alo on ( rd Se"tember by 8o,n one Ban lades. The advertisement .as not clear abo,t minim,m re0,irements incl,din a e% hei ht. Ho.ever they mentioned the ed,cational 0,alifications and e/"erience. 4n the other hand the advertisement of 8o,n one Ban ladesh also did not contain "rimary salary and information re ardin the bon,s "ay scale% food and lod in % trainin facilities% etc. The advertisements lac2ed job descri"tion. Besides% the advertisements did not incl,de information on overtime% .ell fare f,nd% bon,s% holidays% yearly increment% and "romotion information. I believe the advertisement .o,ld be more attractive if they .o,ld have all the needed information "l,s more. The com"any failed to incl,de "ro"er information .hich co,ld hel" in red,cin time and money s"ent both from the "arts of the em"loyers and em"loyees. Prior to contactin a Staff 9,rse% technician% S,"ervisor% mechanic and sec,rity ,ard% the cons,mer sho,ld s"ecifically identify .hat they .ant "rotected% the level of "rotection% ho. lon they .ant to and ho. m,ch money they can afford to s"end. Besides% one thin I disli2ed that is mi/t,re of ban la and en lish lan ,a e. :verythin is .ritten in ban la% b,t only ;Staff 9,rse- "ortion is .ritten in en lish .hich made the advertisement loo2s odd.

3. BCL Beau ! Ca"e Saloon and S#a$

<ob advertisement of B3= Bea,ty 3are Saloon and S"a a""eared in Daily Prothom Alo on '(th 4ctober% #&'(. It .as abo,t hirin Head bea,tician% senior bea,tician and j,nior bea,tician. Bea,ticians inclined to bid for the tender .ill be offered a timetable detailin the ho,rs that their services .ill be re0,ired for each "arty. The bea,ty e/"erts are not only re0,ired to "rovide ma2e6," and hair stylin % b,t m,st also "ossess ood inter"ersonal s2ills and have the ability to b,ild a ra""ort .ith ma2e6," s,bjects. They m,st also be comfortable .or2in in a "otentially "ress,ri*ed environment .itho,t com"romisin their services. <,st havin 2no.led e is not eno, h to s,cceed in this job> they have also ot to have the ri ht "ersonality. Technical s2ills are im"ortant b,t it .ill not ma2e them a ood bea,ty thera"ist. Above all they need to have really ood comm,nication and social s2ills. As .ell as havin an o,t oin and chatty "ersonality% bea,ty thera"ists sho,ld also be self6 motivated% "rofessional% ability to create a calm environment .here clients can rela/% ood listener% be able to treat client information .ith confidentiality. In the advertisement these "oints co,ld be foc,sed .hich is missin here. In another sense% if advertisement .o,ld incl,de these "oints it .o,ld hel" them

Analysis and Criticism of Diverse Job Advertisements

to ,nderstand candidate-s job descri"tion "ro"erly. Besides% advertisement does not have a 2een a.areness of health and safety iss,es.

I believe that .omen are the main tar et for this job advertisement% so sec,rity iss,e sho,ld be mentioned .ith im"ortance.

%. Bes &lec "onics

I had chosen this advertisement that a""eared in the Daily Prothom Alo on '#th 4ctober by Best :lectronics. This advertisement .as very attractive for its color "rint. It .as abo,t hirin Branch mana er% assistant branch mana er% sales e/ec,tive (man/.oman! and e/ec,tive for co,ntry .ide sho.6rooms of Best :lectronics. 4,r "ro ram is the total "ac2a e .e are offerin to o,r "otential sales"ersons or branch mana ers. It incl,des a detailed descri"tion of the territory% o,r e/"ectations for "erformance% a tas26definin job descri"tion% o,r sales com"ensation "lan sales trainin "ro ram% and descri"tion of available sellin tools. Add an honest eval,ation of the mar2et and o,r com"etition% and a strai ht for.ard descri"tion of the sales"erson?s lon term o""ort,nities .ith o,r firm. In this case% Best electronics ave a brief descri"tion abo,t hirin ",r"ose and their re",tation in the mar2et% b,t ,nfort,nately% it did not mention abo,t rem,neration. Besides% Best :lectronics co,ld s"ecify that it .ants ener etic and enth,siastic for addin val,e in their advertisement. Th,s I s,""ose the advertisement had some missin information% b,t the advertisement of Best :lectronics .as attractive to the eye.

Analysis and Criticism of Diverse Job Advertisements

'. (eha) *ai" 2+13

Advertisement of @ehab fair #&'(in Daily Prothom Alo on '# th 4ctober% #&'( is a little bit different from other job advertisements. Here @ehab +air Standin 3ommittee is see2in to hire national/international :vent )ana ement com"anies to cond,ct the event. This advertisement is or ani*ed and it mentioned the job descri"tion and res"onsibilities% eli ibility% s,bmission of e/"ression% "ac2a es and timin very orderly.

Therefore it .ill be easier for any or ani*ations to ,nderstand their abilities to cond,ct the event. They are ettin clear conce"t abo,t some of the res"onsibilities incl,ded ivin innovative ideas for the theme% decoration and conce"t of the event% client mana ement% choosin the ri ht ven,e% selectin the ri ht material s,""liers% caterers and other services% and ne otiatin "rices .ith the same% "lannin and arran in for entertainment% b,d et "lannin and allocation and ens,rin that everythin r,ns smoothly on the event day% and ta2in care of any ,nforeseen "roblems that mi ht arise. 4verall% or ani*ations .ho .ill a""ly for this job are ettin a clear "ict,re abo,t their res"onsibilities and d,ties. Ho.ever% the financial ran e of this contact is not mention here. Tho, h it de"ends on mar2et% that is% client or "ros"ect .ill have a tar et b,d et in mind and or ani*ation-s services m,st be com"etitive .ithin those "arameters.

,. -ni.e"si ! o* Asia /aci*ic The advertisement I have chosen for this has a""eared in the Daily Prothom Alo on ''th 4ctober% #&'(.The advertisement .as .ritin do.n .ith re0,irements of .hat they .anted and minim,m amo,nt of 0,alifications. It had s"ecific n,mber of years it .anted as a "re6re0,isite e/"erience instead of As,fficient teachin and/or "rofessional e/"erienceB. The advertisement% on the other hand .as mar inally s"ecific on ho. they .anted to be a""lied to. The advertisement of Cniversity of Asia "acific certainly tried to cover everythin D for each of its "ost it s"ecified an a e limit% monthly salary% 4

Analysis and Criticism of Diverse Job Advertisements

"ostin "lace% scale of salary and even other facilities "rovided. It .as "resented by the "ro"er job descri"tion% and almost everythin else that a ,niversity sho,ld re0,ired these "ositions have been covered. I co,ld o so far as to say that the advertisement "rovided for the Cniversity of Asia Pacific .as one of the best I had seen. Cniversity of Asia Pacific is offerin three "osts for career o""ort,nity .hich are Assistant P,blic @elations 4fficers (AP@4!% IT Technician (net.or2! and Assistant P,rchase E Proc,rement 4fficer (APP4!. The <ob re0,irement and res"onsibilities are "resented thro, h or ani*ed .ay .hich is the best "art of this advertisement. It is mentionable that three of the "ositions have different job res"onsibilities and d,ties. That is .hy> candidates from different field are attracted to these job "ositions by one advertisement. 0. Dail! /"o ho1 Alo This is an interestin job advertisement .hich has been fo,nd from Daily Prothom Alo on '1th of the 4ctober% #&'(. It is interestin beca,se Prothom Alo itself ave this advertisement for the "F"ositions of mana er/ Dy. )ana er/ Ass. )ana erD Infrastr,ct,re. Another is <,nior 4fficer (:nter"rise A""lication!. These mana ers and officers tend to .or2 directly for the com"anies they are re"resentin % rather than .or2in for ",blic relationshi" of the ne.s "a"er a encies. They monitor ",blicity and ,se m,lti"le comm,nications channels and media "latforms to "romote their com"any-s ima e and brand. Here% candidates have to foc,s on the IT sector.

The .or2 in this "osition is for cond,ctin e/tensive research and "lannin % im"lementin and mana in ",blic relations strate ies. It .ill be their job to lin2 .ith internal and e/ternal sta2eholders and b,siness associates% s,ch as em"loyees% senior mana ement teams% media "rofessionals and advertisin and mar2etin a encies. Ho.ever% the rem,neration "ac2a e of these "ositions is com"letely over loo2ed. I thin2 this is the .ea2ness of this advertisement. Daily Prothom Alo .o,ld ive the hints of salary str,ct,re or it co,ld mention that it .ill be ne otiable. )ost of the time% many best6fit candidates are not fo,nd for this silly i norance beca,se candidates do not et the idea abo,t rem,neration and o for another o""ort,nities .here salary related 0,eries become disclosed. 5

Analysis and Criticism of Diverse Job Advertisements

2. Inla1i Ban3 Hos#i al4 Dha3a +or this cate ory of advertisement% I have chosen the advertisement .hich a""eared in the Daily Prothom Alo is searchin for certified n,rse. The advertisement .as ",blished by Islami Ban2 Hos"ital% Dha2a at ' st of the 4ctober #&'(. Advertisement of Islami Ban2 Hos"ital% Dha2a is the first advertisement .hich had core job descri"tion listed as .ell as core re0,irements and basic benefits. The advertisement of Inlami Ban2 Hos"ital% Dha2a contained information abo,t rem,neration and incentive "ac2a es. Besides% the advertisement for Islami Ban2 Hos"ital% Dha2a also contained information abo,t other "ositions available% so I s,""ose it is "ossible the advertisement did not contain as m,ch information beca,se it .as a more eneric advertisement rather than a tar eted one. Ho.ever% salary str,ct,re is not com"letely mentioned so I can say that advertisements lac2ed salary and frin e benefit information% as .ell as information re ardin career ladder and detailed job descri"tions.

The advertisement of Islami Ban2 Hos"ital% Dha2a also contained information abo,t 0,alification they .ant. Th,s I s,""ose the advertisement had some missin information% b,t the advertisement of Islami Ban2 Hos"ital% Dha2a contained more information even and more attractive to the eye. Basically% it described the .hole "roced,re to a""ly for the s"ecific desi nation. 5. Bangladesh De.elo#ing 6"ou# <ob advertisement of Ban ladesh Develo"in 5ro," (BD5! a""eared in Daily Prothom Alo on ##nd of the Se"tember% #&'(. This advertisement is for hirin chief "roject mana er for Ban ladesh Develo"in 5ro," (BD5!. @es"onsible for "rovidin analytical% "lannin % coordination% and im"lementation s,""ort to 6

Analysis and Criticism of Diverse Job Advertisements

"erformance im"rovement activities and "rojects identified by the chief "roject mana er and the vario,s strate ic b,siness ,nits across the Ban ladesh Develo"in 5ro," (BD5!. Project mana ers also have to assist de"artment senior mana ement .ith trac2in im"lementation and monitorin effectiveness of or ani*ational chan es% incl,din desi nin analytical a""roaches% data collection and analysis% re"ort .ritin % trac2in "roject tas2s% and hel"in to ens,re the overall s,ccess of the de"artment. This job advertisement also mentions the ed,cational field re0,irement for the candidates. Bachelors De ree "referably in B,siness or related disci"line re0,ired. )asters De ree in B,siness Administration% P,blic Administration or related field "referred. The re0,irement of e/"erience is minim,m '&6'# years "ro ressive e/"erience in cons,ltin % o"erations% financial analysis% or related disci"line or t.o years "ro ressive e/"erience and a )asters De ree in B,siness Administration% P,blic Administration or related field re0,ired. Proficient .ith "ersonal com",ters% incl,din )icrosoft 7indo.s :/cel% 7ord% Access% and Po.er Point re0,ired. Project mana ement and facilitation s2ills re0,ired. Ho.ever% this job advertisement is offerin attractive benefits and salary "ac2a e .hich .ill attract many of the candidates. 1+. Del a Li*e Insu"ance Co. L d$ The advertisement I have chosen for this has a""eared in the Daily Prothom Alo on ##nd Se"tember% #&'(.The advertisement .as .ritin do.n .ith re0,irements of .hat they .anted and minim,m amo,nt of 0,alifications. It had s"ecific n,mber of years it .anted as a "re6re0,isite e/"erience for Assistant )ana er Position for Delta =ife Ins,rance 3o. =td.

Ins,rance a ents and bro2ers can hel" a b,siness o.ner sort thro, h the array of ins,rance "lans available to find one that fits the needs and b,d et of a com"any. 7hile some "eo"le research their o"tions on their o.n% many others find the "rocess da,ntin and can benefit from some "rofessional assistance. Decidin .ho .ill hel" ,s to choose an ins,rance "lan is an 7

Analysis and Criticism of Diverse Job Advertisements

im"ortant. This job advertisement also mentions the ed,cational field re0,irement for the candidates. Delta =ife Ins,rance 3o. =td ",blished its advertisement very s"ecifically. It mentioned abo,t the job res"onsibilities and job d,ties "ro"erly. Besides% it has mentioned the salary amo,nt .hich is BDT 1G&&. I co,ld o so far as to say that the advertisement "rovided for the Delta =ife Ins,rance 3o. =td .as one of the best I had seen. The more s"ecific re0,irements and facilities it listed (li2e .here a "erson .ill be "osted! sho,ld minimi*e a""lications from "eo"le .ho mi ht be ,n.illin to o to different area of Ban ladesh. 4n the other hand% the job a""lications listed in Delta =ife Ins,rance 3o. =td co,ld "erha"s do .ell .ith job salary and benefits one co,ld e/"ect before callin a "ros"ective candidate to the intervie. beca,se if the candidate is not interested in the job it mi ht t,rn o,t to be .asted time% money and ener y for every "arty involved in the job h,nt.