Proposal

Jessica Derges K1207361

I propose to design and make a fashion based website which r!ns thro!gh eras and decades in partic!lar the decades from 1"20#s to the present da$% &he website will pro'ide a g!ide to the most pop!lar fashions of each era whilst complimented with accompan$ing m!sic of the decade it represents% Site purpose &he site#s main p!rpose is to be informati'e and creati'e% It will be ed!cational in its aim to pro'ide a walkthro!gh of fashion thro!gh the decades leading !p to now% It also pro'ides a histor$ of m!sic alongside the fashion% It will be creati'e in the wa$ it pro'okes art within its content% I am going to attempt to hand draw fashion icons which will create an artistic take on fashion thro!gh the $ears% Site inspiration/motivation I was inspired to make a fashion st$le website whilst I was looking at other fashion sites namel$ fashion blogs and e(commerce sites s!ch as &opshop )ore'er 21 and *oohoo%com% I decided it wo!ld be a good idea to prod!ce a concise doc!mentar$ of the histor$ of fashion b!t in an artistic manner% I then tho!ght I co!ld prod!ce something fl!id which took the a!dience thro!gh a timeline of the histor$ and this co!ld also incorporate the histor$ of m!sic de'elopment and changes to match the fashion% I decided on these two different aspects beca!se I am partic!larl$ passionate abo!t both of them and feel I alread$ ha'e the knowledge behind both m!sic and fashion o'er the $ears to s!ccessf!ll$ create m$ website% Target audience/suitability +$ target a!dience is going to be primaril$ females aged between 1,(2-% &his is beca!se I feel that a female wo!ld be more inclined to 'isit not onl$ a fashion based website b!t also a concept!al one% I ha'e decided to onl$ do female fashion thro!gh the $ears as this will s!it a more specific target a!dience than choosing both male and female models% I ha'e chosen the age gro!p of 1,(2- as I feel these are the people who are partic!lar$ interested in 'intage fashion and fashion in general% +ore and more people are p!rchasing old 'intage clothes from charit$ shops high street stores and markets therefore it wo!ld be good to ed!cate these people on the st$les and fashions the$ are sporting and where the$ deri'ed from making it a s!itable website concept for its a!dience% General website content +$ website is going to be content(rich as I wish to !se lots of different forms of m!ltimedia to create it% )irstl$ I will be creating different doll.manne/!in fig!res which represent the era of fashion I want to portra$% &his will be set in a timeline fashion mo'ing thro!gh the decades from the 1"20#s to the present da$% Participants in the website will be able to tra'el thro!gh the website !sing arrows and directions learning as the$ go abo!t the fashion of that partic!lar decade thro!gh images that ha'e been hand drawn%

+!sic will also accompan$ the fashion manne/!ins gi'ing the participant a real feel of the time that I am portra$ing% Project Timeline: Week 1: Designing and creating mood boards !pdating m$ blog with research on the fashion era#s of the 1"20#s thro!gh to the present da$% I will be researching each era and the poignant fashions in each one% Week 2: Prod!cing a manne/!in design for each decade which is hand( drawn% 5esearch e6isting websites for design ideas and la$o!ts% Week 3: Intricate la$o!t design of the website how it will work and the technicalities behind making the website% 5esearching Ja'a 0&+7 and 899% Week 4: 5esearching and selecting m!sic for each decade% 5esearching how to add this to a website% Week 5: :ebsite making begins% Website Flowchart

01+2P 342

1920s
fashion .m!sic

1930s
fashion .m!sic

1940s
fashion .m!sic

1950s
fashion .m!sic

1960s
fashion .m!sic

1970s
fashion .m!sic

1980s
fashion .m!sic

1990s
fashion .m!sic

2000s
fashion .m!sic

2010s
fashion .m!sic

&imeline design

Website Wireframe:

Website

ood !oards:

0ere is a collection of images I ha'e so!rced to define the la$o!t st$le and design of m$ website;