Family and Consumer Sciences 8

Business & Entrepreneurship Elective

Great Neck South Middle School

Course/Unit Outline
I. II. Course Introduction (1 day)

Total Duration= 10 weeks

Business & Entrepreneurship Basics (1 week) a. Key Terms and Concepts b. Business vs. Entrepreneurship c. Social Entrepreneurship d. Character Development: Empathy & Identifying Need Financial Management (1 week) a. Checking, Savings & Credit b. Accounting Essentials Going into Business (3 weeks) a. Business Plan b. Market Research c. Building the Brand d. Product Development e. Personal Development i. Roles, Responsibilities ii. Process Skills Production (3 weeks) a. Gather & Sort Reclaimed Materials b. UpCycled Recycled Paper Wallets c. Repurposed T-Shirt Totes Promotion (1 week) a. Effective Advertising b. Marketing & Selling the Brand Product Launch (3 days) a. Packaging & Presentation b. The customer is always right Wrap Up & Evaluation (2 days) a. Final Accounting b. Unit Quiz c. Reflection

III.

IV.

V.

VI.

VII.

VIII.

Unit Rationale
The best way to find yourself is to lose yourself in the service of others. Mahatma Gandhi
Business and Entrepreneurship is an elective course designed to provide eighth grade students the knowledge to expand and enhance the foundation gained in previous Family and Consumer Science classes. The course and unit material will fill an existing gap in the department with respect to financial management and the basics of commerce with a gaze of social responsibility. Family and Consumer Sciences middle level course is designed to address the concentric spheres of influence that 21st century children face. Our students are not merely children; at thirteen years old the average adolescent floats in a transitory existence between childhood and adulthood. As he or she fluctuates between these identities, so does the mutual exclusivity of their respective responsibilities and expectations. Microsystems, mesosystems, and exosystems blend and lend, shaping students abilities to interact with the world around them with greater fluency and impact1. The unit contained herein is both reflective of and responsive to the responsibility of the New York State Home and Careers Skills curriculum to interweave a childs multiple existences in a laboratory of authentic experimentation. Students will learn by doing and creating, and will gain valuable experience at taking an idea from a seed of recognized need to a fully bloomed, functioning social-minded enterprise. Throughout the unit, technology will be integrated as a natural and essential element of 21st Century, production, creation, and collaboration. Some might assert that a eighth grader is only thirteen; Mahatma Gandhi would certainly and entirely disagree. By engaging students in realistic and relevant problem-solving as mock social entrepreneurs, business owners, marketers, advertisers, and bankers during this critical stage of personal and intellectual development, FACS teachers promote discovery and ensure a solid generation of critical thinkers and empathetic active citizens. Students become immersed in extrapolating the essential whys and hows of how the world around them works, and realize that they have the potential to affect the life and well being of other individuals and the world at large. This unit posits that if we start small and local, teaching the skills that empower students to consider themselves as changemakers in our classrooms and communities, todays child will be progressively equipped with the innovative entrepreneurial spirit, resource savvy, and global mindset with which to successfully navigate and positively impact the macrosystem. - Elena Teixeira, Fall 2013
1

Bronfenbrenners Ecological Systems Theory (1994) http://www.psy.cmu.edu/~siegler/35bronfebrenner94.pdf

Business & Social Entrepreneurship

Enduring Understandings
The typical Eighth Grade Student at South Middle School says:
How can I make a change? Im only 13!

The choices we make affect

Why is it my responsibility to take a stand?

The Big Idea

others, both in our immediate surroundings and in the world at large. No change is too small to begin

Resources Social Responsibility Advertising & Media

Finance Interpersonal Skills Entrepreneurship Capital

with. Remember, every flower began as one tiny seed

Essential Questions
How can we identify and effectively respond to need in our community?
How can I use the resources in my environment to address a need in the community?

Need

Bronfenbrenners Model
Guiding Unit Philosophy
Macrosystem

How can my individual skills and talents affect my role as a leader and changemaker? How can we design a good or service that addresses an identified need? How can we identify and effectively respond to need in our community? How can I most efficiently manage my financial resources to do more with less? Why is it important to have effective time management and interpersonal skills? How do advertisers market their products to achieve maximum impact?

Microsystem

Mesosystem Mesosystem

Exosystem

How can my social entrepreneurship skills affect the world at large?

Business & Social Entrepreneurship

Unit Test: Pre & Post-Assessment Concept Introduction

Throughout Business & Entrepreneurship, students will become fluent with the use and navigation of 21st Century technologies. The quiz at the beginning and culmination of the course is no different. My unit pre-and post-assessment will be conducted with the assistance of the iPad, GoogleForms, and the Flubaroo grading program. Furthermore, the paperless format of the quiz aligns well to the social entrepreneurship project of the course, reducing paper waste!

Quiz Concept:

1. 20-question multiple choice quiz created using Google Forms 2. Students will use iPad to scan the QR code at the top of the page to access quiz. a. Code will also be posted throughout the classroom. 3. When student complete quiz and click submit, responses are sent to a spreadsheet in teachers GoogleDrive 4. Flubaroo script (installed through GoogleDrive) grades responses 5. Flubaroo helps the educator to analyze results to improve and guide practice Efficient one-click grading o Real-time grading upon submission o Results exported into a Google Spreadsheet o Option to download in Excel format o Save time for planning and instruction! Analyze student responses and results o Mean Score o Identify low-scoring questions Respond to class-wide confusion Target misconceptions Create grades reports Email results to your students Go green Completely free!

Benefits of digital assessment with Flubaroo:

Business & Entrepreneurship Unit Quiz

Full Name 1. Which business best describes the concept of social entrepreneurship?

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A company selling custom sneakers A company that trains math tutors for underpriveleged schools A company that makes rainbow loom bracelets for kids An afterschool tutoring business 2. Which of the following is a variable cost? Rent Salaries Materials Insurance 3. An entrepreneur who is getting to know the people they are serving is in what stage of their business plan? Market Analysis Negotiation Mission Statement Cost Analysis 4. Which of the following is NOT a way to draw money from a checking account? Paper Check Credit Card Debit Card E-check 5. The percentage of each dollar earned that a company keeps refers to their: Ledger Fixed Costs Variable Costs Profit Margin 6. Which of the following is NOT an example of a target market for advertisers? Parents Teenagers Store or Shop Foodies 7. How is an entrepreneur different than a business person? An entrepreneur works longer hours An entrepreneur has a new or original idea

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An entrepreneur works alone An entrepreneur is not profit-driven 8. Which advertising technique is used in the situation below? "4 out of 5 dentists recommend Trident Gum" Transfer/Fantasy Bandwagon Sense Appeal Statistics 9. Which advertising technique is used in the situation below? A beautiful woman with long, shiny hair smiles as she holds a shampoo bottle in a Pantene-ProV ad. Transfer/Fantasy Nostalgia Bandwagon Sense Appeal 10. Which of the following terms best describest NEGOTIATION required by business people? Give in Argue Discuss to come to an agreement Dispute 11. Which of the following qualities of successful entrepreneurs implies that entrepreneurs work until the job is done? Tenacious Responsive Efficient Empathetic 12. Susan is in the phase of business development where she is seeking sources of funding to decide whether her idea is feasible. What part of the business plan is Susan completing? Marketing Plan Advertising Plan Financial Plan Logistic Plan 13. A mission statement should include all of the following components EXCEPT: Vision Philosophy Values Strategies to be used 14. A business venture that reacts appropriately and sympathetically to the needs of a particular market would be considered: Effective

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Ineffective Responsive Empathetic 15. Using old materials in new, a better way is called: Reclaiming Repurposing Reducing Reusing 16. Financially, a company that is "in the black" is: Performing well Performing poorly Underwater Not breaking even 17. Money a bank allows a person to use and repay in the future is called: Checking Debit Savings Credit 18. The amount of waste released into the environment by a person is known as: Oxygen Footprint Carbon Footprint Waste Footprint Hydrogen Footprint 19.Social entrepreneurs often display the feeling that they understand or share a person's feelings. This is known as: Efficiency Effectiveness Empathy Sympathy 20. The person a check is written to is known as the: Payee Payer Payment Memo

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FNES 781: Entrepreneurship Business Plan Idea for Social Entrepreneurship

Team Members Name(s): Elena Teixeira Business Name: We-cycle

Describe your social issue idea: The amount of waste that occurs in a school on a daily basis is staggering; the Environmental Protection Agency (EPA) estimates this number to exceed 4 pounds per person daily (EPA, 2011). This level of waste is neither economically nor environmentally sustainable; without responsible disposal methods, food scraps, bottles, cans, and paper overwhelm landfills causing irreparable pollution. It is our responsibility as educators to inform and motivate students to appreciate the long-term threats of such poor habits. Without significant changes to waste management, the security of ecosystems and resources as basic as clean groundwater will become luxuries for future generations. Describe your business idea: We-cycle continues the recycling efforts instituted at Great Neck South Middle School in recent years. The organization integrates the handiwork of the 8th Grade Family and Consumer Sciences classes into the creation of unique, original wallets and tote bags made entirely from materials reclaimed from paper and plastic recycling bins in the schools classrooms and cafeteria. These products will be sold in the South Middle lobby after school and at high-traffic school events such as basketball games, theater presentations, and orchestra concerts. The exclusive use of materials sourced from the school itself makes our product unique and sustainable. We-cycle will create a school culture that prides itself on innovation and ingenuity while having a positive impact on schools disposal of solid waste. With the proceeds generated by the sale of the wallets and bags, We-cycle will contribute to the construction of an on-campus composting center in order to continue the positive evolution of waste reduction efforts and environmental consciousness on the South Middle School campus in years to come. What is the name of your business? The name We-cycle represents the duality of our projects efforts: we are a united community that values creative resourcefulness. By recycling school waste to create our products and selling to students and families, we aim to create collective sense of ecological consciousness and enduring social responsibility in our children. We believe that this will ultimately positively impact the sustainability and environmental security of the South Middle School campus both now and in the future. What is the competitive edge of your business? The use of materials already present in the school makes We-cycle unique. Our products address the issues of waste reduction and pollution at all stages of development. Using reclaimed school trash and other materials (paper, flyers, magazines, newspapers, old

athletic jerseys and event t-shirts) to produce our wallets and bags equates to a supremely sustainable, low-cost, high yield business model. We believe that our timing is ideal to capitalize on the popularity of the go green trend, leading to increased student interest and support. We-cycle has a capable, reliable production team in our 8th grade Family and Consumer Science students, who will produce our products as part of their sewing unit. This culmination of factors provides perfect conditions for the creation and launch of an attractive, functional product that generates capital to fund the building of our composting unit. Marketing: Type of business: We-cycle is a unique business model in that we connect the manufacturers directly to the consumers. In fact, since the product will be sold in the school, many manufacturers may actually also purchase the items themselves. We believe that this connection between producer and purchaser will motivate many sales; students seem to value items made by their peers due to a sense of loyalty and respect. Because our material cost will be kept down due to the recycled products and use of the existing FACS production facilities (sewing machines, etc.), we will be able to keep the cost of our product down to $5 for a wallet and $2 for a reusable t-shirt tote bag. This is significantly less than the cost of a comparable wallet or bag currently used by our students, where the trendy designer items can cost upwards of $50 or more. This cost differential and peer production model fits in well with our middle school market. As students exit the building at dismissal, the proud, persistent coaxing of friends on the We-cycle team will inevitably lure to the product table. Even better, any child can make a purchase with nothing more than left over lunch money. If each child in the school were to buy just one item, the school would raise nearly $4,000 from the wallets alone! Consumer Description: At this stage of development, the We-cycle consumer is a member of the Great Neck South Middle School community. Our products are unisex and transcend generational gaps, and thusly should sell well both during the school day and at school-sanctioned events. Because the wallets and bags are sturdy and will be available in a variety of colors and designs, we will cater to individual styles with two basic designs. The functionality of a wallet and/or tote bag is universal; lunch cards or credit cards, school books or groceries, We-cycle products meet individual needs by giving Great Neck products a whole new life. No one will have to say no to a We-cycle original, as the low cost makes We-cycle products accessible to young children, students, and parents alike. Promotion & Advertising: We-cycle: When you throw it away, well use it another way! The cyclical, in-house nature of our supply and distribution suggests that We-cycle consumers may be motivated to buy our product from one or both of the following goals: Personal support for the producers and/or Environmental consciousness Thusly, all media and promotional materials should integrate both concepts for maximum effect. Great Neck Souths TV Studio, in particular Homeroom Television (HTV) will be essential for spreading the word about the goals and progress of We-cycle. Potential advertising campaigns can feature specials about the location and purposes of recycling bins, the production process for the We-cycle wallets and totes, features of our products, and progress towards our compost-bin fundraising goal. This avenue will help to generate buzz about We-cycle and motivate students to participate, whether in production,

distribution, or collection of materials. In-school flyers, ParentLink telephone messages and email blasts, and a submission to the local newspaper, the Great Neck Record will also raise awareness about We-cycles products and goals. This publicity could also potentially solicit donations from the public. A PayPal account will be set up to accept public and parent donations to the cause, or to pay for products online via the GNPS GoogleForms. We-cycles slogan, When you throw it away, well use it another way, accurately describes the product and process of our project. It is a succinct reminder of each students power to affect We-cycles efforts. After our first round of sales, We-cycle will print t-shirts with this motto for students and staff to purchase. We-cycle shirt days would serve as a visual representation of the collective support for our efforts. If these shirts prove successful, other t-shirt text may include We-cycle: Reuse Old News, Reduce, reuse, recycle, or startling facts about pollution, such as the amount of perperson waste in a lifetime (127,604 pounds). The middle level learner is attracted to things that help them represent their unique emerging identity. Concurrently, however, belonging and acceptance are also hallmarks of these tumultuous years. As such, the We-cycle sales pitch should emphasize trendiness, in order to create a sense of urgency for purchase (everybody has one). In order to be most successful, we want to use all available channels to make We-cycles student-made wallets and bags the next big trend. Representing different clubs and teams by carefully sorting and selecting the raw materials will ensure that each student can choose a product that allows them to simultaneously participate in this trend, contribute to the We-cycle compost fund, and represent their own interests and personality. Resources:

Municipal Solid Waste. (2011). Retrieved from United States Environmental Protection Agency website: http://www.epa.gov/epawaste/nonhaz/municipal/index.htm

FNES 781 Entrepreneurship Business Plan Idea for Social Entrepreneurship- Part II

Team Members Name(s): Elena Teixeira Business Name: We-cycle

Describe your social issue idea: We-cycle will reduce the amount of waste disposed at Great Neck South Middle School, thereby reducing pollution and strain on landfills. A student production team will collect and repurpose materials from the school, creating unique and functional products! Economics of One Unit: The economic structure of We-cycle is cyclical. We are a service organization that manufactures and retails recycled products to generate capital to further promulgate our waste-reduction service at Great Neck South Middle School. We-cycle will produce 2 types of goods: Wallets manufactured from discarded paper collected from our schools existing classroom paper recycling bins Tote Bags manufactured from excess t-shirts collected from various South Middle School events and the Athletic Department We-cycle strives to find new uses for existing products. Our manufacturing costs are kept low by the recycled nature of our business; very few supplies will need to be purchased as an initial investment. Nearly all the raw materials for our products currently exist within our school. The only exception is the contact paper used to reinforce the paper used for our wallets. Sewing machines, scissors, needles, and thread are all already available in the FACS department. Labor, including production and collecting, cleaning, sorting, and storing materials will be completed by South Middle Schools 8th Grade Family and Consumer Sciences students during class time. The alternating-day structure of our course means that we will have a labor force of 80 students over the course of this school year. Accounting for labor and supplies, the selling price of We-cycles products are as follows: Wallets: Selling Price: $3.00 o Labor: Free- Volunteer (8th Grade FACS Students) o Supplies: Clean Paper Waste: Free Thread: Free (Leftover from other FACS sewing project kits) Scissors/Sewing Machines: Free (Already in FACS department)

Contact Paper: $0.15/wallet $5.50 per roll via Amazon.com 1 roll= 36 feet x 12 inches 1 roll will produce 36 wallets $5.50/36 $0.15 cost per wallet Anticipated Profit per wallet: $2.85

Tote Bags: Selling Price: $2.00 o Labor: Free- Volunteer (8th Grade FACS Students) o Supplies: T-shirts: Free South Middle School and/or its PTA purchase t-shirts to promote and commemorate many school events. After the events are over and the t-shirts have been sold/distributed, there are often shirts that are left over. We-cycle would identify and use these shirts to produce our bags. Likewise, when the athletic department purchases new team uniforms, old jerseys can be cleaned and used to create our bags as well. Thread: Free (Leftover from other FACS sewing project kits) Scissors/Sewing Machines: Free (Already in FACS department)

This year, the sale of We-cycles products will fund the construction of a compost unit on the South Middle School campus. The anticipated cost of the materials for this unit is broken down as follows: Amt 10 13 14 2 1 Product Wooden Pallets, Same Size 1 x 8 Strapping 1 x 1 x 3 Lumber 1 x 6 x 12 Lumber Box of 100 Flat Philips Head Screws 8 x 1 Cost Donated $7.97 $7.97 $24.60 $1.30 Total Cost $0.00 $103.61 $111.58 $49.20 $1.30 Amt 20 6 6 1 1 Product 10 x 3 Flat Head Screws 2 safety hooks Narrow Hinges Box of 100 Staples 100 x 48 roll of Gauge Hardware Cloth Staple Gun Cost $9.37 $1.44 $4.09 $3.22 $136.00 Total Cost $9.37 $8.64 $24.54 $3.22 $136.00

Box of 40 Flat

$0.50

$0.50

Borrowed

$0.00

Philips Head Screws 8 x 1 2 Drills/Hand Saws Borrowed $0.00 1 Wire Cutters Borrowed $0.00

Source: (New Hampshire School Composting Guide, 1997); (HomeDepot.com, 2013). Total Cost of Materials for Compost Bin: $447.96 In other terms, We-cycle would need to produce sell 150 wallets or 223 bags in order to break even on the purchase of supplies for the compost bin. We will produce at least 300 wallets and 500 bags to ensure that we are able to cover the cost of supplies and recoup our investment. Any additional profits will be set aside to kick-start We-cycles operation the following year. Market Research: Consumer Focus Groups: In order to make sure that our product fits the needs of our consumers, the student body of South Middle School, We-cycle will begin product development by conducting surveys and product-research focus groups. Prototypes of designs will be created and discussed among We-cycle members initially. Final design options will be shared to the student body via HTV (Homeroom Television). Surveys will be distributed to each homeroom teacher following this presentation. All 6th, 7th, and 8th grade students will vote on their design preferences for each product, and will be given space to write comments or suggestions. The We-cycle marketing team will collect these surveys and analyze the results. Essential product questions to decide on pending survey results: Wallet: How many card cases? On the inside or outside? Tote Bag: Do students like sewn bottom or tied bottom design? Do they like both? Competition: Research indicates that We-cycle is unique in its efforts to repurpose recycled materials into new products. We are taking the go green movement to the next level. Many schools on Long Island and the New York City Metro Area have recycling programs, but it seems that none do anything with that trash. Recycling is the first step into a cleaner, greener school. We-cycle is actually making the school more sustainable by reducing our overall waste removal costs. Schools that recycle still need to pay to dispose of their trash. Since we are taking a large chunk of paper waste out of the disposal pile, South Middle School will have less trash to cart away. At the end of the year when We-cycle is able to buy and install the compost bins, we will target food waste and reduce this number even further. New York City offers a program within its schools called grownyc.org. Grow NYC is a partnership between the New York City Sanitation Department, the Green Schools Alliance, and the New York City Department of Education Sustainability Initiative that strives to ensure that all New York City Public Schools have adequate recycling bins. This indicates that the New York City Public Schools are still behind our district in establishing a culture of recycling and a corresponding supporting infrastructure. This is to be expected given its size and diversity, but bodes well for the success of We-cycle in Great Neck.

Terracycle poses the most direct competition to We-cycle. This external organization partners with schools to collect and repurpose school waste such as glue bottles, juice pouches, yogurt containers, and other packaging. Like We-cycle, Terracycle uses these donations to make consumer products such as bags, stationery, and household goods (Terracycle, 2013). Although Terracycles efforts are similar to We-cycles, We-cycle is unique in its 100% in-house structure. We give students the change to be creative, collect, and transform the recycled products themselves. Students that participate with Terracycle do not have the chance to get or purchase the repurposed products in school, they merely facilitate the collection. We-cycle targets the problem itself rather than sourcing it out! United States Census Data indicates that Great Neck, New York ranks high in terms of education level and household income compared to other areas of New York State and the United States at large. We-cycle is cognoscente of this fact, and acts with a responsibility to continue this legacy. As of the 2000 Census, 54% of Great Neck residents held a Bachelors Degree or higher (Historical Education Data, 2013). This suggests that our students are being inculcated with a culture of Socratic theory and will become the educated, innovative change makers of tomorrow. We-cycle wont conform to simply accepting that simply having a school recycling program is enough, or that you can send away your old goods for someone else to recycle. We will teach our students to consistently think, challenge, and create, even from the middle school years. Legal Structure: We-cycle is a Nonprofit Corporation, as our guiding principle and practices seek to solve a complex societal issue. We-cycle has decided on this operation structure because our goals are more philosophical than financial. Although we will be selling retail goods, our profits will be re-invested in We-cycle for the growth, development, and expansion of our recycling and repurposing efforts. Profits will not, at any time, be siphoned to benefit the director and/or student workers of We-cycle. Should We-cycle take off and desire expansion, we will hold true to our nonprofit structure and offer our services to other schools looking to set up similar programs. There are several fees and forms that We-cycle would need to address in order to register as a Nonprofit Organization (Procedures for Forming and Changing Not-for-Profit Organizations in New York State, 2010): 1. $5.00 to ensure the company name is free to use and meets regulations, payable to the Department of State, Division of Corporations, 41 State Street Albany, NY 12231. They are reachable by fax at (518)473-1654. 2. $75.00 to register a Type-B (Educational) Nonprofit Organization with New York State. This fee will be sent to: NYS Department of State, Division of Corporations, 41 State Street Albany, NY 12231. There are additional fees if you would like this process expedited, $150 for 2-hour turnaround, $75 for same-day service, and $25 for 24-hour service.

3. $10.00 to gain approval by the New York State Education Department for our educational Nonprofit Organization to check that our organization is operating within the guidelines of the Board of Regents. This fee will be sent to New York State Department of Education, Office of Counsel, Education Building Room 148, Albany, NY 12234. They can be reached by telephone at (518)473-8296. More information is available on their website, www.nysed.gov. 4. $5.00 for a standard copy of the filed Certificate of Incorporation, $10 for a certified copy. 5. Should We-cycle want to change its purposes or powers, we would have to go through the Nassau County Regional Office of the New York State Attorney General (Procedures, 2010). This office is located at: 200 Old Country Road, Suite 460 in Mineola, NY. This office can be reached by phone at (516)248-3302.

Resources: * Composting at New Hampshire Public Schools: A "How to" Guide. (1997, Spring). Retrieved from New Hampshire Governor's Recycling Program website: http://des.nh.gov/organization/divisions/waste/swrtas/documents/compost_guide. pdf * Great Neck, NY Historical Education Level Data. (n.d.). Retrieved October 6, 2013, from USA.com website: http://www.usa.com/great-neck-ny-population-and-races--historicaleducation-level-data.htm

* Procedures for Forming and Changing Not-for-Profit Organizations in New York State. (2010, December). Retrieved October 6, 2013, from New York State Charities website:
http://www.charitiesnys.com/pdfs/how_to_incorporate.pdf

* Terracycle. (n.d.). Retrieved October 6, 2013, from Terracycle website: http://www.terracycle.com/en-US/

FNES 781: Entrepreneurship Business Plan Idea for Social Entrepreneurship III

Team Members Name(s): Elena Teixeira Business Name: We-cycle Social Issue: Pollution and Waste Reduction through Recycling and Repurposing in the School Setting
Describe your social issue idea: The amount of waste that occurs in a school on a daily basis is staggering; the Environmental Protection Agency (EPA) estimates this number to exceed 4 pounds per person daily (EPA, 2011). This level of waste is neither economically nor environmentally sustainable; without responsible disposal methods, food scraps, bottles, cans, and paper overwhelm landfills causing irreparable pollution. It is our responsibility as educators to inform and motivate students to appreciate the long-term threats of such poor habits. Without significant changes to waste management, the security of ecosystems and resources as basic as clean groundwater will become luxuries for future generations. Tackling a global problem of this magnitude and with such pervasive repercussions is daunting. We-cycle sees this challenge as an opportunity and not an obstacle. We practice what we preach, demonstrating through a commitment to the belief that every global issue begins with a local solution. Our products are a tangible representation of this mission, as they are all made from repurposed items found at Great Neck South Middle School. We hope that We-cycle will inculcate a spirit of ingenuity and social responsibility in our participants and our school at large. As such, they will be equipped to perpetuate our mission and inspire others towards a green lifestyle long beyond our classroom doors. Start up Costs: aka original investment or seed money As a school-based business, We-cycle does not have many start-up costs. Our business was specifically designed to take advantage of the infrastructure and resources in our school building and FACS department, such as sewing machines, leftover thread received as part of project kits, scissors, and pins. Our main materials utilize the schools newly installed classroom and cafeteria recycling bins. Likewise, boxes of extra t-shirts (overage orders from various school events) are kept in the main office storage closet for one year, after which they are donated as part of the annual clothing drive. We-cycle would collect these t-shirts and clean paper waste from the recycling bins to make our products. There is no cost involved in the procurement or collection of these items. The only identifiable start-up cost for We-cycle would be the purchase of 3 extra large Rubbermaid-type storage boxes. These boxes would be used to collect and store our materials during all stages of the production process. This purchase would be made from the FACS budget, as We-cycle is an entrepreneurship project run by the 8th grade FACS elective class.

The Bigger Picture of We-cycle

Each bin is estimated to cost $10.00 x3 Total Start-up Costs: $30.00

(Source: Walmart, 2013)

If the FACS department were unwilling or unable to fund the purchase of these plastic boxes, paper boxes could be used instead. These boxes are readily available at the schools loading dock. Due to the continuous, multi-year nature of We-cycle, however, we believe that plastic boxes would be a sturdier long-term solution. Operating Costs: (Overhead) Utilities- N/A (Paid By School) Salaries- N/A (Student workers in context of FACS class) Advertising- N/A o Paper collected to make wallets can also be used for posters and flyers o Green paperless advertising: The majority of our product research and promotion will be done on the schools in-house morning news show, HTV. We will submit notices to the TV studio via email. The TV crew has also agreed to visit our class periodically to document the various stages of procurement, planning, production, promotion, and retailing of our products. This service is free of charge, and is symbiotic for both parties. o A large banner with the We-cycle name and slogan (When you throw it away, well use it another way!) will be made by students using craft paper once used as table liners from the art classrooms. The art department has agreed to save this paper and would typically have thrown it away. Insurance- N/A Interest- N/A Rent- N/A (School setting/Classroom) Two Types of Operating Costs: Fixed Costs: N/A for production and sale of wallets and bags Variable Costs: Contact Paper for Wallets: The amount required will change depending on the speed of production. $0.15/wallet $5.50 per roll via Amazon.com 1 roll= 36 feet x 12 inches 1 roll will produce 36 wallets $5.50/36 $0.15 cost per wallet One-Time Cost for Compost Facility Materials: As evidenced in Business Plan 2, the costs involved in the end goal of We-cycle, creating an oncampus compost facility, are estimated at $447.96 (New Hampshire School Composting Guide, 1997; HomeDepot.com, 2013). This money will be raised through the sale of our wallets and bags.

Cost of Goods or Services Sold: Wallets: $0.15 to Produce; $3.00 Selling Price ($2.85 estimate profit per unit) o $5.50 per roll via Amazon.com o 1 roll= 36 feet x 12 inches o 1 roll will produce 36 wallets o $5.50/36 $0.15 cost per wallet T-shirt Tote Bags: Free to Produce; $2.00 selling price ($2.00 profit/unit) o T-shirts: Free (Overage from orders of t-shirts from school events) o Thread: Free (Leftover from other FACS sewing project kits) o Scissors/Sewing Machines: Free (Already in FACS department)

Mission Statement
Business Name: We-cycle Slogan: When you throw it away, well use it another way! Social Issue: Pollution and Waste Reduction through Recycling and Repurposing in the School Setting
Mission Statement Inspired by the desire to ensure secure ecosystems and natural resources for future generations, We-cycle asserts the responsibility of global citizens of the 21st Century to perform and propagate positive environmentally conscious principles and practices. Green living is not a trend or an elitist mantra; it is a modern futureoriented mindset that is universally accessible. At We-cycle, our goals are two-fold: to recycle and repurpose school materials in order reduce pollution and minimize the waste produced by Great Neck South Middle School, while concurrently fostering in our students the spirits of creativity and social responsibility required for environmental change. Through We-cycle, we express and exhibit a staunch belief in the power of our local community to impact a global problem. Our products exemplify our commitment to the idea that the trash bin should not be an end, but the beginning of a new life and environmentally philosophy. Resources: Composting at New Hampshire Public Schools: A "How to" Guide. (1997, Spring). Retrieved from New Hampshire Governor's Recycling Program website: http://des.nh.gov/organization/divisions/waste/swrtas/documents/compost_guid e.pdf Rubbermaid Storage Totes. (n.d.). Retrieved October 27, 2013, from Walmart.com website: http://www.walmart.com/c/kp/rubbermaid-storage-totes

Advertising Lesson We-Cycle

Business & Social Entrepreneurship

Advertising Lesson Symbaloo Webmix

Symbaloo is a Web 2.0 tool that allows the user to compile a list of web resources in one easy-to-view location. Each square (tile) on the compilation below (webmix) represents one Internet link or widget productivity tool. You can even include documents on Symbaloo, so long as they are in a digital file-storage system such as GoogleDrive or DropBox. Create a QR Code to allow students to access your webmix from classroom iPads or any mobile device.

Go paperless and store all your lesson or project resources in one place!

We-Cycle Tote Bag Lesson: Culminating Project

Business & Social Entrepreneurship

Bulletin Board
The bulletin board for the preceding unit was designed to reflect the combination of themes from both the course itself (Business and Entrepreneurship) and the selected Social Entrepreneurship business idea. The startling facts combine with eye-catching graphics to produce a serious commentary on the effect of waste on the environment and the solutions offered by We-cycle. Key business and conservation terms help bring the course material to a larger audience passing by our display case, drawing interest in our product, our course, and the FACS department!