20140815

2014 08 15

2014718 21(
)1,868comScore Media
Metrix6

2014 08 15

Key Findings
/
24.3%6-7

/
/(81.8%)
(40.7%)(34.7%)

/104
1111

20146
193.516.1%104

yes123

(44.7%)(36.3%)
(32.3%)

15-24yes123
25-44104
45518

2014 08 15

Key Findings
/

25-34
/25-34104

15-34
45-54
15-34yes123

Segment MetrixTop10

104
2014 08 15

/ 1111

518

yes123

104
1111
yes123 518

Key Findings
/
(55.4%) (46.7%)
/(35.4%)

(50.1%)
(50%)(46.5%)

(33.2%)
/(40.7%)
(25.0%)(24.0%)
(20.1%)

2014 08 15

(49.2%)/
(44.7%)(43.1%)
/(27%)

/comScore Media
Metrix201272014620% - 30%24.3%
2012720136 - 720146

/AppPC/

/ %
30.0%
25.0%
20.0%
15.0%
10.0%

%
%

5.0%
0.0%

2014 08 15

comScore Media MetrixARO2012 7 - 2014 6

7
/
(81.8%)
20-24

(40.7%)(34.7%)
/(27.5%)
40

2014 08 15

1041111
104
(57.8%)
yes123
518e
104
25-34
1111yes123
5182029

2014 08 15

20146193.516.1%
*104(127.5)10.6%
1111(101.3)518(48.9)yes123(33.6)
104yes123
yes123
1111

()

()

Duplicated*

1,935

16.1

29.9

105

5.2

104

1,275

10.6

111

34.0

29.4

98

3.9

1111

1,013

8.4

79

34.5

13.6

50

3.3

518

489

4.1

29

34.6

4.3

24

2.3

yes123

336

2.8

20

33.8

13.6

47

2.3

Media

()
()
()

Duplicated*comScore Audience Duplication

2014 08 15

comScore Media MetrixARO 2014 6

(44.7%)
3539

(36.3%)

(32.3%)35-39

2014 08 15

yes123
104

100%

15-242534

yes12315-24104
25-4445
518

100%

2014 08 15

48.9

50.5

52.1

51.9

55.1

51.1

49.5

47.9

48.1

44.9

50%
0%

15-24

80%

8.6
16.6

60%

23.5

40%

27.1

25-34

35-44

45-54

4.8
14.3

6.5
14.3

15.6

5.6
15.2

22.2

21.9

21.2

18.9

33.7

32.2

30.2

31.4

25.0

25.1

26.2

28.9

6.7

20%

24.2

55+

0%

comScore Media MetrixARO 2014 6

(Composition Index UV)

100
()/()
25-34
15-24
51825-34
10445-54
1111
34
45-54
15-2425-34
yes12345-54
yes123

(Composition Index PV)

55+
101

100
109
108
117

45-54

(Composition Index UV)

102
120

35-44
121
105
122

25-34
102

15-24

148

116

(Composition Index PV)

55+
45-54

100
107
105

128

35-44
135
114
130
131
148
131
119
121

2014 08 15

25-34

125

15-24

comScore Media MetrixARO 2014 6

/
20146/
yes123
1111
104518

104

1111

518

yes123

B2B

B2B

B2B

2014 08 15

B2B

comScore Media MetrixARO 2014 6

1041111

yes123518

104

1111

518

2014 08 15

/(55.4%)
30-39

(46.7%) 35-39

/(35.4%)
(34.9%)/
(33.4%)

2014 08 15

(50.1%)
(50%)
(46.5%)

20-24

2014 08 15

(66.8%)(33.2%)
20-34

2014 08 15

/(40.7%)
(25.0%)
(24.0%)(20.1%)

(49.2%)

/(44.7%)

(43.1%)
20-24
/(27%)
20-24

2014 08 15

/104
1111yes123518

2014616.1%104
yes123
15-346
25-34104
yes1235181111
15-2445-54

2014 08 15

/
/

/
/

2014 08 15

963

51.6%

905

48.4%

20-24

509

27.2%

25-29

193

10.3%

30-34

233

12.5%

35-39

211

11.3%

40

722

38.7%

891

47.7%

468

25.0%

510

27.3%

(IX Survey)

CyberPanel
20

2014/07/192014/07/22
N=1,868

95%,2.27%
20147

2014 08 15

Methodology
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List

Media Metrix
/

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2014 08 15

m
c

marcom@insightxplorer.com
(02) 3322-2882