Pepsi Cola set to produce, distribute snack

food brands in PH
By Jenniffer B. Austria | May. 28, 2015 at 11:20pm

Softdrink maker Pepsi Cola Products Philippines Inc. said Thursday it will manufacture
and distribute snack food brands for the local market.
PCPPI president Furqan Ahmed Syed said in an interview at the sidelines of the annual
stockholders meeting at Acacia Hotel in Alabang, Muntinlupa City the company would
start operation of its snack food business this year in line with its goal to become of a
premier food and beverage company.

Pepsi snacks.
PepsiCo Inc., one of the worlds largest food and beverage companies,
and Pepsi-Cola Products Philippines Inc., PepsiCos exclusive beverage bottling partner
in the Philippines, announced an agreement for PCPPI to manufacture one of
PepsiCos
world-famous snacks brands locally in the Philippines. Shown is PCPPI chairman
Oscar
Reyes (second from left) as he bares the expansion of product portfolio to include snack
foods during the annual stockholders meeting in Muntinlupa City. With Reyes are (from
left) PCPPI chief executive Yeon-Suk No, PCPPI president Furqan Ahmed Syed and
independent director Rafael Alunan III.
PCPPI will manufacture and distribute snacks and food brands of two of its biggest
shareholders--PepsiCo Inc. and Lotte Group of South Korea.

We feel this now an opportune time for us to enter the snack food category. With the
array of products that both our bigger shareholders which is PepsiCo and Lotte have
broad array of products within these categories, we are excited to be able to bring those
brands into the Philippines, Syed said.
You can see the portfolio of products that PepsiCo and Lotte have globally and we will
be picking and choosing portfolio and bringing products in appropriate and timely
manner to maximise shareholder value and make sure to gain more share that
category, Syed said.
Among Pepsicos famous snack brands include Cheetos, Lays Ruffles, Doritos, Tostitos
and Fritos.
Lotte also has snack food line under it confectionary business.
PCPPI is currently building a P650-million manufacturing plant in Cabuyao, Laguna for
its snack food venture. PCPPI is being co managed by PepsiCo and Lotte Chilsung.
This development presents an exciting opportunity for PCPPI to further its vision of
becoming a premier food and beverage company in the Philippines, Syed said.
Leveraging on PepsiCos established line of snacks is an exciting and strategic step in
our first foray into the foods business, he said.
The agreement between PepsiCo and PCPPI marked the creation of only the second
PepsiCo snacks franchise operation in the world, with the first commencing
manufacturing in Bangladesh earlier this year.
PCPPI said the creation of the joint snacks-and-beverage franchise operations in the
Philippines reflected PepsiCos ongoing drive to ensure the integration of its food and
beverage portfolio across multiple platforms, including manufacturing and go-to-market
execution.
PCPPI recently announced achieving a net income of P192 million in the first quarter of
the year, up by 41 percent from a year ago.

PH, force to reckon with in

intl talent tilt
By: Allan Policarpio
@alpolicarpio

Philippine Daily Inquirer

12:18 AM June 18th, 2015

JED MADELA embraces his role as mentor to newbies. Photo by Alanah Torralba

The consistent and exceptional showing of our local

representatives in the World Championships of Performing Arts
(WCOPA)particularly in its singing categorieshas made the
Philippines one of the most formidable teams in the annual
international talent competition, said recording artist Jed
Madela.
We usually stand out in singing. Whenever we go there, people
from other countries would ask how many of us theyre

competing against Weve become their barometer of sorts,

Madela, who won the Senior Grand Champion Performer of the
World title in 2005, told reporters at a press conference.
Now in its 19th year, WCOPA is a contest held in Long Beach,
California, for vocalists, dancers, instrumentalists and variety
acts from 52 countries. And for the 2015 edition, which runs
July 10 to 18, the Philippines will send over 40 performers from
all over the country.
Madela, who was also inducted to the WCOPA Hall of Fame two
years ago, now serves as a mentor to members of the local
team. The challenge, the singer said, is to make sure that the
country continues to reach the standard it has set in the past.
Its a rather tall order, considering that Filipinos clinched the
Grand Performer Champion of the World plum in both the senior
and junior divisions in 2013 (Beverly Caimen and Ianna de la
Torre) and 2014 (Xtreme Dancers and Lloyd Montebon).
Theres pressure to do better every year, Madela said. We
have to focus on ourselves. If there are weaknesses, well work
on them.
Born entertainers
Asked what he thinks makes Filipinos a talented bunch, Madela
explained: We are born entertainers We naturally turn to
music, film, arts to express ourselves, said the 34-year-old
singer, who was invited to open and close WCOPA 2015.
Meanwhile, Gerry Mercado, the national director of the
Philippine team, said that there had been efforts to make the
lineup of talents more diverse, adding that auditions for this
year werent limited only to aspirants from Luzon and Davao.
We also have contenders from General Santos City and Cebu,
he said in a statement.
Mercado, who believes that weve succeeded in uplifting the
Filipino brand, said he is excited to showcase the new crop of
Filipino artists theyve discovered. Now its a matter of

preserving the good name weve earned on the global stage,

he said.
Among those who performed during the media event were
Broadway-inspired singer Princess Virtudazo, vocal harmony
group Zhalia, and acrobatic duo Zion. Theyre all good and I
think they have a big chance of making it to the finals, Madela
said, adding that hes always open to acting as mentor to
industry newbies.
I know how it feels to be a fresh talentto have so much to
give, but with so few opportunities. I hope to lessen their
frustrations by helping open doors for them through WCOPA,
he said.
Supporting the WCOPA-bound delegates are the Department of
Tourism, National Commission for Culture and the Arts,
Cravings/C3 Events Place and Secosana Bags.
The Philippine contingent is set to travel to the United States on
July 8.

Read more: http://entertainment.inquirer.net/172608/ph-force-toreckon-with-in-intl-talent-tilt#ixzz3dt8ErhGS

Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook