S AS H A MA DFE S

1 40 0 P o rt ol a Dr | S a n Fr a nc is c o, C a
s as ha @s as ha m ad f es . c om ( 4 1 5) 5 9 5 3 7 6 7

A proc ess driven, client focus ed Manager with a unique ability to not los e sight of the " big pict ure" yet still be obs e ssive
about det ails particularly when it comes t o communication, documentation, t rans ferring knowledge, s haring information,
and analyzing dat a in an effort to achieve targeted and meas urable results.
Over 10 y ears of varied levels of res ponsibility work ing in both B2B and SaaS focus ed start-up and turn-around int eractive
marketing environments helping t o deliver s olutions to cust omers t hat have a real impact on their business.
Consist ently rec ogniz ed for acc omplishments stemmed from quickly and effecti vely identifying and res olving problems or
their potential by utilizing a wide variety of tec hniques and being able to foresee, adapt, and produce positive res ults in a
landscape where a c hange in priorities t hen had to occur to quickly match business need s.

E XCE P T I ON ALL Y S KI LLE D. ..

 Adept at developing and deploying effective service delivery, call c ent er, and quality cont rol st rat egies
 Effortlessly recognizes patt erns and us es the skill to manipulate dat a for wrangling, research, analysis, and valida tion
 Has provided sales support through c ompetitive res earch, lead generation, and pipeline management
 Maintains active partners hips wit h various A ffiliat e Mark eting providers to advertis e ec ommerce s ervic es and products
 Experienc ed wit h developing print ed mat erials, fac ilitating trainings, and c reating policy and proc edure manuals
 Knowledgeable in the principles and proc esses for providing cust omer s ervic e, inc luding needs assessment, meeting
quality standards, and evaluation of cust omer s atis faction

MICROSOFT OFFICE | Word, Excel, Publisher, Outlook, & Powerpoint

Advanced knowledge of efficient met hods for using functions of Microsoft Office applic ations, including:
 Writing, utilizing, and testing mac ros t o inc rease productivity
 Arranging data by including pivot t ables, formulas for c ell references, vlook up, and if/then logic
 Creating lists with s orting/filtering enabled and protecting s pecific areas of a worksheet

CRM | Salesforce.com
SFDC A dministrat or level access for import ing, de -duplicating, merging, converting, and cleaning up of system dat a

OPERATING SYSTEMS | Microsoft Win98 Win95 WinME WinNT WinXP Win2000 Vista & Win7
Experienc ed with performing extensive tec hnical support, general t rouble s hooting of soft ware and hardware failures, and
identifying net work problems when relat ed t o work station configurations including: hardware installations, soft ware
configuration changes, registry repairs, and regular maint enanc e

P ROFE S S I ON ALL Y A CC OMP LI S HE D.. .

Marin Soft ware's SaaS offering is the " Marin Search Mark eter" -- an enterprise-class paid searc h management application that
analyzes, manages, and optimizes large-scale SEM/PPC campaigns of companies with a minimum online mark eting spend of
$100k per month on paid search ac ross Google, Yahoo, and MSN's Bing
MARIN SOFTWARE | Research Associate, Team Lead 0 8. 0 8 - 09. 0 9 SALES SUPPORT
Coordinated a t eam of 5 in conducting c ustom strategic invest igation of pros pective clients t o identify and ve rify related
information of the appropriat e cont acts responsible for t heir c ompany 's key word bidding. Trained new employ ees to
underst and the standard operating proc edures and us e of t he CRM t ool Sales force.c om.
MAJOR ACCOMPLISHMENTS:
 Det ermined best practices as the resolution t o das hboard and data reporting issues aft er researc hing and identifying
applic ation s olutions, enhancements, and system integrations while granted temporary S alesforce.com A dministrat or
access
 Provided several new resources and met hods of investigation for analyzing t he existi ng online advertising pres enc e of
prospects that bec ame inst rument al qualifying leads generat ed for the inside sales team; this directly res ulted in
number of mont hly conversions multiplying and t he c ompany bec oming t he leading supplier in its space, ac qui ring
accounts managing $650 million of annual paid search s pend wit h bidding on over 100 million key words
 s a s h a @s as h am a d fe s .co m
P AG E 2 OF 2

Reply's primary service at the time was lead generation and performance -based online mark eting with a national net work of
17,000+ servic e providers receiving inquiries from OpenA uto, RealtyNow, Agent Connect, iMotors, and CarClub brands
REPLY! INC | Manager of Data Quality 0 6. 0 5 - 06. 0 7 CALL C ENT ER
Res ponsible for daily conversion of leads generat ed from online acquisition c hannels including SE M , int ernet marketing,
and email campaigns. Scheduled 15 non -ex empt, full-time employ ees to maintain 24x 7 coverage of all brands; motivat ed
department members t o meet tight and c onst ant ly changing deadlines and t o remain focus ed while numerous customer
requests impacted the timing of the product approval and delivery. S upervised personnel, c onducted performance
evaluations, and int erviewed new hire prospects for the depart ment tasked wit h screening requests, verifying contact
information, and confirming int e rest for follow-up information relating to real estat e s pecifics or an upcoming new c ar
purchase. Forec asted daily workloads, balanc ed volume spik es, assessed work flow and resource demands, and reported
on k ey met rics.
MAJOR ACCOMPLISHMENTS:
 Multiplied revenues, ac hieving major improvements in s peed and accuracy, by implementing new department
validation proc edures
 Reduced operating ex pens es, aut omat ing t he lead review process, by integrating a 3rd party dat a verific ation provider
TA RGUS Info
 Insured round-the-clock c overage as business needs dictat ed by c reating, assembling, training, maintaining, and
managing a nationwide t eam of 20+ long t erm independent c ont ract ors wit h varying availabilities and ultimat e flexibility
 Introduced, monit ored, and implement e d an ins pection process to t rack discovered XML dat a issues from outs ourced
lead providers and evaluate iss ues relat ed t o product quality
 Identified various system problems and suggested solutions by collecting dat a examples, capturing the surrounding
facts, and drawing valid c onclusions
REPLY! INC | Senior Account Manager 0 6. 0 4 - 06. 0 5 CLIENT S ERVIC ES
Acted as the primary contact and cust omer issue escalation point for Reply !s major aut omotive servic es clients.
Proc essed mont hly billings and overs aw retention efforts; res ponsible for approving the service sus pension of delinquent
or breach acc ounts prior t o the expiration of cont racts. Implement ed overall roles and res ponsibilities, direction, and
leaders hip of Client S ervic es department st aff.
MAJOR ACCOMPLISHMENTS:
 Developed strat egies to drive efficient operat ions and profitability by creating and implementing an audit process to
det ermine and res olve s ervic e standard c omplianc e issues
 Independent ly identified and investigat ed a 3 -y ear-old database issue that failed to report over $870,000 in past-due,
unc ollected revenue and caused premat ure account clos ure, exposing serious billing inaccuracies when compared t o
the s ervic es rendered
 Success fully collect ed over 60% of the discovered lost revenue by es tablishing procedures to generat e doc umentation
of the identified billing and reporting error and overseeing t he negotiation of balances due
REPLY! INC | Client Services Specialist 0 6. 0 3 - 06. 0 4 CUSTOMER SERVICE
Accountable for staff scheduling, payroll, human res ource c oordination, product cont rol, staff training, and managing
cont racts. Served as primary account manager and k ey cont act for various strat egic client accounts.
MAJOR ACCOMPLISHMENTS:
 Increas ed ROI and reduc ed losses caused by wast eful practices by implementing an improved prot ocol for managing
member accounts aft er identifying, doc ument ing, and pres enting client service process inefficiencies to upper
management
REPLY! INC | Regional Sales Executive 0 4. 0 3 - 06. 0 3 BUSINESS D EVELOPMENT

GIGANTIC INC | Event Staff Coordinator 1 0. 9 9 - 04. 0 6 BAR & CLUB

BANK OF AMERICA | Research Analyst 1 0. 9 7 - 11. 9 9 INTER ACTIVE BAN KIN G

MIDWEST TV & RADIO (CBS) | Market Research Analyst 0 9. 9 6 - 07. 9 7 COMMERCIAL RADIO

PRINCESS RESORT | Assistant to the F&B Director 0 6. 9 6 - 07. 9 7 HOTEL MAN A GEM ENT

ASSOCIATED STUDENTS | Executive Vice President 0 5. 9 5 - 05. 9 6 SDSU AUXILIAR Y

WE LL E DU C AT E D ...

SAN DIEGO STATE UNIVERSITY | Bachelor of Arts, Communication 0 8. 9 1 - 05. 9 6