Haier history

Haier Group is a Chinese multinational consumer electronics and home appliances company
headquartered in Qingdao, Shandong province, China. It designs, develops, manufactures and sells
products including air conditioners, mobile phones, computers, microwave ovens, washing
machines, refrigerators, and televisions.
According to data released by Euro monitor, in 2014 the Haier brand had the world's largest market
share in white goods, with 10.2 per cent retail volume market share. This was the 6th consecutive year in
which Haier had been the market share leader for major appliances.
The origins of Haier date back long before the actual founding of the company. In the 1920s, a
refrigerator factory was built in Qingdaoto supply the Chinese market. After the 1949 establishment of the
People's Republic of China, this factory was then taken over and turned into a state-owned enterprise.
Having diversified its product line beyond refrigerators, the company adopted a new name in 1991.
Borrowing from the German name of its partner, "Haier" came from the last two syllables of the Chinese
transliteration of Liebherr (pronounced "Li-bo-hai-er"). Qingdao Haier Group was further simplified in 1992
to Haier Group, the company's current name.
In 1995 Haier bought out its chief rival in Qingdao, Red Star Electric Appliance Factory.[4] In 1997,
the company moved into television manufacturing with the acquisition of Huangshan Electronics Group.
[4]

By the end of the 1990s, Haier sold many products including mobile phones and computers, and had the

largest national market share in its core white goods division.

The company opened a production facility in Indonesia in 1996, and the Philippines and Malaysia in
1997. The company tried to compete in the Thai market, but they completely lost to local electronics
companies and had to stop the marketing there. In the US it focused upon two niche markets in compact
refrigerators and electric wine cellars.
Haier began to manufacture full-sized refrigerators for North American market. This would bring it
into direct competition with established American companies GE, Whirlpool, Frigidaire, and Maytag. As part
of its strategy, Haier built a production facility in the United States at Camden, South Carolina, opened in
2000. By 2002, US revenues reached USD$200 million, still small compared to its overall revenue of $7
billion. Also in 2002, Haier moved into a building in midtown Manhattan. Formerly the headquarters for the
Greenwich Savings Bank, the 52,000-square-foot (4,800 m2) building was built in 1924 in the neo-classical
style.

Production facilities were constructed in Pakistan in 2002 and Jordan in 2003. In Africa, Haier has
plants in five countries: Tunisia, Nigeria, Egypt, Algeria and South Africa.[5] The company also purchased a
Meneghetti's factory in Italy and began placing its products in European retail chains, either under its own
brand or under OEM agreements with foreign partners. Currently Haier has entered into a joint venture
agreement with the government of Venezuela.
Haier Appliances (India) P. Ltd initiated its commercial operations in January 2004. It was also listed
among the top 20 most trusted brands in India by The Brand Trust Report, a study conducted by Trust
Research Advisory.
In June 2005, Haier made a bid to acquire Maytag Corporation, backed by private equity
funds Blackstone Group and Bain Capital. The bid was for USD $1.28 billion, or $16 per share, topping a
previous offer of $14.26 per share made by Ripplewood Holdings.[8] In the end however, Maytag was bought
by Michigan based Whirlpool Corporation which offered $1.7 billion in cash and stock, or $21 per share,
plus assumed debt.
As of 2008, Haier had surpassed rival Whirlpool as the world's top refrigerator producer in terms of
sales, according to Euromonitor, an independent business intelligence provider. Haier said it sold 12 million
refrigerators worldwide, up 20% over the previous year. Its market share reached 6.3% globally.
** https://en.wikipedia.org/wiki/Haier
Products in Thailand
1.Air conditioner
2.Refrigerator
3.Freezer
4.Washing machine
5.Television
6.Water heater
7.Microwave
** http://www.haier.com/th/

Codo Is a Pocket-Sized Washing Machine That Costs Only Rs. 3,999

When Haier reached out to tell us about its new portable washing machine, we figured that there
was some sort of mistake. It turns out though, that you really can make a pocket-sized washing machine
that doesn't empty your wallet either. The term washing machine - while literally accurate - is probably a
little misleading, since it conjures up images of a drum you load clothes into.
The Haier Codo is a small, cylindrical device that can easily be carried in one hand. On one side, it
has a water nozzle that is also a piston, and agitates the clothing it is applied to. You just hold it on top of a
stain, and move it around a little to clean up any marks.
But how effective is a cleaning system that is smaller than a 500ml bottle of water? We got the Codo
handheld washing machine a week ago, and have been trying it out in a number of different situations ever
since. It's not perfect, but there were some times where it really impressed us.
What's it for?
The Codo isn't really useful if you want something to was your clothes on an everyday basis. After a
whole day's use, you're going to need a real washing machine to keep your clothes fresh. But think of all
the times you've spilled a bit of food while eating, or you've been working and managed to spilled some
coffee on your shirt.
We've all done it, and then instantly rushed to the washbasin to try and wash the mess off quickly
before it ruins a shirt. Of course, as you probably remember, doing this is both difficult, because you're
probably trying to wrangle an entire shirt into the basin, and also inconvenient, because you'll end up
getting the whole shirt wet while trying to clean a few spots off. These are the problems that the Codo is
trying to solve, and we have to say, it does a really good job of it.
How does it work?
The Codo is powered by 3 AAA batteries and weighs just 200gms, little over the weight of your
smartphone. The batteries give it enough power for around 50 washes, depending on usage, and according
to Haier, it can take between 30 to 120 seconds to clean up stains, depending on their nature and severity.
The top part, houses the batteries, and the power button. The lower part of the device is a water
reservoir, which is capped by a small tube, which has several small holes. To fill the 200ml reservoir, you
can unscrew the cleaning tube and then just hold the Codo under a tap for a few seconds. When you hold it
up and press the power button, the tube starts to piston up and down, with small amounts of water coming

out as well. You can either put liquid detergent into the Codo's reservoir, along with the water, or just put a
little detergent powder on stains directly.

Essentially, this allows you to apply water without getting the whole piece of clothing wet, and the
piston moving up and down agitates the cloth (at 700 beats per minute, Haier says), brushing the stain out.
Basically, it's like putting some water on your shirt, and then rubbing it by hand, only much easier, more
effective, and less messy.
And... does it work?
Our testing process of the Codo started a little unexpectedly when a bit of dal from dinner wound up
on a t-shirt. Without even taking it off, we were able to use the Codo to quickly remove the dal stain. It left a
small wet patch on the T-shirt of course, but it was really easy to do and took less than a minute to
completely clean the spot. The amount of water is minimal too, so it dried of quickly, and there were no
marks or stains left.
A more formal testing process followed, which involved a few old handkerchiefs, and various
different foodstuffs. Ketchup and sriracha sauce both proved to be tenacious opponents, but they were
soon bested. Oil stains are more tricky, and if you managed to drop some deep fried stuff onto your shirt,
then the stain isn't going away as easily. Eventually we were able to get a satisfactory result, but it didn't
disappear completely.
The gravy from chicken Manchurian was the second easiest stain to remove, but dal in particular
proved to be no match for the Codo. Coffee, like oil, was hard to remove and a small mark remained even
after using the Codo for a few minutes. Ink stains from a leaky ball pen defied all attempts at removal, and if
you're unlucky enough to get a pen that leaks in the middle of a business trip, you'll just have to try and
make up a funny story to tell everyone you get into a meeting with.
Should I get this?
Well, that depends. Sure, the Rs. 3,999 price tag you have to pay for this device is pretty
reasonable, particularly if you're frequently traveling for work, and consequently worried that spills and
stains could seriously limit your wardrobe. If you're someone who likes fancy gadgets and considers the
price to be purely disposable, then don't even think about it, just get the Codo because it is really effective.
For most of us though, it's a little more money than you'd spend on just a whim. If you're a stickler about
how you present yourself, then it's definitely worth getting the Codo. Spills are going to happen; once we
ended up dipping our tie in a bowl of soup. It was a nice tie, and it ended up in the trash. The Codo could
help in situations like that one.

More realistically, when you're traveling, you won't be carrying so many clothes, and even a small
splotch on a formal shirt can leave you looking slovenly and unprofessional in meetings. It's in these
scenarios that the Codo could really shine; couple that with the fact that it uses AAA batteries which are
easy to get anywhere in the world, and the Codo starts to look convenient for frequent travellers.
The Codo is also pretty easy to use, and since you're only getting the spot where the stain was wet,
you can go to your room, take off your shirt and clean it, and get back to wearing it in just a few minutes.
We're not sure how many people really need something like this, but we can see quite a few finding it
convenient and useful nonetheless.
** http://gadgets.ndtv.com/others/reviews/codo-is-a-pocket-sized-washing-machine-that-costs-only-rs-3999720363