Portfolio

Madeline Williams
Alumni Newsletter
DesignWorks
Map App
New Hire Interviews
Senior Exit Interviews

Overview: This is a quartly newsletter that we send to our Alumni in

Mail Chimp. We include information and content that we hope will be
interesting and engaging to them.

Alumni
Newsletter
My Role: Create & write content

Overview: DesignWorks is offered by Ball States College of Architecture

and Planning (CAP) to give high school students an immersive learning
experience into the world of environmental design and problem
solving. We were brought on board to create a new marketing plan and
rebrand for them.

My Role: Created social media plan and proposal with coworker

16

DesignWorks

B A L L

S TA T E

DesignWorksSocialMediaPlan

Begin:January25th
Frequency:Posting23timesperweek
Mostpostsshouldincludesometypeofvisual(pictures,videos)

Stage1:Buildawareness(5weeks)January24February28
Textposts
Gearedtowardsparents
Includelinktowebsite
Picoflogo
informationoriented
TeachyouraudienceaboutDesignWorks
SampleTextPost
The2016DesignWorksSummerAcademyencourageshighschoolstudents
withafascinationinarchitectureanddesigntoexplorethepossibilitiesofafuture
inthefield.ByprovidingopportunitiesattheBallStateCollegeofArchitecture
andPlanning,studentswillexperiencetheuniversityscommitmenttolearning
andhandsonimmersionintotheworldofenvironmentaldesignandproblem
solving.www.designworks.com
Photoposts
Promotionalposters
Dependsonwhatpostersays.Includeorexcludeinformation.Quantitymayvary.
The2016DesignWorksSummerAcademyencourageshighschoolstudents
withafascinationinarchitectureanddesigntoexplorethepossibilitiesofafuture
inthefield.
Photoposts
Promotionalposters
Dependsonwhatpostersays.Includeorexcludeinformation.Quantitymayvary.
The2016DesignWorksSummerAcademyencourageshighschoolstudents
withafascinationinarchitectureanddesigntoexplorethepossibilitiesofafuture
inthefield.www.designworks.com

Stage2:Conversion(8Weeks)February29March23
Studenttestimonials
Videotestimonials
:30,interviewpastattendeesorpotentiallyparents
Writtentestimonialswithphoto
ImetmybestfriendatDesignWorkslastyear.AfterlearningsomuchIwas
inspiredtopursuefurthereducationinarchitectureatBallState.
"Ienjoyedhavingmyeyesopenedtotheimpactthatdesignhasontheworld."

"Aftertalkingtoourdaughteritseemstheprogramwasquiteintense.Sheloved
everythingaboutit.Iappreciateyoutreatingherlikeacollegestudentandshe
couldgetatruefeelofthecampus,collegelife,andtheCAPprogram."
CuratedBlogPosts
Gearedtowardsparents
Top10ReasonsWhyASummerAcademyisGreatForYourStudent
WhatHighSchoolStudentsLearnFromaSummerAcademy
WrittenbyCAPprofessors
Writtenbyfacilitators/instructors/campleaders
PhotoPosts
Promotionalposters
Promovideoforcamp
HighlightsthebestpartofDesignWorkswhileprovidingvaluableinformationto
parentsandhighschoolstudentsinavisuallycompellingway.

Stage3:Engagement(6Weeks)March23June1
Studenttestimonials
Videotestimonials
Sameasvideotestimonialsfromearlierstages.
Writtentestimonialswithphoto
Sameaswrittentestimonialsfromearlierstages.
TextPosts
Registrationpush
Linktoregister/website
Samplepost:
DesignWorksregistrationisopennow!Registerforyouropportunitytolearn
moreaboutdesignnexttoprofessionalsinthefield.
(http://cms.bsu.edu//media/WWW/DepartmentalContent/CAP/PDFs/CAP%20De
signWorks%20App2016.pdf)

Onlytwoweekslefttoregisterforcamp!Dontmissoutonthisopportunity.
(http://cms.bsu.edu//media/WWW/DepartmentalContent/CAP/PDFs/CAP%20De
signWorks%20App2016.pdf)

Stage4:Delight:(5weeksand4days)June1July10
Photoposts
TextPosts
Hintatcurriculumforcamp
Thissummerwecantwaittotalkdiscussdesignconcepts.
Wehopeyoureasexcitedasweareforourannualfieldtrip!Dontforgetto
preparequestionsforourspeaker,Dr.X.
Helpfulhintstoprepareforcamp

Includeinformationabouthousinganddining.
Heresabreakdownoftheweek!(DesignWorks2016hourlyschedule)
Werelookingforwardtoseeingyousoon!Checkoutthislistofthingsyouwont
wanttoforgettopack.(includelistforpacking)
Article:Top5ThingstoBringtoYourSummerAcademyWorkshop
Promovideoforcamp

SocialMediaProposalforDesignWorksSummerAcademy
CreatedbyMadelineWilliamsandEddieMetzger
December2015

Overview:ThefirststeptoincreasingawarenessandattendanceattheDesignWorksAcademy
istargetingtherightaudience.Webelievethatbygearingpoststowardsparents,DesignWorks
wouldhaveabetterchanceofattractingnewattendees.Wesuggestthatsocialmediawork
beginonJanuary25andcontinueupuntilthestartoftheworkshop.Byusingourfourstep
process,wehopetheincreasetheoveralltrafficandregistrationfortheupcoming2016
DesignWorksSummerAcademy.

1) BuildAwareness(5Weeks)
FromJanuary25toFebruary28,thefirststagewillcreatepostsgearedtowardsparents
toteachthemmoreaboutDesignWorks.
a) Werecommendposting23timesperweek.Bypostingclosertowardstheendof
theweek,likeThursdayorFriday,engagementwillpeak.
b) Postbetween1:00pmand3:00pmforthebestresults.Ifyouchoosetopostinthe
evening,werecommend7:00pm.
c) Textpostsshouldbeinformationoriented.
i)
The2016DesignWorksSummerAcademyencourageshighschool
studentswithafascinationinarchitectureanddesigntoexplorethe
possibilitiesofafutureinthefield.ByprovidingopportunitiesattheBall
StateCollegeofArchitectureandPlanning,studentswillexperiencethe
universityscommitmenttolearningandhandsonimmersionintotheworld
ofenvironmentaldesignandproblemsolving.www.designworks.com
d) Photopostsshouldalsobeinformationoriented.Dependingonhowmuch
informationthephotoprovides,thelengthofpostsmayvary.
i)
The2016DesignWorksSummerAcademyencourageshighschool
studentswithafascinationinarchitectureanddesigntoexplorethe
possibilitiesofafutureinthefield.

2) Conversion(8Weeks)
FromFebruary29toMarch23,thesecondstagewillfocusonteachingparentsandnow
theprospectivestudentsmoreaboutDesignWorks.Withwrittentestimonialsandcurated
blogposts,theconversionstageismeanttoconvinceouraudiencetobecome
customers.
a) VideoTestimonials
i)
30secondlongvideosthatfeatureacampinstructor,parentorstudent
thatenjoyedtheirtimeatDesignWorks.
b) WrittenTestimonialswithPhotos

i)

Thewrittentestimonialswillalsocomefromformercampers,instructors,
parentsorcampleaders.Thefollowingareafewofthesample
testimonialswefoundonyourwebsite.Ifitspossibletopairthesewith
photostheywouldbecomemoreeffectiveonsocialmedia.
1) "Ienjoyedhavingmyeyesopenedtotheimpactthatdesignhason
theworld."
2) "Aftertalkingtoourdaughteritseemstheprogramwasquite
intense.Shelovedeverythingaboutit.Iappreciateyoutreating
herlikeacollegestudentandshecouldgetatruefeelofthe
campus,collegelife,andtheCAPprogram."
c) CuratedBlogPosts
i)
Ideally,creatingcontentandpublishingitonyourwebsiteaboutthe
workshopsisideal.
1) Top10ReasonsWhyASummerAcademyisGreatForYour
Student
2) WhatHighSchoolStudentsLearnFromaSummerAcademy
ii)
IncludinginformativepostswrittenbyCAPprofessorswouldworkas
informativepieces,buttieintheworkshopsbytheend.
1) Takeaconceptthatwillbediscussedfurtherintheworkshopsand
writeablogpostthatworksasabasicintroductiontotheconcept.
Attheendofthearticle,tieinDesignWorks.

3) Engagement(6Weeks)
FromMarch24toJune1,thethirdstagewillfocusonencouragingouraudienceto
writtenandvideotestimonialswillcontinuetobeposted.Textpostswillencourage
registrationandwillincludealinktotheregistrationwebpage.
a) SamplePosts
i)
DesignWorksregistrationisopennow!Registerforyouropportunityto
learnmoreaboutdesignnexttoprofessionalsinthefield.(linktoregister)
ii)
Onlytwoweekslefttoregisterforcamp!Dontmissoutonthisopportunity.
(linktoregister)
4) Delight(4Weeks,4Days)
FromJune1toJuly10,thefinalstagewillfocusongettingregisteredcampersexcitedfor
theworkshops.Byincludingpoststhathelpstudentspreparefortheworkshops,wewill
strengthenourrelationshipwiththeaudience.
a) Hintatsomeofthecurriculumthatwillbediscussedoverthesummer.
i)
ThissummerwecantwaittotalkdiscussXdesignconcepts.
ii)
Wehopeyoureasexcitedasweareforourannualfieldtrip!Dontforget
topreparequestionsforourspeaker,Dr.X.
b) Includelistsandblogpoststohelpstudentspreparefortheworkshops.
i)
Heresabreakdownoftheweek!Wecantwaittoseeyou!

ii)

Werelookingforwardtoseeingyousoon!Checkoutthislistofthingsyou
wontwanttoforgettopack.(includelistforpacking)
iii)
Top5ThingstoBringtoYourSummerAcademyWorkshop
c) Alsopostthepromofortheworkshopstohelpstudentsgetexcited.

PromotingOrBoostingPosts
BypromotingorboostingyourFacebookposts,youllreachmoreofanaudience.Itisimportant
tounderstandthedifferences.
a) BoostingPosts
i)
Byboostingyourpostsyoucanselecttargetedaudiencetoreceiveyourposts.
ii)
Minimumof$1perday.
b) PromotingPosts
i)
PromotingissimilartoboostingexceptitallowstousetheFacebookAdManager.
Thisisamoredetailedversionofboosting.
c) Dontjustboost/promoteonce.Thiswouldhavetobeanongoingprocess.Choose
specificpoststoboost/promote.

Overview: Ball State Map App helps students find buildings and other
things on campus. Summer 2015 we did a revamp of the entire app.

Map App
My Role: Create marketing plan & put it into action

TheDigitalCorps
MapAppMarketingPlan

Price/Unit

Quantity TotalPrice Company Dimensions Reserved/Ordered

ResidenceHalls
Magnets

$0.13 2,000.00

Posters

$0.28
$0.28

$251.24 Vistaprint

3.5x2in

70

$19.32 Vistaprint

11x17in

180

$49.67 Vistaprint

11x17in

Campus
Posters
TableTents

$100week

$200.00 BSU

$0

$0 BSU

FlyswatterBanner
(2.5'x10')

$92.00

$92.00 Vistaprint

2.5x10(feet)

LEDLights

$13.95

$27.90 Amazon

FlyswatterSpace

SocialMedia
Boosting

$50

MuttBoard

$0

$50
1

$0 DC

Publications
DailyNewsFront
PageStrip

$425.00

6columnx2
inchstrip

3.5x5
(inches)

$235.00

$1,419.12

$425.00 DN

Event
Scramblelight
postcards

$0.07 1,000.00

PinPopUp

Total

$235.00

$68.99 Vistaprint

Overview: Everytime we hire a new batch of employees to the Digital

Corps, we take the time to sit down with each individual and ask them
some fun and also informative questions. We use the interviews to compose pieces about each new hire, which are then posted to Facebook
and Twitter to engage our target audience of current employees and
their friends and family.

New Hire
Interviews
My Role: Interview new hires, take photos, write interviews

Our next Video Team new hire is Jana, a junior telecommunications digital video
production major. Her two roommates, Sydney and Marisa were the ones to tell Jana
about the Corps. She saw some of the projects we do, thought they were cool, and
thought it sounded like a great opportunity. Janas excited to hit the ground running and
start getting involved in projects.
Janas interview was really relaxed, just like having a conversation. We like to think
were pretty chill here. Jana is most scared of Brandon Smith because he is the head
honcho.
Jana is from Fishers, IN, where she said most people grew up in the suburbs, but she
lived on 5 acres of nothing. When she was 10, Jana was obsessed with Tomb Raider
and seriously aspired to be Lara Croft someday.
Jana said she has a giant sweet tooth. Chocolate, ice cream, anything sweet, Jana
loves. She thinks that she inherited her sweet tooth from her dad. Good to know that
these type of things are hereditary.
Throughout her time at the Corps, Jana hopes to gain new appreciation for aspects of
video that shes overlooked. She also hopes to gain some new skills and sweet projects
that she can add to her portfolio. Welcome aboard, Jana!

Michael Fenters is a freshman on the Video Team with a double major in Education and
Telecommunications. He first heard about the Corps at the Fall Activity Fair, but learned
more from Vivien Pong and Lexy Madrid (fellow video team members) through BSU
Tonight. The practical experience of working in a professional environment sparked
Michaels interest as he saw it as an invaluable opportunity to learn.
Michael went through two interviews because he didnt get hired the first time. He said
that the whole process was very informative and after the first interview he knew what he
needed to do to get in the next interview. Obviously, he nailed it on the head the second
time around!
Michaels guilty pleasure is any peach flavored product. According to him, peaches are
the most underrated fruit. To peach his own. In his free time he likes to watch movies or
documentaries and read up on any history topic. Hes kind of become a walking history
book. His favorite superhero is Captain America, hands down, because, hes jacked
and hes the ultimate team player. Michael may or may not have admitted to having a
serious man crush on Chris Evans.
During his time at the Corps, Michael hopes to gain experience working in the field. We
think well be able to help him out with this. Were happy to have you, Michael!

Overview: This is a project we do for seniors graduating at the Digital

Corps. We interview them to record their experience throughout their
time and gain insight.

Senior Exit
Interviews
My Role: Interview seniors and write blog post