K NGUYN MI

CNG TY TNHH SNG XUN

WEBSITE : WWW.XONEFM.COM
T : +84 854135341 (TP HCM)
+84 439364829 (HA NOI)

Gii thiu XONE RADIO

XONE RADIO l knh radio v website u tin ph sng ton quc s hu y bn quyn ca
cc audio, video ca nhc Vit Nam v Quc t.
XONE RADIO pht sng Top 20 ca khc Quc t c s hu bn quyn bi cc hng thu m ln
trn th gii gm Universal, Sony, EMI and Warner Music trn c hai knh radio v online.
XONE RADIO pht sng Top 20 ca khc Vit Nam trn c hai knh radio v online.
XONE RADIO cung cp nhng phng thc marketing hiu qu cho khch hng: Pht qung co
thu sn (Radio Ad), cp trc tip (Live mention), ti tr chng trnh, Gameshows, online
marketing, banners, bi PR, pre-roll TVCs, SMS, CRM v EDM.

11 TRIU thnh gi thng xuyn trn

Radio v gi y l Digital!

48%

28%
15%
9%

T 20 n 24 tui
T 30 tui tr ln
Di 20 tui
T 25 n 29 tui

NHIU S LA CHN TRN C RADIO V ONLINE

QUNG CO NGAY TRONG CC CHNG TRNH, TRAILER.

MT TH GII CA CC CNG
C MARKETING HIU QU

I TC TRUYN THNG DI HN.

VIDEO PRE-ROLL VI CC BI HT THUC TOP 20 VIT NAM V QUC T.
BANNER TRN WEBSITE.
QUNG CO THEO SPOTS.
CC HOT NG QUNG B TRN NG PH.
MNG X HI.
BI PR.
EDM/NEWSLETTERS.
QUNG CO TRN CC KNH KHC (RADIO, TV, BO, WEBSITE).

MITU

NGUYEN KHANG

MINXU

MIKO LAN TRINH

THO

CAO

LINXi

KIM

THAO LE

MOON

MANH TUNG

TRONG HUY

XONE RADIO MC

CHNG TRNH

CC HNH THC
HP TC

KHCH HNG

D N

BNG GI
QUNG CO
DIEU THUY

BREAKFAST XONE
6h-9h t th 2 n th 6.

NITE XONE
22h-23h t th 2 n th 6.

REQUEST XONE
16h-17h t th 2 n th 6.
22h-23h th 7 & Ch nht.

ASIA XONE
13h-15h th 7 & Ch nht.

XONE RADIO MC

DRIVE XONE
17h-19h t th 2 n th 6.

DJ XONE
15h-16h th 7 & Ch nht.

CHNG TRNH

HIT XONE
19h-20h t th 2 n th 6.

TOP 40
16h-18h th 7 & Ch nht.

MY SHOW
20h-21h tt c cc ngy trong tun.

XONE LIFE
18h-19h th 7 & Ch nht.

CC HNH THC
HP TC

KHCH HNG

VN 20
21h-22h tt c cc ngy trong tun.
D N

BNG GI
QUNG CO

HAPPY LUNCH
Online on www.xonefm.com1
11h-13h t th 2 n th 6.

HER XONE
19h-20h th 7 & Ch nht.

ON-AIR
Spot Qung Co
XONE RADIO MC

CHNG TRNH

Ti Tr Chng Trnh

CC HNH THC
HP TC

KHCH HNG

Ti Tr Segment

D N

BNG GI
QUNG CO

Radio ad: Pht qung co c thu sn (30s,

45s, 60s, 90s)
Live mention: Thng tin qung co s c
a vo trong ni dung chng trnh mt
cch t nhin bi 2 MC ca Xone Radio. Vi
hnh thc ny, ngi nghe s tip nhn thng
tin qung co mt cch t nhin hn!

Xone Radio s thay i ni dung cc chng

trnh sn c ca mnh hoc to ra nhng
chng trnh mi mang c im thng
hiu ca nh ti tr.
Kt hp vi website, fanpage ca Xone
Radio, s dng call center, SMS tng hiu
qu truyn thng.
Tn sut truyn ti thng tin, tng tc ln.
Ph hp vi cc k hoch truyn thng di
hn (t 3 n 12 thng).
Xone Radio to ra cc Segment c ni dung
ph hp vi yu cu c th ca khch hng
v a vo trong cc chng trnh ph hp.
Cc Segment c th l cc Gameshow, Talk
Show, cc chng trnh gio dc
Kt hp vi cc cng c khc tng hiu
qu truyn thng.
Thi gian thc hin: t 2 n 3 thng.

ONLINE
Banners
XONE RADIO MC

CHNG TRNH

Pre-roll Video

CC HNH THC
HP TC

KHCH HNG

D N

BNG GI
QUNG CO

Micro-page v
Gameshow

Chin dch
truyn thng online

Ch c mt phn nh khng gian trn website ca

Xone Radio c dng cho qung co. Do vy cc
banner trn Xone Radio s tr nn ni bt v hiu
qu hn. Cc banner s thay i lun phin, c hai
loi banner chnh trn Xone Radio l top v right
banner, c th chy c cc nh dng flash hoc
MPEG movie.

Hng tun, trn Xone Radio u c cc bng

xp hng Top 20 cc ca khc Vit Nam v quc
t. Ngi xem phi ng nhp nghe c
cc video thuc cc bng xp hng ny trn
website. iu c ngha l cc khch hng
ca Xone Radio s bit c chnh xc nhng
ai ang xem TVC ca mnh. Cc video Pre-roll
c di 15 giy v ngi xem khng th b
qua.

Website ca Xone Radio hin nay l website gii

tr mi nht, hp dn nht ti Vit Nam. u tin
ca Xone Radio l cung cp n khch hng
nhng ni dung hp dn bng cch to ra cc
micro-page v cc gameshow vi gii thng v
cng hp dn.

Xone Radio c th thit k, to nn cc chin

dch truyn thng ph hp vi chin dch
marketing ca khch hng nhm t hiu qu
ti a, s dng cc cng c marketing online
nh banner, bi PR, Micro-page, Gameshow,
cc hot ng qung b trn ng ph, s
dng hnh nh MC, EDM, Newsletters,
Facebook...

XONE RADIO MC

CHNG TRNH

CC HNH THC
HP TC

KHCH HNG

D N

BNG GI
QUNG CO

XONE RADIO MC

Tm tt chin dch

CHNG TRNH

CC HNH THC

Lng tin nhn

Demographic
Phn tch ktresult
qu

Tn chin dch:
T TIN CNG CLOSE UP

i tng ca chin dch

Khn thnh gi t 18 35 tui trn ton quc.

HP TC

KHCH HNG

D N

BNG GI
QUNG CO

Cch thc thc hin

Khn thnh gi tham gia bng cch nhn tin ti tng i.
Ngi chi s c la chn ngu nhin v c cho
nghe mt on bi ht.
Ngi chi s c c hi nhn c ti a 1 triu VND
nu tr li ng cc thng tin lin quan n bi ht bao
gm: ca s thc hin, tn bi ht v tc gi
Thi gian thc hin
11 tun

Kt qu
Tng cng 18.252 SMS tham gia trong 11 tun
(trung bnh 1.660 SMS mi tun).
Thu ht c thnh gi t mi khu vc trn ton quc

XONE RADIO MC

Tm tt chin dch

Phn tch kt qu

Lng tin nhn

CHNG TRNH

2,626 2,639
CC HNH THC

2,224

HP TC

2,121
1,776 1,823

1,784

1,704

KHCH HNG

810
307

438

D N

Tun
1

Tun
2

Tun
3

Tun
4

Tun Tun
5
6

Tun
7

Tun Tun
8
9

Tun
10

Tun
11

BNG GI
QUNG CO
Ngun: Alta Media Nh cung cp dch v SMS.

XONE RADIO MC

Tm tt chin dch

Phn tch kt qu

Lng tin nhn

CHNG TRNH

CC HNH THC
HP TC

Ty Nguyn
4%

ng Nam B

Ty Nam B
6%

9%

Nam Trung B
ng Bng Sng Hng

12%

36%

KHCH HNG

Bc Trung B
15%

ng Bc B
15%

D N

Ty Bc B
3%

BNG GI
QUNG CO
Ngun: Alta Media Nh cung cp dch v SMS.

XONE RADIO MC

Tm tt chin dch

CHNG TRNH

CC HNH THC

Lng tin nhn

Phn tch kt qu

Tn chin dch:
QU TNG MI NGY

i tng ca chin dch

Khn thnh gi t 24 45 tui trn ton quc.

HP TC

KHCH HNG

D N

BNG GI
QUNG CO

Cch thc thc hin

Segment kt hp vi chng trnh khuyn mi ca P&
G trn bao b sn phm.
Pht sng trn 2 knh radio l Xone Radio v Vnh Long.
Chia s cc thng tin v chng trnh khuyn mi, cc
cu chuyn ngha.
Thng bo danh sch trng thng chng trnh ca
P&G.
Thng bo v phng vn trc tip ngi trng gii.
Thi gian thc hin
2 thng.

Kt qu
Tng cng 32694 SMS tham gia trong 2 thng
(trung bnh 3752 SMS mi tun).

XONE RADIO MC

Tm tt chin dch

Lng tin nhn

Phn tch kt qu

CHNG TRNH

CC HNH THC
HP TC

KHCH HNG

D N

BNG GI
QUNG CO
Ngun: Alta Media Nh cung cp dch v SMS.

XONE RADIO MC

Tm tt chin dch

Phn tch kt qu

Lng tin nhn

CHNG TRNH

HCM

Ha Noi

Cc tnh cn li

CC HNH THC
HP TC

26%
KHCH HNG

9%

65%

D N

BNG GI
QUNG CO
Ngun: Alta Media Nh cung cp dch v SMS.

ONLINE

VN

Top Banner (chia s 3) trn trang ch

10,000,000

1 tun

Right Banner trn trang ch (c quyn)

15,000,000

1 tun

Top Banner (chia s 3) trn trang trong

7,000,000

1 tun

Right Banner trn trang trong

10,000,000

1 tun

ng bi trn Facebook fanpage vi hnh nh ca

sn phm/dch v

4,000,000

1 tun

ng bi trn Facebook fanpage vi hnh nh ca

MC Xone Radio

T 2,000,000

1 bi

2,500,000

100.000
Emails

2,000,000
- 4,000,000

1 bi

3,125

1 ln xem
y

To Micro-page

Ty thuc vo
quy m

1 trang

Qun l, xy dng ni dung Micro-page

Ty thuc vo
quy m

1 thng

XONE RADIO MC

CHNG TRNH

CC HNH THC
HP TC

EDM/Newsletter

KHCH HNG

Bi PR vi nh v ng dn n trang ca khch
hng

Pre-roll TVC trc cc Video Ca Nhc

D N

BNG GI
QUNG CO

QUNG CO SPOT

Thi lng 30 giy (VN)

6,000,000

6,000,000

6,000,000

3,000,000

XONE RADIO MC

CHNG TRNH

4,000,000

3,000,000

- 6,000,000
CC HNH THC
HP TC

3,000,000

4,000,000

- 4,000,000

KHCH HNG

6,000,000

4,000,000

6,000,000

4,000,000

D N

BNG GI
QUNG CO

6,000,000