Loren Robb

EDUCATION
University of San Diego
B.A., Business Administration
Minor: Spanish
2014

EXPERIENCE
Data Analyst
KB Home
Los Angeles, CA
Deliver monthly & quarterly reporting in Tableau for 17 divisional directors in order to scale efficiencies
Work with digital agency to ensure proper campaign tracking/tag management within Google Tag Manager
Design executive-level dashboards in Beckon outlining performance as well as clean data inputs to ensure accuracy
Help Analytics Manager in joining home builder data to trace digital spend to offline user activity
Digital Marketing Analyst
Mobovida, LLC
Fullerton, CA
Managed $1.1 million in quarterly net revenue across email, paid search, and affiliate shopping engines.
Coordinated overhaul of email templates & landing pages utilizing HTML, CSS, and proprietary email software (RPL)
Utilized Adobe SiteCatalyst to optimize paid search performance for roughly 250,000 SKUs across three channels.
Build MySQL views to join Magento data with tables displaying performance from Adobe SiteCat for validation
Worked with business intelligence manager to refine Customer Lifetime Value calculations using Python
Customized RegEx classifications in Omniture tailored to specific needs/exceptions of marketing channels
Digital Marketing Strategist
Precision Digital Marketing Agency
San Diego, CA
Utilized Google Analytics to distinguish website optimization and drive client conversion
SEO: on-page (data markup, keyword research) & off-page (social media, link building, content)
Tasked with building robust reporting system for client interface, as well as new client integration
Executed client strategy to increase conversions 25% MOM to help company double employee count

PROJECTS

Data Validation/Process Improvement Initiative | Veteran Service Organization

Tasked with analyzing historical trends of office performance, I was able to construct data-driven reports outlining
customer demographics that helped management design more efficient training practices.

SKILLS

CERTIFICATIONS

Proficient with analytics software:

o Google Analytics, Omniture SiteCatalyst,
Tableau
Proficient Languages:
o Spanish (written & oral)
o Front End: HTML/CSS
o OOP: Python, JavaScript, Java
o Data Analysis: Python, SQL, R

Google Analytics IQ
Microsoft Office Specialist

ORGANIZATIONS

American Marketing Association

Statistics Without Borders
Orange Coast Optimists

11712 Kirwin Circle | Fountain Valley, CA

714.369.3303 | lorenrobinrobb@gmail.com