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- A sikeres
tartalomstratgia kulcsa
Szakemberek szerint az agilis marketing hamarosan
a sikeres, kznsg-fkusz tartalomgyrts fel
vezet legrvidebb t lesz. Kvesse Andrea Fryrear
tartalommarketing szakrt tmutatjt s tudja
meg, hogyan szervezheti t marketingcsapatt gy,
hogy a lehet leghatkonyabban adaptlhassk ezt a
mdszert!
Mi az az agilis marketing?
Amennyiben egy marketingcsapat munkja adatvezrelt, s kpes
knnyen alkalmazkodni a vltozsokhoz, nevezhetjk ket agilisnak.
Ahhoz azonban, hogy valaki egy Agilis csoportban dolgozhasson,
komplex mkdsi struktrra van szksg, amelynek segtsgvel
tovbb nvelhet az alkalmazkodkpessg is olvashat a Content
Marketing Institute cikkben.
Agile marketing is fast becoming the way for marketing teams to produce
impactful, audience-focused resources consistently. I was delighted to hear
members of the content marketing community embracing Agile
methodologies in my recent #CMWorld Twitter chat. As I answered
questions, others chimed in, making the conversation a gold mine of
insights and ideas on Agile marketing that I wanted to share with you.
side, you could identify examples of the pitfalls of non-Agile teams and
encourage your organization to avoid similar mistakes.
Finally, some mentioned NERF guns and hostages. I dont condone the use
of force except in extreme cases.
Whats the biggest hurdle your team faced in its early Agile
days?
As echoed by dozens of chat participants, communication within the
team and across the organization is especially vital in the early days of
an Agile transition.
When your team comes upon hurdles, you can feel like youre the only
ones in the world trying to make this process work. Youre not!
I recommend attending an Agile marketing meetup. These gatherings are
springing up around the country. Also, more marketing conferences are
creating training and breakout sessions to help guide marketers along this
path.
What are your favorite tools for managing the Agile process?
Im not a fan of blowing your marketing budget on a tool that promises to
make you Agileovernight, but tools can be a big help in the process.
Slack, Trello, and Wrike were mentioned a number of times during the
chat. Many practitioners swear by their white board and sticky notes and
pencils. You dont need special tools, but if your team finds a tool that
enhances communication and visibility, by all means, use it.
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Keep Content Flowing With This Easy Agile Marketing Tool
Our team limits our sprints to two weeks for this reason. When we tell
people, not right now, we can assure them that well get to their
requests soon.
After you go Agile, how long until you start seeing a payoff?
Getting data that you can compare with your pre-Agile output can take
several sprints. Likewise, it can take a couple of weeks or even months for
a team to fully get onboard with everything that falls under the umbrella of
going Agile.
At the same time, as a content marketer, I experienced an almost instant
relief of pressure when our team started doing Scrum. The chat
participants reported that, although it took a while to get comfortable with
the process changes, they saw some payoffs immediately.
For me, deadlines didnt seem so scary, and I felt secure in what I was
expected to produce in a defined amount of time. Here I am, 200 articles
later, still going strong. I think thats a pretty good argument for Agile
marketing. (If you need more persuasion to adopt Agile marketing, check
out my other CMI posts on the subject.)
To learn more from Andrea on Agile marketing, attend her sessions at
the Intelligent Content Conference March 7-9. Use code BLOG100 to save
$100 off of the main event and all-access passes.
Want to expand your content strategy skills? Subscribe to Content
Strategy for Marketers, our weekly email newsletter for forward-thinking
marketers.
Cover image by Viktor Hanacek, picjumbo, via pixabay.com
Please note: All tools included in our blog posts are suggested by authors,
not the CMI editorial team. No one post can provide all relevant tools in
the space. Feel free to include additional tools in the comments (from your
company or ones that you have used).