1

SEALITE GROUP
Factors Affecting the use of International Freight Transportation Service :
A Case Of Sealite Group
1)

2)
1)
Tanaporn Gidrapatdumrong 2) Chaiyos Chaimankong

SEALITE
GROUP


169 ttest F-test
72
42.60 20 86 50.89
83 49.11 11-15 56
33.13 SEALITE GROUP





0.05
: ,

2)

1)

Abstract
The study on Factors Affecting the use of International Freight Transportation Service:
A case of Sealite Group was aimed at : 1) Finding factors affecting the use of international freight
transportation service; and 2) Comparing the factors affecting the use of international freight transportation
service. The population is SEALITE GROUPs customers of 300 companies and the sample size is 169
companies. Simple random sampling with questionnaire was used. Statistical analysis consists of
percentage, mean, standard deviation, t-test and F-test.
The findings of the study are as follows : 1) The majority of the service users were
Limited Partnership of 72 companies accounting to 42.60 percent; 86 companies were registered
companies with capital less than 20 million baht accounting to 50 percent; medium size company of 83
employees accounting to 49.11 percent; and 56 companies were in operation between 11-15 years
accounting to 33.13 percent. 2) Levels of opinion for overall service as well as individual factor were high.
For freight cost, the level of opinion was high, for transit time and reliability the opinion were mixed. 3)
Hypothesis testing found that different types of business, different registered capital and different size of
companies were indifferent on opinions, except different operational duration was different on opinion at
the statistical significance level of 0.05
Keyword : International Freight Transportation, Service.

SEALITE GROUP
SEALITE GROUP



one-stop-service



Place to Place

2)

1)

3






SEALITE GROUP 5
1. SEALITE SHIPPING CO.,LTD.

2. SEABRA TRANS INTERNATIONAL CO., LTD.

3. SEALITE SHIPPING AGENCY CO., LTD.

4. SEABRA INTERNATIONAL MOVERS & LOGISTICS CO.,LTD.

5. T.C.C. SERVICE CO., LTD.

( SEALITE
GROUP.2556:1)

SEALITE
GROUP

2)

1)

4




80 (GDP)





(Sea Freight
Forwarder)












1) (Freight
Forwarder) 2) Logistics 3) 4)

2)

1)

5

SEALITE GROUP






1. SEALITE
GROUP
2.

SEALITE GROUP

1.
SEALITE
GROUP 300 ( SEALITE GROUP.2556:1)
SEALITE GROUP
169 ( . 2551 : 52)
2.


4

2)

1)

(Parasuraman, Zeithaml and Berry.1985 : 44-46 ) 1.2


-
-
-
-

1.1

(Questionnaire)
3 1
(Check List) 2
SEALITE
GROUP (Likert Scale) 3

SEALITE GROUP

169
SEALITE GROUP
169 100.00

2)

1)

7
3.6


1. 1
(Descriptive Statistics) (Frequency)
(Percentage)
2. 2
SEALITE GROUP (Descriptive Statistics)
( . 2551 : 75)

4.21 - 5.00

3.41 - 4.20

2.61 - 3.40

1.81 - 2.60

1.00 - 1.80

3. 3 (Content Analysis)
4. (Inferential Statistic)
t test F-test LSD

2 1)
SEALITE GROUP 2)

2)

1)

8
1.
SEALITE GROUP
1

SEALITE GROUP
n = 169

1.
2.
3.
4.

S.D.

3.82
3.55
3.80
3.80
3.76

0.52
0.61
0.54
0.54
0.45

2.
2

SEALITE GROUP

1.
2.
3.
4.

Sig

Sig

Sig

Sig

3.54*
1.09
0.94
0.94
0.12

0.02
0.36
0.42
0.42
0.95

1.47
1.28
0.76
0.76
1.44

0.22
0.28
0.52
0.52
0.23

1.01
0.71
0.01
0.01
0.94

0.42
0.64
0.42
0.42
0.47

2.31
0.18
4.94*
4.94*
3.14*

0.08
0.91
0.00
0.00
0.03

0.05

2)

1)

9

20
21-50 11-15
SEALITE
GROUP


SEALITE GROUP

SEALITE GROUP

SEALITE GROUP

SEALITE GROUP

SEALITE GROUP
1.
SEALITEGROUP
(2552 : 1)



(2552 :1)

2.
SEALITE GROUP

2)

1)

10
(2551 : 1)

3.
SEALITE GROUP
(2552 :1)


4.
SEALITE GROUP

( 2552 : 1 )


(2552 :1)


(2552 :1)






1.

SEALITE GROUP

2)

1)

11
(Credit Time)


SEALITE GROUP

/





SEALITE GROUP





SEALITE GROUP





2.
1. SEALITE GROUP


2.
SEALITE GROUP

2)

1)

12
3.

. 2551.

. ,
.
.2552. SPSS. 9.:
. . .
.2556. . [Online] : http://www.sealitegroup.com.
. 2550.
.
, .
. 2552.
.
, .
.2551. . : .
.2552 . .
,
.
Parasuraman, Zeithaml and Berry. 1985. A Conceptual Model of Service Quality and It
Implications for Future Research. A Journal of Marketing. 44-46.

2)

1)