Innovation in Thailand

Member
Thanyamas Chanchiwat u5761165
Thitirat Pipopwattana u5761169

Environment Problem
Plastic
Glass

50 year

Foam
Container

Underfind

GRACZ-WHAT DO THEY DO?

invented eco-friendly food containner
and packaging product from baggasse.

Philosophy
One Life. One Planet. Take care of our life and our
planet with the biodegradable packaging from Gracz.

GRACZs Vision
To be a leading company in manufacturing natural plant fiber and other green
packaging products for better health of consumers both domestically and
internationally and for sustainable environment.

GRACZs Mission

To research, explore, and invent new products that meet the needs of consumers.

To extend marketing distribution across all channels in order to increase sales.

To promote awareness of products and create product testing opportunities among a wide
range of customers.

HOW ARE THEY INNOVATIVE

Weerachat Kittirattanapaiboon, M.D.,

established Biodegradable Packaging for
Environment Public Company Limited in
January of 2005,
Thailands first and only company to be
granted the Investment Promotion
Privilege for biodegradable packaging
from Thailand Board of Investment (BOI)
The only company in AEC member
countries that manufactures natural plant
fiber containers and packaging products

ECOSYSTEM

Gracz is produced from 100% natural

materials which make out products
biodegradable and 100% decomposed back
into natural elements.

GRACZ classic

Graze simple

Other product

How are their innovations competence

enhancing?
Gracz crated the classic version of product
to suit the champagne of eco-friendly.
Following that, they created the simple
version for shops and restaurunts. After
that, Gracz has the service which allow
customer to send the models and functions
for suggestion.

How has innovation benefited the Company?

REFERENCE
http://www.gracz.co.th/en/stor
http://sciencelearn.org.nz/Contexts/Env
iro-imprints/Looking-Closer/Measuring-b
iodegradabilityy