LAMPIRAN

LAMPIRAN 1 UJI VALIDITAS

Rotated Component Matrix(a)

Component
1

BP1
BP2

,339
,308

,181
,403

,201
,261

,791
,601

BP3

,281

,626

,221

,491

BC3

,214

,242

,788

,325

BC4

,206

,221

,877

,112

TB1

,630

,506

,286

,219

TB3

,482

,712

,270

,033

BP4

,153

,773

,256

,401

NB2

,830

,149

,216

,327

NB3

,762
,336
,185
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a Rotation converged in 7 iterations.

,319

LAMPIRAN 2 UJI RELIABILITAS

BRAND PREDICTABILITY (BP)

Case Processing Summary

N
Cases

Valid
Excluded(
a)
Total

130

%
100,0

,0

130
100,0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha
,811

Cronbach's
Alpha Based
on
Standardized
Items
,810

N of Items
4

BRAND COMPETENCE (BC)

Case Processing Summary
N
Cases

Valid
Excluded(
a)
Total

130

%
100,0

,0

130
100,0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha
,802

Cronbach's
Alpha Based
on
Standardized
Items
,802

N of Items
2

TRUST IN BRAND (TB)

Case Processing Summary
N
Cases

Valid
Excluded(
a)
Total

130

%
100,0

,0

130
100,0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha
,786

Cronbach's
Alpha Based
on
Standardized
Items
,786

N of Items
2

PURCHASE INTENTION (NB)

Case Processing Summary
N
Cases

Valid
Excluded(
a)
Total

130

%
100,0

,0

130
100,0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha
,777

Cronbach's
Alpha Based
on
Standardized
Items
,779

N of Items
2

LAMPIRAN 3 KARAKTERISTIK DEMOGRAFI

Jenis Kelamin
Pria
Wanita
66
84
44%
56%

<20
28
19%

Usia
20-34
35-49
117
3
78%
2%

>49
2
1%

Pekerjaan
Pelajar/Mahasisw
a
135
90%

PNS/TNI/POLR
I
3
2%

Pegawai Swasta
5
3%

Wiraswast
a
5
3%

LAMPIRAN 4 MEAN ARITMATIC

BRAND PREDICTABILITY
Scale Statistics

Lainnya
2
1%

Mean
14,5462

Variance
8,854

Std. Deviation
2,97564

N of Items
4

BRAND COMPETENCE
Item Statistics

BC3
BC4

Mean
3,4385
3,4077

Std. Deviation
,91502
,89526

N
130
130

TRUST TO BRAND
Item Statistics

TB1
TB3

Mean
3,7462
3,5077

Std. Deviation
,77070
,81883

N
130
130

PURCHASE INTENTION
Item Statistics

NB2
NB3

Mean
3,5846
3,6846

Std. Deviation
,75518
,83559

N
130
130

LAMPIRAN 5 ANALISIS REGRESI HUBUNGAN PERTAMA

Variables Entered/Removed(b)

Model

Variables
Entered

Variables
Removed

Method

mean_BC,
mean_BP(a
)
a All requested variables entered.
b Dependent Variable: mean_TB

Enter

Model Summary
Adjusted R
R
R Square
Square
,694(a)
,481
,473
a Predictors: (Constant), mean_BC, mean_BP
Model
1

Std. Error of
the Estimate
,52374

ANOVA(b)

Model
1

Regression
Residual

Sum of
Squares
32,319
34,837

df
2
127

Mean Square
16,160
,274

F
58,911

Sig.
,000(a)

Sig.

Total
67,156
129
a Predictors: (Constant), mean_BC, mean_BP
b Dependent Variable: mean_TB
Coefficients(a)
Unstandardized
Coefficients
Model
1

Standardized
Coefficients

B
1,043
,525

Std. Error
,243
,075

,197
a Dependent Variable: mean_TB

,067

(Constant)
mean_BP
mean_BC

Beta
,541

B
4,293
7,010

Std. Error
,000
,000

,226

2,933

,004

LAMPIRAN 6 ANALISIS REGRESI HUBUNGAN KEDUA

Variables Entered/Removed(b)

Model

Variables
Entered

Variables
Removed

Method

mean_TB(a
)
a All requested variables entered.
b Dependent Variable: mean_NB

Enter

Model Summary

Model
1

R
R Square
,627(a)
,393
a Predictors: (Constant), mean_TB

Adjusted R
Square
,388

Std. Error of
the Estimate
,56313

ANOVA(b)

Model
1

Regression
Residual

Sum of
Squares
26,303
40,591

df
1
128

Total

66,894
a Predictors: (Constant), mean_TB
b Dependent Variable: mean_NB

Mean Square
26,303
,317

F
82,946

Sig.
,000(a)

Sig.

129

Coefficients(a)
Unstandardized
Coefficients
Model
1

B
1,365
,626
a Dependent Variable: mean_NB
(Constant)
mean_TB

Std. Error
,254
,069

Standardized
Coefficients
Beta
,627

B
5,371
9,107

Std. Error
,000
,000