Film 4 research

Ident examples
http://theident.gallery/film4/2014/FILM4-ID-2014-CORRIDOR-1.mp4
Modern with use of editing, fast pace, film strip like motion, logo
visible, continuity announcer
Current ident for film 4
Used the theme of old Hollywood corridor for a modern ident

http://theident.gallery/film4/2014/FILM4-ID-2014-FOREST-1.mp4
Current ident
Ongoing use of fast pace, film strip like motion with visible logo
Different themes in each ident but same visible motion

History of Film 4
Film4 is a British digital television channel available in the United
Kingdom, owned and operated by the Channel 4 television company
, that screens films. It offers films in standard definition free of
charge.
Film4 was started in 1982 as Film4 Productions, a film production
company owned by Channel Four Television Corporation and has
been responsible for backing a large number of films made in the
United Kingdom, and around the world.
In 1998, the outfit was re-branded as Film Four, to coincide with the
launch of a new Digital TV channel of the same name. Film4 was
originally known as Film Four and became Channel 4's second
channel
It was a subscription-only service available on satellite television via
the Sky platform, digital terrestrial via ITV Digital (until the platform
went into administration in 2002), and most UK cable services. It
cost 5.99 a month, eventually rising to 7
Channel 4 cut its budget from 30 to 10 million and 50 staff in
2002, due to mounting losses
In 2004, Tessa Ross became head of both Film4 and Channel 4
drama.[4] The name "Film4 Productions" was introduced in 2006 to
tie in with the relaunch of the Film Four broadcast channel as Film4
The subscription service ended on 19 July 2006 and the channel relaunched (under the slightly modified name of Film4) as a free-to-air
service a few days later on 23 July. When the channel became free,
it also returned to digital terrestrial as part of the Free view brand,
and became completely free-to-air on satellite television
Film 4 target audience
ABC1s demographics- high
55% male
45% female
Intelligent, classy, high expectations
broadcasts many mainstream Hollywood films

Film 4 research

ages 16-34
strong male profile
abc1 men avg monthly reach 2013 film 4 was
5,259,000 people
film 4s audience are commercially receptive television
addicts- 2013
film 4 is now the 6th biggest digital channel for ABC1 Adults and 4th
biggest for Men 2013
film4 had an average monthly reach of 24.5m for individuals- 2013
The Brand

Foreign films
Cult
Hollywood blockbusters
British independent