HISTORY

Danone settled in Indonesia in 1998 by signing a strategic alliance with Aqua, an Indonesian brand of bottled
water launched in 1973. With this partnership, the brand strengthened its market position becoming the largest
producer of bottled mineral water in Indonesia. In 2005, Mizone was launched in Indonesia, as a roll-out of the
Chinese success story.

Danone implemented its Baby Nutrition division in Indonesia in 2007, with the acquisition of Numico and
therefore of the brands Sari Husada (an Indonesian brand born in 1954) and PT NIS (launched in Indonesia in
1987 thanks to the import of products from Netherlands). With the launch of SGM in 1965, Sari Husada was a
pioneer in the development and production of infant formula in Indonesia.

MISSION & STRATEGY

Offering everyone high quality, natural food that helps to build health through all of lifes stages. Cultivating a

taste for things that are good for you. Feeding young children and vulnerable people as well as those in good

health. Adapting our products to all cultures. Exploring what scientific research can bring to our daily diet. This is

the adventure in which Danone has chosen to participate.

Mission

OFFERING everyone high quality food that

helps to build health through all of lifes
stages.
CULTIVATING a taste for things that are good
for you.
FEEDING young children , and vulnerable people
as well as those in good health.
ADAPTING our products to all cultures.
EXPLORING what scientifi c research can bring
to our daily diet.
THIS IS THE ADVENTURE IN
WHICH
DANONE HAS CHOSEN TO
PARTICIPATE.