DANE NIELSEN, BRANDON-LEE ROBINSON, EMILY HOWELL SpecSavers Television

Advert

INTRO 00:00 00:36

SHOT DESCRIPTION NOTES

Mid-shot Camera follows Dane as he walks out of The location of this

the drive of his house, walking into the scene will be outside a
wall of his drive, to emphasise his group members house.
characters visual impairment.

Mid-shot This will show the character walking The location of this
into the wall outside of a high voltage scene will be at
area. This shows the severity of the Landsdowne Avenue.
visual impairment.

Close up Showing the characters confusion and The location of this

shot that struggle to see, before colliding with a scene will be outside of
follows hard surface. a lift.
the
character

Long-shot This establishes the setting of the The location of this

from scene, which will be beside a road scene will be Chelmsford
behind the during the daytime. Avenue.
character.

Over the This shows the introduction of a new The new character which
shoulder character who is looking out for the will be introduced will
shot. primary character. be Brandon.

Close up The use of this shot will allow Dane, as The location we will be
shot the character, to use a lot of facial using for this scene will
expressions to avoid using speech. The be the specsavers in
expressions will focus on the mystery of Freshney Place.
the building that the character is
entering, which will eventually be
revealed to be SpecSavers.

Close up Using the same shot, placed in the same In this scene you will be
shot position will show that this shot is a able to see that Dane
direct continuation of the previous one. comes out of the
opticians with glasses
on.

Long shot This will show a full circle. At the This will be shot in the
beginning of the advert, the character same locations as the
is seen trying to live his day-to-day first three scenes.
life, with issues. This last shot will
show the difference from difficult his
life was, in comparison to how it is
now.

Black The usage of the black screen will allow

screen us to present the logo within the
advert, further advertising the brand,
making them more known.