Advertising Campaign Ideas

1- Professional Services; Solicitor advert done in the style of a Better Call Saul advert.
Advertises the services of lawyers, benefits and policies. A mid-shot of the person
portraying the lawyer in this advert would be the primary shot used within the advert,
however a close-up shot used towards the end of a sentence may be useful to
exaggerate speech, if needed. The mid-shot would include mise-en-scene, inspired by
the Better Call Saul advert; including a small statue and a the British flag. High key
lighting would be used throughout, simply to portray the service in a positive way. Low-
key lighting may indicate negativity, which would be ineffective for the end goal of the
service.

TV- Two reenactments of small crimes, with both saying how they need a specific
solicitor service to defend them in court. Following this, a lawyer, talking to the screen,
informs of rights, and that their case is not hopeless.

Print- The print advert would borrow key features from the television advert, to ensure
the audience of both/ either are aware that of the campaign. To do this, an effective print
advert may simply be a mid-shot photograph of the lawyer in the advert, in the same
setting from the TV advert. In the bottom left-hand corner of the print, would be a
company logo we would design, and next to that, the slogan.

Product/ Campaign message- This service will defend any client in need to the best of
their ability, regardless of evidence built against them. Innocent until proven guilty.

Cast- One constant guide/ walkthrough to tell the audience of the service, with one
additional person to act as a criminal.

Locations-

Form & Style- realist

Persuasive Techniques-
Hidden and overt messages
Solution to a problem
Reward and punishment
Time of release- 12PM-5PM weekdays
2- Body Spray;
TV- An antisocial, socially anxious male, who is portrayed to spend a lot of time playing
games, is given a body spray set for Christmas, instead of a game. At first, he is
disappointed, but makes use of it and sprays some on. A second later, there is a knock
at the door, and outside is a big group of people; both males and females. They hoist
the primary character over their heads and carry him away, showing him as popular
now.

Print- Using a recognisable scene from the television advert, for this advert, wont be as
simple as the first idea. This is because the first idea stays in one setting, whereas this
idea has three scenes. However, differentiating the print advert from the TV advert too
much may cause confusion or inconsistency in the customers mind. A remedy to this
could be to present a recognisable feature from the TV advert, on the print. For
example, Christmas wrapping paper ripped up and torn, to show the body spray we are
advertising. The top of the page reading if youre disappointed by a X body spray
package from your nana this Christmas.. Just try some, and youll see just how wise she
really is! In the bottom left-hand corner, would show the company logo. Mise-en-scene
could also be used on the print advert, potentially showing a stack of pizza boxes, or a
video game, in the bin.

Product/ Campaign- This specific brand of bodyspray, not only attracts girls and friends,
but transforms your life completely. A customer will go from being socially anxious, to
popular.

Cast- One central character throughout, in addition to a small group of approximately

four people.

Locations- bedroom, middle room, porch- of any house available.

Form & Style- realist

Persuasive Techniques-
Solution to a problem
Hidden and overt messages

Time of release- 5PM-9PM on weekdays, during November/ December.

This idea would borrow techniques from body spray adverts used in the past, such as
Lynx. Story aside, whilst the main character is alone in his room, playing video games,
low-key lighting may be more appropriate than high-key lighting, because it portrays him
living in that way as a not-so-positive circumstance. The next scene, showing him
opening a Christmas present, would be lighter, but still not high-key. Finally, the last
scene would use high-key lighting. These three scenes gradually build up the lighting,
and show the Christmas scene as a metaphorical bridge, from an antisocial life, to a
non-antisocial life.
This advert would require a range of shots, due to the spectrum of scenarios shown
throughout. During the first scene, of the character playing games, a long-shot of him
sat hunched over, near his TV would be effective. Incorporating a dolly zoom into that,
turning it into a close-up, would give an adequate portrayal of what the advert is aiming
to show the customer. Important mise-en-scene in this scene, primarily during the long
shot, is a stack of pizza boxes. This emphasises the point even further.
The next scene would require a low-angle shot firstly, showing the character
unwrapping his gift. This angle would enable us to capture the image of the character,
and also his present. Another close-up shot to capture his facial expression after the
low-angle shot is an important feature.
Finally, during the last scene, an over-the-shoulder shot would be effective as the
character opens the door, showing who knocked at his door. The final shot would be a
mid-shot, as the group of males and females hoist the main character away, all smiling.

3- Professional Services; Fence painting company

TV- Two fence painters paint a fence and watch it dry, whilst smiling. The two are
enthusiastic about watching this fence. A block could appear on a black screen,
symbolising the passing of time. For comical effect, hours could pass by. When we are
reintroduced to the characters, the paint is dry, and they exhale ahhhhhhh. The image
would then turn faded, and the company logo and slogan would appear over the visual.
Due to the theme of the print advert, having the two characters dressed in suits or
dresses would be effective in continuing the theme of the campaign. Mise-en-scene
could include a glass of wine or champagne sat beside them. During the introduction to
the two, high-key lighting would be used. During the resolution scene, slightly darker
lighting would be used, to show the passing of time. However, too much time having
passed could result in the audience interpreting the paint as not being quick-drying. A
close-up shot of the two characters faces would be used at first, as they speak with
such interest in something they are watching. Gradually, the camera zooms out,
showing their suits/ dresses. We then pan to an over-the-shoulder shot between them
both, showing the fence. The latter shot would be used in the resolution scene, too.

Print- A print advert for a fence painting company is difficult, due to it not being the most
stimulating of activities. Whilst it may not be too exciting, it can be portrayed as stylish
and potentially even classy. For the print advert, the two fence painters could be
dressed in smart clothes. If the two are male, wearing suits, if female, wearing dresses,
or suits. The two would be posed in a glamour photoshoot position, in front of the
fence. The fence is painted neatly, and the paint has given it a glossy-shine. The print
would include the company logo and a slogan.

Product/ campaign- This company is the stylish and classy, upper-class choice of paint,
for when you want to present yourself as best as possible.

Cast- two male/ female characters only.

Persuasive techniques-
Humour
Self-perception
Social position

Time of release- 4PM-8PM weekends, during January/ February. This is because the
Academy Awards take place in February, which is thought to be a new-rich, upper-class
event which often receives a mass amount of publicity. The connection between this
advert and the Academy Awards may affect their self-perception further, due to the
wearing of fancy clothes, etc.