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Contents
Introduction.........................................................................................................2
Chapter1. Describing and explaining the organization and the nature of this organization and its
background as well as its attempting to gain competitive advantages..................................2
Description of Coca-Cola Company as my choice.......................................................2
The nature of Coca-Cola Company.........................................................................3
Background of Coca-Cola Company.......................................................................3
How Coca-Cola Company attempt to gain competitive advantages..................................4
Chapter2. Assessing how Coca-Cola Company challenges to hold fast to 5 basic corporate
governance concepts in order to gain competitive advantages...........................................5
Rights and equitable treatment of shareholders.......................................................6
Role and responsibilities of the board...................................................................6
Integrity and moral behavior..............................................................................6
Disclosure and transparency..............................................................................6
Parties to company governance...........................................................................6
How Coca-Cola tries to realize competitive benefits by following company governance.......7
Customer and capitalist relations programs............................................................7
Developing name and Legitimacy.......................................................................7
Chaper3. Analyzing 5 features that manager of Coca-Cola Company should consider when
managing their groups effectively and hence attempting to gaining competitive advantages in
their organization..................................................................................................8
Tuckman Stage theory.........................................................................................8
How Coca-Cola Company makes an attempt to achieve competitive benefits by running teams
effectively......................................................................................................10
Conclusion........................................................................................................11
References........................................................................................................12
Introduction
Chapter1. Describing and explaining the organization and the nature of this
organization and its background as well as its attempting to gain competitive
advantages
This was an outline on the worldwide Coca-Cola Company. Let's look to Coca-Cola Egypt
because the paper is learning the corporate in Egypt. Coca-Cola exists since 1942 and has 2
bottlers TCCBCE and El river nutrient Company. The bottling operation possession for The
Coca-Cola Bottling Company is: fifty one TCCBCE and forty ninth Coca-Cola Company as for
El River it's 100 percent closely-held by El River. The complete system has eleven, 494 full time
staff.
The company recorded revenues of $78,526 million throughout the yr all over December 2009
with a rise of V-J Day compared to 2008. The rise of twelve-tone system in revenues was
returning from CSD (carbonated soft drinks) section and three from the drinking water section.
But there's a decrease within the CSD rate of growth by third in 2009 that was fifteen.
Coca Cola has competitive improvement, modernism, and concentrated business model associate
degreed an intelligent and substantial distribution network (Rainey, 2012). It was included in
1892 to supply the sweet effervescent drink and its initial developed by a health professional then
has become the worlds most recognized complete.
Today, nearly one hundred twenty years later, The Coca-Cola Company continues to be going
robust and is one amongst the foremost sought-after stocks on the exchange. Coca-Colas
competitive advantage has tried its property over the last a hundred years. The items by that
Coca-Cola conceive to attain competitive benefits square measure given below:
(a)The secret formula for Coca-Cola, that arguably tastes higher than different cola drinks.
(b)Their ability to persist budding innovative commodities and conceives topical products
Coca-Cola presently offers over four hundred brands in two hundred markets worldwide.
(c)The worlds most comprehensive distribution system has created Coca-Cola accessible to
billions of individuals worldwide. Coca-Cola is usually obtainable in ample offer to individuals
in areas wherever different trade goods corporations would ne'er take into account delivering
their merchandise. The African continent it's common to examine a tiny low search commerce
cold Coke within the middle of obscurity.
(d)Coca-Colas production techniques square measure thus well developed that it prices a
fraction of the price to manufacture their product, leading to far above the ground turnover
boundaries (Hair & others, 2015).
Corporate governance is square measure the set of processes, customs, policies, laws, and
establishments poignant the means a company is directed, administered or controlled. Company
governance conjointly includes the relationships among the numerous stakeholders concerned
and therefore the goals that the corporation is ruled (Brunninge & others 2007).The principal
stakeholders square measure the shareholders, management, and therefore the board of
administrators. Different stakeholders embody workers, customers, creditors, suppliers,
regulators, and therefore the community at giant. Company governance could be a multi-faceted
subject. a crucial theme of company governance is to make sure the responsibility of bound
people in a company through mechanisms that try and cut back or eliminate the principal-agent
drawback. A connected however separate thread of discussions focuses on the impact of a
company governance system in economic potency, with a robust stress on shareholders' welfare.
There square measure nevertheless different aspects to the company governance subject, like the
neutral read and therefore the company governance models round the world. The fundamental
company governance ideas that Coca-Cola Company tries to stick square measure given below:
Rights and equitable treatment of shareholders
Coca-Cola Company has to be compelled to respect the rights of shareholders and facilitate
shareholders to exercise those rights (Dhir, 2006). Its their responsibility to endorse the
organizations strategy, develop directional policy. Theyll facilitate shareholders exercise their
rights by effectively act info that's comprehendible and accessible and exciting investors to take
part in consultations.
Stage 1: Forming
When team member meet one another at the first time, then the "forming" step obtains. During
this 1st meeting, team members of Coca-Cola Company will introduce to every. They share info
concerning their backgrounds, interests and skill and type 1st impressions of every alternative.
They study the project they'll be engaged on, discuss the project's objectives and begin to place
confidence in what role they'll play on the project team. Theyre not nonetheless engaged on the
project. During this first stage of team growth, it's necessary for the manager to be terribly clear
concerning team goals and supply clear direction concerning the project (Amabile, 1988). The
manager ought to make sure that the entire members area unit concerned in deciding team roles
and responsibilities and will work with the team to assist them establish however they'll work
along. The team relies on the team leader to guide them.
Stage 2: Storming
As the team begins to figure along, they get in the "storming" stage. This stage isn't avoidable;
each team member of Coca-Cola Company UN agency has ne'er worked along before goes
through this a part of developing as a team. During this stage, the team members contend with
one another for standing and for acceptance of their concepts. They need completely different
opinions on what ought to be done and the way it ought to be done that causes conflict inside the
team. As they're going progress through this stage, with the steering of the team leader, they find
out how to unravel issues along, operate each severally and along as a team, and settle into roles
and responsibilities on the team. For team members UN agency don't like conflict, this is often a
troublesome stage to travel through.
Stage 3: Norming
When the team moves into the "norming" stage, they're setting out to work a lot of effectively as
a team. Theyre not targeted on their individual goals, however rather area unit targeted on
developing the way of operating along .They respect every other's opinions and price their
variations. They start to examine the worth in those variations on the team. Operating along as a
team appears a lot of natural. During this stage, the team has united on their team rules for
operating along; however they'll share info and steadfast line-up divergence.
Stage 4: playacting
In the "performing" stage, groups area unit working at an awfully high level. The main focus is
on reaching the goal as a gaggle. The team members have gotten to grasp one another, trust one
another and believe one another. The extremely playacting team functions while not oversight
and also the members became mutually beneficial (West, 2012). The team is extremely motivated
to induce the duty done. They will create choices and drawback solve quickly and effectively.
After they disagree, Coca-Cola team members will work it and are available to accord while not
interrupting the project's progress. If there has to be an amendment in team processes, the team
can come back to agreement on dynamic processes on their own while not reliance on the team
manager.
Stage 5: Adjourning
In the "adjourning" stage the project is returning to associate degree finish and also the team
members area unit moving off into completely different directions. This stage appear at the team
from the attitude of the well-being of the team instead of from the attitude of managing a team
through the initial four stages of team growth. The manager ought to make sure that there's time
for the team to have a good time for development and to incarcerate unsurpassed performance
for future use.
Improving productivity
Very often the most goals of team building activities are to boost productivity. As workers learn
to figure along a lot of effectively, they're able to do their work a lot of expeditiously. Less time
should be spent correcting errors and work is often divided in step with team member talents,
reducing repetitive or overlapping work. If team area unit terribly economical, it will
manufacture a lot of merchandise inside less time however alternative rival cannot and itll
increase competitive benefits (Businessweek.com, 2015).
Increasing Motivation
Team building activities will increase worker motivation in many ways that. First, once workers
reach team building activities, they become a lot of assured that boosts their motivation. Second,
commitment to team building activities demonstrates that the business is willing to take a
position in their success. By increasing motivation, Coca-Cola Company will gain competitive
benefits.
Creativity
Team building activities take workers out of their usual surroundings and provides them
associate degree out-of-the-ordinary task to perform (Mainemelis & Ronson, (2006). These
surroundings typically offers permission for workers to be a lot of artistic and to use their
imagination to accomplish the tasks set before them. This creativeness will increase competitive
benefits.
Conclusion
This study resumes that various factors such as supplier, inhabitants, producer and customer
affect business environment. Which organization can comply with this factors best can achieve
competitive advantages upon others. Here I selected Coca-Cola Company as my choice. How
Coca-Cola Company competes with others, how they imply business strategy is described here.
Corporate governance principles help every organization to gain competitive advantages and
Coca-Cola Company follows those basic principles such as accountability and control,
transparency and security (Kotler & Armstrong, 2010). They imply various models such as
Tuckman stage theory to run groups effectively to boost production and making product
efficiently than other. How they achieve competitive advantages thorough team work is
described here.
References
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Rainey, J. (2012). Space and Place in Business Intelligence: A Case Study of Starbucks Coffee
Company in Central Ohio (Doctoral dissertation, The Ohio State University).
Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials of
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Brunninge, O., Nordqvist, M., & Wiklund, J. (2007). Corporate governance and strategic change
in SMEs: The effects of ownership, board composition and top management teams. Small
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Dhir, A. A. (2006). Realigning the corporate building blocks: shareholder proposals as a vehicle
for achieving corporate social and human rights accountability. American Business Law
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Carroll, A., & Buchholtz, A. (2014). Business and society: Ethics, sustainability, and stakeholder
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Gibbins, M., Richardson, A., & Waterhouse, J. (1990). The management of corporate financial
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Bruch, H., & Ghoshal, S. (2004). A bias for action: How effective managers harness their
willpower, achieve results, and stop wasting time. Harvard Business Press.
West, M. A. (2012). Effective teamwork: Practical lessons from organizational research. John
Wiley & Sons.
Mainemelis, C., & Ronson, S. (2006). Ideas are born in fields of play: Towards a theory of play
and creativity in organizational settings. Research in Organizational Behavior, 27, 81-131.