Hindustan

Anil, Rakshith,
Ravish , viresh
Introduction of HUL

Hindustan Unilever Limited (HUL) is India's

largest Fast Moving Consumer Goods
company with a heritage of over 80 years in
India. On any given day, nine out of ten Indian
households use our products to feel good,
look good and get more out of life – giving us
a unique opportunity to build a brighter
future.
 Hindustan Unilever Limited (HUL) is a British-
Dutch manufacturing company headquartered
in Mumbai, India. Its products include foods,
beverages, cleaning agents, personal care
products, water purifiers and consumer goods.
 HUL was established in 1933 as Lever
Brothers and following merger of constituent
groups in 1956 was renamed as Hindustan Lever
Limited. The company was renamed in June 2007
as "Hindustan Unilever Limited".
OVERVIEW OF THE COMPANY

Board of Directors :
Mr. Harish Manwani, Chairman
Mr. Sanjiv Mehta, CEO and Managing
Director

 INDUSTRY : Consumer goods

 HEADQUARTERS : Mumbai, Maharashtra
 TURNOVER : 25,206 CRS
HISTORY
Brands and products

 HUL is the market leader in Indian consumer

products with presence in over 20 consumer
categories such as soaps, tea, detergents and
shampoos amongst others with over 700
million Indian consumers using its products.
Sixteen of HUL's brands featured in
the ACNielsen Brand Equity list of 100 Most
Trusted Brands Annual Survey (2014), carried
out by Brand Equity, a supplement of The
Economic Times.
 Food

 Annapurna salt and Atta (formerly known as Kissan Annapurna)

 Bru coffee
 Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
 Kissan squashes, ketchups, juices and jams
 Lipton ice tea
Homecare brands

 Wheel detergent
 Cif Cream Cleaner
 Comfort fabric softeners
 Domex disinfectant/toilet cleaner
 Rin detergents and bleach
Personal care brands

 Aviance Beauty Solutions

 Axe deodorant and aftershaving lotion and
soap
 LEVER Ayush Therapy ayurvedic health care
and personal care products
 International breeze
 Brylcreem hair cream and hair gel
 Clear anti-dandruff hair products
 Clinic Plus shampoo and oil
The Hindustan Unilever Research
Centre was set up in 1966 in Mumbai,
and Unilever Research India
in Bangalore in 1997. Staff at these
centres developed many innovations in
products and manufacturing processes.
In 2006, the company's research
facilities were brought together at a
single site in Bangalore.
 About shakti
 Launched in 2001, in Andhra Pradesh, Project Shakti
has benefitted 109100 Shakti Entrepreneurs and is
operational in 18 states (Andhra Pradesh, Karnataka,
Tamil Nadu, Gujarat, Madhya Pradesh, Chhattisgarh,
Maharashtra, Uttar Pradesh, Punjab, Haryana,
Rajasthan, West Bengal, Bihar, Jharkhand and Orissa
are few of the states where the intervention was
carried out). Marketing products in Indian hinterland
is challenging and needs groundbreaking ideas like
that of Project Shakti; however the opportunity is
presented to so many women in the rural areas to
work as rural distributors makes it a unique case
study of how CSR or social welfare can be linked to
augment business. As most of the Ammas say Project
Shakti has provided each of them a new life full of
dignity due to financial independence.

The project was designed for the Indian
market. "Almost 67 per cent of India lives in
villages," says Kedar Lele, who heads Project
Shakti. "In the 1990s, we could reach out to
just 40 per cent of the population, as our
traditional distribution system didn't work in
the hinterland. Therefore, creating a self-
sustaining model of micro-entrepreneurs in
these areas made sense."
 Project Shakti has helped thousands of
women - and also men. For instance,
Thombare's brother Premchand joined her
business as a 'Shaktimaan'. Launched in 2010,
the Shaktimaan initiative encourages men in
the Shakti Ammas' families to distribute its
products in village clusters, and provides them
bicycles. "We realised that most men in these
families worked in the fields and were not
employed through the year,"
 This model has been the growth driver for HUL and
presently about half of HUL's FMCG sales come from
rural markets. The Shakti network at the end of 2008
was 45,000 Ammas covering 100,000+ villages
across 15 states reaching homes. The long term aim
of the company is to have 100,000 Ammas covering
500,000 villages and reaching 600 m people. We feel
that with this initiative, HUL has been successful in
maintaining its distribution reach advantage over its
competitors. This programme will help provide HUL
with a growing customer base which will benefit the
company for years to come.
 The recruitment of a Shakti Entrepreneur or
Shakti Amma (SA) begins with the executives of
HUL identifying the uncovered village. The
representative of the company meets the
panchayat and the village head and identify the
woman who they believe will be suitable as a SA.
After training she is asked to put up Rs 20,000 as
investment which is used to buy products for
selling. The products are then sold door-to-door
or through petty shops at home. On an average a
Shakti Amma makes a 10% margin on the
products she sells.
Vision
 Vision is to grow our business, while
decoupling our environmental footprint from
our growth and increasing our positive social
impact.
 Business has always been driven by a sense
of purpose, a thread that connects us to our
founding companies and their social missions
to improve health, hygiene and livelihoods in
their communities.
mission
 We will grow our business by building on our
strengths – combining our scale and expertise
with our understanding of consumers in diverse
markets to continue providing brands and
services that people want and need. Our
sustainable business model is making a
difference to millions of people’s lives and to our
environmental impact, and we will keep working
to make these contributions greater. We’re also
already seeing evidence that it is strengthening
our business by helping to drive growth and
trust, and reduce risk and cost.