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    ßalram Singh
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    This document outlines the research methodology for a study with the following objectives: to learn about the company's history and structure, understand the national and international landscape of LIC insurance, and examine customer expectations of insurance companies. The study will collect both primary data through interviews and surveys, as well as secondary data from sources like journals, magazines, and websites to understand customer perceptions of insurance companies.

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    This document outlines the research methodology for a study with the following objectives: to learn about the company's history and structure, understand the national and international landscape of LIC insurance, and examine customer expectations of insurance companies. The study will collect both primary data through interviews and surveys, as well as secondary data from sources like journals, magazines, and websites to understand customer perceptions of insurance companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    12 views1 page

    Data Collection

    Uploaded by

    ßalram Singh
    This document outlines the research methodology for a study with the following objectives: to learn about the company's history and structure, understand the national and international landscape of LIC insurance, and examine customer expectations of insurance companies. The study will collect both primary data through interviews and surveys, as well as secondary data from sources like journals, magazines, and websites to understand customer perceptions of insurance companies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    RESEARCH METHODOLOGY

    1. Objectives

    To know about company history and organization structure.

    To get an understanding of national and international Scenario of LIC.

    To study the expectations of customers from insurance companies.

    Position of Insurance Companies in the mind of the consumer

    2. Data Collection: Source of Data:

    Two types of data sources will be taken into consideration

    Primary Data
    Secondary Data

    Primary Data: The primary data are those which are collected a fresh and for
    the first time and thus happen to be original in character. Under this project
    direct collection of data from source of information & techniques such as
    personal interviewing and survey through questionnaire for customers has been
    considered.

    Secondary Data; Secondary data is one which has already been collected by
    someone else and which has already been passed through statistical processing.
    Under this project secondary data is been collected from journals, magazines, &
    web sites

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