A

PROJECT REPORT
ON
STUDY OF MARKETING STRATEGIES ADOPTED BY
RELIANCE DIGITAL FOR THEIR ELECTRONICS
PRODUCTS.

SUBMITTED TO
Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur
In the partial fulfillment for the award of degree of BBA final year
SUBMITTED BY
VISHAL LAXMAN SOMYANI
UNDER THE SUPERVISION OF
MR. PRANAY WANKHEDE
Assistant Professor

Department of Commerce
DADA RAMCHAND BAKHRU SINDHU MAHAVIDYALAYA,

PANCHPAOLI, NAGPUR- 440017.

2016 2017

CERTIFICATE

This is to certify that VISHAL LAXMAN SOMYANI, a

student of BBA final year has completed Project entitled STUDY OF
MARKETING STRATEGIES ADOPTED BY RELIANCE
DIGITAL FOR THEIR ELECTRONICS PRODUCTS submitted to
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur, in partial
fulfillment of the requirement for the award of degree of BBA final year
under my guidance. The project is substantial quality for its submission.

Date:
Place:

Head of the Department Principal

Dr. G.G. Rugwani Dr. K.J. Cherian
D.R.B. Sindhu Mahavidyalaya, D.R.B. Sindhu
Mahavidyalaya,
Panchpaoli Nagpur. Panchpaoli,
Nagpur.

CERTIFICATE
This is to certify that VISHAL LAXMAN SOMYANI, a
student of BBA final year has completed Project entitled STUDY OF
MARKETING STRATEGIES ADOPTED BY RELIANCE
DIGITAL FOR THEIR ELECTRONICS PRODUCTS Submitted to
Rashtrasant Tukadoji Maharaj, Nagpur University, Nagpur, in partial
fulfillment of the requirement for the award of degree of BBA final year
under my guidance. The project is substantial quality for its submission.

Date:
Place:
 Project Guide
Mr. Pranay
Wankhede
Assistant
Professor
D.R.B. Sindhu
Mahavidyalaya,
Panchpaoli, Nagpur.

Internal examiner External

examiner

DECLARATION

I hereby declare that the project entitled STUDY OF

MARKETING STRATEGIES ADOPTED BY RELIANCE
DIGITAL FOR THEIR ELECTRONICS PRODUCTS is the
outcome of my original work and has been submitted exclusively to the
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur, in fulfillment
of the requirement for the award of degree of BBA Final year.

The project is original and it has not been submitted previously to

his or any other University for any degree or diploma.

Place:
Date:
 VISHAL LAXMAN
SOMYANI

ACKNOWLEDGMENT

I wish to express my sincere thanks to those who helped me to develop

this project.

At first I express my thanks to our principal Dr. K.J. Cherian, Sindhu

Mahavidyalaya, Nagpur for providing me the opportunity, facility and
inspiration together professional knowledge, and material to write this project
without which it would have been impossible to complete this work With
immense pride and deep gratitude for which I am left with no words, I express
my great ineptness to Dr. G.G. Rugwani, Head of the Department,
Commerce for the valuable guidance, readiness and inspiration which helped
us to Complete this project. I would also like to thank my project guide
Professor Mr. Pranay Wankhede for being always available for all my
queries and guiding me during my research.

I am thankful to all other staff members of this institute for providing

better facilities.

I am in depth to my parents for inspiration and encouragement to take

up this study.
 VISHAL LAXMAN
SOMYANI

INDEX
PAGE
SR.NO CHAPTER NAME
NO.

1 INTRODUCTION 17

2 COMPANY PROFILE 8 29

3 OBJECTIVES OF THE STUDY 30 31

4 RESEARCH METHODOLOGY 32 35

DATA ANALYSIS &

5 36 56
INTERPRETATION

6 FINDINGS 57 58

7 CONCLUSION 59 60

8 SUGGESTION 61 62
9 RECOMMENDATION 63 64

10 BIBLIOGRAPHY 65 66

11 ANNEXURE 67 70