Marketing Management MCQ

1. The first visible part of the environment comprises surroundings offices

and personnel within the company.
a. Intra firm organizational
b. Intra organizational environment
c. Both of the above
d. None
Ans. B

2. Who said – “distribution costs not direct labor costs, are going to be the
determining factors as to where the products of tomorrow are going to be
produced”
a. General Bradley
b. Hal mother
c. General pattern
d. Peter F drucker
Ans. B

3. In actual customer buy

a. Service
b. Satisfaction
c. Benefits
d. All of the above
Ans. B

4. ‘Delphi technique’ is a method of

a. Sales fore casting
b. Sales planning
c. Sales territories
d. Sales budgeting
Ans. A

5. It will improve the morale of the sales man and reduce their wasteful
turnover.
a. Motivation
b. Coaching
c. Supervision
d. Both b & c
Ans. D

6. It is a part of the larger corporate analysis and is chiefly concerned with

the marketing environment, objectives, policies, operation.
a. Marketing audit
b. Planning process
c. Marketing process
d. All of the above
Ans. A

7. “Our best advertisement is a satisfied customer refers to

a. Post-Purchase actions
b. Post-Purchase satisfaction
c. Both
d. None of the above
Ans. A

8. The participates in the business buying process are

a. Influencers
b. Approvers
c. Buyers
d. All of the above
Ans. D

9. It is an expensive affair
a. Non-personal selling
b. Personal selling
c. Advertisement
d. All of the above
Ans. B

10. Information which emphasizes what is good & ignores what is bad
about it
a. Partial
b. Based
c. Incomplete
d. All of the above
Ans. B

11. The world’s most famous ad man states advertising that do not sell is a
waste.
a. David Ogilvy
b. Booms & bitter
c. Yoder
d. None of the above
Ans. A

12. “attention-comprehension-understanding” model was developed by

a. David Ogilvy
b. Booms & Bitler
c. Dill Scott
d. All of the above
Ans. C

13. Some organizations are satisfied with their current market position and
sales it is called
a. Status objective
b. Profit objective
c. Obvious objectives
d. All of the above
Ans. A

14. Certain benefits of international marketing-

a. Survival
b. Diversification
c. Employment
d. All of the above
Ans. D

15. Techniques used for S-W analysis are:

a) Marketing audit, market share analysis
b) Cost volume profit analysis, market cost analysis
c) Both ‘a’ & ‘b’
d) All of the above
Ans. C

16. Face-to-Face communication with potential buyers to inform them

about and persuade them to buy an organization’s products called.
a. Personal selling
b. Direct selling
c. Market selling
d. All of the above
Ans. A

17. Certain elements of promotion mix which one is not an element.

a. Advertising
b. Personal selling
c. Publicity
d. Virtuality
Ans. D

18. Certain requisites of effective segmentation.

a. Measurable and obtainable
b. Substantial
c. Actionable
d. All of the above
Ans. D

19. It is a building block in articulating the distribution objectives.

a. Customer needs
b. What competitors do?
c. Keeping the system flexible
d. Logistics
Ans. A

20. Which one is least suitable for constrained firm resources?

a. Differentiating marketing
b. Concentrated marketing
c. Both
d. None of the above
Ans. A

21. Research design includes

a. Decision on data sources
b. Decision on Research approaches
c. Both of above
d. None of above
Ans. C

22. Which are the limitations of marketing Research?

a. Not an exact science
b. Limitations of time
c. It is not a Panacea
d. All of the above
Ans. D

23. The aim of strategic planning is to shape the companies.

a. Businesses
b. Products
c. Services
d. All of the above
Ans. D

24. If the product is at the stage of growth on development.

a. Concentrated market strategy should be selected.
b. Differentiated market strategy
c. Undifferentiated market strategy
d. All the above
Ans. A
25. Training programme includes
a. Content of training
b. Evaluation
c. Both of above
d. None of above
Ans. C

26. Selection process includes the followings.

a. Reference
b. Test
c. Medical
d. All of the above
Ans. D

27. The contents includes in sales force decision.

a. Job analysis
b. Job description
c. Job specialization
d. All of the above
Ans. D

28. Procedure of selection under job description includes.

a. Job responsibility
b. Duties to be performed
c. None of above
d. All of above
Ans. D

29. Training methods includes the followings.

a. Group training
b. Individual training
c. Both of above
d. None of the above
Ans. C

30. Pick which one is not included in the park ten rules for building
relationship.
a. The average customer does not exist.
b. If something goes wrong, fix it quickly.
c. Guarantee for every manager.
d. Guarantee customer satisfaction
Ans. C

31. An ideal marketing mix is really a problem because there are

innumerable variables.
a. True
b. False
c. Data not sufficient
d. None of the above
Ans. A

32. The Marketing concept is

(a) All Marketing activities are coordinated
(b) Achieve goals by mating customer’s needs
(c) Segmentation of market
(d) None of these
Ans. B

33. Economic factors influence consumer behavior are

(a) Personal income, family income, saving
(b) Power, authority, life styles
(c) Finance, fixed asset, turnover
(d) None of these
Ans. A

34. Consumer behavior divides the markets on the basis

a) Usage rate
b) Buy mat eves
c) Brand loyalty
d) All of the above
Ans. D

35. Factors decides needs and wants are not

(a) Personal factors
(b) Environmental factors
(c) Social factors
(d) Effects in market place
Ans. C

36. The most basic principles of perceptual organization are –

(a) Figure and ground
(b) Grouping
(c) Closure
(d) all of the above
Ans. D

37. This test consists of showing pictures to individual respondents and

asking them to tell stories about each picture.
(a) Metaphor analysis
(b) Thematic appreciation test
(c) Story telling
(d) Drawing picture and photo shorts
Ans. b

38. GNP stands for

(a) Gross national product
(b) General national price
(c) Gross net profit
(d) General net population
Ans. A

39. Contents of pricing decision don’t include:

(a) Determination of objectives of price policy.
(b) Determination of factors affection price decision
(c) Determination of long term consolidated pricing policy.
(d) Determination of market pricing condition
Ans. D

40. Main problems of a manufacturer can broadly be divided into two

parts:
a. Production & Distribution
b. Production & Promotion
c. Price & Distribution
d. None of the above
Ans. A

41. The international market goes beyond the ___ marketer and becomes
more involved in the marketing environment in the countries in which it is
doing business.
a. Export
b. Import
c. Multinational
d. Domestic
Ans. A

42. The one significant reason for the Trade to become global is-
a. Communication opportunities
b. Technology
c. Improved transportation
d. All of the above
Ans. B

43. The most generic name to describe corporations operating around the
world.
a. TNC
b. MNE
c. MNC
d. Global Corporation
Ans. C

44. ‘Microsoft’ is an example of:

a. Horizontally Integrated MNC
b. Vertically Integrated MNC
c. Diversified MNC
d. Global Corporation
Ans. C

45. It is the act of reducing government-imposed constraints on the

behavior of actors in the economy.
a. Privatization
b. Liberalization
c. Deregulation
d. All of the above
Ans. B

46. It is a market model in which trade in goods and services between or

within countries flow unhindered by government-imposed restrictions.
a. Liberalization
b. Free trade
c. Trade barriers
d. All of the above
Ans. B

47. Restrictions to trade include:

a. Taxes & tariffs
b. Legislation & quotas
c. Non-tariff barriers
d. All of the above
Ans. D

48. The ultimate threat a government can pose toward a company is-
a. Expropriation
b. Sovereignty
c. Statute law
d. None of the above
Ans. A

49. Potential sources of political complication include:

a. Social unrest
b. Attitudes of nationals
c. Policies of the host government
d. All of the above
Ans. D

50. All exports operate within an institutional environment, which is made

up of a set of ___ ground rules.
a. Political
b. Social
c. Legal
d. All of the above
Ans. D