Due

10.26.16

CASE STUDY

1. BUILDING YOUR PLAN: CASE STUDY ASSIGNMENT

S&S Crossfit in New Braunfels. 271B Fm306 New Braunfels .Texas 8306207723

1. Overview/Mission/Description
a. Overview: Locally owned gym ( Cross Fit affiliate)
b. Years in business: 4 years
c. Hours of operation: 530am to 6pm.
d. Amenities, facility, aesthetics, location: located in the heart of New Braunfels
part of the appeal of gyms like S&S are the lack of amenites and bare bones
aesthetics. With no fancy cardio rooms and only 1 bathroom the clients do
not come here to be pampered.
e. Cluster opportunity (competitors and cooperatives) Although there are 3
other crossfit gyms in town the gyms often work together to bring in high
level coaches for clinics and for local fitness competitions
f. Net Worth: ~ $150,000
2. Budget
3. Cost per class: $120
4. Price per product:
a. Variable: Coaches/employee pay
b. Fixed: Lease, insurance and Crossfit affiliation
5. Liabilities
a. Permits/fees, Insurance, Taxes (City permits, insurance and fees)
b. Inventory
i. Equipment
1. Fitness
2. Personal Training
3. Group Classes
c. Expendable supplies
i. Office supplies
ii. ropes
d. Durable Equipment
i. Weight equipment
ii. Rowing Machines
iii. Air dyne Bicycles
6. Facility
Logan Christiansen

a. Rent/Mortgage $2800
b. Utilities $495
c. Maintenance/Custodial n/a
7. Fees (taxes, permits, etc.)
8. Consumer
a. Volume: customers per day: 70-120 most coming 5 days a week
b. Demographics: professionals aged 25-50
9. Personnel
a. Qualifications: CrossFit Level 1
b. Salaries, benefits, incentives: free memberships, $20 per coaching hour $10
per hour cleaning/ maintenance
10. Marketing/Promotions
a. Facebook marketing
b. Social events
c. Website
d. Referrals