A Study On The Growth Of Healthcare Tourism In India

Objective of the study

(i) To know understand about the healthcare tourism.
(ii) To analyze the status of healthcare tourism in India.
(iii) To access the potential and growth of healthcare tourism in India.
(iv) To investigate the effects of healthcare tourism is complementing the growth of hotel

and travel Industry business.

 Importance of the study
This project gave us great exposure to the customers perception to the marketing strategies
adopted by the Reliance mart & Vishal mega mart because it includes the service offered by
them. The study also identifies the attitudes and preference of the consumers. The study also
focused on Media through which the product reaches the consumers This project helped us in
knowing the market practically.
 Scope of the study

RESEARCH METHODOLOGY
This section contains the methodological issues in research. It focuses primarily on providing

help with the tools and techniques used in the research. These tools and techniques differ from

discipline to discipline. Researchers also have specific blazes. Some will prefer Qualitative to

Quantitative approaches or vice-versa. Generally speaking, an integrated approach is advisable.

A study that contains only qualitative data or solely quantitative data messes the rich texture of

interpretation that an integrated approach makes possible. While this section may be organized in

a way that suggests a defined process, this is not the intention.

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the various

steps that are generally adopted by a researcher in studying his research problem along with the

logic behind them. It is necessary for the researcher to know not only the research

methods/techniques but also the methodology. Researchers not only need to know how to

develop certain indices or tests, how to calculate the mean, the mode, the median or the standard

deviation or chi-square, how to apply particular research techniques, but they also need to know

which of these methods or techniques, are relevant and which are not, and what would they mean

and indicate and why.

Research Design:-

A research design is defined, as the specification of methods and procedures for acquiring the

Information needed. Mainly there are are two types of Research Design.

1-Exploratory Research

2-Descriptive Research

3-Causative Research
 1. Exploratory research:-

The major purposes of exploratory studies are the identification of problems, the more precise

Formulation of problems and the formulations of new alternative courses of action. The design of

exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.

MODE OF DATA COLLECTION

Secondary data: -
The secondary data are those which have been already collected by someone else and which
have already been passed through the statistical tool. "Secondary data are statistics not gathered
for the immediate study at hand but for some other purposes."

The sources of secondary data were internet, books and newspaper articles.

Secondary data can be classified into:-

1) Internal Secondary Data:

Data that are originated within the firm for which the research is being conducted are internal
data. If they were collected for some other purposes, they are internal secondary data."

2) External Secondary Data:

The second form of secondary data is external sources, which are generally published and are
available in different form and different sources.

Tools of secondary data collection: Various books, management literature, magazines. Journals,
company files and records and websites have been used as a means to collect secondary data.

Tools & Techniques of Analysis: Data has been tabulated using a number of statistical tools like
average, percentage and so on. Finally it has been represented pictorially using Pie-charts.
 Limitation of the study

Although it would have been nice to conduct a perfect research study, but this study is conducted
under certain limitations, which were faced while doing this research. So it is highly
recommended to consider these limitations while going through the project study.

These limitations are as follows

LIMITATION OF DATA
 The statistical data regarding the city was not available to us on secondary source.

LIMITATION OF TIME

The limitation of time was another constraint in the study as the study had to be
conducted in few months therefore many aspects have been left unexplored. Research
period is not just much enough to know fully about the strategies & consumers
perception