WHAT IS COFFEE CART
AND HOW IT STARTED
A BRIEF EXPLAINATION ABOUT
WHAT WEVE PLANNED
Bermula dengan aromanya yang
nikmat, percikan yang memulai
harimu. Bagaikan baterai hidup,
aroma kopi tidak pernah
berhenti menginspirasi manusia.
Tim kami bisa dibilang adalah
pecandu kopi, hampir sama
parahnya dengan pecandu
alkohol. Setiap kedai kopi di
Indonesia mempunyai cara dan
keunikan tersendiri dalam
menyeduh dan menyajikan
kue-kue pelengkapnya, rasanya
berbeda-beda tetapi mempunyai
daya tarik tersendiri. Kita
melihat adanya suatu peluang
untuk membuat acara yang
menampung keanekaragaman
kopi dan kue pendamping di
Indonesia.
The Coee Cart adalah konsep
dari acara yang diadakan secara
sementara dimana semua para
ahli kopi dan kue se-Inodnesia
bisa berkumpul di satu tempat
dan membagikan keahlian
mereka.
Its started with an overwhelm-
ing aroma, like a spark for your
day. Cafe scent never ceases to
insipire, Its like a human
battery. Our team is considered
to be a caeinaholic, its like
alcoholic but for coee. Every
single cafe in indonesia have its
own unique brewed coee and
pastry, it never tasted the same
but still good in dierent way.
Weve seen this opportunity to
make an lifetime event about
dierent coee and pastry shops
in Indonesia.
The Coee Cart is a concept of a
pop up market event, where all
the coee and pastry makers
around Indonesia can gather
around one place and sharing
their passion.
THE
08
09
DATE
WHEN WILL
IT BE ?
Time is very sensitive to human
behavior, wether be its night or
morning, monday or saturday, 12
am or 12 pm, its always have a
dierent impact on every human.
Especially for spending money
time. Because some dates is
forbiding them to spend any
money at all, or sometime its just
the day that everyone of us broke.
Waktu yang kita pilih adalah hari
Jumat tanggal 8 September 2016,
hari Jumat yang dimana dianggap
sebagai hari yang memulai akhir
pekan. Sangatlah umum melihat
orang-orang berjalan-jalan pada
hari jumat karena orang sudah
lelah dari pekerjaanya selama
lima hari berturut, menghibur diri
mereka dengan memanjakan diri
dan membelanjakan uang
mereka.
In our work culture, workers
receive their wage in the end of
the month or the start of the
month. 8th september is a good
date, because customers now can
spend their money. It can also
change the mood of the event,
because aer the waging date
everybody is much more happier.
Time is very sensitive to
human behavior, wether be
its night or morning,
monday or saturday, 12 am
or 12 pm, its always have a
dierent impact on every
human. Especially for
spending money time.
Because some dates is
forbiding them to spend any
money at all, or sometime
its just the day that
everyone of us broke.
For this pop up market
event we choose 8th
september 2016, because its
friday. Friday is now
considered as the start of
the weekend, its very
common to see people
hanging around in friday
because tommorow they are
free. Its also a good day for
relieving from stress at
work.
In our work culture, workers
receive their wage in the
end of the month or the
start of the month. 8th
september is a good date,
because customers now can
spend their money. It can
also change the mood of the
event, because aer the
waging date everybody is
much more happier.
THE
PLACE
WHERE WILL
IT BE HELD ?

Time is very sensitive to human

behavior, wether be its night or
morning, monday or saturday, 12
am or 12 pm, its always have a
dierent impact on every human.
Especially for spending money
time. Because some dates is
forbiding them to spend any
money at all, or sometime its just
the day that everyone of us broke.

Waktu yang kita pilih adalah hari

Jumat tanggal 8 September 2016,
hari Jumat yang dimana dianggap
sebagai hari yang memulai akhir
pekan. Sangatlah umum melihat
orang-orang berjalan-jalan pada
hari jumat karena orang sudah
lelah dari pekerjaanya selama
lima hari berturut, menghibur diri
mereka dengan memanjakan diri
dan membelanjakan uang
mereka.
In our work culture, workers receive their wage in
the end of the month or the start of the month. 8th
september is a good date, because customers now
can spend their money. It can also change the
mood of the event, because aer the waging date
everybody is much more happier.

Time is very sensitive to human behavior, wether be its

night or morning, monday or saturday, 12 am or 12 pm,
its always have a dierent impact on every human.
Especially for spending money time. Because some dates
is forbiding them to spend any money at all, or sometime
its just the day that everyone of us broke.

For this pop up market event we choose 8th september

2016, because its friday. Friday is now considered as the
start of the weekend, its very common to see people
hanging around in friday because tommorow they are
free. Its also a good day for relieving from stress at work.

In our work culture, workers receive their wage in the end

of the month or the start of the month. 8th september is a
good date, because customers now can spend their
money. It can also change the mood of the event, because
aer the waging date everybody is much more happier.

This iconic building is one of the most

recognizeable landmark in surabaya.
THE
BENEFIT
WHY COFFEE
CART?

1 FAST
PROMOTION
With joining this event, we asure
your business will be promoted as
part of the event. Eectively joining
an event is much faster and
recognizable. The range of the
audience is much more larger if
businesses join together in 1 larger
scale venue.
Also we will provide your business
names in our media promotions,
because your business is one of our
part of this event. And we are proud
for you to join us in this event.
With joining this event, we asure
your business will be promoted
as part of the event. Eectively
joining an event is much faster
and recognizable. The range of
the audience is much more
larger if businesses join
together in 1 larger scale venue.
2 EASY
TO JOIN
The cart will provide you a good
start for selling your products. You
dont need to busy around and
prepare the places, because the cart
already made and specially craed
for you.
Say no more too midnight prepara-
tions and spending money like-end-
lessly. Even aer the event ends,
you dont necessarily have to
The cart will provide you a good
start for selling your products. You
dont need to busy around and
prepare the places, because the cart
already made and specially craed
for you.
Say no more too midnight prepara-
tions and spending money like-end-
lessly. Even aer the event ends, you
dont necessarily have to

Also we will provide your

BENEFITS FO
business names in our media
promotions, because your
business is one of our part of
this event. And we are proud for
you to join us in this event.
 3 LOW
COST
No delivery fee, because we provide
the cart already nice and clean on
the venue. You dont have to make
any other decorations, because our
cart is simply beautiful.
Time is money, no need to prepare
the booth for your business.
Preparation time with this concept
is greatly reduced, and also when it
ends, we will take care of the cart
ourself.
4 TRUSTED
QUALITY
Its cheap but it doesnt mean its a
bad product. We calculated our
cramanship so we can provide you
our carts with a good price, will
maintaining its quality. Every cart
that your business gonna use, will
be tested first and cleaned up
properly.
Its cheap but it doesnt mean its a
bad product. We calculated our
cramanship so we can provide you
our carts with a good price, will
maintaining its quality. Every cart
that your business gonna use, will
be tested first and cleaned up
properly.

No delivery fee, because we provide

the cart already nice and clean on
the venue. You dont have to make
any other decorations, because our
cart is simply beautiful.

Time is money, no need to prepare

the booth for your business.
Preparation time with this concept is
greatly reduced, and also when it
ends, we will take care of the cart
ourself.

OR
GRAPHIC-
CONCEPT
A SNEAK PEAK INTO
THE COFFEE CART
WE
HOPE
WHERE WILL
IT BE HELD ?

Time is very sensitive to human

behavior, wether be its night or
morning, monday or saturday, 12
am or 12 pm, its always have a
dierent impact on every human.
Especially for spending money
time. Because some dates is
forbiding them to spend any
money at all, or sometime its just
the day that everyone of us broke.

Waktu yang kita pilih adalah hari

Jumat tanggal 8 September 2016,
hari Jumat yang dimana dianggap
sebagai hari yang memulai akhir
pekan. Sangatlah umum melihat
orang-orang berjalan-jalan pada
hari jumat karena orang sudah
lelah dari pekerjaanya selama
lima hari berturut, menghibur diri
mereka dengan memanjakan diri
dan membelanjakan uang
mereka.