Professional Documents
Culture Documents
ALF, 2015. Marketing Trends, Spend and Forecasts 2015. [pdf] Available at:
<https://www.alfinsight.com/media/1127/alf_marketingtrendreport_draft_7.pdf
>. [Accessed 17 April 2017].
Author Earnings, 2016. Author Earnings Report: Amazons Ebook, Print, and Audio
Sales. [online] Available at: <http://authorearnings.com/report/february-2016-
author-earnings-report/>. [Accessed 14 April 2017].
Backstrom, L., 2013. News Feed FYI: A Window into News Feed. [online] Available
at: <https://www.facebook.com/business/news/News-Feed-FYI-A-Window-
Into-News-Feed>. [Accessed 30 April 2017].
Baverstock, A., 2008. How to Market Books. The Essential Guide to Maximizing
Profit and Exploiting all Channels to Market. 4th ed. India: Replika Press Pvt
Ltd.
boyd, d. m. and Ellison, N. B., 2007. Social Network Sites: Definition, History, and
Scholarship. Journal of Computer-Mediated Communication, 13: 210230.
doi:10.1111/j.1083-6101.2007.00393.x
CIPR social media panel, 2011. CIPR Social Media (#ciprsm) Best Practice Guide.
[pdf] CIPR. Available at: <https://www.cipr.co.uk/sites/default/files/CIPR
%20social%20media%20best%20practice%20guidance%202011_0.pdf >.
[Accessed 20 March 2017].
1
Collier, A., 2014. What and How Often Should You Post on Social Media? [online]
Available at: <https://blogs.constantcontact.com/how-often-post-social-
media/>. [Accessed 30 April 2017].
Dan, N., 2015. E-book market: Great potential, many barriers. [online] Available at:
<http://english.vietnamnet.vn/fms/art-entertainment/121116/e-book-market--
great-potential--many-barriers.html>. [Accessed 20 April 2017].
Data Guy, 2017. How Do Book Sales Stack Up Genre by Genre. A Look at
Physical-Store vs. Online Book Sales, Print vs. Digital Formats, and the
Uncounted, Non-Traditional Digital Sales in Each Genre. [pdf] Available at:
<http://digitalbookworldconference.com/images/DBW_WP_2017.pdf>.
[Accessed 17 April 2017].
Dr. Petouhoff, N. L., 2012. ROI of Social Media: Myths, Truths and How To
Measure. [pdf] Radian6 Technologies.
Dung, M., 2016. Promoting e-book market in Vietnam. [online] Available at:
[http://vovworld.vn/en-US/Current-Affairs/Promoting-ebook-market-in-
Vietnam/401637.vov]. [Accessed 17 April 2017].
Ellering, N., 2016. What 16 Studies Say About The Best Times To Post On Social
Media. [online] Available at: < https://coschedule.com/blog/best-times-to-post-
on-social-media/>. [Accessed 1 May 2017].
Evans, D., 2010. Social Media Marketing: An Hour a Day. [ebook] Canada: Wiley
Publishing, Inc. Available at: Google Books
<https://books.google.com.vn/books?
2
id=CZcS7JZEqrMC&printsec=frontcover&source=gbs_atb#v=onepage&q&f=
false> [Accessed 20 April 2017].
Fall, J., 2014. The ROI of Social Media: A Retrospective. [online] Available at:
<https://www.jasonfalls.com/the-roi-of-social-media/>. [Accessed 21 April
2017].
Giang, H. H., 2014. Nhiu nh xut bn li hng chc t. [online] Available at:
<http://vietnamnet.vn/vn/giai-tri/nhieu-nha-xuat-ban-lai-hang-chuc-ti-
167062.html>. [Accessed 17 April 2017].
Hoffman, D. L. and Fodor, M., 2010. Can You Measure the ROI of Your Social
Media Marketing. MIT Sloan Management Review, [e-journal] 52(1).
Hutter, K., Hautz, J., Dennhardt S. and Fller, J., 2013. The Impact of User
Interactions in Social Media on Brand Awareness and Purchase Intention: the
Case of MINI on Facebook. Journal of Product & Brand Management, [e-
journal] 22(5/6), pp.342-351, doi: 10.1108/JPBM-05-2013-0299.
IBISWorld, 2016. Book Publishing in the US: Market Research Report. [online]
Available at <https://www.ibisworld.com/industry/default.aspx?indid=1233>.
[Accessed 21 April 2017].
IGI Global, 2017. What is Traditional Media. [online] Available at: <http://www.igi-
global.com/dictionary/traditional-media/47688>. [Accessed 10 April, 2017].
3
International Publishers Association, 2015. Annual Report 2015-2016. [pdf]
Available at:
<https://www.internationalpublishers.org/images/reports/Annual_Report_2016/
IPA_Annual_Report_2015-2016_interactive.pdf>. [Accessed 14 April 2017].
Kaplan, A. M., & Haelein, M. (2010). Users of the world, unite! The challenges and
opportunities of Social Media. Business Horizons, [e-journal] 53.
Doi:10.1016/j.bushor.2009.09.003
Kemp, S., 2017. Digital in 2017: Global Overview. [online] Available at:
<https://wearesocial.com/sg/blog/2017/01/digital-in-2017-global-overview>.
[Accessed 27 March 2017].
Kolowich, L., 2015. How Often Should You Post on Facebook? [New Benchmark
Data]. [online] Available at: <https://blog.hubspot.com/marketing/facebook-
post-frequency-benchmarks#sm.0001fp15pqlh3fhutac13xqwxmtqv>.
[Accessed 30 April 2017].
Lee, K., 2015. Infographic: How Often Should You Post on Social Media? See the
Most Popular Research and Tips. [online] Available at:
<https://blog.bufferapp.com/how-often-post-social-media>. [Accessed 29 April
2017].
Mehta, Y., 2016. Social Bookmarking Sites Can Benefit Your Marketing Campaign.
[online] Available at: <http://www.business2community.com/digital-
4
marketing/social-bookmarking-sites-can-benefit-marketing-campaign-
01621592#uogWUmzAKIDAPzCx.97>. [Accessed 25 March 2017].
Michael Ellsberg, 2012. The Tim Ferriss Effect: Lessons From My Successful Book
Launch. [online] Available at:
<https://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-
effect/#7df07d0d363e>. [Accessed 17 April 2017].
Miller, M. 2011. Youtube for Business (2nd ed.). Upper Saddle River, NJ: Que
Publishing.
OECD, 2007. Participative Web and User-created Content Web 2.0, Wikis And
Social Networking. Paris, France: OECD Publications.
Owyang, J., 2007. Web strategy: How to measure your social media program.
[online] Available at: <http://www.web-strategist.com/blog/2007/06/07/web-
strategy-how-to-measure-your-social-media-program/>. [Accessed 24 April
2017].
5
PwC Global, 2017. Global Entertainment & Media Outlook 2016-2020. [online]
Available at: <http://www.pwc.com/gx/en/industries/entertainment-
media/outlook/segment-insights/book-publishing.html>. [Accessed 16 April
2017].
Ricoh, 2013. The Evolution of the Book Industry: Implications for U.S. Book
Manufacturers and Printers. [pdf] Available at <http://rpp.ricoh-
usa.com/images/uploads/Literature/whitepapers/IT-Strategies_FINAL.pdf>.
[Accessed 17 April 2017].
Simmons, J. D., 2009. Publishing 101: What You Need to Know. [online] Available
at: <http://www.writersdigest.com/writing-articles/by-writing-goal/business-
legal-matters/publishing-101-what-you-need-to-know>. [Accessed 17 April
2017].
Smith, P.R. and Zook, Z., 2011. Marketing Communications. Integrating Offline and
Online with Social Media. 5th ed. Great Britain: Ashford Color Press.
Weinberg, T., 2009. The New Community Rules: Marketing on the Social Web.
United States: OReilly Media, Inc.
6
Williams, J. and Chinn, S. J., 2010. Meeting Relationship-Marketing Goals through
Social Media: A Conceptual Model for Sport Marketers. Intemationai Joumal
of Sport Communication [e-journal] 3, pp.422-437.
Wusthoff, K., 2014. Social Media KPIs explained. [online] Available at:
<http://blog.fanpagekarma.com/2014/07/01/social-media-kpis-explained/>.
[Accessed 27 April 2017].
Zetlin, M., 2010. Use Wikipedia as a Marketing Tool. [online] Available at:
<https://www.inc.com/managing/articles/201001/wikipedia.html>. [Accessed
25 March 2017].